Month: September 2018

We all know that for a good ranking of our website in a search engine, we need to have an SEO expert that does SEO. SEO is evolving rapidly than we actually can know. SEO helps you get visible to the users in the search engines easily and in the first preference of the search. The simple of the thing we know about SEO is that it helps in improving the ranking of a website in the search engines like Google. But, there are so many things about SEO that we still don’t know and need to know that affect its working with the search engines. A lot of things have changed in SEO. Some of the factors or the things that you need to know about SEO are described as below.

Removing of unnecessary stuff that slows down your site

Earlier, we used tolerate with a slow-loading website. I remember myself waiting for an eCommerce site for nearly about 5 minutes. But, this is not the case now as SEO has entered the picture, the scenario has changed completely. The slow-loading sites are not there in the picture or even they exist, they will be in the last pages of the search engines. So now, you need to remove all those stuff that will slow- down your website in loading it.

Linking to other websites with relevant content

Usually, people think that linking one’s own website or a webpage to other websites is not a good practice. But, actually, this brings in valuable traffic to your website and also improves your ranking in the search engines. So, with the evolving SEO, the developers have started including the relevant content on the website and you can link it to other websites which will attract the traffic to your website and naturally improve its ranking.

Getting inbound links from authoritative sites

To get something, you should be willing to give first and that is the thumb rule SEO. You need to link good websites in your own website which will bring in valuable traffic to your website. If you are willing to get inbound links from authoritative blogs, then you must show your willingness to link out those blogs from your own content. Moreover, you should link out to the content pages that offer tremendous value which is considered as a good SEO practice too. If your content is valuable then those influencers can link back to you too.

You should write for humans first and search engines second

The developers should write the content keeping mind the users who are going to purchase their products and not the net spiders who are just mere scripts and are not going buy the products. Your content should be eligible to the users who are going to read your content. Your content should be for the people who have eyes to read and credit cards to purchase your product. Naturally, this will improve your ranking in the search engine and will get valuable traffic to your website.

Encouraging other trustworthy sites to link to you

Inbound links are considered to be one of the best ways to get valuable traffic to your website. You will naturally be rewarded as a good profile by Google once you combine do-follow and not-follow links in your content. Content marketing normally involves sharing a worthy content and creating the need and urgency in people to need you.

Having web analytics

You need a tool to measure what is working and what is not thereby, tracking your success. There are many web analytic tools like Google Analytics and Google Search Console which can help you track your success. You should have these web analytics in place before you even send your visitor to your website or your landing page.

Writing unique and relevant meta descriptions for every page of the site

Meta description is the first thing that people see when they get served by Google when got searched. Writing duplicate content or description isn’t a good practice and also Google penalizes for this. So, you need to write unique and relevant meta descriptions for every page of your website. This will improve your search ranking as well as you will give a good experience to your users.

Using only readable and meaningful URLs

The URLs should be readable and understandable by the users. If the users cannot understand your website URL, then it may be equally difficult for the search engines to understand them. So, keep your URLs as clear and readable as possible. Also, see to it that they should be unique which will make it easy for the search engines to track you and rank you.

Using right keywords in your images

It is important to have relevant keywords for your images as Google dedicates an entire section of search engine results to images. The images of your brand or your company are equally important like the content of your website. The images play an important role in search ranking so, you should use relevant keywords in your images which will help you rank well in search engines.

Create a unique content consistently and publish it

As a good content marketing strategy, it is very important to create a unique content consistently and publish it. Duplicate content will not give you a good ranking as well as Google may penalize you for the same. Uniqueness is the key to getting a good search ranking.

Building momentum with social signals

Normally, Google has not included social signals in its ranking algorithm but, social signals do affect your search rankings. So, it is important that you include those social shares in your website like twitter and Facebook through which the users can share the content of your website on their social media.

Conclusion:

Thus, there are so many tips for improving the SEO in 2018 but, there are so many other tips too which may not be included in this post. So, it is important to change your old way of seeing SEO and adapt these new tips which will help you get a good rank in the search engines thereby, making your business successful.

Now that we have constantly been talking about the various Guest posting service for blog in India know a lot of agencies that offer these services and know that they offer some incredible benefits to what you do over the web! But the point is that how can you maximize the benefits of using the right services, within the desired amount of time?

