How to Build an E-Commerce App for Android or iOS

By Guest Contributor on February 19, 2020

The impact of ordering things online and getting them delivered at your doorstep offers incredible convenience to users. E-commerce websites have revolutionized the lives of people who have no time to buy even the weekly groceries or daily necessities from retail stores. Now people can buy everything online whatever they want with just a few clicks through e-commerce websites.

In today’s hectic life, providing a seamless mobile experience for your customers is vital to flourishing your business. A survey concluded that mobile sales account for generating about 60% of internet traffic. Another research has found that 80% of customers check out the website of the store before ordering something.

The e-commerce stores with a mobile app have witnessed an increase in conversion rate up to 300%, as compared to companies not having any mobile app.

E-commerce websites, with their rising demands and millions of potential customers, have now become a compelling way to scale your business and significantly increase your outcome. On the other hand, these websites need a lot of time and entrepreneurial skills to remain competitive and accomplish business goals. You need to consult with the best e-commerce app developers.

Let’s go ahead with a list of some useful tips to consider before building an e-commerce app.

1.      Explore the Target Audience and Market

For any startup business, the most challenging task is to know what the customers want, who the competitors are, and when is the best time to launch your app. Extract a list of your competitors and know what makes them a perfect choice for their customers.

Don’t copy their features to build your app, but offer something more interesting than them.

2.      Identify a Platform

Start by identifying which platform do you need an app for. The decision will depend on the platform that is used by your target market. If your users are on Android, then you need an app for Android only and vice versa. However, it is rarely the case. Chances are that you will need an app for both the platforms.

Now decide whether you should build a hybrid app or native apps for each platform. A hybrid app is an app that works for iOS and Android, using a single codebase. Not only does it save development time, but it is also an affordable option. Most startups prefer getting a hybrid app, considering the limited budget.

3.      Keep Your E-Commerce App Simple

Simplicity is the key to success. Your customers will not spend hours to learn how to use your app. Always build an easy to use e-commerce app with clear and simple functionality. Any confusing and unnecessary elements may lead the users to abandon and leave the app. Make sure that your app has a negative space to have a sleek design. Make sure that the colors and theme is in coordination with the brand personality and essence.

4.      Choose an Appealing App Design

The first impression is the last impression. And if your e-commerce app is not impressing your customers at the time when they will open it, you will fail. Make sure to choose a professional design for your app.  The visuals (UI, UX) of your app play a major role in impacting your customers. So, be careful while choosing your app design and don’t mess it up. Make sure that your app development team understands the different UI/UX principles of Android and iOS and design the app accordingly.

5.      Payment Gateway

Providing your customers with a streamlined payment gateway is another great option to build any e-commerce app. Don’t make your app with only one payment option. Keep in mind that your customers may want to pay via debit cards, credit cards, PayPal, Stripe, or other payment methods. It is important to offer various payment methods to facilitate a wide range of potential customers. You may also consider providing cash on delivery, depending on the parcel value, product type, and more.

6.      Robust Security

Security is also a significant concern for app users. E-commerce applications are intended to deal with buying operations. The app is the place where customers invest their money to buy the products or services the company is offering to them. It points out the necessity of providing a high level of security. Users will add their addresses, phone numbers, and payment details, which is high-level sensitive information. The app needs to be secure enough for users to trust it with such information.

7.      Customer Reviews and Ratings

An app with good ratings and reviews has higher chances of getting downloaded. People trust third-party reviews and will instantly find you reliable if the app has good reviews.

Don’t be shy to take the inputs of customers about your products and services to make further improvements. Research shows that the user review section helps in boosting your business sales. Moreover, it will also show your reliability to new customers and inspire them to trust you and make a decision.

Launch Your E-commerce App

Hopefully, you have now got enough knowledge on how to create an e-commerce app for Android and iOS. Considering these points will help you significantly to build an app that your customers will love. If you still have any issues, contact some best e-commerce app developers to discuss your project. An experienced app development team will help you make the right choices in terms of platform, technology stack, app designs, and more.

