6 Steps to Rank #1 in Local SEO for Dentists

By Guest Contributor on February 19, 2020

Competition for first-page rankings are as fierce for dentists as it is for professionals in other fields. There are a lot of ways in which you can get more visibility and better rankings than your competitors. One such way is by implementing a local SEO campaign following a proven step-by-step process.

There are a lot of reasons as to why you should invest in local SEO. Most prominent among those is that increasingly more people are using search engines to find local businesses. It makes sense to invest in local SEO because when you get high rankings you can generate a lot of traffic for your business.

Further, it takes comparatively less time to get good results in local SEO. Most dentists don’t follow the best SEO practices. Therefore, if and when you follow such practice, you can gain good rankings in a very less amount of time.

Here are the 6 keys to building a local SEO campaign that can increase your chances of getting the first rank of search engine result pages (SERPs). You can implement these steps on your own or hire the services of digital marketing services providers for better results.

Step 1. Keyword Research:

The first step is to identify the keywords and phrases that people are using to search for the procedures and services that you deal with. Here your focus should be on identifying hiring intent keywords because people making such searches are more likely to get converted into visitors.

You can use such keywords to optimize your homepage as well as your service page. Once you are done with hiring intent keywords, you can get started with research intent keywords. You can use such keywords to develop informational pages such as blogs, articles, and FAQs.

This will put your practice in front of potential patients who are using these keywords to research procedures and services that you deal with. Your primary focus should be on hiring intent keywords and research intent keywords can play a secondary role in your SEO initiatives.

Step 2. Optimizing Google My Business Page:

Now we come to the pages you need to optimize to secure the best rankings on SERPs. You need to optimize your Google My Business page because it is easier to rank it on Google versus your website. You need to claim your page and get it verified.

Later if you find you have multiple pages for the same location, it is advised that you merge so that only one is displayed. Make sure you use consistent NAP across all the entirety of the internet, including and especially your Google My Business page, your website, and directory listings. Further, pick 3-5 categories that describe your practice and then write a description incorporating all of the keywords for your dental services and specialties.

Step 3. Optimizing Your Website:

Once you are done optimizing your Google My Business page, it is time to optimize the core pages of your website. This means that you need to optimize your home page and service pages to make them match up with the keywords that clients are searching on. Here again, the focus will be on hiring intent keywords.

You need to optimize the title tag of your website for your primary keyword. Further, your meta description should highlight your various services and the visible headline of the page has a relevant keyword. You should further make sure that you have 500-1000 words of copy on your homepage providing background information about your practice and a description of your services.

It is important to include your target keyword in the body copy. When it comes to service pages, you should have separate pages for each of your dental services as it will increase your chances of ranking in Google. Make sure that each page of the website has a unique title tag and meta description along with body copy.

Finally, we come to content pages and to get started here, you need to conduct keyword research to identify what types of relevant topics people are searching for. FAQs can be a good way to get started with content pages, and you can follow it up with blog posts.

Step 4. Citations and Links:

Now that you have done the preliminary work and have established a good foundation for yourself, it is time to separate yourself from the other dentists in your area. This can be done by building citations and links as the continuation of your dental patient marketing efforts.

You need to include a citation for your practice on your website, in the footer of your website and also on your contact page. Once you have done so, it is time to build citations across the entirety of the internet by getting listed in directories. Once you’re done with citations, it is time to move onto links.

It is the process of getting websites to link to your website. Your aim should be to get high-authority websites to link to you as it will increase your website’s authority and relevance. Links are favored by Google and the more high-quality links you have, the higher are your chances of ranking for competitive terms.

Step 5. Reviews:

You need to encourage reviews from your existing and previous patients because it can get you an edge over your local competitors and help you in your dental patient marketing efforts. Further, reviews can also give you higher rankings on SERPs. You should focus most of your attention on getting positive reviews on your Google My Business page.

When you get reviews on the said page it will rank higher and get you more exposure to prospective patients. For getting reviews you need to provide services that are worthy of getting positive reviews and then encourage them in different ways.

You need to make it very easy for people to leave reviews because if the process is time-consuming then many people will shy away from it, even when they have favorable views about your practice.

Step 6. Tracking:

Now we come to the last step of the entire process, in which you need to track your SEO efforts. You need to keep your focus on tracking 3 core metrics and we will go through them, one by one. You need to track your keyword rankings at least once a month using different tools that will tell you the number of impressions and clicks each keyword is providing.

