How To Become Google Adwords Certified Professional

By Guest Contributor on September 15, 2018

The use of Google AdWords increasing in recent years. Any digital marketing expert who wants to maintain a decent ranking of websites in the SERP of Google must use Google AdWords without any fail. Frequent updates in Google’s algorithm make it difficult for most of the average marketers to perform different SEO activities and increase the ranking of websites on Google.

You have to perform various actions to manage a Google AdWords campaign, such as

  • Keyword selection,
  • AdWords campaign setup,
  • The creation of dedicated landing pages for websites to attract a large number of visitors,
  • To write one or more versions of ad content and
  • To manage the budget of advertising campaigns and monitor the results, etc.

Every year, numerous marketers enroll in the Google AdWords Certification Program. This course allows them to get familiar with the different tricks of Google AdWords and become a better marketer and ad manager. One must keep in mind that he/she can’t be an expert on Google AdWords by qualifying the certification exam. Expertise in the use of Google AdWords comes from practical experience and practice.

Key Benefits Of Google Adwords Certification Program

#1. Learning The Valuable Knowledge

It doesn’t matter whether you are an SEO beginner, PPC expert, SMO expert, or an average digital marketing expert, if you choose to be Google AdWords Certified, you gain lots of valuable knowledge. In the certification process, you get training from Google, which can help you to boost your SEO efforts and meet the ultimate goals of your web-based business in a short span of time.

#2. Good Relationship With Google

As Google dominates the world of search engines, you and your brand get benefited up to a great extent if you are on Google’s team. After completing the certification course, you can project yourself as a Google AdWords expert, which helps you to gain work assignments from clients and customers all across the world.

#3. Generation of Quick Leads

You must know that Google’s SEO tools are interconnected. So, when you learn about Google AdWords, you get valuable knowledge as for how to use other SEO tools in a proper manner. This helps you to increase your proficiency and knowledge in terms of SEO and make the most use of them for the promotion of your web-based business.


  • Sign-up for the program and agree to its terms and conditions,
  • Pass any two exams (one fundamental exam and one advanced-level exam) to get the certification.
  • Google has canceled the requirement of managing a minimum $1,000 ad-spend in 3 months before the completion of the certification process.

Steps To Become A Google Adwords Certified Professional

#1. Google has rebranded the Google AdWords certification program as “Google Partners”. So, don’t get confused and access the website by visiting the link.

#2. There are 6 types of exams

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

The fundamental exam is mandatory for all. You can try another exam as per your liking. The exam lasts for 120 minutes. You will have to answer 100 multiple choice and true/false questions. You need to score 80% or higher to pass the exam. Once you qualify two exams, you become a Google Adwords certified professional. There is no fee to participate in the test. If you fail to clear the exam, you can make other attempts too.

Useful Tips To Prepare For Google Adwords Certified Exam

To pass this test, you need to prepare for it like any other exam and try to have the in-depth knowledge of practical and theoretical knowledge as far as possible. Most of the questions can be categorized into the following categories

  • Basic Definitions
  • Adwords terminology
  • Question related to interface
  • Scenario based questions and
  • Best practices questions

Key Terminologies You Need To Command

Accounts & Profiles, Interface Navigation, Tracking Code, Interpreting Reports, Traffic Sources, Filters, Funnels, Goals, E-commerce Tracking, Regular Expressions, Cookies, Advanced Segments, Internal Site Search, Motion Charts, Custom Reports, Domains & Subdomains, Campaign Tracking & AdWords Integration, Event Tracking & Virtual Page Views, etc.

To prepare for the exam, you can mull joining the classes of digital marketing training institutes. This will help you to qualify the exam.

Concluding Remarks

Before tying for Google Analytics Certification Exam, you need to use the latest version of Google and try to get sufficient knowledge about it. These are some useful tips using which you can easily qualify the exam and become a Google Adwords Certified Professional.

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