Tools to Display Live Twitter Feed in Events

By Guest Contributor on August 23, 2019

Businesses have many touchpoints through which they reach, attract, engage, and convert consumers into customers. Events are one such touchpoint where businesses present themselves to the audience in a social setting. 

Twitter’s aesthetics call for Twitter content to be displayed in events as a part of marketing for maximum audience attraction and engagement. 

And The possibility of reach and exposure to millions of daily users is alluring the businesses to integrate Twitter into their social media marketing strategies. 

And displaying a live twitter feed on digital screens is the newest & resourceful way to do it. 

Why display Live Twitter feeds in Events?

Twitter is one of the most engaging and interactive social media platforms with content relating to global news, pop culture, events, latest trends, unfiltered user-generated content, and most importantly for brands – the promotions. 

It is an excellent social media platform that can be combined with the events for productive and beneficial results for your event and the business simultaneously. 

Therefore, Twitter feed becomes essential for the success of your events.

Twitter feed is the aggregation of all relevant content relating to a hashtag or a topic and displaying it in a single feed. 

Here are some benefits of having a Twitter feed in your event at the display screens. 

  • Create a unique hashtag for your event and ask the audience to share their opinions, feedbacks, experiences, etc. using that before, during, and after the event. 
  • Display the crucial & influential user-generated content from Twitter in your events and enhance brand image & build social proof.
  • Spread awareness, expand reach & exposure of your event on Twitter & in an offline environment before & during the event. 
  • Encourage users to share more & more content about the event and amplify the engagement of the event.
  • Drive interactions & connect with the audience by encouraging them to share as a part of collecting feedback, QnA sessions, discussion, polls, and many more activities.
  • Track & analyze the sentiments of the audience, their experiences, and what they liked. 
  • Integrate entertainment by encouraging users to share their photos & videos. Display these visuals as a reward on your event display screens. 
  • Display real-time fresh content for better event engagement
  • Promote your brand and event through adding promotional announcements in the Twitter feed.

These advantages open doors to many more new opportunities for your business as it can lead to attracting, and conversions for your business. 

The Twitter feed can be made easily and simply by using Twitter aggregation tools.

Twitter Aggregation

Twitter aggregation is the process of aggregating content from Twitter using hashtags, profiles, lists, timelines and display these live twitter feeds on a digital screen or signage solution.

These tools give you the option to aggregate all-relevant content from Twitter about a particular topic or theme. 

It would be an intense, thorough, and labor-intensive task to collect & display content without the Twitter aggregation tools. These tools make your work easier, simpler, and effective with many additional useful features. 

We have listed the best Twitter aggregation tools that are both highly effective & efficient.

#1 Taggbox

Taggbox is one of the best Twitter aggregation tools that helps you creatively display the influential Twitter content in a twitter feed. It has key elements that help in enhancing the interactivity & attractiveness of your twitter feed.

It has the feature to fully customize your twitter feed with diverse feed theme options, adding a brand or promotional banner to your feed, designing the posts display style, its layout & colors, edit feed background, and much more. 

You can also moderate the content according to your needs & requirements. You can restrict competitors’ content, irrelevant content, and profane content from your feed and can even automate the process. 

Besides, it gives you additional features to show full-screen announcements, content play, custom posts, gets detailed analytics, show tickers, display content in real-time & many other customizability options.

#2 Hootfeed

Hootfeed is a dedicated twitter content aggregation tool that has been introduced by the famous social media aggregator Hootsuite. Hootfeed lets your display live Twitter stream on display screens in events. 

You can display full-screen Twitter feeds, content moderation & profanity filters, easy-to display & share with the audience interface, screen size adjustments to fit the variable display sizes, and increased feed customizability.

Increased customization allows you to design your feed in such a way that helps in driving maximum audience interactions & engagement. Hootfeed is an easy-to-understand & simple tool to use for your events. 

It does not require expert or technical knowledge to set up & can help you make your event successful. 

#3 Everwall

Everwall is a social media aggregation tool that lets you aggregate & display content from Twitter in a unified Twitter feed. Everwall was earlier known as Tweetwall. 

This tool has diverse options for you to customize your Twitter feed wall with different visuals, colors, layouts, etc. 

