8 Do’s and Don’ts of Mobile UX DesignBy Guest Contributor on January 28, 2019 Mobile user experience (UX) is a systematic process which involves a series of designing an ultimate user satisfaction and loyalty by improving the durability, integrity, ease of use and utility gained between the consumer and the product proposed by the company. It inculcates a chain of stages mainly concerned with the product designing, branding and communicating to the users.The process of designing curates various do’s and don’ts which should be followed while creating an app. For better understanding, some of them are highlighted here which eventually makes the process easier and compatible.The Do’s1. Proper Research workBefore taking up the designing work, the most important need is to identify the target audience and their specific needs. To determine the objective based on this research so as to fulfill the demand arising in the marketplace. The ultimate objective caters to the user experience which is derived after the successful research process.2. Jotting down the mobile app featuresAfter attempting the research work, it is necessary to adhere to the features which can be incorporated within the app for hassle-free user satisfaction. This entire process will make the users more aligned and create a consumer base. However, the new users might face problem due to enormous features present in the app. For that, crisp and clear features should be taken so as to make a significant impact on the minds of customers.3. Make the text decipherableContent plays a vital role in gathering an audience for any particular app or website. Validation of content depends on the standard font size which is applied and makes it mandatory for a better user interface experience.4. Forecasting the expectations and demandsForecasting using various tools like regression, questionnaire, simulation, and the moving average will create basic understanding about the project to be undertaken and what kind of app should be developed within stipulated time to reach the maximum number of users.5. Feedback at every clickFor every input, it is necessary that proper feedback should be given when the process is about to complete. Clear cut feedback will assure the users that the desired action was performed fluently. In absence of feedback option, the app will keep your user guessing whether the process is complete or unsuccessful.6. Do away with confusion or chaosIt is always advisable to stick to minimization in terms of information. Too much information on the screen might complicate the whole experience. It is best to incorporate the necessary details that can indulge the users and let go the unwanted details which clog the screen space.7. The lesser the typing, the better it isMobile users will agree with the fact that typing something on mobile is an error-making and tiring process. To avoid this chaotic situation, the smartest technique involves minimizing the field displayed on the screen which will eventually lead to gathering information which is relevant.8. Testing the designA real implementation of the mobile app will help to identify the unseen flaws associated with the app during the development stage. It often happens that the design looks appealing on a big screen but when it appears on a small screen mobile then it looks a bit clumsy. It is better to always check on real users to check the compatibility of the app on devices. Later on, considering feedback from every individual will lead to more consistent results.The Don’ts1. Design overpowering readabilityUsually, it is seen that in an effort to create a highly graphical user interface, the readability gets affected. Hence, it is advised to incorporate some technical specifications in terms of font and contrast given to the content.2. Avoid taking users to the browsersIt is often seen that the taking users to the browsers (chrome etc) might lead to reduced interest and conversion also. Always keep the users connected in-app all the times.3. Don’t pop the notification to rate the appNobody wants to get disturbed while browsing through an app and any such notification relating to rate the app might distract the users. Once they become your repeat users then they will be more likely to give feedback.4. Don’t ignore the taste and preferences of consumersConsumer base proves to be an integral part of the success of any application. Neglecting such huge base by not considering their choice and demand will lead to unacceptance of the related application.5. Don’t make users pinch-to-zoomUsers are more comfortable with the vertical scrolling sites rather than horizontal ones. Use specific media to apply different styling for different screens.6. Avoid usage of too many buzzwordsToo many buzzwords or jargons might create a negative effect on the minds of the users and may lead to confusion at times.7. Avoid complexityIf you are a first-time developer then it is better to incorporate simple content rather than making it more complexed one. Always design such apps which are easily accessible for the users for a better experience.8. Users should not be kept waiting for contentOne of the major negative facts is that users get frustrated while waiting for content. It gives a false message that the app is stalled and the user might not entertain it again.On a concluding note, it can be implied that mobile UI Design and UX Design acts as a catalyst in deciding the future aspect of the app development. It all depends on the end users of the apps i.e., the consumers who are satisfied with the content provided on the screen. An attempt to create some creative, valuable and relatable apps for the target audience to meet their expectations. These do’s and don’ts will guide you to attain the benefit to build a promising application.This article is contributed by Merry Waran, Marketing Manager at AIS Technolabs –Provide Mobile Ui Design Services.