How is Augmented Reality Getting Blend with Social Media in 2020?

By Guest Contributor on January 29, 2020

After a huge and widespread success, Augmented Reality is on the way to tailor social media. Definitely! It was quite important to set a trend of Augmented Reality among the common people who are not always sitting with AR Glasses or some other gadgets.

The trends of Augmented reality is extremely surprising as it is no more focused only on developing games and manufacturing heavy gadgets but the present includes social apps too.

On the first mass execution of AR in the Pokémon Go, the feature with Pokémon characters popping around surroundings went exclusively viral among millions of consumers in 2016.

This was a great kick-start for Augmented Reality app developers, in order to discover more applications like this – allowing users to tap inside a completely new realm.

To make Augmented Reality a part of life, developers worldwide experimented with AR using regular applications and including famous brands like Facebook, Instagram, Snapchat, Coca-cola, Zara, Apple, etc. Undeniably, we can see this happening and the future of social media is becoming AR shaped.

In the race of technologies, Augmented reality app developers have wonderfully explored the digital areas using four key components – cameras, sensors, displays, and communication and processing systems, contributing the users with creative, memorable, and out of the box experience.

Now with this incredible technology, we all are visualizing filters, maps, icons, emoticons, tags, and so on into the screen frames. But do you know AR has got much more than these for marketers and brands? How? Let’s dig that out from the upcoming section of this article.

How is Social Media App Boosting up with Augmented Reality in 2020?

Slowly, we have entered into a time where social media content will get empowered by AR. While the gaming industry has been enjoying various benefits in this regard, business marketing has started to carry over through the advanced technology of Augmented Reality.

Several companies like Facebook, Snapchat, and Instagram deliver fresh and efficient ways to advertise their products.

Trade names have managed to adopt both AR & VR and boosting their audience engagement enormously at a global level.

Augmented reality is transforming the technique brands interact with customers on social media by linking it in our physical and digital creations. And in this section, we will search out to read in what manner.

#1. Perking up Brand Promotion by Custom-made Cameras with Filters

Instagram, Tik-Tok, and Snapchat have been trending these days with n-number of filters getting update every day. From common people to celebrities are going gaga about these social media platforms, and they are using them in the form of event, product or any category of brand promotions.

The filters are not limited to clicking pictures, but also to create videos. The videos are created in 360 degrees in order to increase popularity, sales, and ROI. Also, when connected to the internet, one can go online via camera to yield a real-time promotion.

#2. Urging towards Impulsive Shopping with Sensors & GPS

The Internet is flourishing with too many brands these days. Consumers find it easy to surf the products, which makes them easy to plan before shopping. This is another social media trend, brands will be able to attract the consumers by VR adverts to ensure and fit the “Seeing is believing” phrase into shopping.

It is true that advertisements are the strongest source of branding, but this will only be possible when buyers will be able to explore the products through images and videos on social media.

Sensors and GPS plays a vital role, as it bridges the real and imaginary world in which buyers have presented the look that they would like to view.

This definitely turns consumers’ interest in the brand once advertisements start to run on social media. With AR, it becomes really possible to grab the consumers’ attention and take social media to the real environment through which one can get additional data like location, texture, color, sound-effects, temperature and other properties of any product.

GPS specifically has been enabled in the maps, that will enable customers to navigate the distance and location of any place and get a 360-degree view of the spot before the visit.

The audience will be able to mark the places which they would like to set out, and one more interesting social media thing is that AI will spot the visiting places of the same interest. Isn’t it really fascinating, how you will be able to witness every location before you visit?

#3. Enhancing Ways of Product Engagement with Attractive displays

Social media has offered the most independent way to reach customers. Whether it’s a smartphone or wearable headset system, displays are the source that connects the real with the digital content.

For the customer engagement on any product, visuals and information are placed on the real world using displays or projection in order to create seamless AR experiences.

