5 Effective Ways to Build Your Email List through Social Media

By Guest Contributor on November 14, 2019

They said email would become obsolete with the rise of faster means of global communication. Yet, look at where email is right now. The number of emails sent and received by businesses and is expected to continue to grow even beyond 319 billion by 2021. Companies around the world are investing heavily in their email marketing strategies and growing their email lists, all for the chance to increase customer engagement, boost brand loyalty and trust, drive traffic, and of course, capitalize on repeat business in the process. For a recruiter, Email marketing can be a very effective tactic to reach potential candidates. When it comes to professions in high demand you will need all the help you can get.

By combining email marketing with promotions and stellar content, and by integrating personalization into the strategy, forward-looking brands take their companies to new heights of success rather quickly – but only if they manage to get people to sign up to the newsletter in the first place.

As you might have guessed from the title, social media management and marketing is one of the best ways to achieve this goal. Let’s take a look at some of the most effective ways to build your email list through social media.

Host giveaways and promotional campaigns

There’s no denying that people love free stuff. In fact, #giveaway and  #discount are some of the most popular hashtags on social media. Offer something for free, advertise it extensively, and chances are that you will get a lot of people interested in your brand and products in a very short amount of time. So naturally, one of the greatest ways to get people to sign up to your email list is to host an occasional giveaway across all of your SM channels. This tactic is more about acquiring quality email addresses (meaning getting quality leads), instead of getting thousands of new subscribers.

Now, there are numerous ways you can host a social media giveaway, and even though growing your email list is your no.1 goal, you should outline other key goals as well. The simplest way to get people to share their email address with you is to have them sign up for your newsletter to be able to participate. Make sure your promo products are valuable enough to spark interest in the community, though!

Take a look at this small coffee shop and their way of using incentives to promote their newsletter and build their email list on social media:

By offering discount codes to their subscribers, they’re encouraging their followers to not only join their mailing list but also continue to purchase their products. Note that discount codes are also great because of their universal value and flexibility. That way, your subscribers will get a great deal while also being able to choose the product on their own.

Use CTAs on your profiles

Calls to action should be an integral part of your overarching digital marketing strategy, and they should be an integral part of your email and social media strategies as well. According to a study, using CTA words such as share, please, like and now in your Facebook posts can almost double their effectiveness. 

In the case of incentivizing social media followers and audiences to subscribe to your mailing list, you want to place CTAs strategically on your social media profiles, as well as social media content. What this does is it drives traffic to your landing pages and free downloads. Take a look at the way this digital marketing agency uses Twitter to encourage their followers to visit their website and download a free eBook:

Of course, the only way to access the free material is to join your mailing list, so make sure that the CTA as well as the material are compelling and offer true value to the consumer – this will also help you build customer loyalty. When you create a free download that solves a unique problem your customers are facing, and when you promote it on social media through regular posts and CTAs, you’re effectively raising your chances of obtaining quality email addresses. After all, the people who download these items are showing a genuine interest in your brand.

Listen in on the chatter on social media

In the ever-evolving social media world, knowledge equals power. If you are to refine your content and your entire approach to social media engagement and communication in an attempt to inspire more email opt-ins, you need to act on deep industry insights and actionable data. This is why comprehensive social mention monitoring is so important nowadays, as it gives growth-oriented businesses the insights they need to tailor their messages and posts to the current trends and climate on social media. Most importantly, monitoring what is said on social media allows you to tune in on the online chatter, and discover what moves and motivates your target audience. In fact, in Australia, the brand image of a company is so important that there are companies in all major cities specialized in this field, such as this brand agency in Melbourne.

It’s these types of insights that will give you an edge over the competition, and most importantly, help you optimize your content, CTAs, and advertisements to promote your newsletter in the most effective way possible. Listen to the conversations about your brand and industry on social media, collect the data, and create actionable reports to boost your email marketing strategy as a whole.