The next step is tracking your traffic with the help of Google Analytics which will tell you how much traffic you are getting and which pages are receiving the most traffic. You are advised to track traffic monthly which will tell you how your SEO traffic is growing over time. Last on the list of things to track are your conversions, which will tell you how many new patients you are getting from your dental patient marketing efforts.

The Bottom Line

If planned when and executed impressively, a local SEO campaign can bring forth a lot of benefits to your business. It can be one of the best marketing investments you make for your practice. The aforementioned tips will help you in ranking higher, generating more traffic and getting more patients!

Author Bio:

Brij Bhushan Singh is a Professional Blogger and Content writer at Dental marketing services. He has written many articles on Digital Marketing, SEO and Technologies.

4 Ways to Grow Your Cannabis Brand with Digital Marketing

By Guest Contributor on February 14, 2020

The Cannabis Business is at an all-time boom. With so many businesses coming up, there is high competition amongst different companies. Since the time the government changed the regulations regarding the Cannabis Industry, it became very manageable for more and more businesses to grow.

The competition amongst the companies in the Cannabis industry is very high. The companies, therefore, need to up their marketing game so that they attract most people to their business.

While there are so many companies under the same industry, the company owners need to utilize and research about the ways to be unique amongst the rest so that they can stand out from their competitors.

Digital Marketing is one such tool that can help businesses to create an online presence and attract most of the customers to the website.

It plays a significant role in creating awareness amongst the potential consumers of the business. While every country and region has its regulations, it becomes essential for business owners to utilize the tools in a way that does not disobey the rules and regulations of the particular country and region.

In the current scenario, Digital Marketing is a tool that every business should use for creating awareness amongst the target audience. It does not only create awareness, but it also helps the business to know about the type of people who visit the website, the people who convert into leads, and it lets the businesses know the type of content that those people like on the website.

Within the extensive world of Digital Marketing, there are many tools that a business owner should know. These tools will help the cannabis business to get the best results and make the most out of their Digital Marketing Strategy.

HOW CAN DIGITAL MARKETING HELP IN CANNABIS BUSINESS?

Digital Marketing is a form of online communication from your business to your consumers that happens on all web-based devices. Online things such as blogs, websites, microsites, SEO, online advertising, SEM, email marketing, and social media marketing are all forms of digital marketing.

These things help the consumers to know about your brand and what you offer. Though all these things differ in their functioning, their results are the same. It is a very powerful tool of marketing in the current times as it creates awareness among the consumers online.

There are a lot of benefits to digital marketing for your Cannabis Business. To grow your business, you need to implement the tools in the right way so that you see the best results. Few benefits for digital marketing for your business are:

  1. It helps in increasing awareness about your Cannabis business
  2. It helps to increase the target audience reach for your business
  3. It drives your target consumers to your web platforms where they can get to know more about your business
  4. It helps you in enhancing your marketing strategies for better results
  5. It helps in converting the visitors to the leads of your business
  6. It improves your rank on the search engines by utilizing SEO and SEM effectively through cannabis backlinks
  7. It makes you more responsive to the queries of your customers

WHAT ARE THE WAYS TO GROW YOUR CANNABIS BRAND WITH DIGITAL MARKETING?

Digital Marketing in the Cannabis business can a little difficult due to the rules and regulations of the governments of different countries.

You should prepare yourself with all kinds of changes that you would have to make in this industry. But, the following four points will help you to grow your cannabis brand amongst your competitors.

If you follow these points effectively, it will bring positive results for your cannabis brand. These four points are essential for your digital marketing, and you should pay the utmost attention to them.

SOCIAL MEDIA MARKETING

In the current scenario, social media is the most effective digital marketing tool. It helps in creating awareness about your brand amongst your target marketing through channels such as Facebook, Instagram, Twitter, etc. You need to post content that will be of interest to your target audience so that it creates engagement between your brand and your target audience.

Your content needs to be according to the preferences of the customers so that there are positive outcomes from the content that you publish on your social media account. It also becomes important to check the engagement rate of your content so that you can make amendments to your content.

SEO

Search Engine Optimization (SEO) is a very essential tool for Digital Marketing. SEO focuses on the organic results of your website and helps you in attracting traffic to your website.

In order to attract more customers to your websites or other platforms, you need to focus more on the type of content you publish on your website.

If you post relevant content, your ranking on the search engines will improve. The target should be in attracting more people who will convert into your business leads.

