7 Golden Rules Of Designing That Every Designer Must Know

By Guest Contributor on August 20, 2019

One of the most important aspects of doing business is to grab the attention of the customers and make a brand identity. This is where a logo design comes into play. It is likely that you have a name for your business,but without a logo design, your business will not be known to the world.

A logo design is the face of the company,which can help in tuning your potential customers into regular clients. It is a symbolic representation of your business,which can speak volumes about your business. It is an important part of your brand and plays a significant role in making an impression on the audience.

The job of a designer is to creatively design a logo which plays with the elements of design and can set them apart from all in the industry. Providing logo design services as a freelancer or working at a designing company, you need to make sure that you follow the golden rules of designing a logo.

However, if you are a newbie and don’t have the know-how of the golden rule of designing, this article is for you. So without further delay, let’s discuss the seven golden rules of designing.

Lay a solid foundation for design

Each designer has something new to learn from every different project. You get to learn new design and unleash your creativity in making a unique design every time you get a project. You have a different style of designing and to make sure that you and your client are on the same page, it is essential that you develop an agreement before beginning the project.

This does not only helps you produce a great design but also helps in understanding what the clients expect from you. Carry out in-depth research to lay the groundwork of the project so you can build a great design for the client.

Sketch Out Your Design

With the development of all the innovative digital tools to design, sometimes it can be highly beneficial for the designer to sketch the design using a pencil and sketch pad. Sketching is easierto play around with. Not just that, it also helps inshowing a rough sketch of the design to the client.

This doesn’t only allow you to experiment with the design but also gives the clientinsight into what the finished product will look like. In addition to that, the client can also request a change on the spot if they require something to be changed.

The Relevance OfDesign

A logo design can speak volumes about a brand. Every element of a logo is able to deliver meaning to the audience. This is one of the reasons you need to devote your thoughts to minor details about your brand while designing. A colour, a shape, the image, and font, all these elements can tell a story for your brand; you need to be very thoughtful when choosing your element to design.

If your design and logo elements don’t align with your business personality, it will not be able to make the same impression on the audience as it should. However, if done right, it can make your potential clients turn in to regular customers.

Simple Is Sophisticated

When it comes to designing a logo, it should be all about simplicity. You need to make sure that your design is easy to remember,which can be very problematic for a complex design. A complex design can confuse your audience with the business massage making them choose your competitor over you.

A simple design is easy to remember and can be recognised from a distance. It is easy to communicate using a simple design,and it can make a brand identity.

Design To Standout

Every business needs a design which can set them apart from the competition. This is why they design a unique image to represent their brand. Being a designer, you need to think outside the box to create an exceptional image of the brand. You can choose to follow the trend, but you need to make sure that it is not similar to the designs already present in the market.

Think of some of the big names in the industry,such as Apple. The iconic Apple “byte” is a unique design that has little changed since its inception. It is a unique design which can be recognised from a distance.

Let Your Logo Speak For Your Brand

Not all logos have to have the brand name in design unless told to do so by the client. You need a design which can give the idea of the business without having the needs to have the name of the company. The Apple byte is the perfect example of such logo which can speak volumes about the brand without having a name included in it.

Fill colours

When designing a logo, make sure to work with the black and white version of the design. It can help you to stay focused on the design and pay attention to the design elements without worrying about the colours. You can fill in the colours once you are finished designing. Make sure that you use relevant colours to make a perfect impression on the audience.

Different Types Of UX Designer Jobs To Choose From

By Guest Contributor on August 11, 2019

When it comes to UX careers you will have a lot of variety of jobs to choose from. User experience, also known as UX, is one of the fastest growing parts of the interactive industry. It is also the most exciting part of it. However, if you want to choose UX designing as your career, you will need to consider the different facets of user experience as well as the different career options that it provides.

All of these options are deeply rooted with passion and skill that helps to shape up the best user experiences in the best way possible. There are a few national benchmarks set for these different UX designer jobs that you should know before choosing any one of it. You must also know the different UX design tools that are essentially required in this trade by the user experience professionals.