Use Facebook and Insta stories to promote your newsletter

Facebook and Instagram Stories represent a social media goldmine for businesses that know how to leverage their unique features to reach their marketing goals and win repeat business. As a matter of fact, half of the businesses on Instagram create at least one Instagram story a day. What’s more, one-third of the most viewed Instagram stories are created by business accounts. In the case of email marketing, Stories represent the perfect platform to advertise your newsletter and get people to hop over to your site, and subscribe. You just need to get creative to make it work.

Successful SM Stories boast captivating visuals, branded elements, and of course, compelling content to incentivize social media audiences to follow a link to a certain page. To gain their full attention, though, be sure to tease certain products or services. Give them a glimpse of what’s to come in your Story, and then emphasize how joining your newsletter will give them instant access to its features, or keep them up to date with the latest news regarding the product.

Boost sign-up rates with live SM events

Live social media events, much like Stories, have the power and potential to raise brand awareness and help business leaders achieve numerous social media goals. For example, Facebook Live generates 35% more engagement than regular videos. And much like Stories, live events can help you boost sign-up rates. But you need to make it worth the customers’ time. You’re not doing live events to sip coffee and have a chat, you’re doing them to pass on knowledge and relevant insights, showcase products, or tease the audience about the future of the brand.

The main portion of your live event should be geared towards delivering value to the audience and gaining their trust. At the end of the event, you will offer in-depth summaries of the topics you’ve covered, neatly wrapped up in free downloadable content. Incentivize people to grab their free summaries by heading over to your site and joining your email list.

Wrapping up

Email marketing and social media are two complementary digital marketing tools that need to build each other up over time, and with the help and guidance of an experienced marketing expert. With these tips in mind, go ahead and use your social media presence to inspire global audiences to join your mailing list and take your brand forward.

How To Make Your Social Media Posts More Engaging

By Guest Contributor on October 4, 2019


In the fast world of social media, it is important that you know your audience and understand what they are looking for when it comes to content, entertainment, and information. Many people think that the main purpose of social media posts should be to sell. This is far from the truth. All you need to achieve is getting people to want to find out more about you and your business. Simply put; social media is a great way of building meaningful relationships with your niche. Below I will give you simple tips on what type of content will do well on each platform; Instagram, Twitter, Facebook, LinkedIn, and Pinterest.  

Your First Job; Stop Them Scrolling

When it comes to social media users, you have to understand that people have a very short attention span. Exactly eight seconds, according to some researchers. There is also a lot of content on every platform, and you will have to grab the attention of your audience if you want them to stop scrolling. That is why video content does so well on most of the platforms. You have to get creative and have an engaging headline that will get them to stop and want to listen.

Your Second Job: Entertaining

People are not looking to buy anything when they are browsing social media sites. All they want to do is get inspiration, tips, and get entertained. That is what so many small and medium sized business owners get wrong. You will have to create content that is entertaining, informative, useful, and educational. Videos are great for personal branding. Giving people something to talk about and discuss, jumping on a popular topic is better than blatantly advertising your event. 

Your First Job; Entice Them

It is important that you include a call-to-action that creates the connection. It doesn’t have to be a sales pitch; simply something about engagement. When you create “value posts”, which means that you are giving out some helpful information, you can ask questions. You can also get people to contact you. However, be careful; when you are adding a “call-to-action”, you should not ask people to like or share your content openly, as social media sites will reduce your post’s visibility. 

Your End Goal; Add Them To Your Sales Funnels

The main purpose of social media is to add people to your sales funnels and follow up the initial contact. This doesn’t mean that you should be sending your signup links to every page possible. You will have to find a clever way of getting people to contact you and want to find out more. For example, you can mention in a comment that you have a free guide that answers their specific question. Once they are in your sales funnel, you an automatically nurture the relationship. 

What Content Does Well On Twitter

Twitter is one of the fastest platforms out there. The lifespan of a post is just a few seconds. You will need to ensure that the first impression is the best possible. Twitter is also one of the platforms where curated content (other people’s posts and news articles) do well. At the end of the day, people want to get the best information possible as quickly as possible. If your feed is full of valuable content, they are more likely to follow you and get to see other posts. Twitter is also a hashtag-driven platform, and you will have to do your hasthag research to reach the right audience.

