How To Make Your Social Media Posts More Engaging

By Guest Contributor on October 4, 2019

 

In the fast world of social media, it is important that you know your audience and understand what they are looking for when it comes to content, entertainment, and information. Many people think that the main purpose of social media posts should be to sell. This is far from the truth. All you need to achieve is getting people to want to find out more about you and your business. Simply put; social media is a great way of building meaningful relationships with your niche. Below I will give you simple tips on what type of content will do well on each platform; Instagram, Twitter, Facebook, LinkedIn, and Pinterest.  

Your First Job; Stop Them Scrolling

When it comes to social media users, you have to understand that people have a very short attention span. Exactly eight seconds, according to some researchers. There is also a lot of content on every platform, and you will have to grab the attention of your audience if you want them to stop scrolling. That is why video content does so well on most of the platforms. You have to get creative and have an engaging headline that will get them to stop and want to listen.

Your Second Job: Entertaining

People are not looking to buy anything when they are browsing social media sites. All they want to do is get inspiration, tips, and get entertained. That is what so many small and medium sized business owners get wrong. You will have to create content that is entertaining, informative, useful, and educational. Videos are great for personal branding. Giving people something to talk about and discuss, jumping on a popular topic is better than blatantly advertising your event. 

Your First Job; Entice Them

It is important that you include a call-to-action that creates the connection. It doesn’t have to be a sales pitch; simply something about engagement. When you create “value posts”, which means that you are giving out some helpful information, you can ask questions. You can also get people to contact you. However, be careful; when you are adding a “call-to-action”, you should not ask people to like or share your content openly, as social media sites will reduce your post’s visibility. 

Your End Goal; Add Them To Your Sales Funnels

The main purpose of social media is to add people to your sales funnels and follow up the initial contact. This doesn’t mean that you should be sending your signup links to every page possible. You will have to find a clever way of getting people to contact you and want to find out more. For example, you can mention in a comment that you have a free guide that answers their specific question. Once they are in your sales funnel, you an automatically nurture the relationship. 

What Content Does Well On Twitter

Twitter is one of the fastest platforms out there. The lifespan of a post is just a few seconds. You will need to ensure that the first impression is the best possible. Twitter is also one of the platforms where curated content (other people’s posts and news articles) do well. At the end of the day, people want to get the best information possible as quickly as possible. If your feed is full of valuable content, they are more likely to follow you and get to see other posts. Twitter is also a hashtag-driven platform, and you will have to do your hasthag research to reach the right audience.

Facebook Marketing Tips

Facebook pages used to make a killing a few months back. It was when the company discovered that they were giving away too much free traffic when page visibility across the board took a hit. You really need to get a group set up. Facebook groups are still doing great, and you will need to make the most out of the engagement in the beginning. You can grow a group faster than a page, and there will be a great number of people who want to have a personal relationship with you and want to connect with you and your brand. Giving value is a must, though. Facebook groups with regular live videos and training units do really well. 

LinkedIn Content That Gets the Engagement

LinkedIn is one of the strangest social media platforms out there, and only a few people understand how it works. The rule of thumb is that the more engagement the post gets in the first few minutes, the more chances it will have to go viral. If nobody engages with it, it will get buried. A good tip is to tag people you think will comment on your post, who might be interested in the topic or happy to give their opinion. Infographics also do great on Instagram. 

Pinterest Post Tips 

Pinterest, just like Instagram is a visual platform. People are looking for inspiration and content for their posts. The good news is that everything (including videos) you pin will link back to your original post on your website. Just like on LinkedIn, infographics do really well on Pinterest, and they have the best chance to go viral, if you are not in the design niche. Of course, if you are selling products, you will need to feature them on related boards and create collections. However, if you are in the coaching and consulting business, for example, you can still post your PowerPoint slides and your infographics and get loads of traffic. 

Instagram Posts and Marketing Guide

It is important that you consider the demographics of Instagram. You might think that it is full of young female fashionistas, but in fact there are more young men on it than women. Nonetheless, you will need to entertain your followers and give them something to look forward to. If you shy away from IGTV and Instagram lives, you will never stand out. You will need to overcome your own misconceptions and put yourself out there. Short video articles also do really well on Instagram. You can turn your existing blog posts into engaging videos. 