Well, honestly, it is indeed pretty simple. You can in a point of fact making a striking deal of a difference by opting for services that come out of a plan. Preparation and streamlining these techniques can work wonders and make you stick to the abundance of benefits that you can extract from these measures, without doubts!

Here are a few measures that might be kept in mind towards getting the desired results out of your Guest posting service in India:

Keep Your Blog Going and Flowing

No matter you have the time to do all of that all by yourself or not, it’s best to hire professionals to take care of keeping your blog updated and active. This is a task that needs regular updates, constant renewal and so much more to receive the required results. This not only keeps inviting new readers but also makes the existing ones stick on! These have a direct impact on the search engines results and make things all the more consistent regarding quality and quantity.

Give Importance and Time towards Strengthening Relationships Around

This is often overlooked, but honestly, holds utmost importance if in case you are considering to expand and flourish in the magical online world! Networking is a fundamental aspect that boosts most businesses and similarly has some great benefits into blogging services too. Contact companies that have a great share of networking work towards connecting the right set of like-minded readers that in turn bring back profits.

Pay Attention to the Traffic

Being a reliable and dependable guest blogger, you much have people reach out for your work, simple and clear. Creating a fan club, in turn, means getting more traffic, undoubtedly! This gives the much-required exposure, expands your reach and brings back more and more people towards you, undoubtedly! Once you have a decent amount of traffic coming in your way, you would certainly have much more coming in the future that would indeed keep the cycle going!

Variety Makes a Difference

While you are dealing with guest posts, bringing in a variety of topics, writing style, tips and tricks, always have their way that leads towards prosperity. While you rope into professional guest posting service in India, you can expect a greater variety of authors that will bring back their share of fans that would all evidently add upon and create eminence, for sure!

With many things added above, opting for a reputed and experienced professional guest post blog service provider, you get to add value and creativity in abundance. Implementing the right set of techniques, streamlining and planning the solutions and paying a bit of an attention to small little aspects, indeed helps and makes a huge difference, undoubtedly!

Link Building is something that you definitely should be doing as a blogger. Yes, I know you already have a lot on your plate. And that the last thing that you want to hear about is one more task.

Still, I promise you that you will want to spare some time to work on your link building from now on. And here are the reasons why:

1. It will increase your traffic
2. It will boost your conversions
3. It will help you to establish yourself as an expert in your industry
4. It will bring more awareness to your brand
5. It will help you to get your posts and articles on the first page of search engines’ results

But, what is link building?

Link building is a series of strategies that developed to increase your chances to get links pointing to your blog, website, or to a post or an article in particular. You won’t get penalized for doing it. It will bring you the results mentioned above only if you decide to take it seriously enough.

And it is important because more links point to you, more likely is that your visitors and search engines will consider you as a reliable source of information. So you must have something useful to say.

I guess that now you are convinced that you should read this post and get prepared to implement the link building methods that It will be presented below. So let’s go.

Method 1: Invest in networking

One of the most interesting ways of getting links is using networking. All that you have to do is here is to join online communities, groups or forums, such as Blogster. Chances are that your custom written content will be mentioned by your new followers and groupmates, and your links will come from there.

As you probably have noticed, you will need to spend some time here trying getting to know people and letting them know about you. You can’t just show up and post your articles from day one, or you will not be seen with good eyes.

So be careful when implementing this strategy and take your time. Also, read the guidelines if there is any. They will usually tell you what you can do in terms of self-promotion.

Method 2 – Create viral content

Another great way to get many links pointing to you is by creating viral content. For obvious reasons, it will be shared so many times that you will enjoy a large number of links. We are talking here about something that is considered as highly useful or just so funny and exciting that it feels impossible not to share with family and friends.

It is easily said that done. Highly shareable content is a science to be mastered by a few, but it doesn’t mean that you can’t achieve it. Just do some research and apply the best tips on how to create viral content. The only thing here is that you must remember that what is appealing to some people might not be to your target audience, so choose your topic and format wisely.

Method 3 – Publish great content

Yes, the same old thing is back again. Content is the king, and that is it. As a consequence, f you want to get links, you will need to provide great content in the first place.  But do you know why? Because even your friends won’t be interested in linking their blogs and websites to a post or article that won’t add value to their strategy.

And, as a blogger, you know how much online research you have to do on a daily basis, and how you don’t want to be in trouble accused of plagiarism. So you use the information you can find, then give credit to the author and link to the original post to be fair. If you do it, you should also be assured that other bloggers will do the same, and you will get mentions without even having to contact them.