Facebook Marketing Tips

Facebook pages used to make a killing a few months back. It was when the company discovered that they were giving away too much free traffic when page visibility across the board took a hit. You really need to get a group set up. Facebook groups are still doing great, and you will need to make the most out of the engagement in the beginning. You can grow a group faster than a page, and there will be a great number of people who want to have a personal relationship with you and want to connect with you and your brand. Giving value is a must, though. Facebook groups with regular live videos and training units do really well. 

LinkedIn Content That Gets the Engagement

LinkedIn is one of the strangest social media platforms out there, and only a few people understand how it works. The rule of thumb is that the more engagement the post gets in the first few minutes, the more chances it will have to go viral. If nobody engages with it, it will get buried. A good tip is to tag people you think will comment on your post, who might be interested in the topic or happy to give their opinion. Infographics also do great on Instagram. 

Pinterest Post Tips 

Pinterest, just like Instagram is a visual platform. People are looking for inspiration and content for their posts. The good news is that everything (including videos) you pin will link back to your original post on your website. Just like on LinkedIn, infographics do really well on Pinterest, and they have the best chance to go viral, if you are not in the design niche. Of course, if you are selling products, you will need to feature them on related boards and create collections. However, if you are in the coaching and consulting business, for example, you can still post your PowerPoint slides and your infographics and get loads of traffic. 

Instagram Posts and Marketing Guide

It is important that you consider the demographics of Instagram. You might think that it is full of young female fashionistas, but in fact there are more young men on it than women. Nonetheless, you will need to entertain your followers and give them something to look forward to. If you shy away from IGTV and Instagram lives, you will never stand out. You will need to overcome your own misconceptions and put yourself out there. Short video articles also do really well on Instagram. You can turn your existing blog posts into engaging videos. 

Social media platforms change every day. Algorithms change every couple of weeks, and you have to consider your audience to make content stick and achieve your marketing goals. Automation is great, but it doesn’t replace manual engagement. Make sure that you choose a platform your audience is most likely to be present on, and focus on providing value before delivering the sales pitch. 

About the author:

Laura Farkas runs LMNts Marketing, a full service sales funnel agency. She works hands-on with business owners to ensure that they are able to achieve success through digital marketing. She works with UK and international clients in every niche, tailoring the sales funnel service to their needs.

4 Reasons Why Optimising Blogs Is Key To Your SEO Strategy

By Guest Contributor on September 18, 2019

When browsing through websites that offer services and products, you may notice that many have blogs that provide information on topics related to their industry. These can sometimes take the focus away from the actual products and services being sold but can still be informative pieces for the user.

From an SEO perspective, creating regular blog posts for your website is essentially a no-brainer. Not only does creating blog posts keep your content up-to-date and keep users on your site for longer, but it can also help you to target additional long-tail keywords and phrases that you wouldn’t necessarily target for the core products or services for your website.

For example, if you sold mountain bikes you may target terms such as ‘mountain bikes’, ‘off-road’ bikes for your main product page. Terms such as ‘best tyres for mountain bikes’ could be targeted for a blog, however. As a result, you’re targeting a key term that’s still relatable to your website and it can drive additional traffic to your website.

Blogging for your website is important and there are additional SEO efforts that you can do to give your blog a little extra push in the rankings and bring in even more traffic. Below, we outline the reasons why you should put in this extra effort to optimise your blogs for your website.

Can blogging actually help your SEO strategy?

Any digital agency manchester based will tell you that it can. Although it’s worth noting that having a blog isn’t itself a ranking factor to help your website rank high. Instead, it’s a feature that can contribute to helping your website rank higher as it supports the efforts of the ranking factors you need to position high in search engines. When you create a blog that includes informative and well-researched content, it can be a great addition to your SEO strategy. Here’s how:

  1. Blogging keeps your website up-to-date and fresh

If you ever came across a website and realised that the content that you were reading was out-of-date, it’s unlikely that you’ll continue to trust it as a resource for information. It’s likely the website has been neglected or it has gone out of business, which shows there’s no dedication to keeping the website running or informative. 

