Top Essential Guidelines for App Store Marketing (ASO)

By Hopinfirst on October 5, 2018

You have built your app. Great. The next thing you are trying to achieve is to make your app stand out from the rest. Isn’t it? Just like Apple and Google, the two market leaders, who have been trying to improve their experience consistently since day one of their launches. But how do they do it so well? Well, the answer is App Store Optimization (ASO).

App Store Optimization or ASO is nothing but a technique to optimize the features of an app with the aim of making it more discoverable and visible. This optimization is led by a set of rules defined as an algorithm.

Understanding How the Algorithm Works:

Apps are indexed in an app store according to this algorithm and it is unique for each of the stores. This algorithm takes various characteristics of an app into consideration for making it rank higher. That’s how the term App store optimization was coined.

Just like SEO (Search Engine Optimization) is for the websites, ASO is for the apps. SEO affects the website ranking in search engines and ASO affects the app visibility in app stores.

Best Practices for ASO:

  • App Icon: 

The app icon is the first characteristic that users see while searching through the app store. It is, therefore, necessary for any app to have a perfectly designed app icon. The icon must symbolize the core essence of the app. It must allow the users to connect with the app.

The ideal practice is to keep the icon simple yet effective and in line with the design of the app. One must also consider the dimensions of the app icons provided by app stores. Also, consider testing the final design with several backgrounds as it is necessary to make the icon visible against every background.

  • App Title

The app title is the next big thing for your ASO efforts after its icon. Try to keep it unique and descriptive while adding the main business keyword if possible. The title you keep is classified by the algorithm for better search results.

Apple’s App store allows a maximum of 50 characters and Google’s Play Store allows for a maximum of 30 characters. Having this limit, it is wise to focus on one or two important keywords only.
The app title is included in the URL of the app’s webpage. Hence, one must resist including symbols in the title. If the app is not recognized, the app ID will be used for reference and this is very bad for your app SEO.

  • App Description

The app description is important when it comes to search optimization. Therefore, it is necessary to include relevant keywords in the description as well. However, the focus here is not solely based on getting better visibility; it must also aim for achieving conversions. And so, do not overstuff the description with keywords only as keyword stuffed description shall not convince the user to download the app.

Also, there is a limit (of 3 lines) for the visible description. These first three lines will determine if the user is convinced enough to click on the ‘more’ button for reading the full description or just move on. So, choose your words wisely. Make sure to update the description with popular keywords. Tools like AppTweak can assist you in doing so.

  • Keywords

The right set of keywords can boost your app store optimization efforts while the wrong ones can break it. It is therefore important for you to use keywords relevant to your business and app.
Apple provides a special field that is ‘keyword field’ for inserting keywords to help algorithms in-app indexing. This field isn’t made visible to the users and it has the limit of 100 characters.

  • Screenshots and Videos

Visuals are as important as any other characteristic for an app. Screenshots and videos are great, especially for higher conversions. It allows you to showcase your app in a more effective way to convince users to download the app.

Therefore, the screenshots of the app must be optimized for high resolution and clarity. It must also display one of the best features of the app. The first two screenshots are generally displayed in the app search results as well and so it is advised to place the best two in front.

If the app has a video, then it will be displayed in the app search result instead of the screenshots. These videos have proved to play a significant role in terms of conversions and therefore one must not forget to focus on this feature. The app stores for both Apple and Google allow a maximum limit of 30 seconds for app promo videos.

Conclusion

The app store optimization is a process based on algorithms and these algorithms are dynamic in nature. So, it is necessary to update the features listed above to ensure your ASO works well. Also with every new update, the app’s rating and reviews go back to being nil and hence it is the perfect opportunity to wipe out those negative ratings.

Author Bio.:  Jency Methew is a full-time blogger, digital marketer and tech enthusiast. Currently working as a junior SEO at Tecocraft.