#4. Allows to Take Quick Decision via Communication & Processing Systems

Are you a person who doesn’t want to stand in the crowd, and get trial to decide whether the outfit is suiting you or not? If yes, then you need not worry now.

Now that customers can try and view products virtually, AR has optimized the apps via communication and processing systems.

These systems will process and interpret every small data to create the perfect AR experiences. Through real-time support, buyers will be able to receive suggestions in order to buy the product which will match the interest.

This high-volume feature will enable customers to take quick decisions and drive customer engagement for the brands too.

On Summing Up

The demand of smart technology is real and social media is at a fast pace to adopt more integrated, cross-platform presence, and machine-learning enhanced eye-catching marketing software.

Augmented reality app development companies have buckled up in 2020 to come up with novel and innovative solutions for social media applications.

This could be a wake-up call for brands this year to customize their apps with AR technologies to run their marketing campaigns on social media platforms.

Author Bio: Vimal Shah is the Co-Founder of Agile Infoways Pvt Ltd, a web and mobile app development company. He has 15+ years of hands-on experience in design and development and heads the key technical and management operations at Agile Infoways.

14 Steps For Facebook Business Page Creation Which Improve The Business Growth

By Guest Contributor on December 5, 2019

Your business growth reflects your growth without social media like Instagram, Twitter or Facebook Business Page. When you have lots of consumers to connect, that means you are having a progressive business to share. Your business tactics, strong planning, and unique strategies help you to provide heights to your business. If you want to get the attention of more users, you require to create a strong vision that will reflect your business objective strongly and vigorously. In this technological world where an individual spends his average 5 to 6 hours on social media, then you must focus on these platforms that could be Instagram, Facebook, Twitter, and many more. For that, you need to make a robust plan and create a dynamic business page.

In this article, you will find 14 tips to create a business page on Facebook. Because there are about 2.3 billion people log onto their Facebook account daily. Thus, it will be good for every business thinker to have their business profile on this platform. It is the right place to expand your services by grabbing the attention of millions of people at one shot. By following a comprehensive strategy to create a Facebook Page, you will enhance your chances to generate great leads and customers. So, time to build a strong business page and allow consumers to understand your products or services.

14 Steps to craft an appealing Facebook Business Page

1. Create a different profile for your Facebook Business Page

Create a different and unique business profile for your business page. If you choose a personal profile, you can’t access some advantages of some tools required for content creation, business insights, and paid promotions. Your personal profile describes your details instead of your business services that create more personal engagement. So, if you want to create a business page, make a separate business profile and make sure that you do not have an additional public or professional profile linked with that business page.

2. Try to avoid publishing misadventure on your page

Sometimes, it happens that people accidentally published personal content to their client’s social media accounts which totally change the story in seconds. Try to avoid these kinds of mishaps on your business page. For that, you can assign someone to check your Facebook Business page updates or do it yourself. When you have plenty of things to do, you require someone to handle your account precisely.

Ensure that you have provided proper training to those who are new to social media management. While sharing content for your brand, ensure that you will post it as your brand, and not as yourself.

3. Choose an appealing and engaging profile image for the page

While adding an image to your business profile, note two things are familiarity and scalability. When you want to glorify your business, you need to create a long-lasting and alluring visual impression on people’s minds. This is only possible with your choice for your profile image.

A profile picture visible at the left side of your Facebook Page and the thumbnail picture next to your posts in user’s feeds.  Facebook frequently changes dimensions of its pictures so work as per current requirements. The dimension of the image must be 170×170 pixels on desktop and 128×128 pixels on phones.

4. Select an attractive cover image or video to grab the attention

You must have to choose something attractive to engage your users and stick their attention to the page. Thus, use this space wisely. Ensure your cover photo is in 820×312 for desktops and 640×360 for smartphones. Video is another good option but keeps it between 20 to 90 seconds. Whether you choose videos or images, make it more interesting but avoid clutter. Make your element is interesting, appealing, and something funny so that people make more engagement.

