Reach Your Target Audience with the Right Email Marketing StrategyBy Guest Contributor on October 16, 2019With the rapid pace of innovation, every moment a new thing is invented while outdating the existing ones. No matter which business you are dealing with, there is stiff competition in every segment.But before that, tell me one thing that is common in all businesses? Well, all businesses have one single aim- reach the potential customers and turn them into loyal leads.Agree?And to attain this target, every business is trying its level best to grab customer’s attention by implementing the best tools and strategies like- smart email marketing campaigns, custom emails, or designmodo email templates in order to present their business in a unique way to the customers.Wondering that why I am emphasizing on emails here? The only reason is that people check their emails every often and it has turned out to be the most influential marketing tool out of all other alternatives.Can’t believe it? Have a look at a few stats:· Back in 2017, the number of emails sent and received each day was 269M, and by the year 2022, the number will reach 333B.· Around 70% of US businesses have spent good capital on email marketing.· The number of email users is depicted to reach 4.4 billion by the year 2023.Why Email Marketing Matters?Maintaining an online presence of your business is not all a one-time job. Rather it demands a consistent and smart marketing strategy. And out of all other options, email marketing will not only help in taking your business online but has several other benefits as well. And when you are a startup business, you can’t invest in a tool that doesn’t pay off outputs you have been expecting.In this case, relying on email marketing can help you strengthen your reputation in the market and widen your customer base. Moreover, this method is very effective for beginners as it doesn’t demand any prerequisites and much effort.Let’s Dive Deeper!Wondering about other benefits email marketing can offer you? Let’s take a glance at the top benefits of email marketing for your business.Design great email newsletters: Email marketing services can assist you in building great email newsletters that perfectly match your business idea and are appealing enough. An email marketing tool provides wide templates and various drag-and-drop elements that help in designing attractive e-newsletter and sales emails. Relying on email marketing tools, you can easily add images, video content, and various fonts and adjust them to relevant positions to attain fruitful results.Built-in analytics: Tracking the success of your email marketing campaigns can be a daunting task if done manually. Relying on email marketing platform can assist you with improving the customer engagement and uplifting retention rates by giving you a complete report of emails that grabbed customer’s attention. So, these analytics will give you an idea of those emails which reached a customer’s inbox, which all emails were actually opened, and how many customers clicked the mentioned link in the email. Moreover, you’ll get a clear idea that why other emails were ignored and you can improve them in future.Easy Integration: The foremost reason why businesses opt for email marketing is that emails easily integrate with all other marketing channels. Like you can repurpose a message from an email marketing campaign into engaging social media posts so as to reach a maximum audience without much effort.Personalized messaging: Personalized messaging functionality is worth noticing when it comes to counting email marketing benefits. Let’s take two cases- a recipient who receives a generic email which is quite common these days; while on the other hand, the person receives a customized email that is addressed by his name while showing the human side of your company.What do you think which email will the user open? Of course the personalized one. Email marketing lets you send personalized emails to your users while addressing each of them individually with their names instead of simply firing random generic emails which people are fed from seeing every day.Content Optimization: Email marketing lets business owners rely on it as it enables them to optimize all sort of content for attaining effective results. Using list segmentation, demographic targeting, and other methods, you can find the best strategy, content, and tone for your target audience which attracts them in a better way. Moreover, you can gather data out of your email marketing campaigns and work on the shortcomings next time.Better Conversion Rates: Well formatted and designed emails that have an engaging call to actions will surely convince the users to open links and get into your offerings and solutions. Relying on email marketing tools, you can create better revenue and generate more leads while grabbing customer’s attention.Customer Preference for Emails: The majority of the people consider social media ads as nuisance and entrust promotional emails. Sending relevant emails based on the customer’s preference areas, you can keep your customers informed about your new services and even keep them aware of your business existence.Reach Users at the Best Time: Studies show that it sending emails at a certain time or weekday can show effective results than sending regular emails every day. But you can’t be available round the clock to send emails. Right? Well, email marketing tools let you schedule emails in advance and send them at the time you want to. It will save your time & efforts and reach the target audience at the right time.Bottom LineRelying on an email marketing the tool can help you in making the most out of your regular email marketing campaigns and uplift your business presence in a better way. From reducing the manual workforce engagement, automating email marketing to reaching potential customers, email marketing keeps you covered in all cases, and helps in attaining better ROI results with increased customer engagement. Without wasting any more time, lookup for a suitable vendor who can cater to your business requirements perfectly and fetch the maximum benefit out of the email marketing revolution.AUTHOR BIO:Sandra Wilson has been working with Design Modo for seven years. She has been an amazing writer and has contributed articles regularly over numerous renowned platforms. Her writing emphasizes balancing informative and SEO needs. Now she writing on different email and slide editors one of them designmodo newsletter templates are the most effective topic.