How to get quick search engine visibility for your newly published content

How to get quick search engine visibility for your newly published contentby Ethan Roy

Businesses publish a massive amount of contents each day on their own or other websites.

60% of marketing professionals create and post at least one content per day”. source eMarketer

Huffington Post, the biggest blog of all time, published one blog post every 58 seconds, according to a data back in 2013”.

This is a small section of bloggers population. Just imagine the amount of blog post across the internet each second. It is a tough nut to crack when it comes to making your newly published content visible on the search engines with flying colors.

Search engines like Google take a special care while ranking the contents or pages in it’s SERP. The biggest things that matter in content SEO and marketing today is:

  • Information
  • Value to the reader
  • Uniqueness and
  • Adherence to the search engine optimization guidelines.

SEO and Content Marketing together

If you want your published content to get a quick search engine visibility, make sure it adheres to the four points above. The first three points depend on how you write your blog and what it constitutes.

However, the fourth point- SEO of your content depend on various other factors too. Despite writing some really awesome and informative contents, SEO is where most of the bloggers lag. And that’s where some really useful contents get missed from the eyes of Google’s crawlers.

So let’s understand how you can optimize your content for gaining a quick visibility in terms of SEO.

Tips to gain quick search engine visibility for your contents

It’s very important to understand that visibility of your newly published content does not only depend on the optimization performed on that particular piece of post but it also crucially depends on your website’s overall SEO health.

For example, your awesomely written content would never gain the desired visibility if your website has too many broken links, poor sitemap, duplicate contents, and unoptimized URLs etc.

So, my tips list below would also contain some aspects that degrade your website’s overall SEO; not just about a particular content. So. Let’s hop in.

1. Leverage the Google Analytics

 

If you are new to the blogging or website owners club, you might not be properly introduced with the Google Analytics tool yet. For now, just understand that Web Analytics tool like Google Analytics can collect a treasure of information to help you enhance the user experience and SEO of your website.

If not you, the ask your SEO partner to set up this Analytic tool for your website today, otherwise you would be losing some really valuable data each second.

After setting up the GA tool, leave it as it is for few weeks. During this time, it will collect the data that will give some real time insight of your website and its contents. Data like website traffic, traffic sources, top pages, user engagement metrics from GA would help you set up a well-planned path for your content marketing.

So, before going any further on this list, make sure you have the GA set up on your website and you can read and understand the bulk of information on this tool.

2. Know your content status with Google Webmaster Tools

 

Google webmaster tool is a treasured asset by your side for content marketing. It serves the information using detailed reports that help in evaluating the content visibility on the Google search engine.

It’s crucial to use the Google Webmaster Tools especially when you are a new blogging site. It collects the valuable data such as site errors, URL errors, and crawl errors that should be necessarily fixed at the very beginning itself. Otherwise, these errors would not let any of your contents perform on the search engines.

Knowing about this information will act as an extra level of protection when you forget about fixing the basic errors on your site that can hold back your content SEO.

3.Work on fixing the Broken links and redirects

 

A post on your website cannot attain the desired visibility if your website is a mesh for Google to crawl on. Broken links and unguided redirects add to that mesh. Why not leverage the best tool (Webmaster Tools) that Google has provided to check the broken link errors and fix them ASAP? By doing so you are setting up a clean path for the Google bots to crawl your website and it’s content. Thus, helping in gaining a quicker visibility.

 Fix the broken links with redirects

Moreover, setting up redirects is also a big task. You have to know when to set up a 301 (permanent) redirect and when to go for 302 (Temporary) redirect. With a proper and guided use of 302 redirects, you can improve your website’s overall SEO, maintain domain authority and handle even a complete website switch.

4. Utilize Canonicalization for duplicate content

 

Using duplicate contents would not hurt your domain authority, neither Google uses an algorithm to penalize for this. However, there has been several instances when Google has manually ripped off sites using an excessive amount of duplicate contents.

A duplicate content could be a copy of a content from another site or even from the same site. Google understands that sometimes you might have to use duplicate contents on different pages for various reasons unless you are using these contents to manipulate the search engine ranking or gain website traffic.

However, duplicating is still not a good practice. It may generate spam signals which Google does not like at all. If you have some pages with duplicate content on your site, make sure you adhere to Google’s Duplicate Content guidelines.

A paragraph from the guidelines says that-

“If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called “canonicalization”).”

So, If you are using multiple pages with duplicate contents, implement a canonical tag to let the search engines know which page to index and consider for crawling.

5. Keyword search  is still an important element

 

Except for Google, most of the other search engines consider the keyword matching and keyword density for ranking the pages. However, Google uses a little different approach. It will not rank you on the basis of keyword matching, but it will penalize you if you are stuffing the keywords.

Google considers the relevance and meaning of keywords when a user types a query in the search box. For example, If someone types “television” do they mean:

  • Do they want to buy a television?
  • Get their television repaired? or
  • Want to sell their television?

