How to Engage Consumers in the Age of Ad Blocking

By Guest Contributor on March 18, 2019

Ad blockers are increasingly popular, reducing the impact of traditional online advertising.

According to Statista, 33% of computers now have a least one type of ad blocker, and this number has doubled since 2014.

People use ad blockers primarily to prevent disruptions in the browsing experience.

Ad blockers prevent advertisers and publishers from reaching their target audiences. In response, marketers must implement creative strategies to drive web traffic and conversions.

To balance a high-quality user experience (UX) and advertising needs, businesses should use more intuitive and less disruptive techniques to reach their audience.

Use these 3 strategies to bypass ad blockers:

  • Ask users to whitelist your website
  • Expand mobile advertising
  • Invest in online advertising strategies

#1. Ask People to Whitelist Your Website

Website UX is a priority for impatient online audiences. Any minor interruption or glitch in a browsing experience can result in users abandoning your site for new content.

If your site experience is valuable, however, people are more willing to tolerate ads.

According to research from Dean Murphy, ad-blocker users will whitelist a site that:

  • Performs optimally
  • Displays a transparent privacy policy
  • Only serves them “acceptable” ads that don’t annoy, disrupt, or deceive

People are the least tolerant of ads that create visual clutter or disrupt page load times. Tolerable ads respect the visitor’s intent and present relevant offerings.

To earn a place on users’ whitelists, your website must have compelling content and acceptable ads.

Before you develop a whitelist call-to-action, you need to create a robust content strategy that attracts visitors at every stage of the buyer’s journey.

Once this content strategy is established, research web designers and developers to incorporate “soft ask” pop-ups into their websites to request that users disable ad blockers.

Companies that release a stream of diverse, relevant, and engaging content improve the chances they secure the loyalty and whitelisting from devoted visitors.

#2. Expand Into Mobile Advertising

Ad blockers aren’t yet fully functional in mobile browsers, so your company has an opportunity to advertise to mobile users. According to Visual Objects, only 28% of mobile devices use an ad blocker.

This low percentage is due to the fact that mobile users must install ad blockers for themselves. In addition, most of users time on mobile devices is spent on apps, most of which don’t allow ad blockers.

This disconnect between mobile and desktop behavior presents an opportunity for businesses, but only in the short-term.

Downloads for the top mobile ad-blocking apps more than doubled in 2018, according to App Annie.

As mobile ad blocking becomes more common, companies should diversify their avenues for online advertising.

#3. Invest in Stable Online Advertising Strategies

Businesses can access new channels of engagement by investing in varied forms of online marketing. Here are three forms of online marketing to help grow your audience:

#1. Native Advertising

People don’t hate all ads, just ads that hinder their content consumption.

Native ads are paid media that match the form and function of the advertising medium. For example, sponsored posts on Facebook are native ads that are formatted the same as other content on the site.

People perceive native ads as more relevant and less intrusive, which is why they interact with native ads 20-60% more than traditional banner ads.

You can serve native ads across many channels, including:

  • Paid search
  • Social media
  • Promoted listings on other websites
  • Display banners with native elements

Advertising on social media apps allows access to mobile audiences in a non-disruptive format.

Source: Instagram

The interface of social apps allows users to scroll past the videos, preventing disruption of the overall user experience.

For best results, closely align the advertisement with the channel’s content. The more the ad matches to the content, the more likely you are to get clicks.

#2. Content Marketing

Content marketing is a highly effective way to drive awareness and engagement in the age of ad blockers. It’s also free – not counting the internal resources you use as part of your content strategy.

Your audience wants to be educated and entertained to make quality purchases as necessary. Ask yourself what unique value can you deliver to customers and produce content around those ideas.

You can appeal to your audience with a blend of informative, fun, timely, and evergreen content. Distributing your content across multiple channels provides the widest reach and generate the most awareness.

To ensure your content grabs and secures attention:

  • Communicate in a branded voice that stands out from the competition
  • Highlight your brand’s unique perspective or thought leadership
  • Leverage uncommon forms of content such as podcasts to reach people in new ways

#3. Email Marketing

Email marketing allows you to pitch interested prospects directly.

According to Wordstream, 59% of B2B marketers rank email as the most effective channel for generating revenue.

When marketing via email, use personalization, catchy headlines, and videos to increase open rates.

You can also use email marketing to distribute your content to further engage prospects and move them toward purchasing from your company.

Email marketing succeeds when it cuts through the noise, deepens people’s’ knowledge of your products and brand, and helps them envision success as your customer.

