Tips for Small Fashion Brands to Establish a Strong Foothold on Instagram

By Guest Contributor on April 16, 2019

Top fashion brands have completely embraced Instagram and have accepted it as a crucial part of their marketing and promotion strategy. Even Tommy Hilfiger was compelled to come up with the idea of an ‘InstaPit’ at New York Fashion Week in 2016 itself, realizing and acknowledging the phenomenal popularity of Instagram. ‘InstaPit’ is where highly followed and famous Instagram influencers were given unobstructed access to the new collection so that they could take pictures galore.

Why have the top fashion brands chosen Instagram? There is no better platform for the photo-oriented fashion industry than the popular social media platform that is totally driven by pictures. It surely was a truly natural progression for top fashion brands to introduce their wares on Instagram. Top brands actually realized and understood the real potential of this versatile social media platform soon enough. Now, all smart fashion brands are unabashedly using Instagram to allow their followers a sneak peek at what is happening behind the scenes at most of these fashion shows. The Instagram followers thus, enjoy instant access to all the latest fashions on the circuit.

Instagram has been able to break the ice and the fashion world that was once exclusive and elitist has now opened doors to every one of us. It is, therefore, natural for small fashion brands to try to establish themselves on Instagram. They appreciate that fashion is certainly one of the largest industries on Instagram. Fashion brands receive nearly 102 comments and 16,616 likes per post on Instagram. Moreover, as per statistics, one-third of the total Instagram users actually have purchased a clothing item, they came across on Instagram. That surely is a tremendous achievement that is inspiring smaller fashion brands to set up their base on Instagram too. Here are some tips for people trying to start their own fashion company and establish a niche on Instagram.

Research Thoroughly about Your Industry

Do not simply jump on the bandwagon. Try to devote your time to do meticulous research about the fashion industry. Determine how the top brands established themselves. Understand their strategies for achieving success. Readout blogs, journals, publications, etc. associated with your industry. Try to learn about the present trends and the future scenario as well. Get in touch with an experienced fashion designer. Join various fashion discussions and clear your doubts about the industry. Once you are doubly sure that this is the career to pursue, take the final plunge.

Identify Your Competitors

Knowing your competitors surely is the best way of initiating your business and that is perhaps the key to success. Suppose you are in the designer apparel business then you must look for other key players. Try to understand their business model, advertising strategy, target customers, etc. Visit your competitors’ Instagram accounts and keep track of them closely.

Perfect Images

Instagram is the realm of splendid pictures. You are expected to come up with top quality content as that is the only way you could find a niche for yourself in this space. Experts believe that a high-quality picture would always have high resolution. Your images must necessarily tell a story and they must visually complement your theme. You may buy real Instagram likes by seeking professional advice from a reputed digital marketing company.

Research Your Hashtags Well

Hashtags are only 11 years old but they are an amazing tool that is used by most Instagram users worldwide to attain Instagram success. If you consider the instance of hashtag #love, there are more than 1,302,700,439 posts already tagged with this particular hashtag? So obviously, it makes no sense to promote your fashion brand with such a broad hashtag as your brand’s picture would get lost in the gigantic ocean.

The best way would be to utilize narrow long-tail hashtags for promoting your new and relatively unknown fashion brand. For instance, suppose you are a new luxury fashion brand. #luxuryfashion seems to have more than 1 million pictures tagged on Instagram.

However, #luxuryfashionlove, for instance, is having just 34,737 tags that are just right for you to get noticed and at the same time, you would not be lost totally in a crowd. Long tail hashtags mean low competition. Research your hashtags carefully and choose the apt ones.

Top Priority Should Be to Engage

Once you have actually mastered the hash-tagging art, you must focus your attention on boosting engagement. Engage with others using the same hashtag as yours. Like their posts and comment on their photos. Seek their permission to repost. Give them an official shout-out simply by tagging them and demonstrate your appreciation and love. This way, you could build a robust community by effectively engaging and connecting with all your potential customers.

Conclusion

As a small and new fashion brand, you must start your Instagram journey with a ready-to-implement marketing strategy. It is crucial to enter the competitive social media circuit prepared, understanding the rules that would be effective and knowing exactly what it would take to win!

This article is contributed by Walter Moorenotable management consultant and digital marketing expert at Stormlikes.

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5 Ways to Increase Your Organic Traffic Through a Social Media Campaign

By Guest Contributor on March 19, 2019

The impact of social media on search rankings is somewhat of a debatable topic. Google says there isn’t any, but successful social media campaign lead to more web traffic and shared content which does, in turn, have an effect. Rankings aside, however, social media is a great way to boost organic referral traffic, and no one is arguing with that.

