18 Google SEO White Hat Techniques For E-Commerce Website – A Rule of Thumb

By Guest Contributor on April 8, 2020

The SEO process is a great avenue to improve e-commerce websites in its performance online. It’s a powerful tool used and creates to provide innovative measures in making sure that these sites are convenient and accessible for online users.

The procedure of optimizing websites is generally influenced by SEO trends. Many SEO experts and specialists are likewise giving quality services which are an advantage. Like any other company, some lots offer SEO services that guarantee quality results.

With the global emergence of digital marketing, it is undeniable that the online market is now the trend. More people are leaning towards buying goods and services through the Internet.

Also, it’s not that hefty at all which is one of the factors being considered. Now, if you plan to establish your e-commerce website, then you have to know how to develop it through SEO.

To give you some thoughts, here are some techniques that are useful for you to use. Let this serve as your guide as well. Know more here.

#1. Do Some Blogging

If you’re thinking of what kind of content is useful to gain an online audience on your site, it’s safe to say that blogging is helpful for a starter. You write stuff about your site and what you aim to market online.

Generally, you discuss relevant information on your website. It’s great content and could generate higher search ranking as well.

Doing some blogs is beneficial for the optimization process. To give you a hand, you may want to consider to hire remote SEO specialist for the meantime for some tips and tricks.

#2. Make Use Of Header Tags For Sectioning 

For the purpose of staying organized, the use of header tags is advised for e-commerce sites that have tons of content. These tags are for various subsections within one article or page.

It’s a helpful way to keep your online audience or users go with the flow of your articles or any content for that matter. Also, header tags are beneficial when you have long write-ups. Keep your site organized and creative too.

#3. Image Optimization

You should put videos or images on your e-commerce site. Rather than solely focusing on articles alone, keeping your users interested is also through images or audio-visuals.

Make sure they’re relevant and organized as well. Go for the highest quality to ensure that your online users get the best details and experience while accessing your website.

#4. Catchy Titles For Web Content

Be creative. Go for the catchy titles. Opt to input something that could spark the interest of many people online. Since you’re an e-commerce site, look for creative ways to promote your name or the brand itself.

It’s an excellent tool for forming your online presence on the Internet or search engines. There’s a freelance SEO specialist that can help you know more.

#5. Keywords Are Important

The use of keywords is relatively essential in your site’s search ranking. These are used within contents or write-ups. For an e-commerce site, make sure it’s highly relevant in the article you are publishing. Better use your brand name, services or products, and location as a tip.

#6. Unique Write-Ups

Since you have to be creative in writing, don’t focus on one topic alone. As a way to promote, go for more. Know your users or target audience. Spark their interests by putting the common ideas in mind of a consumer.

It’s something that they can highly relate themselves to, so it’s an excellent opportunity to do. Look for SEO consultant home based for more information too.

#7. Speed Up

Always check whether your e-commerce site is running slow or not. It might affect your performance for online users. Avoid lags at all times. Since you are on a business, make sure it’s efficient and accessible anywhere and anytime. Seek for help if necessary.

#8. Video Optimization

As soon as you put images in your e-commerce site, it’s much better that you also use videos. In publishing video content, make it with high quality and use it as a promotional tool. It significantly contributes to the process of optimization. Know the current trends as well in video editing to make sure you’re in the flow.

#9. The Outbound Links

Use different links for your web content. It includes outbound links that increase or boost your search visibility. Don’t forget to use these for a better search ranking as well. As an e-commerce site, it’s best to hire online marketing expert on this one to help you.

#10. Avoid Broken Links 

The main goal of links is to help your target online audience to arrive on your website. As soon as they click the link, it increases the search visibility of your e-commerce site. So, it’s best to check whether the links are working. Avoid broken links as much as possible.

#11. Go For The Standard Format

In making or designing your e-commerce site, you should use the standard size or format of your page in terms of font and other details. It will help your online audience to have better user experience as well. Also, it’s an excellent tool for optimization.

#12. Opt For Increased Engagements

Make sure your e-commerce site is engaging. Let your online users comment or give suggestions. Provide sections for interaction as well. It helps your search ranking to increase and make it visible in various search engines, such as Google.