Your app success is our responsibility. Make sure that you find the right development partner for your project. You have three choices when it comes to getting an app:

·         Freelancers: It is an affordable option but freelancers lack diverse experience and often delay deliveries.

·         App Development Companies: Such agencies will fit in your budget and deliver excellent mobile apps.

·         Silicon Giants: Companies like IBM, Google, and others.

You must choose an option that fits in your budget and meets your requirements.

Good luck with your app development project!

Author Bio

Tabish Khalid is a Senior Digital Marketing Executive for ApplifyLabs, a web and mobile app development company headquartered in West Palm Beach, Florida. He enjoys years-long expertise in digital marketing, social media management, search engine optimization, and more. He loves writing about technologies.

 

Why iOS Application Development is Necessary for Your eCommerce Business?

By Guest Contributor on November 15, 2019

When did you decide that you need an iOS eCommerce app development for your running business? Or you are still in a dilemma to have one? If so, we will enlighten you with some interesting facts about having an iOS app for your eCommerce business.

But, why iOS? Can it do better than developing an app for Android? Right!

Making revenue is easy in iOS than Android. iOS platform is used between the upper-middle-class to affluent people. Thus, there are higher chances of your eCommerce business to grow and move quickly. You can easily add monetization strategies like ads, in-app purchases or affiliate marketing.

Another aspect that favors iOS application development for eCommerce business is complexity. Android is fragmented into multiple ways making it complex. Likewise android device size, device OEM, OS versions and many other infinite factors. Whereas an iOS app development is less complex. It only consists of 3 – 4 screen sizes – iPhone and iPad versions.

There could be another doubt hovering, isn’t a mobile-responsive website enough? It’s true, a mobile responsive website is indeed important but the obligation is – lack of potential marketing.

Let’s better understand a scenario.

A customer lands to your website in search of a product. If he/she manages to buy something from your website – you can target them in the future with the help of email marketing. But if they don’t buy any product, you might even lose the chance to market or outreach potential customers.

However, you have a cookie of your visitors that can help you re-target them with Facebook ads and banner ads. But, a brand like Apple has announced the limits in using cookies for re-targeting. Which means this isn’t a long term solution for your serious problem.

If you want to target in the long-run, you must opt for a sustainable solution. Employ an iPhone programmer to build a promising app for your eCommerce business.

A survey conducted by Morgan Stanley, 92% of the iPhone users who had their plan to buy a new phone within a year said the will stick to Apple. This reveals how Apple Devices have incredible brand loyalty.

How Does An iOS eCommerce App Development Help You?

An app allows having complete control over someone’s experience at your store. You do not have to rely on any third party for building up a list of potential customers. For customers to reciprocate and reiterate, you can offer loyalty programs in your apps.

One of the greatest examples of loyalty programs in the mobile application is Starbucks. For better engagement, they offer their registered customers some points with every purchase. With collective points, you can have our coffee or any other food for free. Starbucks has certain levels for its customers which stores some extra perks for them. A gold-level offers a free drink with some added freebies.

Isn’t it a great way to keep your customers intact with you and continue to enjoy your services?

Further, let’s check out some stats to brief up the importance of iOS application development. From 2016, the number of mobile apps that were downloaded was 143.7 Billion and in 2017 the rate increased and reached 178.1 Billion. Moreover, the worldwide mobile app revenue in 2019 was $ 462 Billion (Source: Stastia)

China is the biggest iOS app download market accounts for nearly 50% of global app downloads. Certainly, speaking more – the number of apps in the iOS App Store was reportedly 2.2 million in May 2019. To forecast future, mobile apps are projected to hit $188.9 billion in revenue by 2020 (Source: Statistia)

Aren’t these figures effective and convincing to have your own iOS mobile app developed?

Benefits Of Having An iOS eCommerce Mobile App For Your Customers

Before starting with the advantages of having an iOS mobile app for eCommerce, note that you must hire iPhone app developers which are proficient and versed with the latest technologies.