An SEO perspective still applies to your socials, and much of what we discuss in this article will be about optimization.

Social media profiles and posts can appear in organic search listings, increasing visibility and engagement with your business.

Let’s look at five strategies which will help create natural, high-quality organic traffic.

#1. Enhance your content

It is basically a universal rule across the internet now that quality content is the primary driver for successful online marketing, social media included.

The sheer number of people on social media and the ease-of-reach for niche audiences means that if your content is extraordinary, you will do well. This also enhances your chance at share ability which should be one of your main goals.

Spreading your message, brand, products and services, and increasing awareness positions you in a good spot for new business. Social engagement is an endorsement, and there is no easier way to sell than that.

The biggest challenge here is the competition. There are plenty of posts that are your direct competition every day; you need to optimize your content to stand a chance at standing out.

There is a correlation between the search hits that Google deems most relevant and brands that are effective on social media.

Providing a great customer experience means regularly publishing unique, customer-focused content. People will naturally engage if your posts are high-quality and relevant.

#2. Aim for a low bounce rate

Incoming links from social media can influence your bounce rate and time-on-site engagement. Engagement metrics are a big explainer and marker of value for search engines, which means they should be essential for you.

To achieve this, find your best organic content and turn it into social media content. You may have a 2000 word blog on your site that gets a lot of hits? If so, break it down into smaller blogs or take sections from it that can be turned into posts that will link to your site and the original piece. This is just one of the many reasons why a blog, and a blog section of your website, is vital.

#3. Optimise your posts

You know the importance of optimizing your website and blogs, but did you know you should also be optimizing your posts? Be it an image, infographic, video or even a link, the copy you use can be crafted in a particular way.

The key to social posts is that they need to be engaging and shareable. Depending on your subject, your copy should appeal to people’s emotions, reinforces, reflect their values and beliefs, and, ultimately, be tailored to whatever your audience feels is important.

From here, you can also determine which hashtags are most searched on whichever social platforms you are using (the ones most appropriate for your business) and when applicable, share a link to something on your site and always have a call-to-action.

Aim to give people a reason to engage and use accurate and descriptive wording that emphasizes context and relevance. Remember, social media isn’t for one-way communication so engage your audience and participate in the resulting discussion.

#4. Controlled branding

Your social media channels are opportunities to build your brand, both online and off. They expand your reach, create word-of-mouth and create search visibility.

Social profiles can be found in search results. Your goal on an organic search should be your website, then social profiles. For this reason, it is vital to maintain up-to-date social profiles and ensure that your branding is consistent across all platforms to help improve your online visibility and reputation.

You can also optimize your profiles for search within each social platform as people may search for your brand on Facebook or LinkedIn. To do this:

  • Include natural keywords
  • Set the company logo as the profile picture
  • Set the brand name as the username
  • Have a clear bio that explains your company
  • Include a link to your website
  • Including share buttons on your website

#5. Earning authority

The main benefit of optimizing social visibility is its contribution to the authority of your profile online. It increases your chances of linking to other well-regarded sources thus raising your profile further.

Quality links are created with original content that is shared across social media which is why social links are a vital inclusion on web pages with the goal of making them as easily shareable as possible.

Your backlink profile should also be well maintained to drive referral traffic and establish your site. If you can manage to obtain a link from a site with a high Domain Authority, you will have scored a vital ranking factor.

To achieve this, you are basically looking at forms of networking and outreach. Create relationships with influential bloggers, create quality, interesting (and good looking) data that people will want to share and offer it to them in exchange for some links!

All of the above may sound like a lot of work, but it all benefits your branding and business. It’s seed planting, and when those seeds grow into new customers you’ll be thrilled that you spent the time crafting the right strategies!

This article is contributed by James Silverwood, Digital Marketing Manager at Perpetualtc – social media marketing agency in Riyadh.

4 Ways to Generate Leads With Social Networking

By Rahul Som on February 20, 2019

Your Internet marketing efforts range over many venues, from blogs, search engine advertising, and your own website. Social networks are a valuable addition to your Internet marketing roster, with Pew Internet reporting that 73 percent of adults use at least one social network, with Facebook taking the top network spot. Social media is the digital age’s version of word of mouth advertising, and knowing how to generate leads from your social media profiles is essential to creating a well rounded Internet marketing approach.