#13. No False Information

Don’t put any false details about your website. Use factual information only. It will add credibility to your e-commerce site. And once you gain the trust of your online audience, the easier it will be for your website to learn more visitors and increase search ranking as well.

#14. Safety And Security Of Your Site

Make sure that your URLs are all good to go. Before launching an e-commerce site, ensure that it’s all safe for your online users as well.

#15. Promote Through Infographics

In a digital age, use infographics. These are pictures digitally formatted to help inform your users online of the goods or services you provide.

#16. Use Social Media

Apart from links, you can also use social media sites to promote your e-commerce site. It’s a great opportunity and avenue as there are tons of users who access it online. You may outsource SEO expert to help you out.

#17. Put An Area For FAQ’s

It will help your online audience to get to know more about your e-commerce site and what you offer. It’s also the best form of engagement. Again, it increases your search visibility and ranking.

#18. Be Mobile-Friendly

Make sure that your e-commerce site is formatted with mobile features. It will help develop the level of accessibility of your page.

Final Word

These are great techniques that you may use for better e-commerce website performance. Use this as your tools as well.

Author’s Bio :- Cyrel Nicolas has been passionate in online marketing and been an SEO Specialist in the Philippines for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.

How the Coronavirus (COVID-19) Is Affecting Small Businesses & Marketers

By Guest Contributor on April 2, 2020

Coronavirus or popularly known as COVID-19 has been considered as Pandemic by the World Health Organization (WHO). The sad part is we get to hear about the new cases every day.

According to Google reports, the search interest has increased in coronavirus by +260% globally. The virus is immensely affecting the businesses with stock markets going down, there is a time for downfall in the economy.

So, what does this all mean? Well, there are a number of ways how coronavirus is affecting the businesses today.

Let’s discuss what all is happening in the market because of COVID-19 and how it is affecting the small businesses and marketers.

Real-Time Struggle For Businesses

The Coronavirus started off in China and ever since then, it has had a huge impact on the businesses. The number of cases has dropped in China, but nations across the globe are facing problems because of the virus. It will take the whole year for businesses to make up for the losses.

Companies are taking various initiatives to cope up with the situation. Many companies like – Apple and Google are temporarily shut down to avoid spread. Small businesses are getting affected the most because they don’t have that much capital to bear the expenses of the company.

It’s a situation of a big crisis! Although, many of them are taking precautionary methods to prevent the spread like – providing sanitizers and offering work from home options to the employees. Still, business is affecting at an increasing rate.

Since the outbreak of Coronavirus, it has become the most searched keyword on various search engines. COVID-19 is shaking consumer behavior and businesses on a massive scale.

Online platforms like – Facebook and Google are banning all the content containing irrelevant and false data on coronavirus. The running ads and any data which are exploiting the situation are being removed from the platform.

Now, the question arises – Will it affect your online business? Well, Not Really! As long as you are not posting ad copies claiming to provide information on how to prevent, cure, or treat COVID-19, these changes will have minimal effect on your business. But, the changing markets may affect your paid social accounts.

Organic Market Will Go Down

Well,  there will be low organic traffic for many industries out there, and the reason is obvious. Coronavirus is the Global Health Issue which has alarmed the audiences and made them cautious about their surroundings. This is the reason why people would be more inclined to know more about the virus. This will affect the event and travel industry the most.

However, the e-commerce industry will get mixed bag results. People are avoiding stepping out of their houses, so they tend to shop online more. If you are selling household needs or other essentials online, then you won’t see much effect on your business. People are more likely to shop online. You can actually get impressive traffic on search engines. So, it depends on what you are selling and if it will be worth buying considering the current situation matters the most.

Yes, it’s a downfall time for the marketers, but we can take some measures to cope up with the situation. Here are a few recommendations.

Time To Review Your Accounts

From the changing impression volumes to changing clicks, there will be ample changes taking over your online strategies. With the outrage of Coronavirus, the people’s search trends have started shifting. This may drop your traffic, click, and impressions in the Google Ads and Google Analytics.

The current search clearly indicates that COVID-19 is the biggest concern for everyone. But, this doesn’t mean you need to flood your social media pages with any misinformation because negative comments on your post may directly affect your account.

Not just that, you should also start monitoring the comments you are getting on your social media posts. There has been a lot of wrong information being spread across various channels and it can affect your audiences.