SEO is the best friend of the cannabis industry therefore if you have a business under the cannabis industry, you need SEO for your business.

INFLUENCER MARKETING

Influencer Marketing is the leading form of marketing. Influencer marketing campaigns refer to partnerships with people who have a huge engaging following.

Influencers help to spread the message about the brand and help in promoting the brand amongst the target audience.

Since the Cannabis industry is different from the other industries, the businesses need to find suitable influencers who can effectively promote the brand.

The positioning of the influencer in the market also plays a significant role in the promotion of your business.

BLOGGING

Blogs have become an essential part of digital marketing. But, when it comes to blogging about the cannabis business, things become different. Since the industry is new, the content that the businesses post should be more engaging and knowledgeable.

The users need to get more knowledge about the cannabis business so that they become aware of the industry and its pros and cons. Blogging can serve the purpose of educating your audience about the industry, and it can also help in generating sales.

You also need to analyse the number of blogs that you should post every month to increase the engagement with the people amongst your target audience.

Blogging, therefore, creates a lot of impact on your cannabis business as it helps in creating awareness and generating sales.

These four ways are the most effective ways to create an online presence and improve the reach of your target market.

You should make it a point that you pay attention to the kind of content you will be publishing on your online platforms.

Since the cannabis business is different from other companies, you should make sure that you give out the right message to the right audience.

Once you follow all the steps mentioned above correctly, you will notice that your brand will attract more traffic.

7 Outstanding Benefits of Advanced Affiliate Marketing

By Guest Contributor on January 22, 2020

A performance-based business, where marketers or affiliates earn money via revenue-sharing that type of marketing is known as affiliate marketing. It means the marketer gets payment in the form of a fixed commission when their marketing practices and actions get qualified and converted into confirmed leads and qualified sales. The marketers usually do it with a content marketing strategy. But besides it, there are a lot of programs which they perform to do it.

The Affiliate marketers are generally independent promoters of their chosen product, service or even a range of products. An affiliate marketer has the freedom to choose what techniques or strategies he wants to use to reach the most number of customers.

What benefits can you get from affiliate marketing?

#1. Lucrative and Far-reaching Industry

Do you know affiliate program or marketing is a billion-dollar industry and we can’t deny with its fact? It a pretty wide field in which it’s pretty easy to find out those products that you can actually use, belief in and with all honesty you can promote it to the audience.
The affiliate marketing is kind of involved marketing process where the marketer actually has trust in what he is promoting has been tested and 100% proven to produce the best results, especially commission-wise.

#2. low-cost business opportunity

Today’s generation wants to go into business but just never figured out and seemed to be able to save up that amount of money which can start their business journey. Right there, affiliate marketing is the best option to choose from.

You’ll get amazed by knowing that there are practically no barriers to join it. Like another sector of business ventures, you don’t need to have huge capital in hand to kick start it. The only things that you need are electricity and internet connectivity and you can rock with it only.

Also, if you know how to build a blog or a website is a plus point in your hand. Moreover, you can use your website or blog to promote your affiliate products either through ads or targeted content. As your audience increases the conversions also get increased, it also depends upon your marketing strategies.

You don’t need to be 100% Tech-savvy required, though. It is because many people have become successful in affiliate marketing through social media, but if you have a combination of both then you can explore more avenues, which ultimately explores more chances of winning.

#3. No expertise required

Being a beginner you should know that, there is no need to be an affiliate marketing guru to get succeed in it. However, it is a field where practice makes perfect.

Moreover you’re all free to choose the campaigns to test and observe and explore the learning methods which you can use to become better at your trade.

You can start just by writing dedicated blogs with optimized content to attract more people to your blog, it is known as blogging. The more your content is authentic, the more visitors your blog will gain, and the chances of getting in touch with the right kind of people will also raise high.

#4. Its good as a supplementary source of income

The most lucrative benefit of affiliate marketing is you don’t need to leave your mainstream job. You can take it as your sideline or side project and earn a lot from your part-time. But we suggest you take it seriously because if it is driven properly you can generate revenues a lot more than your expectations.

Moreover, it can very well turn into your best bet at making money fast through passive income. The benefit can be seen through the point of view of a beginner or starter, who wants to learn and get experience first and then jump into it. This way you can manage both.

However, how much work exactly a passive income investment requires is still open for debate. Besides it, due to its various benefit affiliate marketing is promoted by a lot of people.

As discussed earlier, if it’s done correctly, the process of money-making is possible even when you’re sleeping.

