Social Media Marketing Tactics to Build your Brand Identity

By Guest Contributor on September 15, 2018

Social media is a proven way to connect with masses as it helps to reach to people in almost every part of the world. Hence, it is an effective method from business’s perspective to engage with a vast target audience. Using social media, you can market your brand and stand apart from the crowd. If done in an effective and strategic way, you can utilize social media platforms for successfully establishing a new product and earning recognition.

These days, social media marketing is soaring with tons of adverts and promotional campaigns carrying information about different brands and ideas. In order to make your presence in this congestion, you have to employ some unique tactics that will help you achieve the target audience and persuade them for buying your products or services. By harnessing the power of social media, you can build a robust fan base who will turn into loyal customers.

Branding is an essential ingredient to generate long-term business. Social media like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc, help you unravel your brand to the worldwide audience who get opportunity to learn about it and its benefits. Thus, these powerful social networking platforms enable you to increase your brand awareness among the target audience or worldwide. You can utilize these platforms to the fullest to get better results by following some essential tactics as follows to build a strong brand identity.

Use appropriate number of hashtags

Use hashtags to join the conversation, but do not include too much hashtags, use only relevant ones. You can create a custom hashtag pertaining to your brand, but it’s wise to use commonly-used hashtags. Using a hashtag that relates to your brand makes sense as your fans and followers will automatically recognize your posts and content once shared on the social networking platforms. For instance #SamsungTips is a hashtag from Samsung which they utilize to share information and content about their products.

Convey brand value consistently

The key objective of branding is to generate a specific set of emotions and ideas in the minds of customers about the brand whenever he/she encounters it. Hence, a brand becomes strong when it conveys a clear message to customers and do it on consistent basis. By adopting a specific tone and format of language for all social media content to convey your message, you can accomplish this task.

Engage with audience to make a bonding

Your connection with audience should not only be limited to business. Extend your boundaries and engage with your audience on a personal basis. Through social media monitoring and direct response, you can make a one-to-one connection with audience to surprise and delight them. By delivering unexpected to your audience, you can make an emotional connection with them for instance, congratulating on customers’ anniversaries or other occasions helps you nourish a healthy bonding with your customers.

Update content regularly

Many well-known companies such as Disney, Coca-cola, and Apple, don’t need to remind customers of their existence as they are well-established brands in the market. But, others have to promote their brands repeatedly in order to get a strong foothold in the audiences’ minds. In this regard, regular update of fresh content makes a difference.

Keep interacting with your audience regularly so that your image in their mind won’t fade away. Connecting with your audience on a regular basis might be tricky only fresh ideas and content help you survive your identity.

Respond to your audience queries

One of the big advantages of social media for business is that it offers a direct line for marketing communication. You can establish and maintain a strong brand identity if you interact with audience address queries and help them find specific information relevant to your service on social networking platforms. It creates a deep bonding between you and your audience. In a nutshell, as a business owner, you should care about the feedback and comments posted by audience on social media.

Provide something valuable to your audience

The simplest way to grab attention of someone is by offering them something valuable in return. As in real life, it also works on social media, it means branded content should fulfill some consumer needs to get remembered. Quality content is core to this strategy, by providing unique, well-researched, and interesting article can help you catch attention of your audience and retain it for long time.

Be realistic and relevant

Social media is increasing at a fast pace and users are getting immense number of messages. To be unique in that cluster, you need to create something which is realistic and relevant to the interest of your audience. Hence, try to make you content entertaining, relevant to your brand, and importantly relevant to your audience to get a response.

Wrapping up!

Social media has opened a door to new way of marketing where businesses can connect with their audience directly and promote their products or services. Hence, it is great platform to establish your brand identity as it can reach to masses across the globe. However, to reach to your target audience effectively and influence them for your objective you need to prepare some strategies that will help you achieve this goal. With the tactics discussed in this post you may utilize the potential of social media to its fullest and ensure greater ROI by engaging with your audience. If you use social media wisely then not only you can build a strong identity of your brand in the minds of your audience, but you may also sway their buying decisions and get loyal customers.