How GDPR Will Shape The Future Of Digital Marketing

By Hopinfirst on September 15, 2018

With the entrance of GDPR into force in May 2018, it is assumed that digital marketing will not remain the same. The field of digital marketing increasingly relies on collecting consumer’s data for targeting ads. This could impact their potential to do so. Before getting deep into the ways GDPR will affect digital marketing, let us focus on the main aspects that the law emphasizes on. Companies using personal user data must:

  • Ask for permission to use personal user data.
  • Also share how data will be used and who all will be having access to it.
  • Allow data portability to let customers transfer their personal data within the organization
  • Must guarantee “right to forgot” which makes it easy to delete personal data whenever required in the future.
  • Implementation of “data protection by design” which guarantees security of personal data.

What GDPR has to do with Email Marketing

GDPR impacts the way email marketing is done. Among all the forms of marketing, email marketing has the highest conversion rates. GDPR marks email marketing as the most spamming tool. To comply with GDPR, email marketers must pay attention to the following:

  • The permission for opt-in requests must be freely given and indicated with a clear action. Marketers must adopt the most efficient way to reach out to their prospects. This will upgrade the consent level.
  • Use of smart technology to save consent forms electronically or on a paper. The storage system must be secure. It is advisable to take assistance of pattern identification and concept analysis technique to amalgamate discovery analytics with machine learning.

The use of Cookies

Cookies also come under the GDPR, until and unless they can identify individuals via device tracking. This includes web analytics cookies, advertising cookies, or survey tools that record users ids in cookies. Cookies also require permission and therefore a clear opt-in is required. Since the permission is subject-specific in email marketing, it requires getting consent for every single cookies the website uses.

Not only does websites needs to offer a smooth user experience but also a granular choice for permissions in a friendly way.

Social Media Websites

The “right to be forgotten” is an important right included in GDPR, and Cybersecurity is one of the biggest challenges for social networks. Most of us are logged in to social networks but what happens when we delete an account. Though social networks have made the process of deletion easier, however there is still lot more to do. With the help of user’s request, businesses need to identify and fully delete the data associated with an account.

Content marketing

Under GDPR, brands require a positive “opt-in” permission from everyone they wish to send marketing material. Online users always look for personalized experiences but are also concerned about cyber security and privacy. To fulfill these requirements, GDPR calls for opt-in. Businesses, therefore, need to focus on inbound marketing. This is also referred to as content marketing by professionals. Useful and timely content is the need of hour and is expected by all online visitors or social media followers. This is the place where GDPR can act as an enabler to offer personalized and consented experiences. Marketers can create and deliver content that harvest business results the way it is expected.

An open content, organic or paid social media, website subscriptions are some of the sources that can generate leads to enhance consumer’s experience or drive sales or conversion. What marketers need to do now is to help audience understand where the data goes and is saved.

How GDPR will have a positive impact

GDPR shows us a great picture of a relevant policy for consumer protection. It is important that digital marketers abide by the rules and regulations and also incorporate policies that sustain the same principles to make sure consumer protection and loyalty.

Implementing the GDPR policies requires real transformation in the way an online business is transformed. European law framers have gone into so many details. Whether companies like it or not, GDPR refers to the future of all privacy data to be adopted by businesses across the globe. Sooner of later, other areas of the world will make use of strict data standards.

Whenever a company is providing personal data to any of the advertising platform, they require doing so under the GDPR. In context to lead generation every platform helps in generating leads via lead generation forms. This will only facilitate the expression of consent in the terms as specified by GDPR. In the case of lead generation ads, the major responsibility is certainly in the hands of advertisers.

From the above-mentioned aspects, it has been made clear that the effect of GDPR on digital marketing has proved to be progressive. Online marketers will not have any choice left rather than evolving, thereby resulting in a productive expansion. A solid and imperative action plan is required for the growth of business and should be considered as a final call to put your digital marketing efforts into play. So, if you are also looking for data insights for your marketing needs, you can write to us. We offer services that increase the quality of your profile across multiple marketing channels. If you think, we have missed out some points, you can also mention them in the comments section below. We will be glad to refer your feedback.

  This article is contributed by Tom Hardy , Digital Marketing Consultant at Sparx IT Solutions.