In the real context, people don’t search with a single keyword. They type a combination of words. This is where Google uses the semantic search to recognize the correlation between the words and derive a relevant meaning from them.

This is how keywords work on Google’s search engine, and this is how you need to perform a semantic keyword research if you want to pass with flying colors on Google SEO with your blog post.

Use a combination of short and long tail keywords. Short tail keywords will help you aim at your primary target, while the long tail keywords will improve the search visibility by giving a semantic meaning and relevance.

For example, “television” is a short tail keyword, and “Television repair +{your area name}” could be a long tail target that would be more precise and have more chances of getting ranked.

6. Use descriptive Meta Tags to improve the relevance

 

Meta tags such as meta titles, meta descriptions, and meta keywords do not create much of the direct impact on your search rankings. However, they are important for communicating the relevance of your content and prompt the users to click on your link on SERPs.

Meta tags help the search engines and readers to identify the content and know if the content is relevant for them right on the SERPs itself. They tell the search engines to know “what your page is about” using the relevant keywords for the page.

More than search engines you should write the meta tags for your readers. If your content description is able to communicate the relevance, you will get a high click through for your content.

Some best practices for meta tags (meta title & meta description) include:

  • Use relevant keywords in the description that relates to your content.
  • Don’t stuff with keywords. Use the main keyword only once in the title.
  • Try to include your target keyword in the first three words of the title.
  • Don’t use more than 67 characters in meta titles.
  • Don’t use more than 156 characters in meta descriptions.

Extra tip: Use <h1>, <h2>, and <h3> tags to segregate the content heading, and and subheadings.

7. Use SEO URLs

 

URLs help the search engines to evaluate what this page is all about. The more easily search engines understand your content from the URL itself, the more is the chances for growing the visibility and ranking.

Even the CMS and eCommerce platforms like WordPress, Drupal, PrestaShop, OpenCart, and Magento provide the easy controls to convert your dynamic URLs to SEO URLs. For whatever, PrestaShop modules or any plugin we develop, we make sure to provide options to use the SEO URLs. This is to ensure that users are not deprived of using this essential feature.
You have to understand that SEO URLs add a boost your visibility chances and you should use them to their full potential.

For example, An SEO URL like-

“https://store.example.com/blog/category/sampleblog-1”

will get more traction on the keywords as compared to a dynamic URL like-

“https://store.example.com/blog/index.php?post=1425&sort=category#shash.czBxxR.dpuf”

So, if your Content Management System does not have the control for SEO URLs by default, consider getting a plugin that can help in this regard.

8. Perform internal linking carefully

 

Internal linking is good for the SEO of your content. It helps the search engines to review your content by inspecting the relevant keywords used to link the pages. Yes, relevant keywords help the search engines to identify the linked content and easily inspect if it has been linked to a relevant or a spam link.

For example, don’t use the word like “Learn more”, “Read more”, or “Click here” to link the pages. They communicate no meaning for the search engines. Instead, use the relevant keywords to interlink the contents.

For example, “Best practices:on-page SEO”, or “essential SEO tips 2017”.

Never interlink to a content that is not relevant to the keyword that you have used to link. Otherwise, Google considers it as a spam signal and it has special arrangements like “Google Penguin penalties” to handle the spams.

9.Work on Image SEO optimization

 

Images are important. Though Google or other search engines cannot see the images used in your content, they use other means to discover what your image is all about.

Contents with a good share of optimized images get favor from the search engines. To identify the image,s search engines use the data in the image name, Alternative Text, Caption, and Description.

Use of Image ALT TEXT in WordPress CMS

First, avoid using the image names like “Image0001” or ”PICDT001V”, rather give a meaningful and relevant name to the image that will help the search engines to contextualize your image URL for ranking considerations. A meaningful name could be “SEO-plugin-flow-chart”.

Keep the character count in mind and never go beyond 100 characters for naming the images.

Next considerations are using the ALT Text, caption, and description. The ALT text helps the search engines in the same way the image name does. Additionally, this text is shown to the user on the page if by any chance image is failed to load properly. The user will see the ALT Text in place of Image. Never go beyond 120 characters to writing the ALT Text.

The caption is a small description of the image that is shown below or above the image to help users know what this image is all about. While the description is fed to the search engines to help them identify the relevance of the image. The description should include the relevant keywords that describe the image.

Concluding words

If you do a proper check of all the look-outs listed above and adopt the tips mentioned here, you have a precise chance of getting the quicker visibility on the search engines. The condition is, you have to also take care of the first three elements (Information, value, and uniqueness).
Strictly avoid spamming and keyword stuffing in the content, URLs, description, or interlinking. Always remember, you cannot have an awesome content marketing with an information-less, irrelevant, and same content written to the death by other bloggers. Come up with some new, informative, valuable, and optimized to gain the visibility that you want.

Author Bio: 

Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Velsof.

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