Keep Your Customers Informed

Well, interacting with your audiences is really important if you want your business to stay strong in the market. Experts say that marketers and advertisers should stay connected with audiences via emails, messages, or social media. In the advent of  Coronavirus, many businesses have been affected. Companies are changing their work schedules and working hard to meet their business requirements.

In case your business hours are affecting because of the current scenario, then make sure you take a moment to update your description and business hours on Google My Business Profile.

Google is one of the top-ranking search engines where people search to gain information. By updating the business hours people can stay informed. These changes will also update your information on Google Maps. Additionally, you must also update your ad copies.

By constantly updating your customers from time to time, you keep up to their expectations.

Adjust Your Market Strategy With the Current Trends

Coronavirus has affected the market in a lot of direct and indirect ways. People are being encouraged to wash their hands and maintain their hygiene. The demand for products like – hand sanitizers, cleaning wipes, and other products have started skyrocketing. Work culture is changing, travel/tour bans have been imposed on various countries.

The best thing we can do to cope up with such a nerve-wracking situation is to calm the customers by staying clear in our messages. It is best to pause unnecessary live campaigns and maintain low budgets.

Instead, one should focus on strategies that naturally yield high traffic. It is time to change your business approach and implement strategies that work best in this scenario. We all know how the virus is affecting the market, so we all need to take the right measures to keep our business intact.

Yes, it is downtime for almost every industry, but we need to act wisely and manage our resources accordingly to get the best results.

Wrapping Up

Unfortunately, COVID-19 has taken the health and well-being of many people across the globe, so it should be our main concern. In the coming days,  marketers will begin to witness changes in consumer behavior and business. The market is continuously being monitored and we expect more data and analysis as we move forward.

Author’s Bio:- Diksha is associated with Softuvo Solutions as a Content Writer, and she keeps herself well-read with the changing trends of the web world. She loves to pen down her knowledge in an engaging and simplified way, thus adding value to the organization. Apart from technical writing, she is fond of reading books.

6 Steps to Rank #1 in Local SEO for Dentists

By Guest Contributor on February 19, 2020

Competition for first-page rankings are as fierce for dentists as it is for professionals in other fields. There are a lot of ways in which you can get more visibility and better rankings than your competitors. One such way is by implementing a local SEO campaign following a proven step-by-step process.

There are a lot of reasons as to why you should invest in local SEO. Most prominent among those is that increasingly more people are using search engines to find local businesses. It makes sense to invest in local SEO because when you get high rankings you can generate a lot of traffic for your business.

Further, it takes comparatively less time to get good results in local SEO. Most dentists don’t follow the best SEO practices. Therefore, if and when you follow such practice, you can gain good rankings in a very less amount of time.

Here are the 6 keys to building a local SEO campaign that can increase your chances of getting the first rank of search engine result pages (SERPs). You can implement these steps on your own or hire the services of digital marketing services providers for better results.

Step 1. Keyword Research:

The first step is to identify the keywords and phrases that people are using to search for the procedures and services that you deal with. Here your focus should be on identifying hiring intent keywords because people making such searches are more likely to get converted into visitors.

You can use such keywords to optimize your homepage as well as your service page. Once you are done with hiring intent keywords, you can get started with research intent keywords. You can use such keywords to develop informational pages such as blogs, articles, and FAQs.

This will put your practice in front of potential patients who are using these keywords to research procedures and services that you deal with. Your primary focus should be on hiring intent keywords and research intent keywords can play a secondary role in your SEO initiatives.

Step 2. Optimizing Google My Business Page:

Now we come to the pages you need to optimize to secure the best rankings on SERPs. You need to optimize your Google My Business page because it is easier to rank it on Google versus your website. You need to claim your page and get it verified.

Later if you find you have multiple pages for the same location, it is advised that you merge so that only one is displayed. Make sure you use consistent NAP across all the entirety of the internet, including and especially your Google My Business page, your website, and directory listings. Further, pick 3-5 categories that describe your practice and then write a description incorporating all of the keywords for your dental services and specialties.

Step 3. Optimizing Your Website:

Once you are done optimizing your Google My Business page, it is time to optimize the core pages of your website. This means that you need to optimize your home page and service pages to make them match up with the keywords that clients are searching on. Here again, the focus will be on hiring intent keywords.