User research

With a salary within the range of $80k and $117k, this specific area of UX designing needs a broader insight and deeper understanding of the behavior of the users, their needs as well as their motivations. These aspects will offer feedbacks that pertains to all phases of UX design process right from its conception to implementation.

There are different tasks you will need to perform during user research such as:

  • Conducting user analyses
  • Identify the opportunities for improvement
  • Analyze research findings and 
  • Creating usable data from them.

This will ensure that you provide actionable results, just as desired by the users, through your product.

Usability analyst

Offering a salary between $66k and $127k, this career will involve identifying usability issues problems by applying user research and different usability principles. A usability analyst typically helps in achieving the usability goals that are normally met through identifying different objectives for:

  • The project benefits
  • For measuring outcomes and 
  • Evaluating its success with the help of the given studies.

The different types of job responsibilities of a user analyst involve:

  • Investigating user experience issues
  • Resolving them through evaluating and testing and 
  • Improving and communicating actionable insights.

This will ensure better performance of the digital product and the optimal customer or user experience. 

Information architect

You can earn anywhere between $80k and $126k as an information architect. In this position you will have to focus on:

  • Scoping
  • Constructing and 
  • Optimizing information that is provided to the users through the website. 

You may also have to take active part in developing a thorough and more realistic plan that will meet with the user experience objective of the organization.

Different responsibilities of this career include creating:

  • Wireframes
  • Process maps
  • Functional specifications
  • Prototypes and 
  • Several other artifacts.

All these will define the user experience and at the same time help in applying user scenarios and personas. This will further help in developing a relevant process as well as a proper user flow model. 

Interactive designer

The salary offered to an interactive designer can range from $74k to $115k. As an interactive designer you will draw upon different user data and research. You will need to give input to create an interaction concept. This will ensure a seamless, fluid and more relevant experience to the users that will be more engaging.

You job will include:

  • Participating in the creation process of rapid prototypes
  • Illustrating any application or service and 
  • Cooperating with your peers such as the visual designers.

Your job will actually involve solving problems and creating full design and more dynamic solutions for the projects. 

Visual designer

With a salary of $60k to $97k, a visual designer is responsible for turning different wireframes and prototypes into visual designs. This will make the site more relevant and user friendly and at the same time ensure that it adheres to any or all brand guidelines. These designers typically rely on their intense understanding of brand standards, graphical elements, design systems and style guides.

The job of a visual designer typically includes:

  • Creating engaging, usable and effective visual design solutions
  • Validation of the effectiveness of the design and 
  • Do thorough research on usability.

This will help the site to achieve its goals and to reach out to more and more users.

UX designer

A user experience designer draws a salary between $73k and $110k. They are practically the jack of all trades in the design process that is typically focused on the users. Their role will focus on creating the most successful and effective user experience through research, feedback, and testing, analyzing, and best practices.

The primary focus of a user experience designer is on:

  • Driving development and communication related to the user design process
  • Participating in researching on any given project and 
  • Analyzing, developing, and testing different phases of the user design process. 

With so many alternatives to choose from and all of them high paying, it is just the right time to make switch from web to UX design.

Type of projects and distribution

There are different types of web based projects handled by the user experience professionals. These are:

  • Public websites
  • Ecommerce websites
  • Web-based apps
  • Shopping carts
  • Landing pages and lots more.

Their job also includes creating advertisements that will drive more users and engagement such as:

  • Banners
  • Social networks
  • Email campaigns
  • Dating sites 
  • Video games and 
  • Surveys.

They also handle different applications such as mobile apps or apps on GPS, e-reader or any other device.

The distribution of the UX professionals in the order of popularity however is as follows:

  • UX Designers – 26%
  • Interaction Designers – 24%
  • Visual Designers – 23%
  • Information Architects – 18%
  • User Researchers – 6% and 
  • Usability Analysts – 2%

When it comes to the skills required by the user experience professional it includes:

  • Markups like HTML, XML and XHTML
  • CSS coding
  • Page layout
  • Interface design
  • Front-end programming such as JavaScript
  • Image editing and production
  • Information architecture
  • Site mapping
  • Wire framing
  • Usability testing
  • Graphic design
  • Back-end development involving Ruby on Rails, PHP and ASP
  • Writing and editing 
  • Project management
  • Usability testing 
  • Search engine optimization,
  • Search engine marketing and 
  • Accessibility testing.