Engaging Customers Despite Ad Blockers Requires Creativity

Consumers are avoiding ads more than ever, so businesses must explore new engagement strategies.

Mobile advertising is feasible, but only until people begin to demand an ad-free mobile experience.

Instead of seeking new ad opportunities, consider investing in your content strategy. Quality content incentivizes your audience to whitelist your site and tolerate relevant ads. Quality content also helps drive sales.

Finally, businesses should diversify online advertising tactics to include native advertising and email marketing.

Bio: Kelsey McKeon is a Content Writer for Visual Objects, a portfolio website designed to help web development companies and designers to showcase their notable projects and help B2B buyers compare services providers.

This article is contributed by Kelsey McKeon, Content Writer for Visual Objects – web development company  

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7 Mistakes to avoid while backlinking for SEO

By Guest Contributor on March 10, 2019

Those who are somehow related to the digital world, know about SEO. Well, for a quick reminder, SEO or Search Engine Optimization is a marketing plan which is focused on growing visibility or appearing in the right search results in organic (non-paid) search engine.

SEO covers both technical and creative basics which are definitely required to improve rankings, drive traffic, and increase awareness in search engines results.

So, those who are striving hard to create a digital presence identifies SEO.

But this is not enough, you need to know everything about SEO. This includes the mistakes which are common in the organic search results. These mistakes are so grave that they can lead to getting the site penalized.

Most of the mistakes are related to back-linking.

Back-linking is complicated and with the new Google updates every year it is getting tougher.

Google updates are frequent and the worst part is, they are secret. Google never discloses it, and the SEO managers do the nerve ranking job of understanding or decoding it.

So, instead of doing blunders and getting completely erased from the search results, you need to work hard, and figure out the complicated mistakes while doing back-linking for SEO.

We here present some of the common yet grave mistakes

#1. Too Much Emphasis on The Anchor Text

Over-stressing on the anchor text do spoil the back-links for SEO and is a grave mistake. Though the anchor text has an important place in SEO, yet too much stress on it reduces and dilutes the effect.

Over optimizing shows that the site is desperate and wants to appear in the search results which means manipulating the results.

This should never be done and avoided at any cost.

SEO experts should know the right emphasis they need to give on the anchor text.

#2. No Tracks of The Back-links

There will be plenty of back-links which you have created in the past. You need to keep track of those as they are quite important for you. They tell you what works for your site and what fails.

They also inform if any competitor is trying to manipulate it or tamper it.

Always keep a track of these back-links as they are very crucial for your site. It also helps to replicate the link that is working the best.

#3. The Content Is Poor in Quality

Content is the lifeline of SEO. But poor content is suicidal for a site. The quality and quantity cannot be compromised as Google is always looking for a site which is providing quality content. Back-links with poor content always fail as they are not approved by the Google algorithms.

People come to your landing page to find a solution or help and if you fail to do so, they will immediately shift to another site. The bounce rate will increase and you find not your spot in the search results. This is a competitive age and you need to give them information-rich content which is full of relevant information.

Thin and useless content is a very bad mistake.

Try to start giving the information answering all the “why”, “where”, “when”, “how” and even “if”.

#4. Too Many Back-links in The Short Period of Time

In the excitement to gets early results, the SEO guys prepare too many links for the site. So, every now and then if Google crawlers find themselves linking back to the same page, they understand it is manipulating their results.

Anything natural and not offensive is never highlighted with the crawlers, so stay sober and be limited with generating the back-links for your site. Do not overdo the process and take your own good time for it. It is a safe and precautionary method.

#5. Vouching for Paid Links

The paid links are always grey for google- neither approved nor disapproved.

But, in general,Google does not approve paid links. Money invested to get the desired search results is always a strict no-no.

In fact, earlier those people who used to pay money to create the back-links are now removing the old ones. It is so as Google find sit offensive and penalize them for getting their site affected by it.

#6. Free Directories Submission

There are directories which offer back-links and some are mostly spammers. So do not enter the trouble zone and take the route to get the directories for free submission.

Furthermore, your website may get penalized as Google has an aggressive approach with low-quality SEO tactics. These tactics can include free directory submissions, which does and mostly impacts your site in search ranking. In fact, 50% of the free directory submission websites are no longer there and are really wiped off.

So, the smart SEO expert knows that it is better to avoid such low-quality tactics or submit your website only on trusted directories.