What is Blogger Outreach & How Can it Benefit You?

By Hopinfirst on September 15, 2018

Blogger outreach, or in other words, blogger relations is when a brand cooperates with bloggers for promotional purposes. This usually results in creating original, genuine content, and via bloggers, the businesses are able to communicate to their community, garnering trust and influence.

For the longest time in the history of the internet, creating websites was an activity reserved mostly for companies and tech-savvy hobbyists. However, as technology developed, eventually it became practically feasible to create functional web pages with little to no effort, allowing more people to host various kinds of content online. This “democratization” of web development led to the emergence of a new website format, the blog. Containing mostly personal thoughts and reflections of their creators, blogs spread around the web like wildfire, ushering a new internet age.

Once blogs became popular, enterprising individuals started searching for ways how leverage their popularity for commercial purposes. One of the more direct ways they came up with was ad placement, which even today remains the cornerstone business model for tech giants such as Google. A more recent trend in utilizing blogs for profit and influence emerged once companies started paying attention to the kind of content they provided, instead of just their form. In other words, they saw an opportunity to embed their sales pitch in the content itself, and do it as seamlessly as possible.

One way of accomplishing this was by going straight to the source of content, namely the blogger himself. If a blogger started mentioning a brand as a part of their regular content updates, it wouldn’t come out as blatant advertising, which is something most people find offensive. Instead, the advertising copy would disguise itself as an opinion piece of the blogger, allowing it to silently exercise its influence in the background.

The technical term for establishing a promotional partnership with bloggers, as well as other kinds of online opinion purveyors, is ‘blogger outreach’. It refers to the whole process of creating a business relationship with a blogger, from initial screening of potential candidates, to ironing out deal specifics, to maintaining a long-term partnership. In the rest of this article, we will give you a walk-through of this process in more detail, which will enable you leverage the blogosphere for expanding brand awareness and commercial gain.

Potential Benefits Of Outreaching To Bloggers

Let’s take a look at the specifics of how blogger outreach can benefit your brand, and how it scales in comparison to other digital marketing methods.

At the basic level, bloggers promote your brand by introducing their audience to your product or service. A part of the audience will develop an interest in what you are offering, and yet another subset of them will go on to make a purchase. In other words, the process of blogger outreach has the structure a classical conversion funnel.

What are the advantages of the blogger outreach model of marketing? In essence, what a blogger can add to a marketing campaign is a touch of personality. Bloggers rise to prominence as more and more people start to value their thoughts on a particular subject. They start to be perceived as an authority, which means their opinion carries weight. The point here is that the audience is willing to listen to what the blogger has to say from the outset. Conventional online marketing relies on depersonalized messages tailored for no one in particular, and as such they are not held as valuable pieces of information when considering a purchase. Blogger comments on the other hand have the power to convince, at least as far as their audience is concerned.

Another benefit of blogger outreach which isn’t usually mentioned is increased search engine optimization through linkbuilding. Popular blogs are treated as authoritative backlink sources by search engines, so having your product pages linked by influential bloggers will increase your odds of appearing near the top of SERPs.

Other benefits of blogger outreach, which it shares with other digital marketing methods, include relative cost-effectiveness, measurable returns on investment, and greater potential of your advertising copy going viral if a blog-post explodes in popularity.

The Process of Outreach in X basic steps

Since every blogger is a unique and special individual, there is no set way to guarantee that your attempts at procuring their services will succeed. However, there are some basic steps you can take to increase your odds of developing a successful relationship.

Audience research:- When preparing any marketing strategy, you always have to have a target audience. So before outreaching to a blogger, make sure their audience has relevant interests in common with your ideal customer.

Blog research :- Equally important to establishing a target audience, is examining the kind of content they consume. This is why it is imperative to learn as much as you can about the blogs whose authors you are planning to reach out to.

First contact :- Send your offer to the desired blogger. This is the crucial step in the entire process. If you act unprofessionally, don’t provide the relevant information, or offer nothing in return for the services, your outreach program is dead in the water.