This article is contributed by Jacob Colleen, digital marketing expert at Webby Central – Digital Marketing agency

Effective Facebook Marketing Strategies for Businesses

By Guest Contributor on September 15, 2018

With 2.23 billion monthly active users, Facebook is a powerful tool that you can use to promote your small business. It is a great way to connect with existing and potential customers, market new products & services, and generate sales.

Unfortunately, many small business owners do not pay enough attention to their Facebook business page after registration. Many entrepreneurs do not know what to publish on their Fakebook page & at what frequency. Several others are convinced that it is not worth the time and effort. For a successful Business Promotion on Facebook, familiarize yourself with these Facebook marketing tips:

#1. Your Business Goals

Before creating a semblance of a successful Facebook advertising campaign, just determine your goals and indicators with which you can analyse the success of your campaign. This will help you lay the foundation for Facebook marketing and achieve the desired ROI easily and effortlessly. Generally, Facebook marketing is done for-

Generating salesThis will depend on whether your business is in B2C or B2B. If you are in the B2C business format, promote posts, products, and services. If you are in B2B, then you should use both types: advertisements in the form of posts and the right column, focusing on getting more leads, which you can pass through the funnel of sales and turn into buyers. Generate traffic to your website and convert them into leads.
Creating Brand AwarenessGet more likes on your Facebook page by focusing on the target audience.
Boost the people’s engagement on your Facebook Page.Just use Facebook advertising with a link, photo/video ads to attract more attention to your posts. Your ads must contain a very attractive visual component of the photo and video. Target the social media audience based on interests, age, gender and behaviour/ habits.

#2. Create and Schedule Facebook Posts

If you publish posts on your Facebook Page regularly, a certain percentage of daily active Facebook users will get engaged with your brand. Just publish content for your target audience with a proper sequence if you want to use Facebook to generate the maximum benefits. Education and entertainment of Facebook fans should be the primary goals of Facebook Marketing. Add smiles to increase the number of comments and spreads by 33% and collect 57% more likes than the post without smiles. Always keep in mind that the interrogative posts receive more comments.

#3. Use Email Newsletters to Promote Your Facebook Page

Always keep in mind that Facebook allows you to create a custom audience based on your e-mail list. Therefore, create a .CSV or .TXT file with a single e-mail address for each individual line.  Click Audiences-User List and upload your file. With successful Email Marketing initiatives, you can make your Facebook Page go viral and increase its awareness as far as possible. You can use some good e-mail marketing tools for this purpose.

#4. Share Useful Content at The Right Time

You must note that every Facebook post has its conclusions. If you go into the conclusions of their posts, you can see the average time when your subscribers/fans/followers are online in great numbers. For example- if you are planning a queue of three posts, you should know the best time when the majority of subscribers are online and schedule your posts accordingly.

#5. The Use of Facebook Plugins

It is a very difficult task to perform Facebook marketing manually every day when you have a large base of Facebook Fans and Followers. So, installing a Facebook sharing plugin will help you to share contents easily on Facebook, to increase the visibility of your brand and the number of subscribers on Facebook easily and effortlessly.

#6. Facebook Pixel Remarketing

Any potential customer, who visited your website from any source of traffic, but did not make transactions, probably remain the phase of finding the best offer sooner or later. It is possible that they forget the first website they visited in the early stage of web browsing.

Always keep in mind that the Facebook Pixel will allow you to target people who visited your site earlier using Facebook ads. It is perhaps the best way for most of the traffic that comes from AdWords.

Just install Facebook Pixel by logging into your Facebook advertising manager. After this, install the Facebook Pixel code on your site. The process of data collection can take a day. So, return to the site’s traffic menu and select “people who visited certain pages of the site. Use those insights to create a list of people who visited certain pages of your site and target them from the next time to create more sales and leads.

