10 Reasons why PrestaShop Development Companies are in Great Demand

By James Tredwell on September 24, 2018

With the advancement in the technology, the trend of eCommerce websites is also getting very modern. A few years ago performing eCommerce business was not allowed for some real big players like eBay and Amazon. Making an eCommerce platform used to be very expensive. This type of designing also asks for well trained designers and programmers.
But now the things have comparatively changed and are very easier now. Now there are a number of ways by which you can design your online stores.

A highly professional and free eCommerce website solution is PrestaShop. The major benefit of this script is that this platform is specially made for eCommerce and this is available in every section and every part of the e-shop. Best of the best things is that there is a new version of this platform i.e. PrestaShop version 1.6. This version will offer its users with a large number of features and these changes have made it even better than before.

See the new prestashop ecommerce development features:

1. Amazing topmost section

The topmost section of your website needs to be very attractive and appealing in order to catch maximum number of visitors. This is the section where people reach at first and if at first look they find it dull and boring why they would move further. It is obvious that they will move to some other website. PrestaShop 1.6 will make it easy to display your latest sales and featured content using 2 image sections along with 1 JQuery slider section.

2. Footer Section of your website

Footer section is used best for displaying information about your services, it offers newspaper subscriptions, for displaying your social media links and it includes a secondary navigation. In this way if you think that user have missed something related to your services and products, you can use this section well for explaining it. Also it has made possible for the users that they can subscribe their updates to your social media feed if they have liked your store.

3. The new PrestaShop is responsive

Now your PrestaShop websites are no longer restricted to websites and laptops. You can now explore your PrestaShop websites on smart phones. If you want to become a successful person it is critical to go mobile. So the new feature of PrestaShop is helping you in becoming a successful person.

4. It can be a great shopping cart

When we talk about the shopping carts, they are not simple at all. This new version has made it very easy to design your shopping cart that allows customers to check out and make payments. There are a number of ways working with this platform that will help you in increasing your sales. This means that this script will allow you adding of additional products to add to the cart that will be based on the current contents of your shopping carts.

5. It offers mega menu that can also include images

It is now a proven fact that the mega menus are helping users in improving their user experience, not to be mentioned they are actually useful in providing more information and more content. PrestaShop 1.6 offers you a very good menu. You can also add texts, images and links easily with your new PrestaShop version.

6. Grid or list view

This option is very necessary and users always prefer grid view but some also prefer list view. List view offers a little more details as compared to the grid view. And PrestaShop 1.6 is offering you with all such features.

7. Page Layout

There are a lot of studies based on commerce in general. Why one should not extend these to eCommerce? The new PrestaShop 1.6 is providing people with all new features and it is offering people with very optimized page layout. It is optimized from each and every point of view, especially from sales.

8. Product Reviews

Well don’t know about others but this is a very good advice for the shopping freaks that whenever you buy something online firstly go through the reviews of the product. This is a smart way of buying online. Product reviews play a very important role and provides the best and easy solutions for users who want to buy that product.

9. The Search option

The search function is considered as one of the best functions for any website, especially when we are talking about the eCommerce websites. Making it sure that what users are looking for is necessary if you want to sell your products online. By offering an advanced search you will feel the difference between selling a lot and not selling at all.

10. Product Quick View

If we discuss about one of the most irritating factors of an eCommerce website or any showcase website is to browse through the products to see for the details. You have to wait till the page gets loaded, then go back and then go through the other page of the product and the list will move on.

At the end, if you are seriously planning to design an eCommerce website for your business then PrestaShop platform is highly recommended especially this PrestaShop 1.6 version. A reliable PrestaShop eCommerce website design Company will help you in case you are unable to find solutions for your business.

Selecting the Right Content Management System

By James Tredwell on September 24, 2018

Now days Content Management Systems are becoming one of the most powerful web developing tools after PHP. In the present scenario when every business person is running to have his own website many web developers have turned to Open Source CMS to get their work done in less time. But unfortunately there are thousands of CMS available in the world of web designing and it becomes really difficult which one is good for you.

In this write-up we will discuss about how one can select a good CMS for developing their website and will also discuss about some useful and effective CMS that might help you for getting a responsive website.

Let us discuss what a CMS is first. CMS stands for Content management system and it is a web application that makes use of the database or some other methods to design, edit and store HTML coding in a meaningful manner. Content is created and edited on the website only in the administration panel of the web application. The resulting content will then be displayed to the viewers on the regular site.

Why there is a need to use CMS for designing your website?

