How Machine Learning Plays an Important Role in SEO

By Hopinfirst on September 15, 2018

Digitization has revolutionized the way how the business performs their operations. Businesses are constantly trying to maximize their outreach among masses. SEO (Search Engine Optimization) helps in improving the organic traffic of the websites. SEO techniques improve the ranking of the websites.

Machine Learning: Machine Learning is the sub-branch of artificial intelligence. Machine Learning helps in making more intelligent machine by training them with a huge amount of datasets. These machine can perform tasks autonomously without much human intervention. These machines have the ability to learn from past experience and that too without being explicitly programmed.

Why is SEO important?

SEO is a technique to improve the quality and quantity of organic traffic over the website. This also helps in improving the ranking of the website on the search engine result page (SERP). SEO helps in driving more traffic towards the website hence improving the sales of the website.

Search Engines like Google are using machine learning algorithms to improve the SEO techniques. Recent updates in various search engine algorithms like RankBrain, HummingBird and many more are using Machine Learning applications to understand the intent behind the search better and discourage various Black Hat techniques.

Let us now have a look at how machine learning is playing an important role in SEO.

#1. Ranking Factor: There are billion of websites over the internet. Search engines like Google have to rank these websites by understanding the intent of the user’s search. The intent behind the search is more important than the keyword itself. Earlier, this was not the case. If you were including keywords in your content, you were easily able to rank your website on the first page. However, with the introduction of machine learning in search engine algorithms, keywords takes the back seat. Some of the top results in the searches are not even using the keywords in their content.

According to Google, RankBrain is the third most important ranking factor in SERP. SEO optimization should be done keeping in mind the search engine algorithms to get better rank.

#2. Content marketing: In any SEO technique, content is the key. Google has ranked content to be the number one ranking factor. Such is the importance of good content. Machine learning applications in search engine algorithms can understand the context of the content. The good, relevant and fresh content is ranked high in the search result pages. A good content always attracts more readers and Google is intelligent enough to understand that you are providing good quality content. Google then ranks you higher up on the search pages. Machine learning algorithms have given the ability to differentiate between good and bad quality content to the search engines. This also helps in improving the user experience as most relevant results are shown on the very first page.

#3. Improving the User Experience: Gone are the days when you can get high rankings just by using the keywords in your content. Machine learning algorithms have made search engines intelligent enough to determine your ranking on whole lot of other parameters also. These parameters are based on providing the better user experience. Recent updates in SERP has included load time of the websites, relevant and quality content, time user spends on your website and many other parameters as ranking factors. These are directly related to the better user experience.

#4. Voice Searches: In the upcoming years, voice searches will completely overshadow the text-based searches. Machine Learning Algorithms are helping the search engines to understand the user query better. It also means that the content should be designed in a more conversational form. The content should match our day to day conversation and should be natural. The content should not be built for machines but for the humans.

#5. Customer Segmentation: Machine Learning companies are building software for the businesses that are helping in customer segmentation. This has made the advertisements more focused and targatted. Business is now able to focus more on the target audience rather than taking audience as a whole. Brands are now more aware of their target customers. So it saves a lot of budget of carrying out SEO campaign by showing advertisements to the target customers only.

#6. On page and off page optimization: Machine learning algorithms have a huge impact on the page as well as off page optimization. While the importance of on-page optimization is reduced, off page optimization still holds its importance. Off-page optimization such as link building is still important. If you are using quality links for your website, your ranking is definitely going to improve. Bad, unrelated links can harm the reputation of your website.

#7. Personalize the buyer’s journey: Guide the customer throught the buyer’s journey. Machine learning algorithms can guide the buyer through the buying life cycle and personalize the user experience. Before buying the any product, the buyer preforms a a research to find the best product. Help the customer by finding the best products and services neraby. Get them product reviews so, they are able to better understand the product. Finally help the buyer in buying the product from multiple sources.