To have a catalog of countless customers with positive reviews about your services, you should check out these benefits of an eCommerce mobile app.

  1. Collect Data And Analyze User’s Behavior Quickly

    Your eCommerce website might not be able to gather the information or buying behavior data of your customers. With the help of a mobile iOS app, you can smartly collect your customer’s insight into the consumption preferences and buying habits. This will allow you to bring in trends as per the customer’s taste. There is a multitude of eCommerce firms that evaluate site content analysis, user behavior, and business logic to improve the conversion rate.

  2. Safer, Quicker And Easier Payments

    Mobile wallets in an app make payment incredibly convenient because you do not have to worry about all your cards. With new and modern methods of payments, exchanging money is highly easy and safe. They are regulated under the government, no chances of getting your credentials hacked and 24×7 easy buying.

  3. Native App Helps In Boosting Usability Of An App

    Choose the right technology when building a native eCommerce application for your business. For sustainability, first, know the ins and outs of your business, decide on a budget, know your inventory, select an appropriate database, CMS, framework and most importantly back-end and front-end languages for coding. Hire iOS app developers that are experienced and can make use of the resources effectively within your budget.

  4. In-built Features In-App Enhances Purchase

    Today’s highly smart and interactive phones come with many in-built features & components that could aid your eCommerce mobile app. With the help of GPS feature, you can send personal tailored-push notification to know customer’s physical location. The calendar might help save the sale date automatically. With the help of AR technology and camera access to the user’s phone, customers can have the finest view of products.

  5. Better Visibility To The Customers

    Through the iOS eCommerce app development, you can have direct communication with your customers. You can share a wide range of offers and products to your customers. Moreover, share push notification regarding new arrivals or any event to lure your customers. You can assist them regarding any query related to your product and quickly and offer them the best solution.

When building an eCommerce mobile application, what are the things that need to be kept in mind?

  • Easy and interactive purchase designs
  • Effortless Signup and logout
  • Lucid UI & multi-functional navigation
  • Call to action buttons (CTA)
  • Pay attention to user scenario

After shopping online, 42% of consumers use a shopping app (Source: Statstia). One of the most popular eCommerce apps that people can’t live without is Amazon.

Conclusion

However, we know that mobile users spend 87% of their time on mobile apps, which is a lot. Just with these stats, you can make out the huge difference between the users preferring apps. With the help of an eCommerce app, people can save their products for later purchase, get notified for the new arrivals, discounts & offers. With the help of e-wallets, payments can be done easily and conveniently. Hiring an iPhone app consultant will help you provide the best solution for business and improvements in profit margins.

Fake App Reviews Attack and Their Impact on App Companies

By Guest Contributor on November 8, 2019

The Google play store and the App store are loaded with thousands of mobile apps. From expert app development companies to ‘not so professional’ companies. Finding the right company is becoming difficult every passing day and ‘reviews’ are one way of figuring out whether a company is worth your time. I have developed a habit of checking the reviews and ratings of anything that I’m about to purchase online. Honestly, I have to read the reviews of everything. This habit has extended to other areas of my everyday tasks as well, such as installing mobile apps. But, you can never really tell the difference between authentic and fake app reviews.

I’m pretty sure that the majority of you do the same. But, sometimes it happens that I come across an app that isn’t as good as stated in the reviews. Or, the app is amazing, but it has a shocking number of negative reviews. If you consider the fact that majority of the users will go to your reviews before installing your app, just imagine how negative reviews can impact the app conversions. Just have a quick look at the statistics below (source: Apptentive).

If 79% of the visitors you get, read the negative reviews on your app, then your app downloads will have a drastic downfall. This is exactly what happened with the CNN mobile app, it suffered countless 1-star ratings from Trump supporters that were hellbent on tanking the mobile app. These negative review attacks can negatively impact a company’s reputation. Furthermore, if you look at it from an SEO and ASO perspective, online reviews are an important ranking factor to a search engine’s algorithm.