Social media platforms change every day. Algorithms change every couple of weeks, and you have to consider your audience to make content stick and achieve your marketing goals. Automation is great, but it doesn’t replace manual engagement. Make sure that you choose a platform your audience is most likely to be present on, and focus on providing value before delivering the sales pitch. 

About the author:

Laura Farkas runs LMNts Marketing, a full service sales funnel agency. She works hands-on with business owners to ensure that they are able to achieve success through digital marketing. She works with UK and international clients in every niche, tailoring the sales funnel service to their needs.

Tools to Display Live Twitter Feed in Events

By Guest Contributor on August 23, 2019

Businesses have many touchpoints through which they reach, attract, engage, and convert consumers into customers. Events are one such touchpoint where businesses present themselves to the audience in a social setting. 

Twitter’s aesthetics call for Twitter content to be displayed in events as a part of marketing for maximum audience attraction and engagement. 

And The possibility of reach and exposure to millions of daily users is alluring the businesses to integrate Twitter into their social media marketing strategies. 

And displaying a live twitter feed on digital screens is the newest & resourceful way to do it. 

Why display Live Twitter feeds in Events?

Twitter is one of the most engaging and interactive social media platforms with content relating to global news, pop culture, events, latest trends, unfiltered user-generated content, and most importantly for brands – the promotions. 

It is an excellent social media platform that can be combined with the events for productive and beneficial results for your event and the business simultaneously. 

Therefore, Twitter feed becomes essential for the success of your events.

Twitter feed is the aggregation of all relevant content relating to a hashtag or a topic and displaying it in a single feed. 

Here are some benefits of having a Twitter feed in your event at the display screens. 

  • Create a unique hashtag for your event and ask the audience to share their opinions, feedbacks, experiences, etc. using that before, during, and after the event. 
  • Display the crucial & influential user-generated content from Twitter in your events and enhance brand image & build social proof.
  • Spread awareness, expand reach & exposure of your event on Twitter & in an offline environment before & during the event. 
  • Encourage users to share more & more content about the event and amplify the engagement of the event.
  • Drive interactions & connect with the audience by encouraging them to share as a part of collecting feedback, QnA sessions, discussion, polls, and many more activities.
  • Track & analyze the sentiments of the audience, their experiences, and what they liked. 
  • Integrate entertainment by encouraging users to share their photos & videos. Display these visuals as a reward on your event display screens. 
  • Display real-time fresh content for better event engagement
  • Promote your brand and event through adding promotional announcements in the Twitter feed.

These advantages open doors to many more new opportunities for your business as it can lead to attracting, and conversions for your business. 

The Twitter feed can be made easily and simply by using Twitter aggregation tools.

Twitter Aggregation

Twitter aggregation is the process of aggregating content from Twitter using hashtags, profiles, lists, timelines and display these live twitter feeds on a digital screen or signage solution.

These tools give you the option to aggregate all-relevant content from Twitter about a particular topic or theme. 

It would be an intense, thorough, and labor-intensive task to collect & display content without the Twitter aggregation tools. These tools make your work easier, simpler, and effective with many additional useful features. 

We have listed the best Twitter aggregation tools that are both highly effective & efficient.

#1 Taggbox

Taggbox is one of the best Twitter aggregation tools that helps you creatively display the influential Twitter content in a twitter feed. It has key elements that help in enhancing the interactivity & attractiveness of your twitter feed.

It has the feature to fully customize your twitter feed with diverse feed theme options, adding a brand or promotional banner to your feed, designing the posts display style, its layout & colors, edit feed background, and much more. 

You can also moderate the content according to your needs & requirements. You can restrict competitors’ content, irrelevant content, and profane content from your feed and can even automate the process. 

Besides, it gives you additional features to show full-screen announcements, content play, custom posts, gets detailed analytics, show tickers, display content in real-time & many other customizability options.

#2 Hootfeed

Hootfeed is a dedicated twitter content aggregation tool that has been introduced by the famous social media aggregator Hootsuite. Hootfeed lets your display live Twitter stream on display screens in events. 

You can display full-screen Twitter feeds, content moderation & profanity filters, easy-to display & share with the audience interface, screen size adjustments to fit the variable display sizes, and increased feed customizability.

Increased customization allows you to design your feed in such a way that helps in driving maximum audience interactions & engagement. Hootfeed is an easy-to-understand & simple tool to use for your events. 

It does not require expert or technical knowledge to set up & can help you make your event successful. 