#7. Auto Back-link Generator Tool

Tools are to bring ease to your work and you cannot give the entire work on the tool. This is a mistake which is actually very tough on the quality of the site and back-link. They actually spam the back-link which is very bad for google rating.

As google quality ratings hate spamming, the newbies’ sites get penalized for this. Try to avoid using this tool at any cost.

 Word of Caution

Back-links are like playing with fire, everything has to be carefully planned and programmed or else it will backfire you.

Anything overdone or less effort will not generate the desired results.

To make things safer and better, research and deep study are always recommended and it is helpful in the long run as well.

The digital world is complicated, the search engines have their updated frequently and regularly. The worst part is that there is never any notification for the same. It is the expertise of the digital marketer to figure it out and work upon it.

Back-links are very sensitive, and so they need to be created, used and implemented very carefully.

This article is contributed by Brij Bhushan Singh, Professional Blogger and Content writer at Ranking by seo.

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Local SEO Strategies to Boost Your Business Success

By Guest Contributor on January 15, 2019

Local SEO is quite beneficial for those businesses who operate their work in a small region. People who are running a well-established company focus on getting higher rank in searches across the country whereas local SEO always gives priority to appear in search engine results for a specific location

Doing local SEO means generating more website traffic and leads. This kind of strategy is more suitable for local customers. If you are small-sized business, you can consider this kind of strategy as a foolproof solution to compete with bigger brands. When you start following local-SEO trends, it can be easy for you to neutralize the importance of established companies that regularly optimize the broader keywords and depend on brand recognition and concentrate on just bringing in traffic.

Further, it has been tracked that more than 30% of the traffic is local according to the surveyed data of 2017. When you don’t take help of local SEO, you can lose a number of interested audience.

Best methods by which your local SEO will be successful:

Google My Business Account should be optimized

For a better start, your business needs to be listed on Google My Business. It helps you establish your online business presence for free on the search engine and you can see the information about your business on Google Maps. Your business will start showing up at the top of search engine result on every device.

To optimize your Google My Business account, you make sure that you have provided accurate information and have verified the listing. Also, it is mandatory for you to use the logo, mention products or services you sell, multiple images of your product including payment methods.

Focus on third-party visibility

It is necessary for you to apply efforts to be on websites that can facilitate you with local listings. You should pay close attention to these sites and identify whether they are trustworthy or not. To show your presence on these websites, you need to provide your address details, a little description about what you do and the registered phone number, To improve your visibility on search engines, you should encourage customers to leave a review on these websites regarding the kind of service they have obtained through you.

Take advantage of social media

Social media has an important role in maintaining the position of a brand. On social platforms, people like and share posts. They share images and videos which can help your business to gain authenticity on your third-party website. It would be better if you register yourself with numerous platforms and interact with the local followers at regular intervals. You should advertise local events and offer better discounts to be on the top.

Do optimization for voice search

The demand for voice search is only going to enhance in the upcoming years. In local SEO, it is quite crucial for you to know how people ask questions when they speak on the device than the way they type out their searches.

Usually, the result seekers use long keywords when they implement voice search. Due to such kind of situations, you should adjust the SEO of your content in such a way that you can easily fit in. It can be easy for you to do SEO if you hire SEO expert. It would be great when you consider user intent while doing the optimization for voice. When a regular customer uses voice search to ask a question like what your business’s hours are, this information should be available there.

Impressive content

In case, you have done anything associated with SEO, it would be already clear to you that the most influential factor to optimize a web page is the content. It is even true that a blog post with full of keywords cannot help you attain a suitable rank. You should always use a quality content with relevant keywords to get the attention of local customers. To be on the top, it should be your priority to use a conversational tone that most audiences can relate to.

Shouldn’t waste time on spams

You can’t deny that spam still works but as Google is getting better every day, there are chances that it will shut out in the upcoming days. It would be great if you stop using this spam trend. You can’t get enough business and customers can switch to other websites that are dealing in similar kind of products.

Decide the targeted keywords

Choosing the right set of keywords is crucial for local SEO, but when it will not be used in a proper way, it can have an adverse influence on rankings. Search engines have been designed to identify pages that are filled with a right set of keywords especially for the purpose of SEO. There is no need to mention that website visitors don’t like to go on pages fully stuffed with keywords. They like to go on the website page having proper title tags, and meta-descriptions.

It is the biggest truth that when you focus on correct keywords, it can be easy for you to go a long way. It can be easy for you to ensure your success in local business in the near future. Deciding the right keywords can be easy for you when you hire SEO experts with right set of skills.