#8. Structured Data: Structured data is also going to improve the SEO. There are two types of data available over the internet. Structured as well as unstrcutured. Building structured data for the websites can make the websites more search engine friendly. This will also improver the Click Through Rate of the website. Google will understand that your website is serving some quality content.

Conclusion

Every business wants to rank high in the search engine result page. However only a few are able to achieve this target. With the application of machine learning in modern SEO, it has improved a lot. Digital marketers are required to adapt to the latest and new changes in the technology to gain maximum out of it. So it is advised to be future ready. Machine learning companies is improving the current SEO techniques by making them smarter. Also, let us wait and watch what machine learning has more for SEO and how it is going to improve it further.

This article is contributed by Gunjan Dogra , Manager in Webtunix Solutions Private Limited

Is Broken Link Building the Strategy for You?

By Hopinfirst on September 15, 2018

There are a number of ways to effectively gather links in link building as you optimize your website for SEO. One of which is Broken Link Building. This method aims to acquire links by searching for – as its name suggests – broken links, and replace them with working ones on your site. This is a proven effective white hat tactic that is focused on content that provides real value to users.

However, undertaking a broken link building campaign can become tedious. In fact, some experts say that for every 100 emails sent to website masters and administrators, only an average of 5 to 10 links will materialize into links. Broken link building is a time-consuming task that includes:

Prospecting – The first step in link building, finding prospects that fit your criteria includes using search operators and clicking through every result to check on its relevance.

Dead link checking – Websites with dead links is a great opportunity for BLB, so link builders usually use browser plugins and other web services that check on links.

Outreach – Both the steps above will be useless unless you reach out to them. This step is vital because this is where you let webmasters know about their broken link, and present them with a solution.

While there are other link building tactics you can use to acquire links and increase your website’s ranking, broken link building is a technique that provides a great room to practice creativity and decisive thinking. It’s also one of the cheapest ways to increase your website search ranking, considering some techniques require some sort of payment or cross deals with bloggers and webmasters.

If you’re trying to check if you should give broken link building a try, look at some of its aspects first to help you find out:

Searching for target sites on a certain niche

Any digital marketer would already be familiar with Google’s Advanced Search Operators. However, if this is the first time you’re hearing about this, then you should try to at least familiarize yourself first with Advanced Search Operators first. It is basically a much more advanced way of using Google Search by putting syntax and symbol operators in your search queries to quickly filter your web search.

For example, if you’re looking for resources about parenting, you can type in parenting blogs inurl:links, which will provide a search result with websites that links to related web pages.

Otherwise, there are basically three types of broken link building strategies:Otherwise, there are basically three types of broken link building strategies:

⦁ Resource Page Targeting with Keywords

⦁ Resource Page Targeting with URLs

⦁ Direct URL Targeting

Taking advantage of broken links

In broken link building, the most difficult part of the process is probably finding relevant websites. This is why it’s important to be really knowledgeable of Google’s advanced search operators. Aside from this, it’s also important for you to identify which keywords and topics are associated with your niche.

Finding Broken Links screenshot from socialmediaverve.com

Once you’re finished identifying these keywords, you can then match them with prospecting phrases. To illustrate what we mean by prospecting phrases, I’d like to show some of our favorite keywords when searching for broken link building prospects:

⦁ topic keyword “useful links”

⦁ topic keyword “useful links”

⦁ topic keyword “resources”

⦁ topic keyword “useful websites”

⦁ topic keyword intitle:resources

See to it that the websites you find and choose are relevant enough so that users will be encouraged to research further. You can do this by checking the keywords normally used in your niche or in your industry, and checking them further for relevance. Once you have at least 10 of these relevant websites, you can proceed to search these websites for broken links.

Expired Domains are also gems

Aside from the usual 404 error, broken links that you’ll find from the tools mentioned before usually links to a website that no longer exists. In link building, this is a solid opportunity that should not be missed.

Websites that link to expired domains is actually a solid find that will easily mean good results. Depending on your own observation together with automatic analyses of tools such as AH Refs that review websites for broken links, you should decide what to do with the broken links of old websites. If it has good links, you can consider purchasing the old domain and recreate all the pages on it. After which, you can proceed and reach out the webmasters who linked to these pages.