But, for it, it is essential that you offer valuable content.

Final advice

The three methods mentioned above will give you what you want: all the benefits of a well-structured link building strategy.

But it is also important to say that link building is a continuous process. If you would like to see it bringing you results on a regular basis, you need to keep getting fresh links.

Social media is a proven way to connect with masses as it helps to reach to people in almost every part of the world. Hence, it is an effective method from business’s perspective to engage with a vast target audience. Using social media, you can market your brand and stand apart from the crowd. If done in an effective and strategic way, you can utilize social media platforms for successfully establishing a new product and earning recognition.

These days, social media marketing is soaring with tons of adverts and promotional campaigns carrying information about different brands and ideas. In order to make your presence in this congestion, you have to employ some unique tactics that will help you achieve the target audience and persuade them for buying your products or services. By harnessing the power of social media, you can build a robust fan base who will turn into loyal customers.

Branding is an essential ingredient to generate long-term business. Social media like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc, help you unravel your brand to the worldwide audience who get opportunity to learn about it and its benefits. Thus, these powerful social networking platforms enable you to increase your brand awareness among the target audience or worldwide. You can utilize these platforms to the fullest to get better results by following some essential tactics as follows to build a strong brand identity.

Use appropriate number of hashtags

Use hashtags to join the conversation, but do not include too much hashtags, use only relevant ones. You can create a custom hashtag pertaining to your brand, but it’s wise to use commonly-used hashtags. Using a hashtag that relates to your brand makes sense as your fans and followers will automatically recognize your posts and content once shared on the social networking platforms. For instance #SamsungTips is a hashtag from Samsung which they utilize to share information and content about their products.

Convey brand value consistently

The key objective of branding is to generate a specific set of emotions and ideas in the minds of customers about the brand whenever he/she encounters it. Hence, a brand becomes strong when it conveys a clear message to customers and do it on consistent basis. By adopting a specific tone and format of language for all social media content to convey your message, you can accomplish this task.

Engage with audience to make a bonding

Your connection with audience should not only be limited to business. Extend your boundaries and engage with your audience on a personal basis. Through social media monitoring and direct response, you can make a one-to-one connection with audience to surprise and delight them. By delivering unexpected to your audience, you can make an emotional connection with them for instance, congratulating on customers’ anniversaries or other occasions helps you nourish a healthy bonding with your customers.

Update content regularly

Many well-known companies such as Disney, Coca-cola, and Apple, don’t need to remind customers of their existence as they are well-established brands in the market. But, others have to promote their brands repeatedly in order to get a strong foothold in the audiences’ minds. In this regard, regular update of fresh content makes a difference.

Keep interacting with your audience regularly so that your image in their mind won’t fade away. Connecting with your audience on a regular basis might be tricky only fresh ideas and content help you survive your identity.

Respond to your audience queries

One of the big advantages of social media for business is that it offers a direct line for marketing communication. You can establish and maintain a strong brand identity if you interact with audience address queries and help them find specific information relevant to your service on social networking platforms. It creates a deep bonding between you and your audience. In a nutshell, as a business owner, you should care about the feedback and comments posted by audience on social media.

Provide something valuable to your audience

The simplest way to grab attention of someone is by offering them something valuable in return. As in real life, it also works on social media, it means branded content should fulfill some consumer needs to get remembered. Quality content is core to this strategy, by providing unique, well-researched, and interesting article can help you catch attention of your audience and retain it for long time.

Be realistic and relevant

Social media is increasing at a fast pace and users are getting immense number of messages. To be unique in that cluster, you need to create something which is realistic and relevant to the interest of your audience. Hence, try to make you content entertaining, relevant to your brand, and importantly relevant to your audience to get a response.

Wrapping up!

Social media has opened a door to new way of marketing where businesses can connect with their audience directly and promote their products or services. Hence, it is great platform to establish your brand identity as it can reach to masses across the globe. However, to reach to your target audience effectively and influence them for your objective you need to prepare some strategies that will help you achieve this goal. With the tactics discussed in this post you may utilize the potential of social media to its fullest and ensure greater ROI by engaging with your audience. If you use social media wisely then not only you can build a strong identity of your brand in the minds of your audience, but you may also sway their buying decisions and get loyal customers.