5. Fill your “About” section carefully

“About” section of your page makes your profile more informative and vibrating. Explain your company profile and milestones in this section so that visitors will understand what your business is about when they land on your home page. Many options are available on the About section to add content and to optimize it for getting the best alignment with your brand. This section should reveal your company information, general description, and your story.

6. Add call-to-action (CTA) button

Use some advanced features to make your page more creative like CTA buttons such as “Book Now” or “Contact Us.” This will help you to understand the audience’s actions. Customize your buttons by linking them with the destination URL. CTA buttons allow more data traffic to your websites or more visits on your page that you want to promote.

7. Make your timeline interesting with photos and videos

Indeed, visual communication is more powerful and long-lasting than other interactions. And, visual interaction works like magic for business growth. Today, most people use various social media platforms to satisfy the hunger of knowing everything. If you want to show the actual look of your brand, then play with amazing photos and use some kind of video promotion. Another interesting feature of Facebook is live video. So, you should be bold for what you are going to show your users through live videos on your page.

8. Maintain proper timing and frequency of your post

Your time and frequency of your posts keep you in business. It is important how frequently you post on your Facebook page and what time you choose. Don’t be late for positing and making yourself updated because people wait for more feeds if they find them interesting. Use a social media editorial calendar to make your work easy and adjust it as per your requirements. Once you know the popularity of your posts, make a plan to handle your feed frequency and content more seriously for keeping yourself in business

9. Use promotional alternatives for more business

Sometimes, you get less engagement even completing all required steps. If so, don’t get panic. Because you can’t depend on content and posts only when you want to get more business.  Once you have done with all essential features, emerge your business using promotional services. Spend some amount and expand your reach so the more people know about your business. Use Facebook Ads to expand your business services and products.

10. Keep your vital posts at the top

While uploading new posts or videos on your Facebook page, your older feeds get dropped down in your Timeline. It doesn’t mean that your older posts are not important. If you want to keep the older post on the top for a long time, use Facebook “pin” feature to keep one post at the top of your page. Go with this strategy to promote other important things too like upcoming events, sale promotion, product launch, discount, etc. To apply this feature, open drop-down box in the top-right corner of your post on Facebook page and click on ‘Pin to Top.’ Note that you can apply this tactic on a post at a time.

11. Control targeting tools of your Facebook Business Page

Facebook helps you to choose your target audience using specific criteria such as gender, educational status, location, age, language, interests, and many more. Select small bulls eye mark at the end of the post and you can set metrics for the preferred audience. This technique allows you to choose to whom you are going to show your content.

12. Choose if Facebook users message you privately

Enable the message feature if you want your Facebook users to message you directly through your page. To activate this feature, select tab “General” on the left-hand column and seek “Messages” on the list of results. If you enable messaging feature on your page, it will help you to make better communication with your audience.

13. Respond to comments on the Facebook Business Page properly

Don’t forget about the comments if you want better communication with your audience. Make sure that you monitor and respond to comments timely and properly. Check your ‘Notifications’ tab (at the very top of your page) to get the daily updates. It is not necessary that you need to reply to every single comment but you will get what is happening on your page.

14. Check your Facebook insights

To get an understanding of where are you standing, analyze your effort for a better impression. You can use various techniques to examine your user interaction with your page and their diversion to your websites. Check your business page’s Insights to track the Facebook-specific engagement metrics and also the demographics of your Page audience. This will help you to make useful changes to your Facebook content strategy.

Conclusion:

I hope you understand how to make your Facebook business page more effective and appealing. Make an interesting Facebook Business page and boost your business reach.

Author Bio: Alankrita Singh is an experienced content writer who has passion for writing diverse subjects and keen interest in women empowerment. Currently, she is working with greatassignmenthelp.com to provide Online Assignment Help for students.