You need to optimize the title tag of your website for your primary keyword. Further, your meta description should highlight your various services and the visible headline of the page has a relevant keyword. You should further make sure that you have 500-1000 words of copy on your homepage providing background information about your practice and a description of your services.

It is important to include your target keyword in the body copy. When it comes to service pages, you should have separate pages for each of your dental services as it will increase your chances of ranking in Google. Make sure that each page of the website has a unique title tag and meta description along with body copy.

Finally, we come to content pages and to get started here, you need to conduct keyword research to identify what types of relevant topics people are searching for. FAQs can be a good way to get started with content pages, and you can follow it up with blog posts.

Step 4. Citations and Links:

Now that you have done the preliminary work and have established a good foundation for yourself, it is time to separate yourself from the other dentists in your area. This can be done by building citations and links as the continuation of your dental patient marketing efforts.

You need to include a citation for your practice on your website, in the footer of your website and also on your contact page. Once you have done so, it is time to build citations across the entirety of the internet by getting listed in directories. Once you’re done with citations, it is time to move onto links.

It is the process of getting websites to link to your website. Your aim should be to get high-authority websites to link to you as it will increase your website’s authority and relevance. Links are favored by Google and the more high-quality links you have, the higher are your chances of ranking for competitive terms.

Step 5. Reviews:

You need to encourage reviews from your existing and previous patients because it can get you an edge over your local competitors and help you in your dental patient marketing efforts. Further, reviews can also give you higher rankings on SERPs. You should focus most of your attention on getting positive reviews on your Google My Business page.

When you get reviews on the said page it will rank higher and get you more exposure to prospective patients. For getting reviews you need to provide services that are worthy of getting positive reviews and then encourage them in different ways.

You need to make it very easy for people to leave reviews because if the process is time-consuming then many people will shy away from it, even when they have favorable views about your practice.

Step 6. Tracking:

Now we come to the last step of the entire process, in which you need to track your SEO efforts. You need to keep your focus on tracking 3 core metrics and we will go through them, one by one. You need to track your keyword rankings at least once a month using different tools that will tell you the number of impressions and clicks each keyword is providing.

The next step is tracking your traffic with the help of Google Analytics which will tell you how much traffic you are getting and which pages are receiving the most traffic. You are advised to track traffic monthly which will tell you how your SEO traffic is growing over time. Last on the list of things to track are your conversions, which will tell you how many new patients you are getting from your dental patient marketing efforts.

The Bottom Line

If planned when and executed impressively, a local SEO campaign can bring forth a lot of benefits to your business. It can be one of the best marketing investments you make for your practice. The aforementioned tips will help you in ranking higher, generating more traffic and getting more patients!

Author Bio:

Brij Bhushan Singh is a Professional Blogger and Content writer at Dental marketing services. He has written many articles on Digital Marketing, SEO and Technologies.

4 Ways to Grow Your Cannabis Brand with Digital Marketing

By Guest Contributor on February 14, 2020

The Cannabis Business is at an all-time boom. With so many businesses coming up, there is high competition amongst different companies. Since the time the government changed the regulations regarding the Cannabis Industry, it became very manageable for more and more businesses to grow.

The competition amongst the companies in the Cannabis industry is very high. The companies, therefore, need to up their marketing game so that they attract most people to their business.

While there are so many companies under the same industry, the company owners need to utilize and research about the ways to be unique amongst the rest so that they can stand out from their competitors.

Digital Marketing is one such tool that can help businesses to create an online presence and attract most of the customers to the website.

It plays a significant role in creating awareness amongst the potential consumers of the business. While every country and region has its regulations, it becomes essential for business owners to utilize the tools in a way that does not disobey the rules and regulations of the particular country and region.

In the current scenario, Digital Marketing is a tool that every business should use for creating awareness amongst the target audience. It does not only create awareness, but it also helps the business to know about the type of people who visit the website, the people who convert into leads, and it lets the businesses know the type of content that those people like on the website.

Within the extensive world of Digital Marketing, there are many tools that a business owner should know. These tools will help the cannabis business to get the best results and make the most out of their Digital Marketing Strategy.

HOW CAN DIGITAL MARKETING HELP IN CANNABIS BUSINESS?

