Is it possible to turn the URL Structure as SEO-Friendly?

By Guest Contributor on September 15, 2018

Have you ever thought about what is the SEO-friendly URL structure and why it is useful? It is one of the most basic subjects of debate from many years in Search Engine Optimization and Digital Marketing field.

However, the people are not much concerned about turning their URL structure as SEO friendly in past but today almost everyone who so ever is related to digital marketing wants to use it. Nonetheless, most of the marketers are not familiar with the exact tips to do so, this, in turn, make them think ‘is it really possible to get SEO-friendly URL Structure?’

The true answer to this question is ‘yes’. From a variety of things such as primary keywords and more, the professionals have combined numerous tactics to create the perfect SEO-friendly URL structure. This guide will make you aware of the excellent information that aid you in understanding and creating the SEO-friendly URL. So, go through it to rank as high as possible by preventing being the owner of websites that utilize incorrect or suboptimal URLs.

What is SEO-Friendly URL?

URL is a tool that explains your websites or the articles on it. For the URL to be referred to as SEO-friendly, it should be easy to read by both the search engines and humans. This, in turn, increases the chances of obtaining higher ranks in the search engines’ results.

Now, before start making the efforts of taking your website amongst high rankers with help of creating the best SEO-friendly URL, let’s have a look at some reasons that shows ‘why you should go for it?’

Why Go for SEO-friendly URLs?

#1. Get the best out of your keywords: It is a sneaky tactic that can make your post or page more relevant without raising the effort of keyword stuffing or turning your post/ page difficult to read. Whenever someone looks for anything on search engines, it performs the task of making the bot crawler (the researcher that hunts all the websites for the related keyword) familiar with your website. It informs that your website is the one holding that relevant keyword which is being searched.

In short- It is an excellent way to achieve high rankings for your specific keyword without making many efforts.

#2. Make the URL extra understandable: It is obvious that if your URL contains the relevant keywords, the visitors would not struggle to be familiar with what your page is all about. More visits and increased number of clicks are the results that you’ll obtain if you use an URL that is relevant to visitors’ search.

#3. Turn the URL sweet and short: Short URLs always put sweet and attractive impressions. When it comes to copy, paste, or recall the URLs later, most of the people prefer shorter possible URLs. Thus, in order to get more traffic, prefer creating the short structure.

#4. Obtain a good match between your URL and Title: As keeping your keyword in the title is beneficial, keeping it in the URL also make a great sense. Usually, the visitors expect reading the thing relevant to your keyword whenever they click on the URL.

How to Turn your URL Structure SEO Friendly?

Now, after being aware of the fact that why you should turn your URL SEO-friendly, let’s begin with effective ways that make you do it. Some smart ways to perform it are as follows:

#1. Obtain the top-level domain: Whenever starting with the process of creating or turning your SEO Structure SEO-friendly, the foremost thing you have to consider is obtaining the top-level domain. Doing this will increase the chances of getting better ranks for your website. Examples of such domains are .com, .net, .biz, .edu, .net, or .info.

#2. Evade Stop Words: Search engines have a habit of ignoring the stop words. Moreover, they offer nothing except occupying space and limiting the chances of turning your URL shorter. So, stop including stop words such as ‘a’, ‘an’, ‘or’, ‘but’ and more.

#3. Maintain a shorter length: Creating a short and unforgettable URL is one of the best ideas to ensure success. As per the experts – the ideal length should be below 60 characters. Short URLs are well-known for providing the users with a good idea about what your article is all about. If it comes to words, then you should go for near about 3 – 5 words per URL – as per the experts’ recommendations.

#4. Build up the Trust: Almost all the search engines, be it Google or Bing or any other put a great prominence on online security.  Thus, the websites without https are unable to rise high as the search engines are having desires to lower down the risk of cyber-attacks and other online threats.

Using https rather than HTTP ensure the visitors that the data on your website is safe and encrypted.

#5. Maintain the Readability: Ensure that the readability of your URL is maintained. As the task that the visitors are able to understand your article/ post just by going through the URL makes a great sense.

For example – URL such like https: // appears better for both the search engines and your visitors. This is because such types of URLs are easy to read & understand and holds your keyword as well.

Conclusion: Optimizing or modifying your URL might be a little bit tricky. But doing this offers you with the great opportunity of taking your post and website amongst the high rankings offered by the search engines. So, don’t waste more time and without thinking about anything else, start the URL optimization by obtaining the top-level domain. After that, the next step is to move towards including your keyword and avoid using the stop words. Enhancing your URL means improving the chances of getting better results by obtaining more traffic to your website.

Hence, enjoy the benefits of achieving top positions in the search engines’ results by using the effective SEO-friendly URL Structure.

This article is contributed by James Bond , software and web developer at Megicbyte Solutions.

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