Besides, it has the option of displaying real-time content from Twitter allowing you to display fresh and unique content in your events. Its keywords & hashtag tracking allows you to see users with most engagements & interactions. 

It has an easy installation with the requirement of the display screen and the internet. You can also moderate the Twitter feed content based on your requirements.

Take Away

Interaction & engagements are the key elements of an event and they drive the success & impact for the event on the audience as well. 

With the growing trend of digitization and the influence of social media on the behavior of consumers. It is essential that you combine social gathering and social media together to get the best outcomes. 

Adding the digital attractiveness & engagement possibilities to your event through Twitter feed will allow the audience to feel more engaged, involved, and gratified. 

Also, it will help your event to get more reach & exposure on Twitter as well. This gives your event a multi-channel promotion in both offline & online environment

Displaying Twitter feed in your events will bring a new life to your event and will enhance the attendees’ experience.

Social Media Stats for 2019

By Guest Contributor on August 9, 2019

‘Social media’ stands for the websites and applications that let users create and share content to get involved in social networking. People make use of a myriad of applications and websites to interact with one another or to look for people with similar interests. The most popular social media websites/applications are Facebook, YouTube, Twitter, Instagram, LinkedIn, Reddit, Tumblr, etc.

This piece of writing is an attempt to take a glimpse at some of the statistics that a social media marketing consultant may require to carry out his/her work properly. In recent years, not just individuals but organizations have begun using social media to promote their brand, product or service, to engage with their customers, and to advertise themselves, etc.

The effect of social media on our lives has been profound. Never in the recorded history was it so easy to connect with millions of population using simple apps. It is possible to create worldwide campaigns like Fridays for Future and to immediately share information of any kind and in any form (text, graphics, audio or video) despite any number of kilometers between the sender and the receiver. Social media is an extremely powerful tool for an individual as well as organizations.

The users have gradually understood its importanceand since they have been utilizing social media for their advantage. Political elections have been altered by sites like Facebook, the Twitter handle of Indian Foreign Minister lent a helping hand to many Indians distressed in foreign lands, businesses of all scale and types are active on social sites to leverage its power to increase sales and carry out activities like customerservice. In short, the uses are varied of social media and its effects numerous.

A majority of the people, out of the 57% of the global population using the internet, identify social media with the internet.We go through some of the statistics that arguably are very important in the marketing world:

Facebook

  • There are over 2.41 billion monthly active users on Facebook. That’s 27.8% of the entire world population! Facebook is The Most used social media website in the world. That means you can target more than 2 billion people using ads on the website.
  • FB is such a craze that more than half of all of its users, use it daily. It has 1.49 billion daily active users.
  • 500,000 users are added every day, that means 6 new profiles are created every second.
  • It is the world’s 3rd most visited website and that’s why its world Alexa traffic rank is 3rd.
  • There are more than 65 million businesses using Facebook pages for their interests.
  • The number of total people using Facebook as a medium of advertising is over 6 million.
  • 94% of Facebook users access it via the smartphone app.
  • More than a quarter of the world’s total online population, 26.3%, use FB.
  • 45% of people know about the news from FB.
  • 49% of users ‘like’ a FB page to support the brand of their liking.

Twitter

  • There are over 326 million MAU on Twitter.
  • More than 500 million tweets are generated every day.
  • 80% access it via the app.
  • Over 100 users use Twitter daily.
  • Katy Perry is the most ‘followed’ person with 107.7 million followers and Barack Obama is the second most ‘followed’ celebrity with 107.2 million followers.
  • 71% of users read the news on Twitter.
  • Twitter is the number one social media platform for politicians.
  • 75% of B2B use Twitter for marketing.
  • 40% of users admit to making a purchase because of an influencer’s tweet.
  • 3pm is the best time to post a tweet on weekdays.

YouTube

  • It is the world’s 2nd most visited website. And the most visited social media website now, overtaking Facebook.
  • If you spend about an hour or two on YouTube daily, ever wondered how much time does all the users spend on it collectively? That’s whopping 1 billion hours! Every day!
  • It has 1.9 billion MAU or monthly active users.
  • 96% of American internet users in the age group of 18-24 use YouTube.
  • In the US, not just the young but half of the internet users aged 75 and above use YouTube.
  • YouTube reaches 95% of the Internet as it is available in 80 different languages.
  • Most users are from the US (15.8%), then it’s India with over 8% of all the YouTube users.
  • It was the top iOS app of 2018.
  • Gamers are among the top YouTubers claiming 5 places among the top 10.
  • 70% of views are over a mobile phone.