This is a big no-no from a Google point of view. They don’t want to provide their users with out of date information so they’ll simply rank websites higher who are updating their content and keeping their website informative for users searching around the topic. Applying fresh content to your site is one of the search algorithms that Google considers as a ranking factor. Blogging is a perfect way to do this considering there won’t be many reasons to update your homepage, for example.

  1. Users will stay on your website for longer

The main aim for Google is to provide their users with websites that answers their query the best through search results. This means, if a user clicks the first website to a query and then immediately goes back to the search results, this indicates to Google that the website wasn’t useful for the search query. Alternatively, if the user stays on the website for a long time then it suggests that it’s really useful. 

Whilst it’s not indicated by Google that dwell time is a definite ranking factor, they have suggested that it’s something they keep an eye on. This is why blogs are useful as it’s likely to have plenty of content that the user will read through keeping them on the page for longer. Particularly when blog posts are open to having more comprehensive and longer information as it’s been researched that pages with longer content are likely to rank better when they have around 2000 words.

  1. You can target longer-tail keywords

Whilst it’ll be great to rank for the service that your company specialises in, you need to be realistic considering there are probably 1000’s of other companies also specialising in a similar service. This makes targeting the keywords that you want to far more competitive and harder to rank. This is why the option to target long-tail keywords is a good addition to your SEO strategy as the keywords will be more niche and easier to target. 

It’s also an extremely important aspect of your SEO strategy to target longer-tail keywords as many search terms now include an average of 4 or more keywords. The reason why blogs are so beneficial to target long tail keywords with is because they’re easy to embed within your content compared to your service/product pages. So “best tyres for mountain bikes” will be perfect to fit into the title “what are the best types for mountain bikes when travelling off-road?”.

Whilst this won’t attract as many searches as “mountain bikes”, they will still be attractive for audiences that are suitable to your industry. As they’re easier to target, there’s a better chance of claiming position 1 and attracting more traffic compared to positioning 20 for a higher search volume term.

  1. There’s the opportunity for internal linking

Another important aspect of SEO is gaining links and internal links. Internal links are easy to get considering you can generate them yourself. Internal linking on your website helps to creating a website structure and an easier user experience.

Whilst you’ll find opportunities to internal link through your main pages, blogging provides endless opportunities to internal link elsewhere. As more pages increase from blog topics, the easier it is to link other pages with each other.

As you do so, providing anchor links in the text helps Google to understand what the page links to – increasing the strength of your target keywords.

Make sure you optimise your blog posts

Having a blog on your website can be one of the most powerful tools in your SEO kit. Publishing blog posts regularly will help to strengthen the authority of your website and influence your overall ranking. So, next time you’re writing a blog post think about the optimisation opportunities that you have and enhance your website’s potential.

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2019

By Guest Contributor on August 29, 2019

Over the years, the paradigms of online and digital marketing have experienced various shifts. This signifies that if one strategy worked well for you last year, it might not work for you this year given the ever-shifting trends and advanced tactics.

Sure some tactics helped you build a reputable and upright position in the market, but it might not help you achieve your ultimate goals. As a business, you need to keep up with the changing digital marketing trends and advancements.

There is no doubt that you are attracting the customer base and generating leads to run your business, but these two things will not expand the sales funnel, and you might not attain the optimal ROI with them.

In this highly saturated market, you can generate leads by building an intimate and trusting relationship with your target audience. This is to portray to them that you are the optimal choice for their needs.

To stay on the radar and expand the business, you need to be ubiquitous and focus on six top digital marketing trends of today such as;

Relevancy at the Top of Mind

Long gone the times when you had to win the race of having maximum email addresses and leads to become the hunter of the market and your relevant niche because it does not seem to work in 2019.

Today, people demand relevance and intimacy, and these things will help you become the leader of the highly saturated markets.

As a business, you must be thinking about generating huge revenues, and that is possible by creating an intimate and relevant relationship with your audience.

Relevancy signifies that you offer the right solution at the right time to the right person.