Offer A Google Virtual Tour

Google virtual tour is a tool for businesses and is associated with local SEO. You will just have to add a 3-D photo tour of your business to your profile created on Google. Search results integrated with photos are quite interesting and are highly capable to generate the interest rate. According to the new rules of Google, it gives preference to such profile that has added this feature through its search algorithms.  

Conclusion

Now, it has been already clear that how local SEO strategies can help your business, you can easily maintain your online presence. Following all these above-given guidelines can help you build up a better client base. After adding an SEO team to your marketing team, you can boost your local SEO and boost your organic search engine rankings for your website over your competitors.

Author Bio:- Bryan Lazaris is an SEO expert at HireWebDeveloper & holds multiple years of experience in the relevant field. He has helped different businesses to enhance their position on search engines and generate expected revenue.

10 SEO Myths That You Should Ignore Completely

By Guest Contributor on December 4, 2018

The world of SEO is full of myths and lies. If you are the type that listens to what every so-called expert has to say, you will find a lot of conflicting advice.

During the recent times, a lot of SEO myths have come up and you come across them on the web most of which are wrong.

In this article, I have listed 10 of the top SEO myths that you should ignore completely.

1. Link Building Is Dead

Link Build can’t be dead, in fact it is more alive and productive than ever. Link building has a huge advantage because it draws attention and traffic to your website.

Basically, the traffic your website attracts, the higher Google ranks it up the search engine results.

Link Building can help you in a lot of ways:

  • It can increase your brand’s visibility
  • It can help showcase your brand’s value and authority
  • It can help increase traffic to your domain

Link building is not dead and it does have an obvious direct result in your rankings. Also, it offers a lot of positive indirect results that happen behind the scenes.

2. Meta Titles, Tags and Descriptions Do Not Matter Anymore

Meta is one of the most important aspects of a successful SEO and it does matter for a bunch of reasons. It is important because sites that do not have Meta titles, tags and Descriptions do not rank at the top of search engines, mostly they rank lower than their competitors.

Meta titles and descriptions help search engines to understand what your page is all about and index your pages accordingly for relevant keywords.

3. You Only Have to SEO Optimize Your Site Once

Google rankings are always unstable. So, you don’t want to rest on your laurels if your site hits the top first page of search engine results. SEO is always working and it never sleeps.

If you rest, you might just rise up to realize that your website has been knocked back to page 5 or 9 or even worse than that.

Just like business, your site also has competition and you are both competing for that top spot at the top of search engine results. To rank high and keep your spot, you must continually create optimized content and optimize your site.

4. Keyword Research Doesn’t Matter

Google is constantly updating its algorithm, however none of them ever mentioned keywords don’t matter. Keywords still remains key to ranking high on search engine results organically.

Keywords research is important because it helps you identify the right keyword to use, and helps you identify the chance to rank for them.

Long tail keywords often have a low difficulty score and high monthly search volume, which helps you to increase the probability of ranking for those terms.

5. Guest Posting Doesn’t Work Anymore

The opinion that Guest posting does not work anymore is a false SEO myth that you should ignore. Guest posting still remains the best way to create meaningful relationships with other bloggers and popular websites and blogs in your niche.

Guest Posting can help you in these ways:

  • It can help you demonstrate your authority by showing your expertise
  • It can help you build your brand and increase your exposure
  • It can help you attain Google Authorship
  • It can help increase your website traffic
  • It can help turn your visitors into new leads for your business

6. Content Alone Is Enough to Rank High

It’s true that great content will help you rank high at the top of search engine results and it can increase your site traffic tremendously.

However, you will need to fully optimize your site with relevant keywords in other to rank high effectively. Good content and SEO has to go hand in hand and side by side in other for your site to be liked by web users.

There’s no doubt that content is king, but even content written by an award-winning writer won’t go anywhere without SEO elements like link and keywords.

7. Your Website Doesn’t Need a Blog

Blogs have always been a way to showcase your knowledge and expertise in your specific niche or industry. Blogging allows you to express yourself and show your knowledge on topics that are relevant to your audience.
Blogging also provides your audience with something to share, thereby expanding your influence and reach. You can also get relevant backlinks and text content through blogging.

Also adding content regularly to your blog will help you rank high at the top of search engine first page results.

8. SEO Can Be Automated

SEO cannot be handled automatically because it requires human input. If it was that easy and simple, everyone would have been ranking high. To optimized site successfully with SEO, you need to optimize manually.