There are various reasons for using Content Management System but the one reason that is considered as the prime most is that use of CMS has made creating and editing of the content very simple and very easy. Often people forget that this is the actual reason for using a CMS for developing a website and they start searching for more functionality but could not find anything.

Content not only include the text however. Sometimes the content that you need on your website is the contact from the user authentication system. The best way to find a good CMS system is that the CMS you chose should provide more functionality without sacrificing the ease of editing and making changes with the system either by you or by the customer. A good CMS will always allow you to spend some more time letting you focus on the designs of the front end and then implementing the functionality.

When you are searching for a good CMS, what should you look for?

There is a list of things that you have to look for while going for a Content Management System but here are the most prominent ones:

  • Easy and Quick installation
  • Simple interface for the admin
  • Quick and easy extension of the CMS for extra functionality
  • Simple manipulation of the template
  • Helpful user community

Always look for the CMS that gives you the best feel. Having an appealing design will make sure that the interface is going to be user friendly, but do not forget to do your research before you invest your precious time and money to any of these particular system.

The topmost CMS that you can rely on easily are:

  • Drupal
  • WordPress
  • Magento
  • Radient CMS
  • Silverstripe

These are the five major platforms for Content Management System on which most of the web developers rely. They offer amazingly good features to design an attractive and appealing website.

5 Biggest Blunders You Do While Designing an Ecommerce Website

By James Tredwell on September 24, 2018

When entrepreneurs decide to design a professional eCommerce website for selling their products online they do not know what all they need to examine before designing a shopping cart website for their business. Generally when people decide to design an eCommerce websites they make 5 blunders while doing it. In this post we will discuss about those blunders and will make you aware that you have to take care of these points in order to make your website useful and profit creator for you.

1. Ignoring the most important Work

A lot of businessmen enter eCommerce field everyday and everybody has same thing in mind i.e. easy money and fast money. They think that it is simple like taking orders and shipping the products. This ecommerce solution also live in the etheric world of cyber space and they still need a significant amount of attention for learning and making physical effort for executing, growing and maintaining the services.
You can also think about outsourcing certain parts of your business but there is no doubt in the fact that using in-house staff is one of the most cost-effective solutions, especially in the initial phase.

2. Shooting in the Dark

Most of the eCommerce business person does not know how to execute the ideas or they do not have plans to execute. When you have no strategies and no plans on how you are going to execute your work then it means nothing is going to help. Do whatever you want to do but nothing will help you. You should know what you have to sell and who your potential customer is. How to advertise yourself and how to make yourself a tough competition for your competitors is all you need to know. Having a plan and executing it in a proper direction can only help you in designing a fruitful ecommerce Website.

3. No Marketing Strategy

If you think that build it and money will come does not work in this case. You have to advertise yourself on the web and have to expose your ecommerce website design in front of your potential customers in order to achieve your targets and goals.
Here are some broad strokes that you need to consider as you enter into the online marketing:

  • You are required to put in place at least a basic ecommerce analytics like Google Analytics.
  • You must be aware of the difference between SEO and PPC.
  • You must know the importance of social media.
  • You should research well on Google about affiliate marketing and selling your products through established and third-party platforms like eBay etc.

4. Choosing the wrong eCommerce website designing platform

When you have no idea about how to choose the best eCommerce platform, you can take help from your ecommerce website developers but making a wrong choice yourself can be a dangerous thing. If you make a single wrong choice your whole experience will become extremely frustrating. A wrong eCommerce platform and software will ultimately lead to failure of your overall business.

5. Unable to Showcase your products

When you are unable to display your products to your audience, you are at the urge of losing your business. If you cannot make them see your products, how will you be able to sell them? Get a beautiful website designed for your products, showcase your products in a well arranged manner and make sure that they are visible to your potential customers.

Taking care of the above given tips will help you in designing an eCommerce website that will be fruitful to you and will give you the immense feeling of earning good profits.

Does your website qualify these 10 tests?

By James Tredwell on September 24, 2018

Every time we try to find something contradictory in our websites like what not to do, signs that shows that my website is not good, things to take care of while designing your website and various other things like this. But this time we will discuss about some signs that will make you prove that your website is perfect for your business and you are moving in absolutely correct direction. I know you must be desperately checking for the points because you too want to compare your website with those points. Not making you wait more, let us discuss the points:

1. Your website is working well on mobile
Check if your website is working well on mobile i.e. it is easy to open and browse on your mobile phone and all other gadgets available these days. You need to get your website responsive in order to make it mobile friendly. When your website is accessible on mobile means that your website is good and people can find easily what they are searching for.

You would be glad to hear that according to a survey, 62% of companies that have their website designed compatible for mobile devices saw increased sales and prove a responsive win-win!