Formal agreement :- Once you come to terms with the prospective blogger, wrap your agreement in a formal contract. Clearly establish what kind of service you will be expecting, what is the remuneration for the blogger, and the length of the contract.

Track progress :- After you sign the deal, use analytic tools to measure the impact of your marketing strategy over a period of time. Important metrics to keep track of are ROI and SERP position. Tracking progress is essential for determining whether to continue your blogger outreach marketing strategy.

Build long-term relationships:-  If your blogger outreach program is producing measurable results, consider developing your relationship with the blogger in question. Offer additional perks and benefits like freebees, sneak previews, passes for press events, or anything that the blogger will find useful.

Conclusion

Blogger outreach can be a powerful addition to any marketing strategy, or even the sole focus of your marketing efforts. With the authority of a famous blogger on your side, developing a loyal customer base for your products and services can be made much easier, in comparison to other digital marketing strategies. Don’t hesitate to try out.

Author Bio. :- Chloe Smith is a business consultant for a search engine optimisation agency from Sydney and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).

Top Digital Marketing Strategies for Start-up

By Hopinfirst on September 15, 2018

The success of the startup company is a combination of both great products as well as good marketing strategy. The absence of any one of these things makes your efforts a big disaster. It is important for the start-up business to focus on the effective digital marketing strategies and improve your product market fit. In this current article let’s discuss why a start-up company is in need of digital marketing and different digital marketing strategies for a startup company.

Why does a start-up company need digital marketing?

It is very important for the startup company to market itself to the target customers and build brand and identity in the competitive world at a slow pace and digital marketing strategies have a right way for the same as it brings first few customers of the business and also helps to drive these leads into sales.

Before you frame a digital marketing strategy, it is important to understand the type of customers that search for your product and their intent when you are looking to grab the share of search in the search engine. This will help you know the customer profile like kind of customers that visit your site and how they can be converted into sales. A review of the competitive analysis will give you information on their strengths and help you spot weakness and opportunities while framing a digital marketing strategy for Startup Company. Here are some of digital marketing strategies that can be followed by startup companies and rank up in the Google search results

SEO

This is an effective way to get long-term benefits for a startup business and build trust and credibility of the business through search engine rankings. These SEO digital marketing strategies will make your website mobile friendly and ensure that all the pages on the site are working properly with for targeted keywords search by using аррrорrіаtе tаgѕ /hеаdеrѕ/dеѕсrірtіоnѕ. The objective of SEO digital marketing strategy is to focus on online PR and get and enough recognition for your business to make the customers talk about it.

Content Marketing

Content marketing is one of the effective digital marketing strategies that are ignored by startup for the fear of it being expensive. There are good alternatives to get good content for a cheaper price. However, content marketing plays an effective role in delivering your brand image right to the customer which plays an important role in increasing your conversions.  If you are not good at throwing well-formulated content to the customer, your business will struggle to succeed. Rather than focusing to highlight the features, sell the benefits and formulate unique selling prepositions to enable the content marketing to generate more traffic and leads to your business. An effective content as part of digital marketing strategy for startups can be spread through blogs newsletters, podcast and video. In addition, communicating user stories is also one of the unique content marketing strategies you can land on.

Social Media Marketing

This is one of the cost-effective digital marketing strategies you can land on with the objective of targeting current and future customers as well.  You can choose the social media platform to throw your voice based on the product or service you offer to the customer. There is nothing wrong with spreading your voice through different social media platforms like Facebook, Twitter, Linkedin, Instagram, Google plus and Tumbler. However, while spreading your voice on through these social media platforms frame strategy based on why someone would follow you or be a part of your community.  You can see the platform with some engaging content and let the users take it over while you monitor social media marketing strategy.

Email Marketing

In spite of considering this digital marketing strategy as outdated, it still has a potential to deliver good ROI to marketers. “In the recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.” To make sure you garb more on Email marketing, make sure to have an engaging subject line while you write mail in a plain persuasive language. Make it easy for the reader to scan the content of the mail easily by breaking it into bullets and subheads. Email content should have a sales pitch to motivate the reader to take an action and optimize the Emails for mobile devices to generate more potential traffic.