#7. Regular Interaction with Facebook Community

Always keep in mind that the regular interaction and communication with your community on Facebook can build a strong trust, trust, and loyalty. Its most excellent result is the transition of subscribers to repeat customers and potential leads. Furthermore, Facebook can be used as a customer support centre to address their concerns quickly and offer the best possible solutions.

#8. Interaction with Another Facebook Page

As an admin of your Facebook page, did you ever communicate with another Facebook Page? If not, then be active and identify the pages your subscribers are following. Your comment to other pages will serve as a direct link to yours and help you to bring new leads, likes, and subscriptions.

#9. Images and Video Content

Always keep in mind that people love pictures and videos displayed on different Facebook Pages. It is because images and video content help people understand the subject matter easily & take the desired action. Several statics show that posts that include photos get 120% more involvement than usual and post with videos have 180% more involvement of users.

#10. Create or Join Facebook Groups

Create or join groups on Facebook to increase your page views and traffic, and make more business opportunities. You can create 3 types of groups on Facebook:


Facebook GroupsExplanation
Open GroupsAnyone can see who published the post.  Open Facebook groups are used to increase recognition, credibility, and interest in your brand. It also helps you to establish yourself establish yourself as an expert in a certain field and be in touch with other specialists to benefit mutually. Participation and interaction are the prime focus of such groups, not sales.
Closed GroupsOnly members of the group can see posted by other members. Such groups are great for supporting customers, solving their problems and answering questions.
Secret GroupsOnly members, its participants and the author of the post can see this group. Such groups are very effective for high-level discussions with confidentiality.


Final Words

In today’s highly digitized world, Facebook Marketing is important for the acquisition of new customers and business opportunities. Just follow the above-mentioned tips to meet your ambitious business objectives.

This article is contributed by Robert Sumner, writer with Media Fortress – Web Design and Small Business Marketing Agency

How Much Does it Cost to Develop an Augmented Reality Mobile App

By Guest Contributor on September 15, 2018

After the virtual reality (VR) world is witnessing the transition to new technology in the form of augmented reality. Here, developers are coming with all new augmented reality (AR) concepts and developing some amazing AR apps for mobile devices both Android & iOS. While this is considered as costly business, let’s discuss how much it may cost you when you decide to develop augmented reality mobile app for users.

AR App Development Process

If you are planning to develop an augmented reality app for mobile then there are two ways you can select from. One to hire your own team of developers or second hire a professional agency to do it. There are different pros & cons of doing the same while organizing your own team of professionals is time & efforts consuming task, hiring professional agency may cost you a bit higher. Let’s discuss some basic factors that determine the cost to develop an AR app.

  • Design
  • Coding
  • Testing

While design, coding, and testing of an AR app are some of the main determining factors to decide cost to develop an AR app there are other factors too like the location you choose to develop the AR app, the time it takes, conversion rate and other factors. Here, if you prefer to have your work done by Asian countries, it may cost you bit lesser in comparison to hiring professionals from Europe or USA. Let’s first discuss the main three factors here.


When it comes to the design of the AR app there are numerous factors that affect its cost of development. The app’s design, features and functionality are major factors when it comes to a seamless user experience. In addition to those technical specifications of the app like whether it is the database-based application, list-based application, it is developed with or without a server or API component also affects development cost. In other factors, how creative is AR app’s display and how you can make interactive UI/UX to enhance user experience will determine your app’s success and cost to develop.


The next important factor in developing AR app is its coding which is the most difficult & time-consuming step. Here, there are multiple AR-based software features available that differ in implementation methods thus they also differ in cost. The most trivial method is to create an AR app by using the data captured by the gyros inherent to a smartphone. In this Gyroscope data processing method, information that is obtained allows you to create three-dimensional virtual objects and easily superimpose them on top of real environment objects.