How To Make Your Social Media Posts More Engaging

By Guest Contributor on October 4, 2019

 

In the fast world of social media, it is important that you know your audience and understand what they are looking for when it comes to content, entertainment, and information. Many people think that the main purpose of social media posts should be to sell. This is far from the truth. All you need to achieve is getting people to want to find out more about you and your business. Simply put; social media is a great way of building meaningful relationships with your niche. Below I will give you simple tips on what type of content will do well on each platform; Instagram, Twitter, Facebook, LinkedIn, and Pinterest.  

Your First Job; Stop Them Scrolling

When it comes to social media users, you have to understand that people have a very short attention span. Exactly eight seconds, according to some researchers. There is also a lot of content on every platform, and you will have to grab the attention of your audience if you want them to stop scrolling. That is why video content does so well on most of the platforms. You have to get creative and have an engaging headline that will get them to stop and want to listen.

Your Second Job: Entertaining

People are not looking to buy anything when they are browsing social media sites. All they want to do is get inspiration, tips, and get entertained. That is what so many small and medium sized business owners get wrong. You will have to create content that is entertaining, informative, useful, and educational. Videos are great for personal branding. Giving people something to talk about and discuss, jumping on a popular topic is better than blatantly advertising your event. 

Your First Job; Entice Them

It is important that you include a call-to-action that creates the connection. It doesn’t have to be a sales pitch; simply something about engagement. When you create “value posts”, which means that you are giving out some helpful information, you can ask questions. You can also get people to contact you. However, be careful; when you are adding a “call-to-action”, you should not ask people to like or share your content openly, as social media sites will reduce your post’s visibility. 

Your End Goal; Add Them To Your Sales Funnels

The main purpose of social media is to add people to your sales funnels and follow up the initial contact. This doesn’t mean that you should be sending your signup links to every page possible. You will have to find a clever way of getting people to contact you and want to find out more. For example, you can mention in a comment that you have a free guide that answers their specific question. Once they are in your sales funnel, you an automatically nurture the relationship. 

What Content Does Well On Twitter

Twitter is one of the fastest platforms out there. The lifespan of a post is just a few seconds. You will need to ensure that the first impression is the best possible. Twitter is also one of the platforms where curated content (other people’s posts and news articles) do well. At the end of the day, people want to get the best information possible as quickly as possible. If your feed is full of valuable content, they are more likely to follow you and get to see other posts. Twitter is also a hashtag-driven platform, and you will have to do your hasthag research to reach the right audience.

Facebook Marketing Tips

Facebook pages used to make a killing a few months back. It was when the company discovered that they were giving away too much free traffic when page visibility across the board took a hit. You really need to get a group set up. Facebook groups are still doing great, and you will need to make the most out of the engagement in the beginning. You can grow a group faster than a page, and there will be a great number of people who want to have a personal relationship with you and want to connect with you and your brand. Giving value is a must, though. Facebook groups with regular live videos and training units do really well. 

LinkedIn Content That Gets the Engagement

LinkedIn is one of the strangest social media platforms out there, and only a few people understand how it works. The rule of thumb is that the more engagement the post gets in the first few minutes, the more chances it will have to go viral. If nobody engages with it, it will get buried. A good tip is to tag people you think will comment on your post, who might be interested in the topic or happy to give their opinion. Infographics also do great on Instagram. 

Pinterest Post Tips 

Pinterest, just like Instagram is a visual platform. People are looking for inspiration and content for their posts. The good news is that everything (including videos) you pin will link back to your original post on your website. Just like on LinkedIn, infographics do really well on Pinterest, and they have the best chance to go viral, if you are not in the design niche. Of course, if you are selling products, you will need to feature them on related boards and create collections. However, if you are in the coaching and consulting business, for example, you can still post your PowerPoint slides and your infographics and get loads of traffic. 

Instagram Posts and Marketing Guide

It is important that you consider the demographics of Instagram. You might think that it is full of young female fashionistas, but in fact there are more young men on it than women. Nonetheless, you will need to entertain your followers and give them something to look forward to. If you shy away from IGTV and Instagram lives, you will never stand out. You will need to overcome your own misconceptions and put yourself out there. Short video articles also do really well on Instagram. You can turn your existing blog posts into engaging videos. 