Instagram

  • The number of users here as well is big, with over 1 billion people using Instagram every month.
  • In the US 72% of the teenagers use Instagram.
  • 38% of the users use it multiple times a day.
  • 25% of the smartphone users have the app in their smartphones.
  • 95 million posts are posted every day on this social media application.
  • The ‘Story‘ feature is used up to 500 million times a day.
  • With 148 million followers, Cristiano Ronaldo tops the list.
  • 60% of all the users seek new products via the app.
  • FB bought Instagram for US$715 million.
  • There are over 25 million business profiles on IG.

LinkedIn

  • 2 professionals use LinkedIn every second.
  • 154 million Americans have a profile on the platform.
  • 94% of B2B marketers that use other social media publish content on this platform as well.
  • 2 million posts are published every day.
  • Posts that contain images are observed to get more (double) comments.
  • 91% of executives rank this platform as their most preferred for relevant content.
  • 30 million companies have registered themselves on the platform.
  • 50% of the B2B traffic on the web coming from social media originates at LinkedIn.
  • Out of the total 87 million millennial users on the platform, 11 million of them are in decision-making positions.
  • 44% of all the users are women.

Snapchat

  • More than half of its users, 54%, log in every day.
  • There are over 100 million users who use Snapchat on a daily basis.
  • About 3 billion snaps are created every day on Snapchat.
  • This is mainly used by the young people aged between 12-24 years.
  • Close to 60% of the college students would be ready to buy a service or a product is they were sent a coupon on Snapchat.
  • Vertical videos are watched more in comparison to the horizontal ones, as many as 9 times more.
  • The app has added 13 million daily active users in the Q2 of 2019.
  • 75% of the users are below the age of 35.
  • For 41% of the US teenagers, it is the most important social network.
  • The app makes $1.68 average revenue per user.

Top 10 Social Media Analytics Tools for Business

By Guest Contributor on July 24, 2019

Do you know which Pins from your Pinterest account have performed the best? What is the best time to post on your Facebook and Instagram accounts to get maximum engagement? Which Hashtags work best on Twitter?

Answering these questions may be difficult without using a social media analytics tool. Any serious social marketer knows the significance of such analytics tool and cannot even think about social media marketing without the use of these tools.

But the market has hundreds of such tools available and choosing the right one for your business may be a time-consuming task.

So, how do you choose the right social media analytics tool? We have listed down 10 of the best tools available in the market with its benefits to help you choose the right tool for your business;

1. Google Analytics

Google Analytics is not exactly a social media tool, but it is still one of the best tools to track your social media campaigns. You can easily set up Google Analytics for your site to monitor and analyze your social media traffic. You can also create various reports for specific social media tracking.

The best part of using Google Analytics is that it helps in tracking other analytical parameters of your website as well such as traffic via organic search, traffic from the externally linked websites and exit pages. Other than social media, it can also measure the results of your other efforts of reaching your users such as Guest Posting. So, ‘What is Guest Posting?’ It is nothing but writing an article for another website and adding a link to your website to get inbound links to your site. If you have guest posted on another website and linked it to your website, then the success of the efforts can be measured through Google Analytics.

2. Buzzsumo

One of the best social media analytics tools out there is Buzzsumo which shows you the performance of the different social media platforms. This helps you get an insight into the shares of the content and much more details which will help you improve your social media marketing tactics.

3. SproutSocial

SproutSocial can be used to access analytics of various social media platforms such as Facebook, Pinterest, Instagram, Twitter from a single place. This is a very effective social media management tool which will help you put in place the right social media strategies for your business. It also provides multiple engagement reports for your social media accounts to evaluate your performance.

4. Snaplytics

There is no doubt about it that Snapchat has also been able to grasp the attention of millions of users but not many businesses are harnessing its full potential hence you can be amongst the beginners to take the advantage of using Snapchat to promote your content. But, most of the analytics tools do not cover Snapchat analytics and Snapchat internally does not have a strong analytics tool. Hence, Snaplytics can be the best way to understand the performance of your Snapchat marketing by tracking engagements, replies, and screenshots to help you market better.