Taking all this into consideration, it’s pretty obvious why your competitors can coordinate negative review attacks on your mobile apps.

Below I’ve rounded up the consequences that mobile app companies have to suffer because of negative reviews.

Lower Search Engine Ranking

The search engines are well aware of the fact that your star ratings have an immediate effect on how users perceive your mobile app. As a result, both Google, as well as app store search engines, will rank your products according your app ratings.
Your app’s average rating determines whether it will start ranking on search results or not. If you have fewer or lower app ratings, then the chances are that you’ll have less visibility and search ranking. If your competitors have higher ratings as compared to your 1-star ratings, the app stores will indefinitely choose to give more visibility to the well-rated mobile app.
On the other hand, greater number of good reviews and ratings will boost your app’s ranking and popularity.

Another important thing to remember is that the keywords in your app reviews also have a massive impact on your app store ranking. You might have noticed that you start ranking for keywords that you’re not targeting, app reviews are one of the reasons why you start ranking for them.

Reputational Risk

Do you remember David Caroll’s Guitar scandal with united airlines? If you don’t then let me fill you in.
The United Airlines had damaged David’s guitar and they refused to pay for the damage. So David Caroll wrote the song ‘United Breaks Guitars’. It became a worldwide sensation with millions of views. As result of this one video, United Airlines lost around $108 million.
With a bad company image, it’s nearly impossible to conduct any business. Negative customer reviews are a strong indicator of a bad company reputation. Where a single 1-star rating can result in a nine times increase in revenue, a single negative review can have the opposite impact. Nobody will want to take their business to a company with a bad reputation.

Difficult to Fix

In a world that is run by the Internet. Online reviews can either drive users to or away from your company. Having fewer reviews or an ‘abundance of negative reviews’ can make it very difficult to build your company’s reputation. It can be hard to gain customer trust and as result your conversions continue to decline.

How can I Combat Fake Review Attacks?

Before I move on to explaining how you can fight against fake app reviews, it’s essential that you learn how to spot a fake. Watch out for the following factors:

  • Vicious language:
    Even a genuine negative review doesn’t use a vicious language. Watch out for the tone of your reviewers.
  • Very Generic Criticism:
    Authentic reviews contain specific information about the problem that the user has faced. If the review fails to highlight any specific problems, then it’s probably fake.
  • Overly Positive Reviews for Your Competitors:
    The negative reviewer leaves overly positive reviews for your competitors. This could be a major ploy.
  • Multiple Reviews in a Small Time Span:
    Bogus reviewers tend to leave multiple reviews in a small time span. Watch out for these reviewers.

After you have analyzed your reviews and you’re sure that they are fake. Here are some steps you can follow to combat them:

Verify Your Transactions:

Whether you’ve launched a paid or a free app, keep track of the users that have downloaded your app or have made transactions. Furthermore, you can also ask users to fill in a form asking for their information while they install your app. When you have your app installs and transactions tied to your ratings and reviews, the chances of fake app reviews will decrease. You can easily spot out the fake reviewer, in fact, you can even let them know that you only entertain authentic reviews.
This is very helpful for preventing automated reviews by bots and for blocking fake app reviews by your competitors.

Leave Feedback:

Don’t try to get in an argument with the user. Keep your emotions and your tone in check. Provide your feedback about the user’s concern, take the conflict-resolution approach. If the review appears to be generic, ask for more clarity.

Report The Reviewer:

The best approach to take is to report the reviewer. Figure out how the reviewer is violating the platform’s guidelines and reach out to them asking for help. It is definitely a tedious process, but, it is worth it struggle.

Be Transparent:

The best way to preserve your company’s reputation is to be transparent about it. Share the problem you’re facing with your followers on multiple platforms (Twitter, Facebook, Instagram, Reddit). After you share your experience you will not only be bringing more exposure to your brand, you might even get some positive reviews. Be open about the dilemma that you’re facing, your honesty will help you develop positive publicity.

Use Multiple Marketplaces:

Expand your reach and try to provide your services on multiple platforms. The more marketplaces you’re available on, the more visibility you gain.