Attention Is Coinage

If you fail to capture the attention of your target audience, consider yourself out of the game right away.

It will not work even after investing hefty amounts in marketing and advertising because attention is way more expensive than currency.

The reason for this expensiveness is its high demand and less supply to the business given the high competitive natures.

So, once you capture the attention of your target audience, take hold of it because only then, you can win their money! 

There was a time when penetrating different markets signified expanded marketing, but today, you need to penetrate the market at the right time with the right solution to the right people.

Try To Be Tai Lopez

Yes, we are talking about the guy who is an advisor, investor, consultant, and financial planner of over 20 multinational businesses and that guy seems to be everywhere with his mastered skills. 

He has the skills to reach the target audience with such a coup that he defines the meaning of being pervasive or ubiquitous.

By ubiquitous, there is nothing about being in front of the public but being in front of the people who are the leads for the business.

This perfect combination of ubiquitous and relevance will earn you top of the mind position, which signifies that your target audience trusts you for providing the value of their money.

Go Multi-Platform

Dominating one channel is never enough. You can understand this with the fact that people on YouTube cannot see what you post on Facebook, and people on Facebook will not know about your web position.

Now, we understand that businesses cannot afford to create different content for each platform so, devise the content and re-purpose it as per the channel.

For instance, if you have created a vlog, you can re-purpose it into an article and upload on the website, re-purpose it into a podcast and upload it on Facebook, etc.

Later, you can take the fragments of this content to develop the micro-videos or social media posts.

Evolving Of Marketing Funnel

A step-by-step marketing funnel is old-school because your target audience probably has experienced it a gazillion times.

To expand the business channel, you need to stand out and create a marketing funnel which ensures a real-time performance along with trust-building and experience. Today, the audience depends on you for taking them to the ultimate step.

There was a time when countdown timers and scarcity made a big hit, but today, you need to engage your audience with the relevant content that is at their engagement and awareness level at the right time.

This step will build the trust among your audience, and you will experience the expansion of marketing funnel.

Invisible ROI Is Integral

Sales and lead generation were optimal to revise some years ago, but today, the ad spent for brand awareness are bringing an ultimate value.

However, this does not imply that generating leads isn’t essential, but you need to develop the audience base rather than being sale’sy for them.

If you don’t focus on developing the audience and keep investing in lead generation, there will be an expansion of ad investment, but the conversation rate will go down the hill.

13 Things to Keep In Mind While Choosing a Brand Influencer

By Guest Contributor on August 21, 2019

Have you ever considered influencer marketing for your brand?

Of course you have.

That’s why you’re here!

And I must tell you that you have made the right choice by opting for influencer marketing. With 83% shoppers making their purchase decision inspired by an influencer they follow, influencer marketing is surely here to stay.

What’s more, 61% of people interact with the influencer they follow at least once each day. And if that’s not enough to stump you, 84% of marketers already believe that the strategy of influencer marketing is an effective one.

So even if you weren’t on the hunt for an influencer for your brand, I’m sure you will be more than willing to jump in on the bandwagon right now.

Now you can’t just go ahead and ask any random influencer to promote your product. Even if that influencer is incredibly famous!

You have to put a lot of thought into the influencer you choose for your brand. It just has to be a perfect fit.

In that spirit, here are 13 things you should keep in mind while choosing your brand influencer-

1. Macro or micro influencers

There are two types of influencers – macro influencers and micro influencers. The distinction between the two is made on the basis of the influencer’s community and followers.

Micro influencers are supposed to have 1000 to 100,000 followers; while macro influencers have a followers list ranging between 100,000 and 1 million.

Which one is suitable for your brand?

First things first, depending on the type of niche you specialise in, the influencers of that niche can be both micro and macro and have their own set of pros or cons.

So how do you decide?

Well, it’s simple. Just go by your budget and objectives.

If you have a sky high budget, there’s no problem in opting for macro influencers. You will be able to ensure maximum reach after all since macro influencers have a very large following. But know that consumers are very smart these days and they can differentiate between paid promotions and genuine endorsements.