Media Fit for Social Networks

Consider your media options when you market on social networks. Instead of pouring money into an expensive commercial or informational video, consider creating media with socially connected tools. Forbes recommends looking at Vine, Instagram, and other services to create and host your marketing content. The challenge of this form of lead generation and sales is creating either a relevant clip in a limited time span, or choosing to focus on the viral or humor route and hoping that it brings enough recognition to your company and brand to create qualified traffic.

Social Network Advertising

Social network advertising opens up avenues to place your ads in front of a large audience, but the question is whether you get enough lead generation to make it worth your while. Adobe reports that Facebook click through rates have increased 275 percent. Much of the increase can be attributed to ads that are within the Facebook newsfeed, instead of placed off to the side of the content. You also pick and choose the demographics for Facebook advertising. Generating home insurance leads, for example, is a much simpler process if you target the age demographic more likely to own a home instead of renting. This method allows you to spend your advertising dollars in the most effective fashion.

Social Media Engagement

Learn the etiquette and rules of each social networking platform, and apply these lessons in conversations with potential customers. While it’s great to use social networks as a way to support existing customers, don’t overlook the potential use as a lead generation tool. Follow relevant industry hashtags, post about news that interests your demographic even if it isn’t strictly relevant to your business, and build up connections with your network to continue growing your brand awareness. Utilize hashtags to your benefit for visibility or for organizing group discussions on a platform such as Twitter.

Social Media Monitoring

Get a heads up about a viral marketing success coming your way, or a public relations disaster by using social media monitoring tools such as Sprout Social. These tools make it easy to interact with your potential customers and clients by steamlining responses, allowing you to schedule content, and letting you know who is mentioning you across multiple social networks. You want to cover as many relevant networks as possible, so this type of tool is also useful for keeping your profiles organized and active.

Building Your Brand with Social Media Marketing

By Guest Contributor on February 13, 2019

Social media marketing is a fantastic opportunity to build brand awareness and brand loyalty and it’s more relevant today than ever before. However, building your brand with social media is not as simple as just making some posts and watching the masses come soaring in to adore you. There is a process to success and there are also some things that should be avoided.

So let’s take a look at what you need to do to build your brand successfully:

Use Custom Social Media Design             

A custom social media design will do more to build your brand awareness, help you stand out in a sea of profiles and show that you care enough about your accounts to spend that little extra time and effort on it. Nearly all social media networks offer some type of customization and those who previously did not are now making the change, due to popular demand.

When you use custom social media design, it’s also important that you maintain a common theme across all networks and it also helps if this design matched or complements your website design.

Practical tip: Consider hiring a professional graphic designer experienced in social media design to customize all your themes to match.

Interact and Engage Your Community

Once you have created accounts, you need to build a community. It’s not as simple as just expecting people to come by and chat. You need to give them a reason to participate. This is where it becomes very important to interact and engage your community. Your social media accounts are not your sounding board to blast info to the masses. Rather, they should be a community of like-minded people who come together to share ideas, opinions and interesting chat.

Take the time to ensure the content you’re posting is relevant and useful to your community. Invite them to join in or to submit their own content and ideas. Keep them involved in the process and they will keep coming back.

Practical tip: Recognize community members who frequent your social media and be sure to tag them, thank them and reward them (when possible). They will appreciate that you appreciate them.

Make Your Fans Center Stage

Social media helps you to nurture and strengthen the relationships you currently have with your fan base. If you want your customers to be loyal, you need to show them mutual respect and concern. So ask them questions, invite them to share and take part in your community and show them you appreciate when they do. Asking your followers questions shows you care about them and you’re inviting them to share their lives with you. No matter what product or service you offer, when they choose you, they are inviting you into their lives. So making your fans center stage shows that you equally care about them.

Practical tip: One way to recognize your fans is to do a ‘fan of the week’ contest and offer a small prize, a discount for your services or some other kind of recognition and thank you.

Be Consistent and Transparent

Trust is key to creating brand loyalty. If customers do not trust you, they won’t return and they certainly won’t tell friends and family about you. One top method of building trust is with consistency and transparency. You need to be open and honest with your social media communities. If you make a mistake, own up to it. Never give them a reason to believe you are being anything other than completely honest.

Practical tip: Don’t delete posts unless they directly violate your rules or the site’s rules (such as hate speech or vulgarities). Deleting posts makes the readers think you are censoring them or hiding certain information, especially that which might be negative.

Wrapping it Up

Every company dreams of that loyal fan- the one who is dedicated, passionate and praises the company far and wide. When you want to build a satisfied fan base like this, you need an excellent product or service, combined with extraordinary customer service and with some savvy social media marketing, you can push it all to the next level.