Pay-Per-Click Marketing

This digital marketing strategy works for a start up business when they are looking for some instant and practical advantages like getting sales-ready leads. This strategy turns to be more effective when you want to target right customers at right time. Startup companies will generate more ROI because you pay only when interested customers click and will have full control over the budget you want to spend.

In summary, digital marketing strategy is important for the start-ups to grow without breaking their marketing budgets. However, solid digital marketing strategy is important to pave the way up. Ensure to follow above stated digital marketing strategies to more with fewer budgets.

Author Bio: –  Amit Chauhan is the Founder & CEO at SearchClap. Amit is an Internet Marketer, Blogger, SEO Consultant, Link Building specialist & Maps marketing Specialist.

Marketing Automation Tips for Digital Marketers

By Hopinfirst on September 15, 2018

A common debate among marketers is the benefits of marketing automation. With digital strategies sweeping the marketing scene, many marketing agencies have been forced to consider the actual benefits of marketing automation.  

The truth of the matter is, marketing automation is very much beneficial.  In fact, marketing automation plays a gargantuan role in the acquisition of big data.  So much that marketing agencies report that 9 out of every 10 enterprise leaders believe big data is essential to their business strategies.

For example, valuable user behaviors can quickly be discovered by marketing automation data. Tracking user behavior allows you to modify and adjust your marketing plan to tailor to what users want to receive.  This type of information is not as readily available when you opt to use other marketing channels. 

Use Email Marketing to Gauge Stability

It can be challenging to determine if something is working well without a clear look into how it’s affecting the end users. Is it stable, or does it needs some tweaking?  Before you can answer this question, you need to know what works and what doesn’t.

Launch an email marketing automation campaign for six months, measure its success.  If it’s working, note what you have done, and try it again with a new campaign.  If not, pull the plug and try again with new techniques. 

Personally Engage

Millennials want to be up close and personal.  Period.  In fact, many marketing agencies have learned that when you get personal in the subject line of your emails, there’s a 26% increase in open rates.

It would be impractical and near impossible to engage with all the customers on your email list personally—regardless of size. With marketing automation, you can set up your emails based on end user behavior so that the customer has a more personal experience with the information you send them. Marketing automation allows you to create this beneficial relationship with your clients.

With the right marketing automation program, you can easily understand buyer persona and buyer behavior so that you can personalize your marketing efforts.

Set a Goal

As the marketing agency, you have the tools to engage, but you need an end goal.  Here are a few pertinent questions to ask:

  •      Are you looking to increase social media engagement?
  •      Are you aiming for repeat sales?
  •      Are you seeking feedback?

Marketing automation allows you to create several different responses that can be tailored to particular situations. To begin, you should follow the simple sales process.  It goes as follows:

  •    Identifying your target audience
  •    Prospecting
  •    Attracting leads
  •    Conveying your value proposition
  •    Follow-up
  •    Closure

Nothing is cut and dry when it comes to sales.  You know all too well that first, you have to gather your leads, then you have to go through a series of interactions to turn leads into sales. The one tool that remains consistent to go from lead to close is the follow-up. 

One problem that many salespeople are faced with is remembering when to follow up.  Throw in a substantial number of leads, and you are spending more time trying to figure out the who, what, when, where, why and how than you are actually engaging with the potential sales. So, the solution to this problem is automated follow ups.  But this poses the question, “How do I personalize an automated response?”

The right sequence aimed at the right audience will help draw your existing clients back to your website, and it will contribute to creating brand loyalty.  Thus, your emails will invite potential customers to re-engage with your brand so that they can see the benefits of what you have to offer.

In addition, the correct email sequence will also offer new customers a better understanding of what your brand has to offer.  Simply put, email automation done well extends an avenue for customer satisfaction.

Maximizing Potential

You have your goals, and you have your sequences in place. The key is putting together a series of measurable objectives that helps you achieve your goals.  Ask yourself, “How can my email campaign align with my goals?”  Then, break your answer down into small manageable objectives.

