seo

How to Make a Good Web Positioning In 25 Steps

By Guest Contributor on September 13, 2019

Are you looking for how to make a good web positioning and find it difficult to start? Here we are to help you! No matter what profile you have: you just created your own website and you want it to have a Google ranking of 10, its normal. We will warn you that it will take time, but it will be worth it if you follow the advice we offer in this article.

Knowing how to make a good web positioning requires work: let’s be honest, we will not reach the top positions in Google without thoroughly optimizing our website, so we need to study our case thoroughly. However, don’t despair: everyone can get it with a little effort and attention. Is it an own project? Then we are sure that you will be interested in moving forward.

To do this, we have prepared a list of tips that may interest you to climb to the first place and get a good search engine optimization. We have organized our advice in large groups according to the type of optimization.

How to make a good web positioning optimizing content

1- We start with the most important thing for a good web positioning: the content must sound natural at the time of reading and it has to be useful.

2 – Forget about copying: Google does not like duplicate content, either between different pages or within the same website.

3- It does not have the importance that it had a long time ago, but you still have to keep worrying about the keyword density so that your article has a greater probability of positioning.

4- Related to the previous point, it is important where you put the keyword: it must be at the beginning of the first paragraph and in H1 (it also helps that it is in several H2).

5- Add multimedia elements to your content. This will make the user stay active for longer on the page and decrease the bounce rate. Also, if the content is your own (your YouTube channel, for example), you can also optimize those videos to try to rank high in the SERPs.

6- Write the content according to the search intent of the keyword. If for that keyword position blog articles with information, do the same. If it is a more transactional intention, focus the content towards the sale of your products.

7- Share the contents on your social networks, to achieve greater traffic of visits to the website. Try that other profiles also share these contents.

8- Optimize the title of the page: include the keyword on it and watch that it respects the appropriate length. In addition, it is convenient to use emoji’s (as long as Google accepts them): this way we will make them more striking and we can increase the CTR.

9- As we have done before with the title, we will have to do the same with the met description: include emojis and make it result for users to click on the result.

10- Quality>quantity. It is true that with 50 words we will not get anywhere, but depending on the case, 500 words can get us up without having to write the entire content. Remember, you must provide the necessary information for the user: no more, no less.

11- The long tail keywords are your allies: use them in your content to contribute richness to your texts and that Google values ​​it (which it does, and much). You can use tools like Answerthepublic or suggest to help you find them.

How to make a good web positioning optimizing images

12- Monitor the size of the images, or the loading time of the web page will be affected. You can use free tools such as Tiny PNG to reduce the size of the images: it is convenient that they do not exceed 100kb.

13- Include images in your content, as we have said before. They must be related to the theme of the content, and it is also not appropriate to abuse images if they do not provide anything necessary. In the end, it is about making the experience satisfactory for the user.

14- Format of the images: normally the images that position well are .jpg, .png or .gif files.

15- It is very important that you optimize the alternative text of the images that you incorporate into your content. Google is becoming more and more human, but it still cannot see images, so it needs an alternative text that explains what that image offers.

How to make a good web positioning optimizing the structure of your website

16- If you are thinking about how to make a web page with good SEO positioning, you should know that the foundations of a good positioning in Google are made of a good keyword research or keyword research. The keyword research will define the architecture of our website, or what is the same: how it is structured.

17- Each page of your website must attack a specific keyword or keyword. In this way we will avoid cannibalizations that can affect us in the face of SEO positioning.

18- Try that your website does not have too many levels of depth in terms of its structure. Each website is a world, but it is convenient to simplify things as much as possible. If you can limit the structure of your website to three levels, it would be great.

19- Creating a sitemap (or sitemap) will help Google understand the structure of your page. Remember to also send it to Google Search Console.

How to make a good web positioning thanks to the links

20- Both the links that we insert in the content and the links that link us are important, keep that in mind.

21- A good internal linking will help us spread the strength of the pages. Remember to insert links to different pages or articles of your blog in the different contents of your website. Both the content of the link and the anchor text must be related.

22- Another point in favor of internal links is that they make the user stay on the page for a longer time, so the bounce rate will be reduced (and Google loves this).

23- Insert outgoing links to other websites in your content will improve your positioning if Google understands that it is necessary and that it provides valuable information to what you are already offering. In any case, it is not convenient to abuse, but a link to a high authority website will help us.

24- A good link building strategy will help us position better (and is one of the most important factors). You can get links on other websites in several ways, including guest blogging. There must be a balance between “nofollow” links and “dofollow”links, so that Google understands that these are natural links.

25- Finally, we recommend that the majority of links to your website come from the same source, since Google could understand it as spam.

We hope you liked our tips on how to make a good web positioning and that you have been useful for your project.

Author Bio:

Megan Max is an experienced animator working in the whiteboard animation industry for 10 years. Megan is currently working in a leading animation company as a head of the animation department. Moreover, she has also been an active freelancer in the designing domain. She has expertise in illustration, animation, and also blogging.

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