#5. Independence & Flexibility Convenience

Unlike other passive income opportunities, affiliate marketing work lets us work when we want to. In conclusion, we can expect a quality life rather than a hectic work schedule. You can earn how much you want with your choice.
Moreover, you are free to work in a flexible time schedule and environment of your own choice.

The best part that reduces your tension is as a part of affiliate marketing you don’t even have to worry about any after-sales customer concerns, because the manufactures and service providers are always there to do it.

#6. No need of own marketing Kit

Most of the times vendors and merchants provide you with any and all marketing materials that you’ll ever need. It means you personally don’t need to come up with any other promotional materials. You just have to get right on it can start earning commissions.

#7. Limitless techniques and strategies

There are various ways that you can marketize by your chosen affiliate programs. For instance, you can promote it on your blog, affiliate emails, create online courses and then recommend the product to your students. Furthermore, the significance of social media in marketing also helps you to explore when marketing.

Also, creating a website dedicated to your affiliate product is also a great idea. Amazon is a remarkable example of it, which has let so many people start full-fledged reviewing blogs and websites based on their products. But to do it you have to install the best plugins for digital marketing to generate more commissions.

You may find various topics on the online platforms related to this subject all you have to do is observe all of them and add your knowledge to perform it.

Conclusion

In the above-mentioned piece, we have simply listed some of the top 7 benefits and reasons why you’ll want to go into affiliate marketing, especially as a passive income source.

No doubt there are both cons and drawbacks in any subject. You should also consider it always to reach any conclusion.

We hope that our piece has helped to take any decision wisely. Don’t forget to give your feedback down below in the comment box, So that we can come with fine pieces for you to add

Author Bio :- We created P2Pmarketing to provide free resources to brands who believe in the power of peer to peer marketing techniques, such to promote their service or products.

14 Steps For Facebook Business Page Creation Which Improve The Business Growth

By Guest Contributor on December 5, 2019

Your business growth reflects your growth without social media like Instagram, Twitter or Facebook Business Page. When you have lots of consumers to connect, that means you are having a progressive business to share. Your business tactics, strong planning, and unique strategies help you to provide heights to your business. If you want to get the attention of more users, you require to create a strong vision that will reflect your business objective strongly and vigorously. In this technological world where an individual spends his average 5 to 6 hours on social media, then you must focus on these platforms that could be Instagram, Facebook, Twitter, and many more. For that, you need to make a robust plan and create a dynamic business page.

In this article, you will find 14 tips to create a business page on Facebook. Because there are about 2.3 billion people log onto their Facebook account daily. Thus, it will be good for every business thinker to have their business profile on this platform. It is the right place to expand your services by grabbing the attention of millions of people at one shot. By following a comprehensive strategy to create a Facebook Page, you will enhance your chances to generate great leads and customers. So, time to build a strong business page and allow consumers to understand your products or services.

14 Steps to craft an appealing Facebook Business Page

1. Create a different profile for your Facebook Business Page

Create a different and unique business profile for your business page. If you choose a personal profile, you can’t access some advantages of some tools required for content creation, business insights, and paid promotions. Your personal profile describes your details instead of your business services that create more personal engagement. So, if you want to create a business page, make a separate business profile and make sure that you do not have an additional public or professional profile linked with that business page.

2. Try to avoid publishing misadventure on your page

Sometimes, it happens that people accidentally published personal content to their client’s social media accounts which totally change the story in seconds. Try to avoid these kinds of mishaps on your business page. For that, you can assign someone to check your Facebook Business page updates or do it yourself. When you have plenty of things to do, you require someone to handle your account precisely.

Ensure that you have provided proper training to those who are new to social media management. While sharing content for your brand, ensure that you will post it as your brand, and not as yourself.

3. Choose an appealing and engaging profile image for the page

While adding an image to your business profile, note two things are familiarity and scalability. When you want to glorify your business, you need to create a long-lasting and alluring visual impression on people’s minds. This is only possible with your choice for your profile image.

A profile picture visible at the left side of your Facebook Page and the thumbnail picture next to your posts in user’s feeds.  Facebook frequently changes dimensions of its pictures so work as per current requirements. The dimension of the image must be 170×170 pixels on desktop and 128×128 pixels on phones.