Consider the following scenario.  If your company has set a goal of using automation to increase sales by 25%, how can you break this large goal down into manageable objectives? Overall, automation in general, helps many digital and internet marketing business build links faster for search engine optimization. 

Answer: you could send out three emails per month that contain coupons to entice customers to shop.

There’s Much More Profit to be Made After the Sale

You’ve spent quite a bit of time chasing your prospects and learning all about their buyer persona, quitting once you’ve landed them would be like training for a marathon and then not running.  

Once your customers start buying, remind them that what you have to offer is the best.  Most noteworthy, studies have shown that drip campaigns yield a 98% conversion rate.  The concept is relatively straightforward.  Send out targeted and relevant communications to warm leads at regular intervals to educate current customers while reaching out to potential new ones.

To put this type of marketing automation into practice, you’ll need an email platform that supports triggered automatic sending.  Consequently, if you own a sporting goods store, and you want to send accessories to customers who just purchased baseball gloves, your triggered email campaign will search your database for customers who bought gloves.  Then, it will send a triggered email out with coupons for balls or glove oil or anything else you think might be a great up-sell for someone who has recently purchased a glove.

The numbers speak for themselves.  If there are over 205 billion emails sent each day, the only way to get read is to be relevant.  To do that you need to study the metrics.

  •      What are the most recent purchases?
  •      How often do they buy from your store?
  •      How much do they spend?

Additionally, with the right segmentation plan in place, you can tweak your email messages based on behavior.

  •      Offer rewards programs to customers who have not been visible.
  •      Give those who have never purchased offers for discounts.
  •      Send emails immediately offering rewards for signing up.

The time between purchase and delivery can be an excellent opportunity to capitalize on a customer’s anticipation for the arrival of their purchase. 

It Takes More than One Try to Create Brand Loyalty

Nothing stays the same.  So, to be successful with any campaign—marketing automation, email, social media, or traditional—you need to understand that you must embrace change.  A one and done state of mind will never yield results—ever.

Study the different dynamics of your data.  Look at bounce rates over different periods of time.  

Ask yourself:

  •      What types of messages have seen great success?
  •      What types of messages were failures?
  •      What time of year do you get the most click through rates?
  •      What types of customers seem to be the most receptive to your offers?

Experiment with drip campaigns and triggered automated sending and then analyze the results, and modify and adjust as necessary.  Just think of it in terms of fashion.  If a customer buys a top, trigger an email to send discounts for the bottoms.  There’s always an upsell, suggest it, and they will come.  You can’t achieve anything with a one and done philosophy.

Establish a Reputation

Just because a customer ignores a message, doesn’t mean to forget about them entirely.  This is not middle school, and you can’t fold your arms and say, “I am not talking to you anymore.”  Keep reaching out until you find the right message.

Moreover, trial and error will make you feel like you are constantly changing direction. Remember, your goals and objectives should not waiver.  Keep your end game consistent, and engage with your customers along the way.  Find out how they want to engage, and capitalize.

Research has shown that customers want to interact with you, so listen to what they have to say, and invite them to give you their opinion.  If they aren’t responding, make it a priority to find out what you can do to make their experience with your brand one that is worthy of their time and effort.

Timing is Everything

The right message is only part of the equation.  If you are sending the right info at the wrong time, it can easily get overlooked.  If you own a restaurant, you shouldn’t be sending breakfast emails at 2 PM.  They will be long forgotten.  Do your homework when it comes to timing.

Take Aways

In conclusion, brand loyalty is hard to achieve, but with a consistent and engaging email campaign and an automated marketing strategy, it’s certainly achievable.  The keys are knowing your audience and then tailoring a campaign that is not only actionable to you, but to them as well.  Don’t stuff their inboxes with fluff.  Offer them value and rewards for being loyal, and engage with them to remind them that they are a crucial part of your brand’s identity.

Author Bio :- Ryan Stewart is a digital marketing consultant and current owner of WEBRIS, a Miami based digital marketing agency.

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