White Hat SEO Techniques 2018 By Hopinfirst on September 15, 2018 Search engine optimization is a technical process of enhancing your business by promoting a website so that it rank higher on online search engines like Google, Yahoo or Bing. As Google is the most extensively used search engine, the prime objective of search engine optimization is to rank your business website on the 1st page in a Google search for particular keywords. In simple words, Seo is a technical method to ensure that website is ranked amongst top ten results for particular keywords on Google. The technique is focused on increasing traffic to your business website & maximizing awareness about your brand. It is cost-effective as well as long term internet marketing strategy which expands your ROI over a period of time. How can we achieve effective results through affordable SEO services? SEO Audit We do an extensive SEO audit for your website to understand the present scenario. Mentioned below is what a typical SEO audit seems like: Initial Review And Analysis Preliminary SEO Check Detailed SEO Strategy & Plan Keyword Research & Analysis Competitor Analysis Initial Backlinks Analysis Google Penalty Check Working on HTML Source Code Website Loading Time Checking Page Size Checking Broker Links Duplicate Content Checking Canonical Tags W3C Validation Redirection Issues 404 Custom Error Page Keyword Planning Keyword planning is the most analytical or critical phase of any SEO strategy. It is important to delicately adequate time & efforts to select the appropriate keywords for your website. This will directly help you in achieving higher ranking on search engines like Google for targeted keywords. If done inappropriately, the expected result of SEO can be harmful or ruinous even if your website temporarily ranks well in Google. Google AdWords keyword planner, an effective feature produced by Google, assists in finalizing the targeted keywords for your website. The criteria for choosing keywords should be done through creative mind factors which include sufficient search volume, business relevancy which helps to turn business value effectively in a long run. Keywords planning looks including the following elements: Keyword Avg. Monthly Searches Competition seo company 9900 High seo services 8100 High search engine optimization services 480 Medium seo marketing 2900 Medium seo agency 1900 High best seo company 2400 Medium professional seo services 390Medium search engine optimization company 1300Medium top seo company 880 Medium seo services company 480 Low seo specialist 1600 Medium local seo services 1300 Medium seo search engine optimization 390 Medium affordable seo services 390 Medium seo marketing agency 90 Medium seo optimization services 170 Medium seo optimization 2900 Medium search engine marketing 3600 Medium seo marketing services 140 Medium search engine marketing services 140Low affordable seo company 260Low professional seo 110 Low local search engine optimization services 260 Low search engine optimization agency 480Low professional seo company 17Low On-Page SEO On-Page SEO plays an important role in the overall ranking process. Our On-page SEO services are focused on ensuring your website effective appearance with good authority for almost every industry. It also helps your customers or clients to identify your business products & services quickly. This is done in strict observance of the Google guidelines. Our On-Page SEO services are an elemental mix up of the following: On-Page SEO Meta Tags Optimization (Title & Description) Robots.txt Creation & Analysis Creation & Implementation of XML Sitemap Google Analytics setup and Conversion Tracking Image Optimization (Alt & Title Tags) Anchor Tag Opimization Heading Tag Optimization URL Mapping Off-Page SEO This discriminates our services in entire SEO process which demonstrate to be the most critically effective in ensuring long-term benefits to our clients. In this part of the optimization, Google is able to analyse the relevancy of your business website in the respective industry, which provides higher ranking in the result page. SEO results need to be monitored frequently & closely to analyse output in terms of actual performance. We do not give fake promises of quick-fix SEO techniques which may result in higher ranking quickly, as resorting to such improper practices can lead to the elimination of website from the search engine permanently. Once removed, it is almost impossible to bring a website again to the top of Google searching results. This is the reason why off-page optimization plays a critical part in overall SEO process. Off-Page Optimization Link Wheel Directory Submission Social Bookmarking Classified Posting Article Posting Article Promotion Blog Posting Blog Promotion Guest Writing Forum Posting Search Engine Optimization Image Submission "No Follow" Link Check Profile Creation Social Media Promotion A long-term white-hat technique may take almost 3 months or more to bring out the best-expected result but also pays a little cost in the due process. Though expected results take a little time and patience surface, clients can the keyword performance by improved keyword rankings, frequently on a weekly basis. We have successfully achieved terrific long-term results by applying above mentioned techniques for our valuable clients.