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How AI is Changing The World of Mobile Apps

By James Tredwell on September 12, 2019

Mobile apps were once the fancy term for a next-generation tool tailored to enhance everyday tasks. Fast forward to the current times, they have become a necessity.

Not a single device would you find that does not have apps. And though the idea behind the apps might appear the same, technology has altered the fact of its development.

What started with static pages is now data-driven, dynamic and interaction specific. 

Yes, we are talking about the new trend of mobile apps, Artificial Intelligence! (AI Technology). According to research, the global AI spending is expected to rise to $79.2 billion by the end of 2022.

Meaning that, if your app is not vesting in Artificial Intelligence, then surely you are missing out on something large.

And this is not the end! Witnessing the pace at which Artificial Intelligence is growing and the speed of its integration, sooner would we see the end of non-AI apps. 

Again, it might appear to be some buzzword for you but the ones that know about it are aware of the true potential of the technology. And so, have been investing lump sump in the integration of the technology.

Whether your business delves in the healthcare sector, the finance industry or manufacturing units, AI has something for all. When integrated with mobile apps the potential of the technology rises in leaps and bounds. 

To make this discussion more specific and inclined towards the need rather the effect of AI in the mobile app development industry, we highlight instances for the same. 

AI Technology Driving Mobile App Development 

  • AI Fosters Automation In Mobile Apps

Automation is in its full swing and this has instilled the idea of replacing humans in the minds of all. But this is not what AI aims to achieve.

What we mean to say is that AI helps automate things that can reduce the burden on humans. It nowhere states that such would turn humans jobless.

AI boosting automation means that it would help humans do tasks better and further indulge in enhanced decision making.

Commuting apps are seen using the mechanism of artificial intelligence to asses traffic and find the optimal route. However, we never see AI driving the cab instead of help drivers drive better. 

  • Better Engagement & Improved User Experience

Analyzing the behavior and responding patterns of humans, Artificial intelligence has the potential to better the user’s experience.

An AI-enabled mobile app can gather tremendous user information and such information can be used to draft data patterns which further helps you take better and informed decisions. Further, AI can track location and enable data transferring thereby enhancing the user behavioral patterns.

Another aspect where AI shines is customer engagement. It is predicted that by 2025, 95% of the organizations worldwide would use AI-driven bots to engage with users.

Given the fact that user experience via chatbots engagement is better than human aided customer engagement, AI no doubt improvises user interaction. And this further fuels business growth. 

  • AI Technology Increases Personalization

The present-day users seek results, one that is personalized and based upon their own needs and preferences. Well, this might have not been possible had it not been for AI Technology.

Abiding by the need to deliver user-specific results, apps built using the technology of artificial intelligence keep track of past behavior of users and preferred choices.

This in a way leads to customized user experience. Some of the real-time examples of AI embedding personalization includes Starbucks, Amazon Go, and Barista.

These apps track users behavior and predict the most likely choice of a customer. In a way, AI-driven machines are capable of self-learning and this fosters personalization. 

  • AI Pages Way For Creative Development

AI definitely improves customer experience, benefitting them on a whole. But that is just one face of technology. Alongside the customers, Artificial Intelligence helps developers code less but better.

Such suggests that developers can cut down the cost and time of development and at the same time improve the quality of app developed.

Developers can automate mundane tasks while embedding creative ways to build the same app. No wonder why AI has been adopted by the majority of app development companies worldwide. 

  • AI keeps You Updated

The present-day competition revolves around data and this is exactly what AI strives to trigger. Given the huge influx of data every day, companies that have integrated artificial intelligence stays updated with the ongoing business trends while upgrading theirs to the same.

AI-driven apps help organizations foster their overall growth through the expansion of products and services. eBay’s app is totally based on AI and the home page displayed is customized based on users experience. 

Having said all of the above, I would say this is just the tip of the iceberg and there is more to this technology. The opportunities and benefits as laid by AI-driven apps remain indisputed and hence, it’s time that you too give the technology a curious thought. 

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