Next coding method is GPS data processing which relies upon traditional GPS data in addition to Assisted GPS (A-GPS) technology. It is helpful to increase the geolocation precision using your cellular or Wi-Fi connection. Further, you can use simultaneous Localization and Mapping (SLAM) functional that processes the data collected from various sensors in conjunction (Gyroscope, GPS, Accelerometer etc.) and help you draw a 3D-model over the surrounding reality. Next in the list is Markers that is one of the most frequently used AR software functions. Here, you can find different types of Markers that starts with simple geometric shapes (for instance QR codes) and ends with rather complex objects such as human faces.


Once you are done with coding there comes testing of an app. Here, you need to test your app both by the in-house quality assurance team (alpha testing) and by the volunteers (beta testing). Here, it may take several months to perform this testing, where the application will be returned to developers for multiple times for revisions & updates and tested again. This testing part will also add up in total development cost of an AR app.

The cost to develop an AR mobile app

As we discussed, there are multiple factors that determine the final cost of developing an AR app for mobile. Here, choosing the platform either Android or iOS may also affect the cost to develop AR app significantly. While developing AR app on iOS is considered to be easy than developing it on Android platform due to its extensive & complicated mechanism. Here, uploading the app to the digital marketplace (App Store or Google Play Store) and promoting it on search engines will also add up the total cost. While you can consider $30 to $150 as the total cost to development per hour based on different parameters and location you choose to develop the app let’s discuss average hours it takes to code the app on different implementation methods.

  • Gyroscope Data Processing: Up to 300 hours
  • GPS Data Processing: At least 600 hours
  • SLAM Functional: 900-1200 hours
  • Markers: 400-500 hours

Also, discuss the average cost per hour based on different locations:

  • India: $30 per hour
  • Eastern Europe: $35 per hour
  • South America: $43 per hour
  • United Kingdom: $70 per hour
  • Australia: $110 per hour
  • North America: $150 per hour

Conclusion: In addition to the above-mentioned cost for development there will be an additional cost for uploading AR app on digital marketplaces, testing and for maintenance & technical support for the app. Here, we have tried to cover the basic aspects of augmented reality app development and how it may cost you when you decide to develop one. Actual prices may vary according to your project requirement and features you want to add in your augmented reality app. If you are one of those developers who develop augmented reality apps for mobile devices, feel free to comment below. As it may bring you new clients for your business.

Description: Being a nascent technology augmented reality (AR) is attracting a lot of users & developers around the world. While the cost to develop an AR app for a mobile device is comparatively high, still, it offers value for money.

This article is contributed by Chandra Shekhar Choudhary SEO analyst and technical Content Writer At  Systweak Blogs.

Top 10 Benefits of Content Marketing for Small Businesses

By Guest Contributor on September 15, 2018

Whether you run a gym, daycare facility, bank or design firm, you need customers. If there is anything all small businesses have in common, it’s wanting clients. You know you need to find prospects and build an audience if you’re going to be successful, but how? If you can afford to choose only one marketing strategy, what should it be?

Whether you’re starting out or are fairly established, your small business likely has only so much to invest in marketing. That’s why, when you’re looking for maximum effectiveness, the best strategy you can use is content marketing.

Think about it: People often ignore direct mail, unsubscribe from emails and skip television advertisements. What they pay attention to, however, is that infographic or blog post that shows in online search results. They want to read inspiring articles and find answers to their questions.

What this means for you is when your company can inspire and educate readers about your industry or area of expertise, it has a golden opportunity to attract customers.

What Is Content Marketing?

In a world of nonstop advertising, today’s consumers are looking for real value — and that’s what content marketing offers. Through regular blog posts, infographics, video, social media content and other types of information, you can provide authentic, interesting and useful resources to your audience. This reaps a host of rewards for you. Where advertising talks about a product, content marketing builds a relationship. This relationship is the foundation of more sales. To make the most of content marketing, your goal is to focus on the customers and what they want — in order to make a case that what you sell is the solution.