Social Media Metrics To Analyze Your Marketing Strategy

By Guest Contributor on January 3, 2019

If your brand has a presence on the internet, you have to know the most important social network metrics and how to analyze them to take their advantage.

In order to obtain good results in social networks, you must have achievable objectives. Depending on these objectives and the social network, you must develop a strategy and manage your social networks. But how can you know if your marketing strategy suits your business? For this, there are metrics of social networks which you must know and learn to measure.

In this post, we will talk about the most important metrics of social networks and how you can take advantage of them.

Social media metrics

There are many metrics that you can measure in your activity in social networks, but we will specifically tell you about the 8 that we consider the most important and how you should analyze them correctly.

1. The size of your community

This is referred to as followers, fans or contacts in different networks. The number of people that you can reach is a good metric that you must always consider. There are some companies that only seek to increase their community through any means, but is this really effective?

The more followers or fans your brand has, the more the possibility to make your messages visible. The main objective should not be to seek followers without an objective but to expand the size of loyal fans.

You should also look at the users who leave your community and stop following it. It is important that this figure does not exceed the number of new members in your social network. If not, you should rethink a new strategy.

2. The scope of your publications

This metric helps us to know the number of people who have seen the publications. How is it calculated? You will think that it is only based on the total number of followers on your page who have seen a certain publication. This is not the only thing that is measured. It includes other users who do not belong to your community but may have seen your content.

Therefore, it is important to get your community to share your content to achieve greater reach and visibility.

3. Engagement of the community

The engagement is the interaction of users with our contents. Depending on each social network, the users’ interactions get different names such as “like” and retweet. You should always post contents that will encourage your community to interact. You can start a challenge where the winner will get a prize.

4. The Click-through Rate (CTR)

This metric is useful to know the effectiveness of the links that you insert in the publications.

This is probably one of the most important metrics to take care of if you want to receive visits to your web page.

5. Mentions of your brand in networks

Thanks to this metric you will be able to get different information:

• The popularity of your brand.

• The type of audience that talks about your brand.

• If your community is interested in a specific type of content.

• If your followers like a product or service.

• If there are users unhappy with your brand and the reason for this situation.

6. The ROI

More brands are now advertising in social networks. The return on investment (ROI) is one of the metrics of social networks that will help you to know if your advertising campaigns are profitable or not.

Calculating the ROI is as simple as dividing the benefits by the investment. Here the complex thing is to know how to measure the channel that produces sales or conversions. That can be monitored by apps developed by app developers.

7. Type of content

You may have noticed that some of your publications get better results than others. Something as simple as including a photo, a link or just text, can make the community more attracted to one publication or another.

It is important that you study the publications that achieve a higher CTR and engagement.

8. Social traffic

This metric will help you to know the percentage of visits to your website that come from social networks. If your ultimate goal is to divert users to your platform and you are not getting it, you should rethink your social media strategy.

Some metrics tools for social networks

To know the metrics of social networks you have different tools at your disposal to get this information. These are some of the best know metric tools, but there are more of them on the internet.

• Hootsuite: without a doubt, it is one of the most popular. Both to program content and to analyze it. With it, you can analyze the most important social networks.

• Buffer: this is one of the most popular tools. It is very intuitive due to its clean design. With it, you can also analyze the most used social networks.

• Agorapulse: focused specifically on Facebook, but it is certainly one of the most complete to analyze this social network.

• Metricool: with it, you can analyze some of the most important social networks, in addition to visits to your website or blog.

• True Social Metric: apart from providing you with different metrics of social networks, it analyzes which topics work best with your target audience.

• Mix Panel: is more focused on mobile networks and Apps, whether they are Spotify, Airbnb, and other brands. In it, you will find heat maps, user tracker by geolocation and many other options.

• SumAll: more recommended to analyze social media strategies in a medium or long term.

Some of the most important social networks for businesses, such as Facebook or Twitter, have internal tools which you can use to obtain these social media metrics.

My final recommendation for you to choose the best tool that suits you is to analyze different aspects before making a decision or another:

• The price.

• Different payment plans (and what each one includes)

• Social networks that can be analyzed with this tool.

• The information you want to obtain from each network.

• The number of users allowed to use these tool.

These are all the metrics of social networks and some of the best tools to analyze them. Remember that to achieve the objectives that you have proposed, you must propose a strategy based on the results you are getting.

Author Bio:- Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, one of the leading app development companies in New York, USA & India that holds the best team of skilled and expert app developers.

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