It’s A Wrap:

I’m hoping you found this article. Mobile app developers and app development companies have to be aware of fake app reviews. A single negative review has drastic consequences on your sales and conversions.

I’m really interested in learning about your experiences. Have you ever experienced a fake review attack? If you have, tell us all about it.

Author Bio: Khloe Hunter is a Digital Marketing Executive for a mobile app development company in Dallas. Her expert writing skills enable her to convert complex information, into content that anyone can read. Her technical educational background, combined with the know-how of content marketing, gives her an edge over others in a variety of blog posts.

Android vs. Apple: What to Consider When Developing Mobile Games

By Guest Contributor on October 22, 2019

In 1996, Chex made a surprising announcement. Inspired by a classic video game called Doom, the cereal company launched its own video game called Chex Quest. Any doubts about Chex’s bold move were quickly resolved when sales climbed by 248%.

Today, companies and gaming studios alike aim to replicate Chex’s success. According to Pew Research, more than 5 billion people around the world have smartphones, presenting companies with an unprecedented opportunity to supply entertaining mobile games.

One of the first decisions, game developers must make is what platform and methodology to prioritize. Four key considerations include:

  1. Strategic advergaming
  2. Evaluating the pool of potential users
  3. Marketing in the app store
  4. Preventing and resolving mobile gaming bugs

You can use this article to learn more about the benefits that make open-source Android development a clear choice for mobile game development.

Develop a Strategic Plan for Advergaming

Today, companies are investing more in advertising campaigns that are less effective.

In fact, ad fatigue has been named the “silent killer of ad performance.” Customers are so inundated by ads that they are simply learning to tune them out.

Mobile games provide a clever solution to this persistent challenge. In advergaming, ads are transformed into mobile games that expose players to a company’s messages in a highly engaging format.

Games earn users’ sustained attention by deploying compelling levels, point systems, and opportunities to engage with in-game community features. The numerous benefits include increased brand awareness and long-term ROI.

For example, in 2015, Chipotle released an arcade-inspired game called “The Scarecrow.” In addition to supplying addictive gameplay, the app directed users back to Chipotle by allowing players to unlock coupons for meals.

In the age of ad fatigue, advergaming shows real promise. It’s even more impactful when your business targets the broadest possible base of users.

Evaluate the Pool of Potential Users

Apple made headlines earlier this year when the company announced that 1.4 billion users rely on iOS smartphones. As impressive as that might seem, Android surpassed 2 billion monthly users back in 2017.

Android’s appeal lies in the wide variety of devices that support it. iOS smartphones are often viewed as luxury products that come at a high cost.

By comparison, competition between companies that produce Android devices drives down prices without sacrificing quality.

Additionally, Digital Trends notes that Android “has been deliberately optimized to run on low-end hardware.” This means your mobile game will run just as well on a budget-friendly Android smartphone as it would on a more sophisticated one.

Android provides more options at a wider variety of price points. As a result, it’s managed to capture a larger percentage of the market.

If you want to build gaming apps for the widest possible cross-section of users, you should prioritize developing for Android.

Marketing Mobile Games in App Stores

In a crowded marketplace, mobile game developers face the same core challenge: How to convince users to give their mobile games a shot?

In Apple’s app store, users have the opportunity to peruse user reviews, game descriptions, and video trailers to evaluate mobile games before downloading them.

Android users can take their research a step farther. In 2017, Google launched a new feature called “playables” that allows developers to upload an interactive demo to the app store.

This allows Android users to explore how a game’s functionalities feel, an important factor that impacts user satisfaction.

By allowing Android users to test gameplay, Google helps game developers earn more qualified downloads. When users download a game they already enjoy, mobile games cultivate a more engaged following.

Businesses should invest in resources that help them understand what type of marketing their clients would best respond to in the app store amongst the hundreds of other gaming apps.

