White Hat SEO Techniques 2018By Guest Contributor on September 15, 2018 Search engine optimization is a technical process of enhancing your business by promoting a website so that it rank higher on online search engines like Google, Yahoo or Bing. As Google is the most extensively used search engine, the prime objective of search engine optimization is to rank your business website on the 1st page in a Google search for particular keywords. In simple words, Seo is a technical method to ensure that website is ranked amongst top ten results for particular keywords on Google. The technique is focused on increasing traffic to your business website & maximizing awareness about your brand. It is cost-effective as well as long term internet marketing strategy which expands your ROI over a period of time.How can we achieve effective results through affordable SEO services?SEO AuditWe do an extensive SEO audit for your website to understand the present scenario. Mentioned below is what a typical SEO audit seems like:Initial Review And AnalysisPreliminary SEO CheckDetailed SEO Strategy & PlanKeyword Research & AnalysisCompetitor AnalysisInitial Backlinks AnalysisGoogle Penalty CheckWorking on HTML Source CodeWebsite Loading TimeChecking Page SizeChecking Broker LinksDuplicate Content CheckingCanonical TagsW3C ValidationRedirection Issues404 Custom Error PageKeyword PlanningKeyword planning is the most analytical or critical phase of any SEO strategy. It is important to delicately adequate time & efforts to select the appropriate keywords for your website. This will directly help you in achieving higher ranking on search engines like Google for targeted keywords. If done inappropriately, the expected result of SEO can be harmful or ruinous even if your website temporarily ranks well in Google.Google AdWords keyword planner, an effective feature produced by Google, assists in finalizing the targeted keywords for your website. The criteria for choosing keywords should be done through creative mind factors which include sufficient search volume, business relevancy which helps to turn business value effectively in a long run.Keywords planning looks including the following elements:KeywordAvg. Monthly SearchesCompetitionseo company9900Highseo services8100Highsearch engine optimization services480Mediumseo marketing 2900Mediumseo agency 1900Highbest seo company2400Mediumprofessional seo services390Mediumsearch engine optimization company1300Mediumtop seo company880Mediumseo services company480Lowseo specialist1600Mediumlocal seo services1300Mediumseo search engine optimization390Mediumaffordable seo services390Mediumseo marketing agency 90Mediumseo optimization services170Mediumseo optimization2900Mediumsearch engine marketing3600Mediumseo marketing services140Mediumsearch engine marketing services140Lowaffordable seo company260Lowprofessional seo 110Lowlocal search engine optimization services260Lowsearch engine optimization agency480Lowprofessional seo company17LowOn-Page SEOOn-Page SEO plays an important role in the overall ranking process. Our On-page SEO services are focused on ensuring your website effective appearance with good authority for almost every industry. It also helps your customers or clients to identify your business products & services quickly. This is done in strict observance of the Google guidelines.Our On-Page SEO services are an elemental mix up of the following:On-Page SEOMeta Tags Optimization (Title & Description)Robots.txt Creation & AnalysisCreation & Implementation of XML SitemapGoogle Analytics setup and Conversion TrackingImage Optimization (Alt & Title Tags)Anchor Tag OpimizationHeading Tag OptimizationURL MappingOff-Page SEOThis discriminates our services in entire SEO process which demonstrate to be the most critically effective in ensuring long-term benefits to our clients.In this part of the optimization, Google is able to analyse the relevancy of your business website in the respective industry, which provides higher ranking in the result page.SEO results need to be monitored frequently & closely to analyse output in terms of actual performance.We do not give fake promises of quick-fix SEO techniques which may result in higher ranking quickly, as resorting to such improper practices can lead to the elimination of website from the search engine permanently. Once removed, it is almost impossible to bring a website again to the top of Google searching results. This is the reason why off-page optimization plays a critical part in overall SEO process.Off-Page OptimizationLink WheelDirectory SubmissionSocial BookmarkingClassified PostingArticle PostingArticle PromotionBlog PostingBlog PromotionGuest WritingForum PostingSearch Engine OptimizationImage Submission"No Follow" Link CheckProfile CreationSocial Media PromotionA long-term white-hat technique may take almost 3 months or more to bring out the best-expected result but also pays a little cost in the due process. Though expected results take a little time and patience surface, clients can the keyword performance by improved keyword rankings, frequently on a weekly basis. We have successfully achieved terrific long-term results by applying above mentioned techniques for our valuable clients.