Personalize your outreach email

When you’re sending an email to 10-20 prospects at a time, it is quite hard to customize every single email you send out. Despite this, you should at least try to customize your emails on a campaign or industry level. Simply using templated emails across all your efforts will only waste your prospects and diminish your chances of getting links.

It will also help if these steps are seen as a collective process. During the part where you verify each website, try to look for something peculiar or descriptive about their website – is it cute? Is it very appealing to kids? Is it rustic? Why so? Keep note of this and use it to customize this specific email outreach down the line.

Basic backlink request template from quicksprout.com

In composing your email outreach template, a simple and concise email should do the trick. Right off the bat, introduce yourself, tell why you sent the email, and include solid ideas that can fix what’s broken (and how to include a link to your site). Here are some tips that can help you make awesome emails for outreach:

⦁ Refrain from using full hyperlinks or website URLs in the email as it can cause your email to go straight to your recipients’ spam folder. Embed these links by hyperlinking relevant phrases.

⦁ Refrain from using full hyperlinks or website URLs in the email as it can cause your email to go straight to your recipients’ spam folder. Embed these links by hyperlinking relevant phrases.

⦁ Do everything you can to know their real name and email address. Look for clues and do some research to verify their name, as you wouldn’t want to get this wrong.

⦁ End emails with a question, or a statement that will compel them to right back.

⦁ Proofread your email to get rid of mistakes.

Broken Link Building is worth it

Even if broken link building requires a tedious process and long waiting times for links to materialize, the result it brings is unparalleled. I have acquired a great deal of very high-quality links through broken link building and didn’t even had to pay for any posting or publication fee. In fact, our team of digital marketing experts are mainly composed of professional link builders that have, over time, mastered broken link building just because it is so effective we cannot ignore its benefits.

If you are an organization looking for fresh ways to acquire links for SEO and has a limited budget, broken link building is perfect for you. With just pure wit and creativity, plus some technical knowledge of SEO, using broken link building in SEO can be a fun way to increase your website’s ranking on the internet.

This article is contributed by Jayson Bagio , founder and director of GOBIGGR

Question Should Ask Before Hiring SEO Company/ Expert

By Hopinfirst on September 15, 2018

SEO is the most required and long process in online marketing domain which is changing its landscape at a fast pace. SEO means to sustain your website presence on the top or Google’s first page where users can find you quickly. So, if you want to increase your business exposure over the web, it’s necessary that you keep pace with the latest SEO trends. Implementing the proven and new SEO tricks are the ways that can lead your website to the top and make it popular among visitors.

It would be fine if you know how to manage SEO activities of your website. But, if you don’t have resources to run SEO implementations, hiring an authentic SEO company from the market provides you the brighter ways.

You may find several SEO companies that are indulged in offering result-oriented SEO services for businesses. In the rush of countless companies, there are chances that you may stuck to some fake one who claims to increase your online presence within few days. You should beware of them and never get tangled in their diplomatic promises.

This blog comes up with a few questions by asking them you would be able to recognize the credibility of an SEO company or expert.

Question 1: How much do you know about the latest Google updates and algorithms?

You may find the SEO companies that are familiar with the Panda and Penguin updates. Apart from that Google has raised many other updates and SEO updates that need to be known to SEO professionals and companies. You can find a list of (the) latest Google updates and ask your prospective company if they have knowledge about them. If they agreed to the terms, they are genuine service providers and bound to deliver quality results.

Question 2: How much experience do you possess in delivering SEO projects?

Today, it’s easy for someone to claim that he/she has gained a tremendous experience in SEO industry. But, the reality comes in front of you when you analyze his portfolio and contact some of the previous references who availed SEO services from him. Similarly, when you choose an SEO company, don’t get flat by its sugar-coated website or the portfolio. Rather, ask them for the list of SEO projects they have successfully delivered. It will help you identify their true industry experience.