In that sense, it’s better to go for micro influencers. Not only will you be spending a fraction of the cost, you will be able to cast your net far and wide by roping in as many micro influencers as you can within the budget of one macro influencer.

2. Genre of the influencer’s content

Every influencer in the market has a category they specialise in. This could be anything – sports, gadgets, beauty, fashion, cookery and more. Of course each genre will have a well-known name as an influencer and you might be very tempted to target one of them.

However, it is important to stick to that genre which matches your product category. This is key to achieving success in your influencer marketing campaign.

So before you zero in on an influencer, spend a considerable time analysing the core theme of the content of the influencer you intend to collaborate with.

3. Location

You need to know where the influencer is based to know the kind of audience they cater to and whether that is your target audience too.

Asking yourself a couple of questions can help you out-

‘Is my campaign on a global level or a localised one?’

‘Do I want to target a very specific section of audience?

Knowing the answers to these questions will help you know what your location preference is. And believe me you want to know that as the region/city/country you choose has the potential to change the course of action of your entire marketing campaign.

If you decide you want to reach a global audience, you won’t face a tough time looking for influencers. However, if you intend to adopt a local approach, finding a region-specific influencer can be a tough task.

State, language and age – all of them will play an important role if you decide to take this approach. You may have to perform extensive research to find the right kind, but once you do, it will be a surefire success.

4. Type of audience/followers

Did you know that influencer marketing industry is poised to become a $10 billion industry by the year 2020?

So yes, numbers matter for an industry this large. After all, the more the followers an influencer has, the wider your audience becomes. And that’s always a welcome scenario. However, the problem is that when you dip your pen in the influencer marketing ink, you run the risk of getting obsessed with numbers.

Remember the type and quality of the influencer’s audience/followers matters more than the number of them. It’s quality over quantity.

Influencers today can easily buy followers and you don’t want to fall into that rut. The good thing is it’s not that difficult to distinguish fake followers from authentic ones. A simple check of the followers list will help you know if they have any connection with the influencer or not.

All in all, you want to get your message across to the right audience. Otherwise all the time, effort and money you spend on influencer marketing can go to waste.

5. Content and consistency

Consistency is the pillar of quality content.

So while hunting for an influencer for your brand, look for consistency in the content they churn out on a regular basis.

If you find a particular piece of content to be exceptional and another to be average, check if that is the case for most of the content. In case it is, it is best to avoid that influencer.

You’ll need to keep tabs on how regularly they post content, on which platform and what kind of content as well. These pointers are key to gaining loyal followers and can help you check if the influencer gets good results on their social media.

Upon analysis if you feel the influencer’s content doesn’t suit your brand, switch to another one.

6. Engagement stats

There’s no point in getting an influencer for your brand and the realising that the influencer does not enjoy audience engagement. That could hurt your brand’s reputation. Not to mention the amount of money you waste.

That’s why, when scouting for influencers, you will need to check if people are interacting with the influencer concerned on their platform. Check for the number of comments and likes and even replies.

Engagement stats can directly impact the returns you get by investing in influencer marketing. If the content posted engages the audience, it will likely spark a conversation that will attract the audience to your brand and the message it carries.

7. Quality and value

The values the influencer holds dear are immensely important for your brand as they will reflect on your product too. Hence, you will have to do some digging to find the perfect influencer for your brand.

As for quality, that solely depends on the kind of content produced. The content created by the influencer should be informative, witty and overall engaging so that your brand and its products are displayed in the best possible way.

Now whether that content is of any value to you or not should be determine on the basis of the objectives of your campaign.

For instance, let’s assume you’re promoting a health drink. To ensure your product reaches the right set of audience via influencer marketing, you need to pick an influencer whom health junkies swear by.

So in that regard, the audience would be made up of people who exercise a lot, eat healthy and intend to lose weight or gain muscles.

Based on your core objective, you need to choose an investor who can utilise the platform they work on to increase awareness of your brand and its products.

You can choose to go for popular influencers in order to reach a larger audience. But you should know that the probability of your message actually hitting home will reduce as well.