#3 Everwall

Everwall is a social media aggregation tool that lets you aggregate & display content from Twitter in a unified Twitter feed. Everwall was earlier known as Tweetwall. 

This tool has diverse options for you to customize your Twitter feed wall with different visuals, colors, layouts, etc. 

Besides, it has the option of displaying real-time content from Twitter allowing you to display fresh and unique content in your events. Its keywords & hashtag tracking allows you to see users with most engagements & interactions. 

It has an easy installation with the requirement of the display screen and the internet. You can also moderate the Twitter feed content based on your requirements.

Take Away

Interaction & engagements are the key elements of an event and they drive the success & impact for the event on the audience as well. 

With the growing trend of digitization and the influence of social media on the behavior of consumers. It is essential that you combine social gathering and social media together to get the best outcomes. 

Adding the digital attractiveness & engagement possibilities to your event through Twitter feed will allow the audience to feel more engaged, involved, and gratified. 

Also, it will help your event to get more reach & exposure on Twitter as well. This gives your event a multi-channel promotion in both offline & online environment

Displaying Twitter feed in your events will bring a new life to your event and will enhance the attendees’ experience.

How Technology Is Bringing a Change in E-commerce

By Guest Contributor on September 15, 2018

The technology trends are affecting the way business-to-consumer transactions are getting changed, helping the consumers keeping a track of online purchases.

Ubiquitous smartphones and social networking apps are changing the lives of people, all over the world, bringing about a transformation in the way they connect with their friends and others. Technology is also shaping the future on online transactions, the way it was previously done. Gone are the days of mindless online wandering by the consumers and thinking twice before ordering an item online, as there are many risks involved. We have hordes of consumers, who are making a beeline towards the numerous mobile ecommerce sites and the greatest advantage lies in the fact that the transactions are performed at a faster rate and at affordable prices.

It is technology that is helping the consumers to keep a track of the online purchases. The trends that are emerging are affecting the bigger picture and it is changing the business-to-consumer transactions as newer opportunities evolve, for both sides of the transactions. There are a variety of tools that are available to the consumers for locating stores, gauging prices, finding alternatives and availing coupons.

There is a revolutionary change in the way business-to-consumer transactions happen and these are:

Change in Consumer-Retailer Relationship

The rules of the conventional retail business is no longer existing. The brands are able to connect with the consumers, without the need to enter the shop or get attracted to the brand in the form of an ad. The brand now resides on the smartphone of the user and this serves the purpose of a constant reminder. The location specific notifications will access the consumers, almost everywhere, even when they are simply passing before your store.

More of Personalized Customer Experience

Technology is evolving the personalization standards. A loyal customer base is always needed by the businesses and these marketing techniques are making them possible. The technological improvements are bringing changes in customer services too.  The social media platforms like that of Instagram are used to get connected with the brands.

Grabbing Attention of the Consumer

The email notifications are getting replaced by the user notifications, at any point in time, unimaginable so far. Promotions used to be detected by the spam detectors and avoided can now grab the attention of the users. New sales and promotions are achieved now with the help of these new forms of notifications.

Dominance of the Smaller Businesses  

Global access to the brands of the smaller businesses are made possible with these online transactions through the ecommerce sites. The mobile ecommerce outlets of these smaller businesses are better than the corresponding ones from WalMart and others. The  ecommerce ecosystem is made buoyant with more and more startups that are cultivated throughout the entire breadth and width of the country. Additionally, starting businesses from home is also made possible with the advent of technology.

Extreme Convenience to the Retailers

The single most driving force behind the growing demand for e commerce activities is the convenience of the service. Automated vehicles and drones are allowing the retailers to tide over the challenges like that same-day-delivery. The use of technology is to resolve the delivery related problems and is already used by the retailers like Amazon.

Technology Trends that will affect the Business-to-Consumer Interactions

There are many retailers who are thinking about implementing latest technologies like Augmented Reality(AR) for their ecommerce counterparts. AR will bring a new dimension to the online transactions for the e commerce businesses. The consumers will not need to visit the shops, physically for a real-life experience, using this technology. It is a new way to discover the products that we need to buy. Autonomous vehicles are used by Google and Amazon for handling the challenges of the same-day delivery services, reducing the cost to a considerable extent.

Consumers are always on the lookout for ways that gives them the piece of their mind, while indulging in the e commerce and the mobile shopping. The priority of the retailers is not to increase the number of consumers, who are willing to shop online, rather improving the experience of the retailers.

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