Question 3: What is your technical expertise?

Most of the people think that implementing SEO tactics is an art. But, they are wrong at it! It’s totally a technical exercise which requires technicality at its best. You need to hire such personnel who possesses excellent SEO technical skills. For example, they should have an idea of several level redirection, preparing SEO-friendly website architecture, giving consistent URL naming convention, handling 404 errors, etc. Besides, there are numerous aspects that should be known to your SEO company.

Question 4: What tools do you use to execute SEO techniques?

Needless to say that the best and the most important tools for SEO is Google Webmaster Tools. It provides a comprehensive glance at the website important data like keywords, crawl errors and links that directly increases ranking. Whenever, you decide to
hire the SEO company, make sure they are the pioneer in analyzing and implementing SEO tricks on the basis of collected webmaster reports. There are other powerful tools that are powerful in processing the bulk information within seconds. Your company should also be aware of those as well.

Question 5: Do you employ social media optimization in your SEO services?

Today, an SEO expert can’t ignore social media as a website rank booster. It has become a quite mandatory aspect to promote and boost business revenues. Asking your future SEO partner for the social media practices implementation is the way you can recognize their SEO potential. If they are specialized in leading SEO with social media optimization, it means they will also be good at other things.

Question 6: What link building strategy do you follow?

This is the perfect query you can raise. If a company or SEO expert is not answerable to this question that how they build links for their client websites, they are not worth hiring. Every SEO professional or company must know the practices to build quality links in this cut-throat competitive world. Being a customer, you should ask them if they are apprised of the advanced link building strategies or not. This is the best way to spot a good SEO company.

Question 7: Do you publish quality content over the web?

We know that quality link building is crucial for getting maximized views and clicks. But, it doesn’t mean to put irrelevant links in between the on going content. It destroys the content quality and makes it vague for readers. You should go with the one who cares about content and modifies it by keeping the quality and readability points in mind. A good SEO professional knows the value of curative content, thus will lead your website towards attaining growth and optimum traffic.

Question 8: Can we have an idea about your client retention rate?

Among all important questions, it is the prior one which clarifies the dignity and reputation of an SEO company. To know everything about company’s goodwill, it’s important to know that how long they have been in the industry and what are numbers of active clients. It will directly give you insights for their client retention rate.

Question 9: Do you have any references of your delivered SEO projects?

You need to be careful to whom you are hiring. It’s good if they have provided you the details of their working experience and best SEO practices. Apart from this, there are things like past references or sample work reports you can demand for your satisfaction. Sometimes, companies deny providing you such report due to some legal terms but they surely give something else to make you contented. It’s your responsibility to ask for the references.

Question 10: What is your criteria to measure your success?

How do you make us believe that we should trust you as a reliable SEO service provider? This question is frequently raised by customers. You can also put this question and ask them about their strategy to measure their project’s success. Generally, a project’s success is measured by checking the progress and comparing the previous and current growth of website rank. If you find the same in their current and previous projects, you can hire them without any hesitation.

In A Nutshell:

It takes a long time to analyze deadlocks of a website. So, give your SEO provider time to prepare himself for implementing proven SEO strategies to uplift your website’s rank. But, make sure that you are connecting with the SEO experts and not the newbies.

Author Bio. :- Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: SEO Services Company and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.

How to Choose Perfect Blogging Niche for Your Blog

By Hopinfirst on September 15, 2018

It is right to say that you are thinking about beginning a blog? Incredible! You have the initial step

Presently you need to choose what your blog will be about. Obviously, you can simply begin a blog looking at everything without exception. In any case, these kinds of blogs aren’t regularly as effective.

That is on account of individuals scan the Internet for one reason just: to take care of an issue. That issue might be to discover entertainment, or it might be to answer an inquiry. It could be any number of conceivable issues. However, when per-users are hoping to take care of an issue and your blog is only ramblings on irregular themes, how is your blog going to take care of their concern?