5. ShortStack

Running a social media contest can be a great way to approach your users hence using ShortStack to run a competition along can help you engage with your users and this app also provides analytics.

6. Keyhole

If you have been marketing on social media, you must be aware of the power of a hashtag. To know the performance of your hashtags is also important to understand if you are using the right ones hence to get a hashtag analytics report, Keyhole is a very effective tool.

7. Meltwater

If you are looking for a PR- a focussed analytics tool for your social media then Meltwater is the one you should choose as it is all about building your brand image hence it provides analytics related to your brand including top shared content, trending content, etc.

8. Quintly

Quintly provides an effective analytics tool for businesses to analyze their social media efforts. This tool offers 350 analytics metrics for social media which can be used by any business to track their social media campaign efforts and results. You can also compare all the social media channels to understand which is performing better and which one is lacking than the rest.

9. Tailwind

Pinterest is also a very interesting social media platform to promote your content hence you will also need to track its analytics. Tailwind can exactly do this for you effectively and with some different subscription plans, you can also use it for Instagram analytics.

10. Hootsuite

I am sure you must have heard of Hootsuite. It is mainly used to automate your social media posts; it also gives you the analytics of the performance of various posts and the best time to post in various social media platforms to engage maximum users.

Final Verdict:

A single analytics tool may not be enough to suffice all your social media analysis requirement. We have listed the best in the market hence go through each one of them and choose the ones which meet your needs to the maximum. Choosing the right analytics and using the results to implement relevant changes to your campaign efforts can make a huge positive impact on your customer reach.

Unveiling Instagram Secrets to Promote Your Web Design

By Guest Contributor on July 23, 2019

Instagram is thronged by designers, art directors, typographers, illustrators, and many such creative professionals showcasing their very best creations.

Instagram’s UX is basically focused on infinite browsing and visuals making it certainly one of the best and most engaging social media platforms to demonstrate creative projects.

As per creativebloq.com, following the highly talented Instagram designers is certainly a wonderful way of seeing new and innovative work. Your Instagram newsfeed is full of design inspiration that is directly delivered to you. Instagram is the hot favorite image-sharing social media platform for numerous web designers.

These web design professionals are impressed by the phenomenal active users on Instagram and so they wish to promote their web design business on this vibrant and powerful marketing platform.

Web design elements could seamlessly be integrated for attracting more real Instagram followers and making all your branding endeavors successful. Here are some Instagram secrets for promoting your web design.

Consider Highlighting the Products with Thumbnails

Thumbnails are the most effective ways of showcasing the broad spectrum of your products to the target audience or potential customers. You must consider designing multiple thumbnails of visuals and pictures which are relevant to your specific web design business.

When visitors arrive on your Instagram profile, they could be clicking on the given thumbnail to see the bigger picture of your unique design with a quality link that would be directing visitors to your official web design company’s website. However, you must choose the best content to entice prospective buyers and tickle their curiosity about your brand.

Focus On Using Hashtag Feeds

Hashtags are a vital part of Instagram, hence; you must understand the pivotal role it plays in promoting your brand. You must leverage the power of hashtags to make all your web pages more visible to precisely your target audience and potential buyers.

The main aim of using Instagram hashtags is to grab audience attention and motivate them to spring into action once they visit your website. You must compel visitors to click on a CTA button. It is the most effective way of compelling your prospective clients to choose your web design company.

Hashtags are also useful in allowing you to integrate relevant content of other Instagram users on your Instagram account. According to the web design stalwarts, Instagram hashtags would reap immense benefits provided you use them carefully and sensibly.

Leveraging the versatility of hashtags is certainly the most effective way of obtaining the desired outcomes. When you use pertinent hashtags, your potential clients would be developing trust for you and your professionalism. Your prospective customers would be feeling important and very much involved with your web design brand provided you focus on using the right hashtags.

Aim to Drive Sales

When you are focusing on getting real Instagram likes, your intention must be to channelize sales in the proper manner. If you have a clear understanding of the way Instagram works, you would surely know that the top stores and premium brands actually sell all their merchandise very much directly on this image-sharing social media platform thanks to shoppable posts.