This article is contributed by Jacob Colleen, digital marketing expert at Webby Central – Digital Marketing agency

With 2.23 billion monthly active users, Facebook is a powerful tool that you can use to promote your small business. It is a great way to connect with existing and potential customers, market new products & services, and generate sales.

Unfortunately, many small business owners do not pay enough attention to their Facebook business page after registration. Many entrepreneurs do not know what to publish on their Fakebook page & at what frequency. Several others are convinced that it is not worth the time and effort. For a successful Business Promotion on Facebook, familiarize yourself with these Facebook marketing tips:

#1. Your Business Goals

Before creating a semblance of a successful Facebook advertising campaign, just determine your goals and indicators with which you can analyse the success of your campaign. This will help you lay the foundation for Facebook marketing and achieve the desired ROI easily and effortlessly. Generally, Facebook marketing is done for-

#2. Create and Schedule Facebook Posts

If you publish posts on your Facebook Page regularly, a certain percentage of daily active Facebook users will get engaged with your brand. Just publish content for your target audience with a proper sequence if you want to use Facebook to generate the maximum benefits. Education and entertainment of Facebook fans should be the primary goals of Facebook Marketing. Add smiles to increase the number of comments and spreads by 33% and collect 57% more likes than the post without smiles. Always keep in mind that the interrogative posts receive more comments.

#3. Use Email Newsletters to Promote Your Facebook Page

Always keep in mind that Facebook allows you to create a custom audience based on your e-mail list. Therefore, create a .CSV or .TXT file with a single e-mail address for each individual line.  Click Audiences-User List and upload your file. With successful Email Marketing initiatives, you can make your Facebook Page go viral and increase its awareness as far as possible. You can use some good e-mail marketing tools for this purpose.

#4. Share Useful Content at The Right Time

You must note that every Facebook post has its conclusions. If you go into the conclusions of their posts, you can see the average time when your subscribers/fans/followers are online in great numbers. For example- if you are planning a queue of three posts, you should know the best time when the majority of subscribers are online and schedule your posts accordingly.

#5. The Use of Facebook Plugins

It is a very difficult task to perform Facebook marketing manually every day when you have a large base of Facebook Fans and Followers. So, installing a Facebook sharing plugin will help you to share contents easily on Facebook, to increase the visibility of your brand and the number of subscribers on Facebook easily and effortlessly.

#6. Facebook Pixel Remarketing

Any potential customer, who visited your website from any source of traffic, but did not make transactions, probably remain the phase of finding the best offer sooner or later. It is possible that they forget the first website they visited in the early stage of web browsing.

Always keep in mind that the Facebook Pixel will allow you to target people who visited your site earlier using Facebook ads. It is perhaps the best way for most of the traffic that comes from AdWords.

Just install Facebook Pixel by logging into your Facebook advertising manager. After this, install the Facebook Pixel code on your site. The process of data collection can take a day. So, return to the site’s traffic menu and select “people who visited certain pages of the site. Use those insights to create a list of people who visited certain pages of your site and target them from the next time to create more sales and leads.

#7. Regular Interaction with Facebook Community

Always keep in mind that the regular interaction and communication with your community on Facebook can build a strong trust, trust, and loyalty. Its most excellent result is the transition of subscribers to repeat customers and potential leads. Furthermore, Facebook can be used as a customer support centre to address their concerns quickly and offer the best possible solutions.

#8. Interaction with Another Facebook Page

As an admin of your Facebook page, did you ever communicate with another Facebook Page? If not, then be active and identify the pages your subscribers are following. Your comment to other pages will serve as a direct link to yours and help you to bring new leads, likes, and subscriptions.

#9. Images and Video Content

Always keep in mind that people love pictures and videos displayed on different Facebook Pages. It is because images and video content help people understand the subject matter easily & take the desired action. Several statics show that posts that include photos get 120% more involvement than usual and post with videos have 180% more involvement of users.

#10. Create or Join Facebook Groups

Create or join groups on Facebook to increase your page views and traffic, and make more business opportunities. You can create 3 types of groups on Facebook:

Final Words

In today’s highly digitized world, Facebook Marketing is important for the acquisition of new customers and business opportunities. Just follow the above-mentioned tips to meet your ambitious business objectives.

This article is contributed by Robert Sumner, writer with Media Fortress – Web Design and Small Business Marketing Agency