That is the reason niche blogs are well known. For example, on the off chance that you need to remain a la mode on form patterns, you’ll take after mold blogs since you assume that they’ll ceaselessly tackle your concern. On the off chance that you need to lighten weariness, you may hit up Buzzfeed or any number of entertainment blogs that ceaselessly convey an answer for your fatigue.

A niche blog limits your target audience, however it additionally holds them returning.

How precisely do you “discover your niche?” Check out these tips underneath.

Pick Something You Know and Love

Specialists will continually educate you to blog regarding what you’re passionate about. It might sound buzzword and somewhat unrealistic at first glance, however there’s a purpose behind it.

Stacey Roberts on Pro-blogger says, “Something that appears to be available and that radiates through in the blogs that I read and love is passion.”

When you blog about what you’re passionate around, a few things happen:

Will probably put the time and exertion into your blog to influence it to sparkle.

You’re more averse to abandon your blog later on.

You’re more averse to come up short on thoughts.

It appears through in your written work, and your per-users can feel that. This, thusly, will prompt a bigger after.

In the event that you go the other course and pick a niche exclusively on the grounds that you believe it’s productive, will undoubtedly keep running into burnout and dissatisfaction. Another drawback of going the benefit course is that you most likely don’t have as much information in those subjects as you do in what you are passionate about. In the event that you don’t hear what you’re saying, for what reason would anybody read your blog?

The most effective method to Find Your Passion

Approve, so following your passion would be okay on the off chance that you had any thought what your passion was. Only a couple of inquiries to kick you off include:

What are your hobbies?

How would you invest your free energy?

What is the one theme you could go ahead about for a considerable length of time if your companions or family let you?

What sorts of classes did you appreciate in secondary school or school?

What do you appreciate perusing and finding out about?

On the off chance that you could do one thing whatever is left of your life paying little mind to pay, what might you do?

Still not certain? Attempt this activity: Start with your first nature. Make a list of 10 isolate blog post headlines/thoughts. In the event that you can’t concoct 10, at that point this likely isn’t the niche for you. In the event that you do have 10 yet aren’t excited about really drafting the blog posts, at that point it merits thinking about an alternate industry.

On the off chance that those 10 thoughts sound great to you, consider reviewing those blog posts on your PC before you get into building up your website. On the off chance that you think that it’s hard to complete those initial 10 posts and are as of now flinching at the theme, at that point it’s likely wrong for you. Fortunately you didn’t sit around idly and cash setting up a blog that you would just abandon later

Do you get yourself excitingly thinking of more thoughts in the wake of composing those initial 10 posts? At that point you could be destined for success! The uplifting news? Presently you have content to set up on your website once you’ve set up your blog.

Discover a Hole in the Market

In all actuality regardless of what theme you expound on, there is now a blog or million out there in that niche. Notwithstanding, not every person has investigated each scratch and corner of each niche. That is the place the benefit can come in.

You can limit your niche similarly by altering your target audience to the individuals who seldom get consideration, for example, tenderfoot versus propelled people in your industry. Another choice is to center around a specific geographical area.

Keep in mind, in any case, that there must be a need in that finish of the market.

Remember that you don’t need to stay with your first blog and its niche in case you’re understanding consumed. Be that as it may, setting aside the opportunity to investigate which niche you need to begin in can spare you a great deal of time and cash later on as opposed to hopping from niche to niche.

The greatest thing that will enable you to pick the correct niche is to truly consider it as opposed to bouncing in head-first with no thought.

Still not certain? Disclose to us where you’re stalling out in your basic leadership.

Finding Your Niche

Imagine a scenario in which you have numerous passions and no core interest. Consider the possibility that you don’t know how to discover your niche. In Finding Your Niche Online and Succeeding In It Amandalyn exhorts making a list:

In the event that you experience considerable difficulties finding your niche, at that point put forth a couple of inquiries and record the greater part of your responses to make a list.

What are your hobbies?

What things do you like and appreciate doing?

How would you invest your free energy?

What are your most loved points to discuss?

When you were youthful, what was a good time for you?