Check your website for mobile compatibility with free tool – W3C mobileOK Checker

2. Your website does not contain Flash
Yes not having a flash is a good sign for your website. This proves that your website is amongst good and reliable websites. Websites having flash are not crawled by the Google and are not listed in the search engines easily. If your website is having flash in it, it won’t be supported by iPhone and other smart phones. These smart phones do not support flash websites. Flash is very difficult to maintain and use. So it is not a good idea to have a flash. So congratulations if you do not have a flash available in your website.

3. Your Search Engine Rankings are High
Your business is always searched with some key-phrases on the internet that are related to your business. When you can find your website easily on the search engine with any of the services or product related keyword then it means that your website is good enough to generate business for you.

Today it is all about having high quality, original, unique and interactive content on your website. Your content is good and unique you are on the top of the search engine. 93% of all the online experiences get started with the search engine. When you design your website keeping SEO in mind it will ensure that your potential customers will be able to find you online.

4. Your visitors are sticking to your website
When you can see that your visitors are sticking to your website and are taking long on your website it means they are liking it and your website is perfect for their requirements. This means that you have provided them with readable content, organized categories.
You can see it clearly with your increasing ROI and conversion rates. All this means that you have designed your website keeping in mind your visitors as well as yours and their goals. You can see increase in the qualified traffic and the leads.

5. It looks perfectly appealing
You cannot decide yourself if your website is looking appealing or not. You can only ask your customers or friends to give their reviews on your website design. If you find people saying it highly appealing and beautiful this is the time to have a big smile on your face. Your designs are clean and easy to navigate which makes your website an appealing and approaching website.

The fact is 94% of the people say that websites having good web designs are more reliable. It is very important for you that your customers trust you and only a strong web design can make this happen.

6. Your website is Fast
Slow websites are very annoying and people run away from long and lengthy websites that takes minutes to open. Click on your website and check if it is getting opened in seconds. If the answer is yes, your website is just perfect for your visitors. It is always advised to have websites that opens in few seconds because nobody has got that much of time to wait for your website to open.

Having a fast-loading website does not only ensure that your customers will stick around for long but this also means that they are having a great experience working on your website.

7. Easy updates are available for your website
When your regular visitors are getting easy updates about your website it means your website is quite good. It is good to have a CMS website because if you have a CMS based website then it is easy to make updates.

CMS is very important for your business website.  If you do not have a website on CMS then re developing your website on a CMS base will really improve your marketing team.

8. User friendly navigation
If your website is easy to navigate and your visitors are easily finding what they are looking for then smile again because your website has proved again that it is amongst the best ones. People generally like websites that are clean and provide easy navigation to their visitors. If you are allowing them an easy and enjoyable navigation, you are perfect.

9. Bounce Rate of your website is low
Bounce rate is the measure of how many people visit your website and they left after only viewing the landing page. If your website is having a low bounce rate you won again. It means that your visitors are not leaving your website just in few minutes but they are spending some time with your website and are searching for the products and services they must be looking for.

10. Clear Path to Contact Information
If you are easy to get in touch with your visitors, you are good. If you are making communications with your clients and contacting them on regular basis, you are perfect. It would become really difficult for you to perform well if you do not communicate with your clients.

So have you matched each and every point with your existing website? How much did it score? Well it is great if you have scored more than 8 but if less than 8 then please start working on your website. It needs rebuilding. Do not worry. It is easy.

How to Design a Perfect Ecommerce Website?

By James Tredwell on September 24, 2018

The new trend is all about eCommerce websites. People are not involved in dealing with a single product but they sell variety of products in order to make maximum profits. When you want to deal with multiple products and that too online, designing eCommerce website is the best thing that you can do with your business. But like every other thing in this world designing eCommerce websites have some rules to follow.

Let us check out what to do for designing a perfect eCommerce website:

1. Highlight the products that are less in number
If you highlight the products which are less in number by informing people about their actual number, your customers will run to get those products. This is the best way to grab attention of your customer towards the ending products.

2. Grab their attention towards important products
The products which are most useful and you are more interested in selling those products, try to design them and represent them in such a way that they look differently on the website and people should go for the products to buy them.

For example you are selling products like dresses then also include links for matching shoes, accessories like handbag or other relevant things.

3. Make your website easy to share
Do not forget to employ social media buttons to your website making it easy for your customers to share it on their personal profiles. If you are placing those buttons only then your visitors and customers would share your website else nobody would take the pains of doing this separately.

4. Make sure that products are described enough
When you paste products to your eCommerce website make sure that each and every product is described completely and is describing full features to make people understand your products and let them buy those products.