Top 10 Benefits of Content Marketing for Small Businesses

For a more in-depth look at what makes content marketing so useful for business, check out some of the biggest benefits it provides:

#1. Strong branding. Considering that strong brands outperform the market by nearly 75 percent, according to McKinsey Research, anything that helps you build your brand is worth considering. Enter content marketing. Because it focuses on consistently offering content with your brand personality and image, it helps you build a clearer, stronger company name. Your readers come to know you and what you stand for, and they recognize you more naturally in the marketplace. This lays the groundwork for generating more sales.

#2. Differentiation from the competition. No matter your industry, the Internet makes it more competitive than ever. Other businesses in your field want the same top results in search engines that you do, and content marketing is a big part of that. To stand out from the other guys, you not only need to be creating content, but you also need to be creating better content. In other words, you need a strong voice, a specific style and niche and the creativity to be different from everybody else. Content marketing offers the perfect opportunity to accomplish this. Through your unique perspective and style, you stand out and get noticed.

#3. More credibility with prospects. When it comes to building trust with prospects, content has always been king. Today’s digital landscape has expanded the possibilities for how you can engage your audience, but the basics are the same. So, to build credibility, you need to create content consistently, in your subject area, in a way that offers solutions or inspiration, free of charge. As you do this, prospects will come to trust you to keep providing value in the future, too.

#4. A position as a thought leader in your field. With insightful and useful posts, your business can become a thought leader in its field. Here’s why this matters: Who would you rather buy a house from — the real estate agent who helped you with mortgage options in a thoughtful blog post or the professional who doesn’t have answers? When you post consistently useful information, prospects come to think of you as an authority.

#5. Greater traffic and business exposure. Even without a huge investment, content marketing can consistently generate more traffic and exposure than comparable methods. This is partly because keyword-optimized content can help you rank higher in search engines, and partly because the more quality content on your site, the more reasons someone has to visit.

#6.More shares. Useful, informative content is the kind of content people want to share online. When your business offers valuable resources to its audience, it can help you get more social shares — resulting traffic.

#7. More leads. Content marketing not only boosts traffic, but also generates new leads from that traffic. How much? While it costs 62 percent less than traditional marketing, content marketing generates three times as many leads, according to Demand Metric.

#8. Increased lead conversions. After reading blogged recommendations, a whopping 61 percent of American online consumers made purchases, according to Content Marketing Institute. What does this mean for a small business? If you want people to sign up for your service(s) or buy your product(s), you need to be crafting custom content that makes them want to — this is the essence of content marketing.

#9. Increased sales. You don’t have to ask your prospects to buy from you directly to be showing them, post after post, why you’re worth buying from — this is the beauty of building trust, authority and interest.  

#10. A good ROI. Perhaps the best part of content marketing, at least for a small business with a limited budget, is its effectiveness. In return for time, effort and consistency, you can gain more leads, more traffic and more sales. Whatever you sell, this is hard to ignore.

Even with a small marketing budget, you can’t afford to skip content marketing. It has too much to offer! So, is your business incorporating a clear strategy for delivering value through blog posts, online articles, etc.? If not, you’re missing the perfect chance to grow your company, no matter what you sell.

This article is contributed by Shanna Mallon is a contributing writer for Straight North.

How Does Paid Search Work for B2B Marketing?

By Guest Contributor on September 15, 2018

Studies show that on an average, a company spends 92$ for acquiring a customer for every 1$ it spends on converting it. (source) This ratio fluctuates massively when we talk about B2B marketing in comparison to the B2C marketing. If you have an enterprise-grade product/service in the B2B marketing space the cost of acquisition far exceeds the cost of conversion. This is where paid search steps in. If used correctly, paid search is one of the strongest weapons in the arsenal of a B2B company.

Does it Really Work?

Now, the paid search is a game based on both luck as well as strategy. If you have a well-defined strategy, you are halfway there. You can only cover the other half of the distance with luck. You might score a million-dollar deal (Deals of this size are pretty common in the B2B space compared to the B2C space) if a particular company is looking for something specific that you are offering. On the other hand, you can lose a million dollars into advertisements and paid search if no one needs your services at that point.