Reducing and Resolving Bugs in Mobile Gaming

Even the best mobile games encounter bugs that can frustrate users. Open source methodology allows game developers to receive feedback on their code, reducing the likelihood of launching a buggy game and helping developers fix bugs faster.

Open source methodology was famously summarized by Linux creator Linus Torvald, who said, “Given enough eyeballs, all bugs are shallow.”

In other words, when publicly shared code receives feedback, developers are more likely to resolve bugs before they negatively impact a mobile game’s success.

Open source methodology also naturally complements Android development. “Android may not be fully open source, but the example is still a perfect illustration of what’s known as ‘Linus’ Law,” writes PC World.

In addition to publicly sharing code for their mobile games, developers can rely on countless lines of open source code that have already been thoroughly vetted and iterated upon.

This means open-source games run more smoothly, supporting happier users.

Open-Source Android Development Supports Successful Mobile Games

As mobile games gain importance for marketing and advertising, game developers have to think strategically to achieve their goals.

iPhone users will continue to make up a significant portion of any business’s target audience, and game developers must consider this when choosing their methodology and platform of focus.

However, research suggests that game developers would be remiss to ignore the evidence that Android has captured an even greater market share.

Finally, open-source methodology dovetails perfectly with Android game development, providing reliable games users will crave.

Emily Clark leads app development and marketing topics for The Manifest, a business news and how-to resource based in Washington, D.C.

5 Tips to Help Improve Your Mobile App Usability

By Guest Contributor on August 28, 2019

One of my colleagues recently started working on search engine optimization. She owns a software house and her focus domain is ‘mobile application development’. So she read all the science behind SEO, and started implementing the relevant SEO practices on her website. But how long do you think it would take for her to get her website ranking for those keywords? It could take months, years. The reason behind this is that there is a lot of competition in the app industry. Just as trying to rank on Google is difficult, trying to rank on the app stores is also getting difficult.

Millions of apps are being launched each year, every new app is better than the previous apps.

And every app development company is trying their best to stand out from the rest of the competition. This means that you have to work extra hard to develop a quality mobile app that stands out from the other apps. Apart from making it interactive, you also need to make sure that it delivers a good user experience and has excellent usability. In this blog post, my primary focus is going to be on mobile app usability. I will offer 5 tips you need to master your mobile app’s usability.

Before we move on, let’s take a few moments to understand what ‘app usability’ actually is:

What is Mobile App Usability?

The first and foremost thing to remember is that mobile app usability is not equivalent to the app’s user experience. Usability is the measure of how effectively a user can interact with the mobile app. Mobile App Usability is a small part of the user experience. It focuses on the user and the product and measures how effective and efficient it is to use the product. Usability is the measure of how easily a user can achieve his goals.

Think about it, which type of app would you prefer to use? An app that has an entire instruction manual that you have to spend hours trying to figure. Or would you prefer using a simple app that is easy to understand and the navigation comes to you smoothly? I’m positive the later will be your answer. All the successful apps on the play store and the app store are intuitive and very easy to learn. The shorter time it takes for a user to get familiar with the mobile apps, the more useful it will be and the more conversions it will derive.

Why Exactly Do I Need to Improve my Mobile App Usability?

The harder it is to interact with an app the fewer downloads it will get, furthermore, users that have already installed the mobile app will choose to uninstall it from their devices. On the contrary, an app that is easy to understand and easy to use will get more installs and users will keep these apps installed on their devices for a longer period of time. A mobile application must be effective and efficient; this means that you need to quickly give the users what they are looking for. If users are unable to reach their goals, they will probably abandon your app faster than they had installed it.

Having good usability is the only way to build a client’s confidence and to generate repeat usage. So in simple words, usability is the key factor for generating loyal users for your mobile app.

Now the main question is, how can you improve your app’s usability?

How to Improve Your Mobile App Usability?

Bring Simplicity in Your App Designs

When users open an app, they have a certain goal to accomplish using the mobile app. They expect to get their work done with efficiency and speed. But, if you start creating obstacles in the way of the users, it will frustrate them. They will lose track of reaching their goal and probably start cursing you for wasting their time. Those obstacles aren’t intentionally inserted by you, but, you can follow certain designing rules to make the goal easier to achieve.