4. Select an attractive cover image or video to grab the attention

You must have to choose something attractive to engage your users and stick their attention to the page. Thus, use this space wisely. Ensure your cover photo is in 820×312 for desktops and 640×360 for smartphones. Video is another good option but keeps it between 20 to 90 seconds. Whether you choose videos or images, make it more interesting but avoid clutter. Make your element is interesting, appealing, and something funny so that people make more engagement.

5. Fill your “About” section carefully

“About” section of your page makes your profile more informative and vibrating. Explain your company profile and milestones in this section so that visitors will understand what your business is about when they land on your home page. Many options are available on the About section to add content and to optimize it for getting the best alignment with your brand. This section should reveal your company information, general description, and your story.

6. Add call-to-action (CTA) button

Use some advanced features to make your page more creative like CTA buttons such as “Book Now” or “Contact Us.” This will help you to understand the audience’s actions. Customize your buttons by linking them with the destination URL. CTA buttons allow more data traffic to your websites or more visits on your page that you want to promote.

7. Make your timeline interesting with photos and videos

Indeed, visual communication is more powerful and long-lasting than other interactions. And, visual interaction works like magic for business growth. Today, most people use various social media platforms to satisfy the hunger of knowing everything. If you want to show the actual look of your brand, then play with amazing photos and use some kind of video promotion. Another interesting feature of Facebook is live video. So, you should be bold for what you are going to show your users through live videos on your page.

8. Maintain proper timing and frequency of your post

Your time and frequency of your posts keep you in business. It is important how frequently you post on your Facebook page and what time you choose. Don’t be late for positing and making yourself updated because people wait for more feeds if they find them interesting. Use a social media editorial calendar to make your work easy and adjust it as per your requirements. Once you know the popularity of your posts, make a plan to handle your feed frequency and content more seriously for keeping yourself in business

9. Use promotional alternatives for more business

Sometimes, you get less engagement even completing all required steps. If so, don’t get panic. Because you can’t depend on content and posts only when you want to get more business.  Once you have done with all essential features, emerge your business using promotional services. Spend some amount and expand your reach so the more people know about your business. Use Facebook Ads to expand your business services and products.

10. Keep your vital posts at the top

While uploading new posts or videos on your Facebook page, your older feeds get dropped down in your Timeline. It doesn’t mean that your older posts are not important. If you want to keep the older post on the top for a long time, use Facebook “pin” feature to keep one post at the top of your page. Go with this strategy to promote other important things too like upcoming events, sale promotion, product launch, discount, etc. To apply this feature, open drop-down box in the top-right corner of your post on Facebook page and click on ‘Pin to Top.’ Note that you can apply this tactic on a post at a time.

11. Control targeting tools of your Facebook Business Page

Facebook helps you to choose your target audience using specific criteria such as gender, educational status, location, age, language, interests, and many more. Select small bulls eye mark at the end of the post and you can set metrics for the preferred audience. This technique allows you to choose to whom you are going to show your content.

12. Choose if Facebook users message you privately

Enable the message feature if you want your Facebook users to message you directly through your page. To activate this feature, select tab “General” on the left-hand column and seek “Messages” on the list of results. If you enable messaging feature on your page, it will help you to make better communication with your audience.

13. Respond to comments on the Facebook Business Page properly

Don’t forget about the comments if you want better communication with your audience. Make sure that you monitor and respond to comments timely and properly. Check your ‘Notifications’ tab (at the very top of your page) to get the daily updates. It is not necessary that you need to reply to every single comment but you will get what is happening on your page.

14. Check your Facebook insights

To get an understanding of where are you standing, analyze your effort for a better impression. You can use various techniques to examine your user interaction with your page and their diversion to your websites. Check your business page’s Insights to track the Facebook-specific engagement metrics and also the demographics of your Page audience. This will help you to make useful changes to your Facebook content strategy.

Conclusion:

I hope you understand how to make your Facebook business page more effective and appealing. Make an interesting Facebook Business page and boost your business reach.

Author Bio: Alankrita Singh is an experienced content writer who has passion for writing diverse subjects and keen interest in women empowerment. Currently, she is working with greatassignmenthelp.com to provide Online Assignment Help for students.

10 Effective Ways That Businesses can Win Hearts Using Instagram Ads

By Guest Contributor on November 28, 2019

Instagram was created so you can show the best side of your business. How? By creating content that your customers and followers will value.

And even if Instagram starts hiding the number of likes that your posts get, winning hearts on the platform still matters for your business.

That said, here are ten effective ways your Instagram ads can achieve that:

1. Know Who Your Audience Are

Meanwhile, audience research can help you determine what kind of content is relevant to them.