Digital Marketing is a form of online communication from your business to your consumers that happens on all web-based devices. Online things such as blogs, websites, microsites, SEO, online advertising, SEM, email marketing, and social media marketing are all forms of digital marketing.

These things help the consumers to know about your brand and what you offer. Though all these things differ in their functioning, their results are the same. It is a very powerful tool of marketing in the current times as it creates awareness among the consumers online.

There are a lot of benefits to digital marketing for your Cannabis Business. To grow your business, you need to implement the tools in the right way so that you see the best results. Few benefits for digital marketing for your business are:

  1. It helps in increasing awareness about your Cannabis business
  2. It helps to increase the target audience reach for your business
  3. It drives your target consumers to your web platforms where they can get to know more about your business
  4. It helps you in enhancing your marketing strategies for better results
  5. It helps in converting the visitors to the leads of your business
  6. It improves your rank on the search engines by utilizing SEO and SEM effectively through cannabis backlinks
  7. It makes you more responsive to the queries of your customers

WHAT ARE THE WAYS TO GROW YOUR CANNABIS BRAND WITH DIGITAL MARKETING?

Digital Marketing in the Cannabis business can a little difficult due to the rules and regulations of the governments of different countries.

You should prepare yourself with all kinds of changes that you would have to make in this industry. But, the following four points will help you to grow your cannabis brand amongst your competitors.

If you follow these points effectively, it will bring positive results for your cannabis brand. These four points are essential for your digital marketing, and you should pay the utmost attention to them.

SOCIAL MEDIA MARKETING

In the current scenario, social media is the most effective digital marketing tool. It helps in creating awareness about your brand amongst your target marketing through channels such as Facebook, Instagram, Twitter, etc. You need to post content that will be of interest to your target audience so that it creates engagement between your brand and your target audience.

Your content needs to be according to the preferences of the customers so that there are positive outcomes from the content that you publish on your social media account. It also becomes important to check the engagement rate of your content so that you can make amendments to your content.

SEO

Search Engine Optimization (SEO) is a very essential tool for Digital Marketing. SEO focuses on the organic results of your website and helps you in attracting traffic to your website.

In order to attract more customers to your websites or other platforms, you need to focus more on the type of content you publish on your website.

If you post relevant content, your ranking on the search engines will improve. The target should be in attracting more people who will convert into your business leads.

SEO is the best friend of the cannabis industry therefore if you have a business under the cannabis industry, you need SEO for your business.

INFLUENCER MARKETING

Influencer Marketing is the leading form of marketing. Influencer marketing campaigns refer to partnerships with people who have a huge engaging following.

Influencers help to spread the message about the brand and help in promoting the brand amongst the target audience.

Since the Cannabis industry is different from the other industries, the businesses need to find suitable influencers who can effectively promote the brand.

The positioning of the influencer in the market also plays a significant role in the promotion of your business.

BLOGGING

Blogs have become an essential part of digital marketing. But, when it comes to blogging about the cannabis business, things become different. Since the industry is new, the content that the businesses post should be more engaging and knowledgeable.

The users need to get more knowledge about the cannabis business so that they become aware of the industry and its pros and cons. Blogging can serve the purpose of educating your audience about the industry, and it can also help in generating sales.

You also need to analyse the number of blogs that you should post every month to increase the engagement with the people amongst your target audience.

Blogging, therefore, creates a lot of impact on your cannabis business as it helps in creating awareness and generating sales.

These four ways are the most effective ways to create an online presence and improve the reach of your target market.

You should make it a point that you pay attention to the kind of content you will be publishing on your online platforms.

Since the cannabis business is different from other companies, you should make sure that you give out the right message to the right audience.

Once you follow all the steps mentioned above correctly, you will notice that your brand will attract more traffic.

7 Outstanding Benefits of Advanced Affiliate Marketing

By Guest Contributor on January 22, 2020

A performance-based business, where marketers or affiliates earn money via revenue-sharing that type of marketing is known as affiliate marketing. It means the marketer gets payment in the form of a fixed commission when their marketing practices and actions get qualified and converted into confirmed leads and qualified sales. The marketers usually do it with a content marketing strategy. But besides it, there are a lot of programs which they perform to do it.

The Affiliate marketers are generally independent promoters of their chosen product, service or even a range of products. An affiliate marketer has the freedom to choose what techniques or strategies he wants to use to reach the most number of customers.