There are a few SEO tools that can actually make things a bit much easier for you and can help automate particularly monotonous SEO task, however you still need to input some things manually like I stated above. These tools can only help you generate keywords, monitor rankings and analyze backlinks.

Apart from that, the process of SEO takes a considerable investment of time and cannot be simply automated in its entirety.

9. Only Big Blogs Can Get Traffic from Google

It’s quite true that big blogs get tremendous traffic from Google and they rank higher. However, everyone can get a lot of traffic from Google. In fact, a lot of new blogs get most of their traffic from search engines because they know

how to play the game.

There are two main things you need to do to get loads of traffic from Google:
⦁ Target keywords that are specific
⦁ You should check how competitive the top 10 in Google are before you target any specific keyword

10. You Only Need to Master SEO Once

You might be thinking that once you have mastered SEO techniques, you are done with your job. This is a wrong Myth that you should ignore.

Google always changes its requirements all the time and doing so is the only way in which search engines can ensure that quality content is valuable to web users.

If you want to stay ahead of your SEO game, you need to constantly keep yourself up to date with new techniques that spring up all the time.

We have come to the end of these article on 10 SEO myths you need to ignore completely. I am pretty sure you have come across some of them in the past, some of which you thought are true.

Check the 10 SEO myths carefully so that you will not fall for them the next time you want to optimize your site with SEO.

This article is contributed by Derek Luise , Jr. content writer and blogger with Ranking By SEO

How to Better Optimize Your Blog Content

By Guest Contributor on November 17, 2018

Blogs are recent trends of this fast moving 21st century. The idea of a blog is a really a big hit in the market in the current and the recent times. In this fast-moving world, one needs to stand out to prove their strength. Thus in order to follow the same one needs to be well versed with the optimization of the blog and should be very well acquainted with the fact how content marketing agency works.

In order to sustain in the league of blogging one specifically needs to pay attention to the layout of the content marketing agency. The act of being updated with content marketing agency keeps you alive and ahead in this particular field and race.

Well, let’s try and look into certain ways by which one keep up with the pace of fingers with which it types the blog.

#1. Conduct thorough research

In order to make it a proper Search Engine optimized blog. This is the first point for optimization. Here is the first milestone.

Keyword needs to be properly researched. It is very essential for the optimization of the page. In order to enhance the quality of the blog one can also refer to tools like Google AdWords Keywords Tools and sites like semrush.com.
The tools also allow you to mean increase the relativity. This also helps you spy on the traffic and competition of words and phrases. So here you go, the easiest solutions for the keyword.

#2. Incorporate the keywords efficiently

Despite the fact that the worry of the keywords is sorted, one needs to incorporate it very efficiently in order to make it.

It should be properly organized. There should be a proper outline of the blog;

  • Title of the blog
  • Headings and Sub-headings
  • Beginning sentence
  • Concluding Paragraph
  • Anchor Text
  • Title tags and Meta Description

Caution; don’t stuff the keywords. It becomes really difficult to read if you stuff in a keyword as it makes the monotonous for the reader.

Be sure of using it properly and very carefully. The restrictions are here.

#3. Improve the image presentation

One needs to be very particular with the photos that you upload. The blog needs to have a proper inclusion of the keywords in the description.

The file name should also name should also be based on the keywords. In fact, the description of the photo needs to indeed have rich keyword description.
Another point on your checklist, keyword rich description of the photo.

#4. Do not at all forget references

References show the amount of research you have done. This also shows the ethics of you as the owner of the blog and still the recognition to others ideas.

It makes it worth it as who knows maybe in a while your write up is going to be in the reference list of some other blog. So here we go the ethics are going to make you very professional and indeed a good read for ideas and knowledge.

5. Never ever forget to put SUBSCRIBE option

Well, it might sound like a kind of a self-bragging and more of a publicity stunt but don’t at all forget to put the opportunity to subscribe.

Here are the answers to your why?

Well, this enables the readers of your blog updated with the blogs that you will be uploading in the coming time. This will also increase the interest among the readers if they get to subscribe you.

The final decision will obviously be yours but still, the fact that will motivate you for this is that there is no harm in a fan family as it is by their choice.

#6. Share on the social sites

No one in this 21st century is left untouched by the social media. Thus, the act of sharing the same on these platforms makes it really worth it as it reaches to the larger audience there.

So these were a few simple and easy steps to optimize a blog. Writing is an art, the way you cherish it, it will flourish more. For every word counts, there were a set of points. Try and innovate. Happy Writing!

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