Conduct a target market research, and keep in mind that your Instagram audience can be different from your other social media audience. That’s because not all social network leans towards sharing visual content. Not to mention that 72% of teens in the US are using IG.

Whether you’re running an organic campaign or you opt to do Instagram advertising, one of the first things that you need to do is know who your audience is.

2. Post Amazing Photos

Let’s not forget that Instagram is an image-heavy social media platform. Which means that you need to post exquisite photos. And not just any images, it should be images that tell stories.

However, that doesn’t necessarily mean that you should take a photography lesson or spend some cash to upgrade your equipment. You’d be surprised that many of the well-liked images on Instagram are taken using a smartphone.

How did they do that? There are filters available on the app that can help you enhance your images before posting them.

3. Write Compelling Captions

It’s a no-brainer that your caption should be compelling whenever you run an Instagram ad campaign. However, what works well for other brands doesn’t mean the same for you.

Nonetheless, it is always best to be consistent with your brand’s voice if you want to write a good Instagram caption. Use emojis is you must but don’t forget to talk about the important stuff first, as captions on IG get truncated.

Make sure to add a call-to-action as well so you can generate engagement.

4. Tag Relevant People and Brands

Whenever relevant, it’s ideal to tag people and brands on your IG posts and stories. That way, their audience will get to see your content, and this could drive engagement.

For instance, you’re a social media fashion influencer who happened to have a collaboration with Ralph Lauren. Make sure to share photos or videos on your IG, and do not forget to tag the brand’s official Instagram account.

This will not only update your followers of what keeps you busy lately but you’re also highlighting how much you value your work and the brand.

5. Use the Right Hashtags

Using the right hashtags when writing a caption for your Instagram ads allow you to expose your content to more people.

However, that doesn’t mean that you should add as many hashtags as you can. You need to give your hashtag strategy some thought.

Nonetheless, here are some quick tips on how you can use the right hashtags:

  • Have a branded hashtag
  • Do not use broad (e.g. #tshirt) or niched-down hashtags (e.g. #whitetshirtformeninNYC)
  • Use about nine hashtags on your posts to maximize engagement

6. Hashtagify You Stories

Your captions aren’t the only place where you can include hashtags. You can also add hashtags on your IG Stories, whether it’s organic content or an advertisement.

Just like with your captions, you can leverage hashtags to expose your IG story to more users.

However, you only have a limited online real estate to place nine hashtags on your stories. What you can do is to use the best and most relevant hashtags, pinch them so they can be as small as possible, and then hide them by placing an appropriate sticker on it.

7. Use Geotagging

Tagging your location may sound like bragging, but geotagging your Instagram posts is actually another way to expose your content to more people.

This is definitely useful if you have a brick-and-mortar store. That’s because it allows you to create a sense of community on Instagram. This can even attract your target market within the locality to visit your store.

Just make sure that your coordinates are correct so that your store address will appear on the map. Also, you need to set your location to public if you want to take advantage of Instagram Geotagging.

8. Be Consistent

The thing with social media marketing and advertising, in general, is that you don’t want to annoy your followers without making them feel left behind either. This is where content calendar comes in.

For one, it helps you plan out the number of posts you need to publish. That way, you’re able to keep your followers’ attention. Second, it allows you to easily review whether the quality of your posts adheres to your guidelines.

Another thing you need to keep consistent is the theme of your posts. This can include the filters you use, the color schemes, as well as the voice and tone of your caption.

9. Schedule Your Campaign

If you want to maximize your ad budget, our best tip is to run your Instagram ads when your followers and fans are most active.

But of course, it requires a bit of analytics and at least a week of experiments. So make sure you have an ad budget for at least two weeks.

The first week is to figure out whether your ads are effective, as well as when are your followers most active. The second week is where you get to run your ads during your followers’ peak hours.

10. Outsmart Your Competitors

With the number of likes on an Instagram post now hidden, it can be a challenge to figure out which of your competitors’ posts are resonating well with their audience.

Nonetheless, there are social listening tools that you can use to measure the people’s sentiments about a particular brand. You can also conduct a full-scale competitive analysis in order to point out some missed opportunities that you can take advantage of.

With 60% of users discovering new products on Instagram, we can say that the platform is one of the big leagues. This also means that organic feeds are saturated and your post can only do so much. Good thing, there’s Instagram ads that can help boost your presence.

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