All these businesses have a clear objective that involves effectively marketing their products and their services in an uncomplicated and simple way. They would deliver their brand message in a simple manner too. Your intention as a web design business on Instagram would be to drive more and more traffic to your business website so that you could gain more conversions.

Conclusion

Creating an Instagram and web design synergy is the most effective thing to do to promote your brand online. It would help in generating leads that could be successfully converted into sales.

How Social Media Boosts Your Business Earnings

By Guest Contributor on July 23, 2019

Is it absolutely necessary for you to create a social media account for your brand? Isn’t building a business website more than enough to make an online presence?

I used to think so too, until I realized how much I’m missing out by not going on social media.

I’m not exaggerating when I say that social media is a force to be reckoned with. It’s where everyone goes to connect, share, and discuss content. When I say everyone, I mean exactly that.

A lot of other businesses have jumped into social media once they realized the many perks that come with it―including its ability to boost their earnings.

How does social media do that? Here are the ways:

It enables genuine engagement.

Through social media, you can interact with your prospects on a one-on-one basis and learn exactly what they need from your brand.

Aside from promoting product or service deals on platforms such as Facebook or Twitter, you can also post content that evokes a positive emotional response from your followers.

Doing this will help clients feel more connected to your brand, inspiring them to patronize you over other service providers. Over time, this builds customer loyalty.

It prioritizes customer service.

I’m aware of how social media can also easily ruin a brand with just a couple of posts from an angry client. But there are ways to counter that.

One of them is to prioritize customer service on your social media account. Try to reply to messages and queries within the next 12 hours and provide resolution.

That isn’t exactly a one-man job, so use of social media monitoring tools to make the job easier for you. Timely responses induce a positive experience for your client, which in turn prompts them to share about it through different social media platforms.

It modernizes campaigns.

Have you heard of the infamous hashtag? Back in the day, it was just one of the symbols you see on a keyboard. Now, it has evolved into a symbol for trending topics all over the world.

How can it help you propagate your business? Easy. You don’t even need to use sophisticated techniques to produce results. All you have to do is create a compelling post with great visuals. Then add a couple of trending hashtags to the mix.

Internet users who are interested in the hashtag will be able to see your post through the hashtags. If your content is eye-catching enough, it will automatically increase your conversion rate as well.

It reaches mobile users.

Not everyone owns a desktop or laptop, but I can confidently assume that almost everyone who exists in modern society has a smartphone. Sure, you can view business websites through a mobile device, but not a lot of people really do that.

What do people usually do on their phones then? Browse social media, of course. If your brand has a social media account, you get to introduce your products and/or services to more people.

It increases traffic.

Social media isn’t just built for show and tell. You can post links that direct clients to your business website.

Think of it this way. Your business website acts as the online representation of your physical office or shop. On the other hand, your social media account acts as your very own PR team.

With highly efficient yet easy-to-do advertising on various platforms, you can rest assured that your business website will never lack visitors.

So how do you maintain a positive presence on social media?

Getting into social media is easy. Just sign up for an account and you’re good.

The real challenge comes with establishing a presence online. It’s quite a competitive market out there! I have a couple of tips that should help you establish your brand’s foothold into the online community:

Set your goal.

Think about what you want to gain from publishing a post.

Choose your demographic.

Focus on a particular demographic to form a better connection with your clients.

Create your brand personality.

Personify your brand in a way that is relatable to your audience.

Follow your event calendar.

Post content that relates to the most trending topics as of late.

Monitor your activity.

Check which posts gain more positive feedback and continue making those.

Are you ready to jump into social media?

Yes, I know that the first step is usually the hardest. But once you get past the first obstacles and get a general feel of what social media is all about, you should be able to maneuver through it quite easily.

There’s no need to be intimidated of social media! If everyone else can do it, so can you.

Besides, establishing your brand on social media is not something you should pass up. With it, you can easily create and boost your brand authority. It even lets you promote business on the international market, where it will have a better chance of reaching clients.

The best part? Building your social media presence gives you access to an affordable yet highly efficient means of advertising.

Sounds too good to be true? Just try it and see for yourself!

This article is contributed by Louise Savoie — Digital Marketer at Proweaver.

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