What benefits can you get from affiliate marketing?

#1. Lucrative and Far-reaching Industry

Do you know affiliate program or marketing is a billion-dollar industry and we can’t deny with its fact? It a pretty wide field in which it’s pretty easy to find out those products that you can actually use, belief in and with all honesty you can promote it to the audience.
The affiliate marketing is kind of involved marketing process where the marketer actually has trust in what he is promoting has been tested and 100% proven to produce the best results, especially commission-wise.

#2. low-cost business opportunity

Today’s generation wants to go into business but just never figured out and seemed to be able to save up that amount of money which can start their business journey. Right there, affiliate marketing is the best option to choose from.

You’ll get amazed by knowing that there are practically no barriers to join it. Like another sector of business ventures, you don’t need to have huge capital in hand to kick start it. The only things that you need are electricity and internet connectivity and you can rock with it only.

Also, if you know how to build a blog or a website is a plus point in your hand. Moreover, you can use your website or blog to promote your affiliate products either through ads or targeted content. As your audience increases the conversions also get increased, it also depends upon your marketing strategies.

You don’t need to be 100% Tech-savvy required, though. It is because many people have become successful in affiliate marketing through social media, but if you have a combination of both then you can explore more avenues, which ultimately explores more chances of winning.

#3. No expertise required

Being a beginner you should know that, there is no need to be an affiliate marketing guru to get succeed in it. However, it is a field where practice makes perfect.

Moreover you’re all free to choose the campaigns to test and observe and explore the learning methods which you can use to become better at your trade.

You can start just by writing dedicated blogs with optimized content to attract more people to your blog, it is known as blogging. The more your content is authentic, the more visitors your blog will gain, and the chances of getting in touch with the right kind of people will also raise high.

#4. Its good as a supplementary source of income

The most lucrative benefit of affiliate marketing is you don’t need to leave your mainstream job. You can take it as your sideline or side project and earn a lot from your part-time. But we suggest you take it seriously because if it is driven properly you can generate revenues a lot more than your expectations.

Moreover, it can very well turn into your best bet at making money fast through passive income. The benefit can be seen through the point of view of a beginner or starter, who wants to learn and get experience first and then jump into it. This way you can manage both.

However, how much work exactly a passive income investment requires is still open for debate. Besides it, due to its various benefit affiliate marketing is promoted by a lot of people.

As discussed earlier, if it’s done correctly, the process of money-making is possible even when you’re sleeping.

#5. Independence & Flexibility Convenience

Unlike other passive income opportunities, affiliate marketing work lets us work when we want to. In conclusion, we can expect a quality life rather than a hectic work schedule. You can earn how much you want with your choice.
Moreover, you are free to work in a flexible time schedule and environment of your own choice.

The best part that reduces your tension is as a part of affiliate marketing you don’t even have to worry about any after-sales customer concerns, because the manufactures and service providers are always there to do it.

#6. No need of own marketing Kit

Most of the times vendors and merchants provide you with any and all marketing materials that you’ll ever need. It means you personally don’t need to come up with any other promotional materials. You just have to get right on it can start earning commissions.

#7. Limitless techniques and strategies

There are various ways that you can marketize by your chosen affiliate programs. For instance, you can promote it on your blog, affiliate emails, create online courses and then recommend the product to your students. Furthermore, the significance of social media in marketing also helps you to explore when marketing.

Also, creating a website dedicated to your affiliate product is also a great idea. Amazon is a remarkable example of it, which has let so many people start full-fledged reviewing blogs and websites based on their products. But to do it you have to install the best plugins for digital marketing to generate more commissions.

You may find various topics on the online platforms related to this subject all you have to do is observe all of them and add your knowledge to perform it.

Conclusion

In the above-mentioned piece, we have simply listed some of the top 7 benefits and reasons why you’ll want to go into affiliate marketing, especially as a passive income source.

No doubt there are both cons and drawbacks in any subject. You should also consider it always to reach any conclusion.

We hope that our piece has helped to take any decision wisely. Don’t forget to give your feedback down below in the comment box, So that we can come with fine pieces for you to add

Author Bio :- We created P2Pmarketing to provide free resources to brands who believe in the power of peer to peer marketing techniques, such to promote their service or products.

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