5. Easy navigation
Keep your websites easy to navigate. If the products on your website are not easy to browse and your website is very complex to manage, nobody would prefer to visit your website again.

Now the question arise how to select the eCommerce Platform?

There is a huge number of eCommerce platform available in on the internet, so how to decide which one is best for your website? There are some basic requirements that every eCommerce website needs. These basic requirements include:

  • What programming language does your platform use? This is important when you are performing a lot of customization but it also depends on what type of web host plan you are using. Support differs for different platforms.
  • Check whether the platform is free or paid? There are tons of eCommerce platforms that are available for free where you can check for your basic theme or designs that you want to give to your website.
  • Whether it supports the type of products that you are planning to sell.
  • If it integrates the shipping services with it.
  • If the payment gateways also support you especially when you are already using a particular type of platform.
  • Check for how easy it is to customize the platform that you want to use? How many options do your platform has for customizing the things out of the box? Before selecting make sure if you have to dive into the deeper codes every time you want to change the things from your admin area.
  • What type of support is the platform offering? Is the platform completely community driven or is there any kind of support from the developer side? How much will it cost?

There are three things that are must for an eCommerce website

You really need to work hard for designing a successful online store. But there are three major key points that you have to pay attention for designing a wonderful eCommerce website.

  1. Trustworthiness: Every eCommerce website needs to build having a sense of trust among shoppers. If a person who visits your website likes your website but does not receive the feel of trustworthiness, they will take your business in some other direction.
  2. It should be simple and easy to use: An online store has to be very simple in the way it functions has to be very simple if it is not designed itself. If your website is easy to handle and navigate there will be no point that your customer will be left wondering what to do next.
  3. Transparency: Your website and its relationship with its clients should remain transparent. You have to make sure that the things like contact information and he policies followed by the merchant like shipping should be easy to find. It should be easy to find what a customer is looking for. You can also tie it to the things like customer reviews on the website, and can openly address any type of criticism that might come to the merchant’s way.

Let us have a look at the free platforms that are available for designing your eCommerce website

1. Presta Shop
Presta Shop is considered as one the best eCommerce website designing platforms available these days. It offers more than 300 features that includes web service integration, one-page checkout, product support for downloadable, and a lot more. It is an open source platform and is free to download.

Presta Shop offers their users with full documentation and a large number of resources for making you started. They also provide you paid modules for extending the functionality. Also you can get paid themes if you do not want to design your own theme.

2. Magento Community Edition
Magento is also an open source eCommerce platform which is successfully used by more than 2, 40,000 online businessmen worldwide. Its features include scalability and flexibility and are highly reliable to meet your exact requirements.

It offers you a plenty of support to help and support you if you get stuck in between including the complete documentation. It also offers you a host of extensions with it and if you do not like it you can create it on your own.

3. OpenCart
Open cart also offers you a variety of features that include support for almost unlimited categories, it also provide support for multiple currencies, free documentation, languages and lots more. It can provide more than 20 payment gateways and will offer their users with 8 different shipping methods.

This platform also offer support for writing product reviews and ratings, multiple taxes, a coupon system and lots more. You can make it temlatized by using the defauly template available at the right of the box.

4. Os Commerce
This platform offers its users more than 7,000 free add-ons and compiles a network of more than 250,000 store owners and the service providers. It offers an extra active community for supporting and helping if you move into the issues. It will provide you free and commercial support for any issue you met during the usage of the platform.

People have been using OS Commerce from almost 14 years and now they know how to make a strong foundation for building your business. It also provides you templates and themes so that you could customize the looks of your website without even starting from the very start.

5. Zen Cart
This platform is also an open source shopping cart solution that is available free of cost, is user-friendly with a huge number of plug-ins and add-ons for extending its functionality features. There are some add-ons for the admin tools, payment methods, marketing, pricing tools and much more.

Zen Cart offers an excellent documentation making it very easy by taking advantages of all types of functionality that it offers. There is also a showcase of websites which is created with Zen Cart for inspiring you.

6. Virtue Mart
If you have a Joomla based website and you want to work with a CMS, Virtue mart would be a good option for you. It is designed as an extension to Joomla or any other related open source platform. Virtue Mart is a platform that is written in PHP language and it asks for MySQL database environment for all types of data storage. It is considered as best for websites going from low to medium level.

Conclusion
The basic elements for a good eCommerce designs are something that every designer has to be familiar with, if only it is not bounded to come up with the clients at some specific point. If you ignore these kind things, your design will either result in unhappy clients and making them move elsewhere.

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