The best practice involves investment in a balance of outbound sales and marketing to reap considerable results over time.

Common Mistakes Made by B2B Marketers

The B2B space is highly dynamic. One needs to adapt to the changes in this space very quickly or he/she may suffer a huge potential loss. Here are a few common mistakes that you should avoid in the B2B marketing space, especially when it comes to paid search.

  • Unplanned Launch Strategy: If you are out in the market selling sweaters in the month of May, you are doomed to fail. Similarly, if you are selling sweatpants in the month of December, your business won’t take off with the desired results. An unplanned and untimely launch strategy has ruined several business campaigns. You need to understand your target demographic and target its psyche on the right time at the right place.
  • Not Enough Market Research: Market research plays a critical role in the ROI (Return On Investment) for the paid search. Before launching a full-fledged campaign, it is a wise idea to collect data from within focus groups and the company itself. This research will help you refine the campaign before launch.
  • Relying on a Single Tactic: The best marketers have the knack for combining multiple marketing strategies for desired results. They never rely on a single strategy to show the desired results. Instead, they optimize the campaign with multiple pillars for a comprehensive support to the paid search marketing.
  • Focussing only on Marketing: An exclusive focus on marketing will not reap any results. ROI is generated out of sales, not marketing. So, you need to have the right sales team and tactics in place to convert the maximum potential candidates that come in from the marketing campaign. Without the right conversion mechanism, you are just wasting your money.

How to Scale the Paid Search?

Now your paid search marketing campaign has taken off and delivering promising results. You have started generating a good ROI out of the deal. What do you do next? You scale! Here are a few tips that can help you scale your paid search to a whole new extent without losing that competitive ROI edge.

  • Start Small: In the world of marketing you need to take small steps carefully to get the best results out of the mix. It is a good idea to start small with the new tactics and see their results. Instead of putting all your resources into one single strategy, divide it into 10 different ones. This way, you can easily measure the success/failure of all the strategies in a single attempt.
  • Optimize: Once you know which paid search tactic works the best, optimize it. Optimization may include combing the right mix of two or more strategies together.  
  • Experiment: Experimentation is helpful in B2B paid search marketing since the market shifts every second. You never know which particular strategy may yield a better result over the other. Have you tried the corporate version of the paid search? Let’s give the humorous version a shot once. The C-Level executives of a few firms might find the second one more memorable and relatable than the first.
  • Use AdWords: AdWords is your biggest friend in paid search marketing. If you are using a CRM and marketing automation tool, you must connect it to the AdWords platform today. This will help you measure the click to conversion rate effectively.
  • Compile Marketing and Sales Data: Make sure that your marketing and sales teams are on the same page with their conversion efforts. The inbound salespeople of your organization act as the key drivers of connection between the marketing and sales departments.

How to Optimize the B2B Marketing Campaigns?

Optimization of the B2B paid search marketing campaigns consists of changing the following factors.

  • Time of Posting the Ad: Posting the advertisement at the right time plays a critical role in conversion statistics. If you own a seasonal product such as a sweater. Running ads during the winter makes a lot more sense.
  • Controlled Exposure: Make sure that your re-marketing strategies do not buy the end-customers too much. Overexposure of the marketing campaigns may result in a negative consequence rather than a positive one.
  • Choice of Keywords: Making small changes to the keywords can reap overwhelming results. Adding a small phrase or preposition might change the effect of the keyword completely.
  • Use of Google Analytics: If you are not using Google Analytics right now, start today! With inputs from this application, you can optimize the paid search campaign to a great extent.

Paid search relies on targeting the psyche of the end-customer. If you know how the VP or the C-Level executives (mainly decision-makers) of the target company think, you can use this information to your favour. With this knowledge, you can find the right keywords that these people will most likely type into the search engine bar.

This article is contributed by Andrella Fehmi, Freelancer writer at  SEO Services Consultants .


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