In addition to that, having a formal university education will increase your opportunities and pay.

Graphic Design & Multimedia for Grabbing Attention

By Guest Contributor on June 21, 2019

Graphic design & multimedia help businesses capture attention to promote and sell products or services. It also helps with opening new markets.

Most companies are using the internet to expand their business across the border.

They like to hire more experienced and talented graphic designers and multimedia experts to create their marketing collateral. A website bears your first impression and it can be seen all over the world.

Companies set aside a good amount of budget for their marketing department. Besides placing ads in the newspapers and magazines or on television they like to run online campaigns to promote their products and services.

Graphic designers help convey the business message and when designs are done right they bring in more sales. The use of multimedia helps companies squeeze a comprehensive message in a few seconds. These days people on the go like to watch videos instead of reading the complicated text.

Mobile users prefer to watch the informative video to learn what all you have on offer and how your goods or services can be of use to them. For this reason, all businesses now prefer to add videos to their websites along with images of their products.

Your website and all marketing collateral is part of your corporate identity. Illustration, typography, photography, and motion graphics help a business in many ways as follows:

1. It Is A Trendy Way of Communication

These days, consumers are overwhelmed with the outpouring of marketing information from various companies. They do not like to read the text as it takes a lot of time and instead want to look at something that is attractive and explains things in an easy to understand manner.

They will look at infographics, illustrations, and product videos and leave out the lengthy text for later. Marketing is going through cultural change as most shoppers are browsing and buying online. Businesses have just a few seconds to grab the attention of viewers.

Graphic designers have to pack extensive and sometimes complex business messages in illustrations and infographics. Stock photos need to be avoided as they do not help with rankings. All content on the website has to be original and useful for viewers.

2. It Enhances Employee Productivity

A healthy workplace where employees are proud of their job is the core of brand identity. Besides marketing collateral, you, your employees, your workplace and how it looks form the basis of your brand identity.

In a well-designed interior, the employees are more committed and feel a certain level of pride as part of the organization. These employees are more productive and are able to reflect the company vision better.

A well-developed website that is easy to navigate and looks good reduces employee frustration. Your logo has to be well made and the employees need to be happy with it as well.

3. Good Graphics Increase Viewer Interaction

Low-quality stock is not able to retain the attention of viewers. Instead use the high-quality graphics so your social media views, shares and followers increase rapidly.

A visually appealing website, social media properties, blogs and e-newsletters can do wonders for your web traffic. Most online shoppers evaluate image quality and video content before making a purchasing decision.

Good-quality photography, infographics, illustrations, and product videos serve as effective marketing tools and take your brand image forward.

4. It Is A Money Saver

Good graphic design helps you save money. You can continue with a design that works well. Cheaper designs may not bring good results.

This is why you will need to redo all the graphic design which will turn out to be more expensive. It is a better idea to hire good graphic design and multimedia experts to do all the marketing collateral for you.

5. Keep Viewers Engaged

Fresh themes and graphics seem more appealing to viewers. They like to stay at sites that have unique designs and interesting graphics. When you plan to redesign the company website and other marketing collateral, use an expert graphic designer so you can get a good return on investment.

This way you can create a unique identity that is both visually appealing and will also help you stand apart from the competition. Your offerings have to look different as compared to your rivals and graphic designers know exactly how to make you look novel. With an attractive website with useful content, your guest will keep coming back to check if you have any new offerings for them.

6. It Helps with Brand Reinforcement

When the traffic graph is falling and as a result sales graph is also facing downwards, it is time to revamp your online image. A good graphic design company will redo the face of your business.

Get a fresh-looking logo and use a new color scheme to refresh the brand image. Get a friendly or formal image engineered to suit your business needs.

All the visual elements will be created keeping your input and feedback in focus. This new image has to be consistent in order to gain trust from the target market.

This article is contributed by Gary Brandon, SEO consultant at ENET Technologies.

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