Those obstacles may be a result of overly complex app design and unwanted features that might misguide the users from completing their goals. If you want to improve the usability of your mobile app, you will need to start taking the minimalistic approach during the designing process. By taking the minimalistic UI design approach, you can create a simple yet highly usable application.

To remove any unnecessary features from your app design, you can create wireframes and prototypes to test the simplicity of your mobile app. Make sure you pass your app through multiple test iterations and live interactions to check the simplicity of your mobile app.

Platform Usability

Something that really annoys me is when I really want to install an app on my mobile phone, but, it turns out that the app doesn’t operate on my specific phone model. In another scenario, if I install the mobile app but it doesn’t function correctly on my phone. Android and iOS are two very different operating systems; you can’t expect a mobile app developed for Android to work on iOS.

Both operating systems have different types of design and programming requirements. For example, the navigation for iOS doesn’t host a device ‘back’ button like Android. Keeping this in mind, you should decide which operating system you want to develop for (I would suggest you go for cross-platform app development) and make sure that your app is compatible with various Android and iOS smartphones. This will add to the usability of your mobile app, limit the bounce rate, and improve your conversions.

Clear, Concise Content and Readability

Just like having minimalistic app design features are important, having clear and concise content is also very important. You only need enough content to aid the user in completing their goals, there is no need to complex everything, it will only confuse the user.

For example, in the buying process, Consumers need complete, yet, relevant and concise information to successfully complete a purchase. Including too much information will only result in poor user experience, no one likes to read lengthy paragraphs to find something that could be conveyed in a single sentence.  Make it as easy and as readable as you can.

Asides having concise and relevant content in your mobile app, it’s also important that your users can read what’s on the screen, otherwise, they won’t be able to use your app. In order to make sure that your content is easily readable, you can watch out for the following factors:

  • Text colors that could be hard to read against a certain background.
  • Text that is either too large or too small
  • Unreadable scrip, such as ‘Edwardian Script’
  • Bad writing and lack of clarity
  • Too much or too little spacing

Easy Navigation

One of the top issues that users face is ‘poor navigation’, this is especially true for eCommerce mobile application development. When customers are using the app, they have a hard time finding exactly what they are looking for. They might have to navigate around the app for far too long to find the product that they want to purchase.

So if you’re aiming to deliver better usability, you will have to make sure that your products and services are very easy to find. When a user starts using your app, they clearly have a target to achieve, it’s necessary that they understand how to navigate to complete their goal. Whether they want to purchase a product, find certain information, or book an appointment, it should be done without any barriers. So when focusing on usability, make sure that your products or services are really easy to find. You don’t want to risk triggering the user abandonment rate.

Goal Funneling

I’ve come across multiple apps that have multiple features and functionalities, but they lack proper goal funneling. For example, consider a realtor’s app that aids those looking for houses to buy, apartments to rent, and also includes options for selling houses.

Suppose you are looking to rent an apartment, so you quickly go ahead and install the app in your smartphone, but when you open the app, you come across a search form for selling a house. If you are someone patient, you might stick around to figure out how you can rent an apartment, but, if you’re in a hurry, you might feel frustrated and abandon the app to find something more relevant. This could cause to lose some potential clients.

So what would you do in this situation? The best option would be to have the screen open with three tiles. Each tile for a different goal. This will allow your users to select an objective of their own. Improving the user experience as well as mobile app usability.

Wrapping Up:

So it turns out that mobile app usability is a very important factor for deciding the success of a mobile app. How users perceive and interact with your mobile app has a major impact on whether they will stick around to use your app or move on to something better. The mobile app usability decides how users feel about your app, negative or positive. If they perceive, value, efficiency, and utility of the overall experience, then you have succeeded in developing a successful mobile app that converts. After all, usability is what will help convert visitors, into loyal, long-term customers, and in turn, generate more revenue.

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