What subjects do you know more than most about?

Are there sure classes that you have taken widely?

Finding your niche can be overwhelming at first in light of the fact that, really, there are blogs in each niche. You are not going to be the first. In any case, on the off chance that you look, you will see that there are openings to be filled. Discover a need and fill that need.

Give that last section a chance to be a lesson as well: You may begin with a certain something and move to another. At times the best-laid plans are only a venturing stone.

Dominating Your Niche

Presently you have your niche, yet you need to do significantly more. What’s the following stage? In How to Dominate Your Niche, Brian Clark recommends

What you’re hoping to do is increase the niche by accomplishing something more, or in an unexpected way (or possibly better) than the current players. You do this by first assessing and understanding where the niche is presently, and position your content in a way that tests existing known limits.

You can assess your niche essentially by being a piece of the group of that niche. (Is it me, or do I generally return to group in my articles?) As you read and remark at different blogs in your niche you’ll know what is being secured and what isn’t. You can begin to fill the gaps in the niche or adopt another strategy to an old issue.

This, I accept, is the place you’ll begin to position yourself to profit from your passion.

Author Bio –  Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design and Development Company, helping global businesses to grow in online market. He would love to share thoughts on Unity 3D Game Development ,Digital marketing etc..

 

5 Strategies that Work in Getting Your First Customers

By Hopinfirst on September 15, 2018

No matter how innovative your product is, if you don’t have customers to buy it, you don’t have a sustainable business, as an business owner, you must be aware of that. However, there are some surefire ways which can help you get your first 100 customers.

#1. Focus on SEO

This probably is the first thing you need to do.Search engine traffic is a good, reliable source of paying customers. However, it’s becoming harder and harder for some industries to rank high in search terms because there’s growing competition. If you’re targeting marketers or entrepreneurs, you’ll be facing tough competition for search terms in your niche. So how can you still generate traffic and leads through search despite competition? One way to do that is work with a reliable SEO company in Melbourne to come with strategies that work for your business. SEO firms have a team of experts to help you, they will rank your product for something more specific and consistently publish high-quality, long-tail content to generate a significant amount of traffic.

#2. Ask Your Audience

One of the biggest reasons new businesses fail is that founders do not talk to customers. Business owners think that they know everything about the target market and convince themselves that they definitely need your product, however this is not the case. You need to talk to your audiences and a quick way to do it is to reach out to your existing network and ask them specific questions about your product and market. If you have a product for a specific niche, then chances are you know people who are in that niche already.

#3. Conduct Online Market Research

Market research can give businesses a picture of what kind of new products and services may bring a profit. For products and services you want to sell, market research can tell whether they are good for customers’ needs and expectations. By researching the answers to specific questions, small-business owners can learn whether they need to change their product design or tweak their delivery methods–and even whether they should consider offering additional services.A good way to find potential customers who are experiencing the pain you want to solve is by searching online complaints. Social networks like Twitter and Quora are an easy way to do this.

#4. Mobile Optimisation

To bring in more customers it is essential that business owners optimize their websites for mobile users. This is important because in today’s scenario just about everyone has a smartphone. In fact, in many countries, the number of smartphones has surpassed the number of personal computers. This means the majority of users coming to your site are likely to be using a mobile device. So, if your website is not optimized for mobile users, it is time to make it mobile friendly. Hire Best web development company in your area to get the job done.

#5. Start Writing Blog Posts

Writing blog posts help you discover and develop relationships within your market, pitch your solution and receive immediate feedback, establish yourself as a thought leader and increase your online search-ability thus more customers. With the help of blogs, you will be able to provide solutions to your potential customers and help establish a rapport. Guest posting is another surefire way of bringing in more customers. This leverages other people’s audiences to build your own. It’s a tried and true approach that has worked for many businesses.

These are some of the strategies you need to follow to get your first customers.

Contact Us for Free Consultation

Are You Planning to outsource Digital Tansformation services? Feel free for work-related inquiries, our experts will revert you ASAP,