8. Relevance

Your brand has a concrete message to deliver. It stands for something that you firmly believe in. You need to go for an influencer whose content aligns perfectly well with your brand’s message.

How can you know it aligns well?

Going through the content created by the influencer concerned will help you understand the kind of consumer they are. And that in turn will serve as your way to knowing if their content aligns with your brand’s messaging.

Remember that just because an influencer belongs to your product niche doesn’t mean they’ll be the perfect fit for your brand, like a chef may not necessarily be into organic cooking even if your brand is all about it.

Are you looking for discerning moms, tech geeks or fashionistas? Is your brand personality fun and quirky or serious and professional? Is your target audience an avid reader or a savvy viewer? These are the things you should look for in your influencer as they are more important than traffic.

9. Frequency

The frequency at which an influencer posts and the traffic they get in return are directly correlated. That’s true for most verticals – be it travel, sports or gadgets.

What I’m trying to say here is that frequency matters. You don’t want to choose an influencer who posts once a month as without wide exposure, it’s not possible to get regular visitors.

An influencer can only enjoy a high return rate of visitors if they post quality content on a regular basis. Customer loyalty will increase too, and that’s just what your brand needs. So keep an eye out for frequency.

10. Experience

Should you go for a veteran or a novice? That’s a pretty good question when it comes to choosing an influencer for your brand.

However, you should know that seniority in terms of grade really does not matter much. How long an influencer has been around is not going to help you. What will is how the influencer’s seniority can help you accomplish the objectives of your campaign.

You might argue that veteran influencers are a better choice because they enjoy a sound reputation and a larger audience. But the truth is that novices pose certain advantages too –

  • For starters, they’re more cost effective; novice influencers cost a fraction of what seasoned influencers do
  • Exclusivity can be achieved with novice influencers since experienced one are likely to endorse a number of brands at the same time, thereby dividing the spotlight your product could alone enjoy
  • You can also build effective long-term partnerships with novice influencers if you happen to be one of the first brands to work with them

Make your choice wisely.

11. Influencer’s preferred platform

A number of different platform exist for content creation. Facebook, Twitter, Instagram, and YouTube – these are all different kinds of platforms influencers use to disseminate their content.

It’s quite possible that the influencer you have in mind might prefer one platform over the other.

For example, one influencer on your list might be an adept blogger while the other might be an excellent pod-caster. Now you need to know which medium would suit your brand best.

Bear in mind that each platform has its own pros and cons so it might not be the best idea to stick to just one platform only for your brand promotion via influencer marketing. It’s best to try an influencer who has a strong presence on a couple of different social media platforms.

12. Brand affinity

Most influencers actually actively use the products they advocate. Thus when hunting for influencers, see if you find any already talking about your brand and its products in an organic fashion.

Working with such influencers can prove to be a boon for your marketing campaign. The main advantage is that your efforts don’t look as if they’ve been paid for. The messaging and content comes across as authentic and genuine to your audiences.

Now that being said, don’t restrict your focus to influencers that talk of the benefits of your products only. Go for those that draw a direct comparison between your brand’s products and that of a rival’s. Such influencers can help you become a part of a relevant discussion.

13. Voice

Currently, the influencer space is chock a block with novices and veterans alike, especially in genres such as fashion, beauty, travel, makeup and tech. In this crowded a landscape, it’s quite easy to ignore an influencer’s voice over the cackle of others.

What you need is an influencer with a distinct voice of their own who can tower over and above the crowd.

You should look closely at how your chosen influencer talks about various topics, particularly those pertaining to your brand’s niche. You should also observe their audience interaction.

This’ll give you a fair idea of their personality and whether their voice is actually capable of making a difference in the highly competitive world of influencers.

Wrap up

There’s a lot to keep in mind before you can zero in on the right influencer for your brand. Don’t skimp on any step or ignore any pointer as you don’t want to shortchange yourself. Effective influencer marketing has been proven to work and can indeed take your brand’s value, reach and sales up several notches. So do a thorough research and never settle for anything less than the best.

This article is contributed by Aditya Kathotia, founder of Digital Polo.

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