Social media platforms change every day. Algorithms change every couple of weeks, and you have to consider your audience to make content stick and achieve your marketing goals. Automation is great, but it doesn’t replace manual engagement. Make sure that you choose a platform your audience is most likely to be present on, and focus on providing value before delivering the sales pitch. 

About the author:

Laura Farkas runs LMNts Marketing, a full service sales funnel agency. She works hands-on with business owners to ensure that they are able to achieve success through digital marketing. She works with UK and international clients in every niche, tailoring the sales funnel service to their needs.

How To Build An Engaging Social Network From Scratch?

By Guest Contributor on September 30, 2019

Most of us know about the social network, it is an online platform through which people communicate or share their views. To start communication, people need to fill their personal details in the account pages to express themselves to the whole world. It is quite essential to survive in this digital world without online communication. People spend most of their time by surfing social channels to check news feeds, messages, comments on different posts. On the other hand, business enterprises are using networks to grow sales & ROI. To understand the social network development process, let’s first understand what the network is and how to build it.

Introduction to Social Network

It is a platform that provides people the opportunities to interact with others by sharing posts, leaving comments and sending messages on other posts. People expand their business by connecting with others connected already to the platform.

Types of Social Network Platform

This classification is beneficial for a business to meet their needs.

  • Hybrid Networks

  • Web-Based Networks

  • Mobile Social Networks

The process to Build A Social Network

The process to build a network completely depends on the business purpose and requirements. In this blog, proper steps are mentioned for better understanding:

1. Analyze Audience Requirements

The most important thing to start any project whether it is related to website development is the analysis of the audience requirements. What is this network and who will benefit from it? This is an important question to which answer is required & it helps in making the strategy of the development work. Do some data mining for proper insights regarding the latest marketing trends, competitor strategy, and consumer behavior. It is important to take the analysis on a serious note as it is the base of the complete project.

2. Design & Development

A social network website development is a big and complex job to do that needs a dedicated team of developers. When you have analyzed a proper requirement plan about your target audience and shared with the developers, they will begin the coding work. They will design an engaging UI/UX design to engage visitors to the platform and increase customer engagement. In this step, your idea gets converted into reality. This process comprises of other tasks as well like setting up servers, databases, and API.

3. Testing & Quality Check

Once the social website is developed, the testing phase starts. In testing, all code and functionality are verified to ensure everything is running appropriately and no errors are present. Different kinds of testing are done including unit, Agile, and module to see the application performance in every scenario. Quality checks are executed by the experts’ team to make sure if any kind of error is present or not. Quality is the utmost factor behind success and can’t be compromised at all.

4. Deployment

Once the social network is tested and is performing properly, it’s the perfect time to deploy it over the servers and analyzing its actual performance. The app is released on Google Play and AppStore. Once the deployment is over, the user feedback is studied regarding website working, network layout, performance and engagement.

5. Support & Maintenance

After the project is deployed, support & maintenance is essential. If any error occurs regarding the social network performance, functionality, an update is needed, the support team immediately fix issues. For a successful network and proper performance, reliable support is very essential.

6. Build on Latest Technology

If you have decided to build a social website, it is important to comprise of the latest technology. The users want a smooth running website for optimized performance. A good technology always improves the functionality of the social platform. A small mistake can lose potential customers and can put a bad impact on business sales. Always hire a team of experienced developers because they know the latest technologies that give the audience satisfaction they are looking for.

7. Marketing

It is an important phase which needs special attention and several enterprises assign a specific budget for it. It is a long term process and can be done before the development phase. To reach users and improve business sales, marketing is highly significant. It will take you ahead of the competitors and recognized for sure. It connects a business to the actual user. Marketing is a great way to present yourself to the customer and without this, it is difficult to connect with them. If a user doesn’t know the platform, how will they interact with it?

8. Include Current Trends

Users love to explore the latest technologies and trends on their website. It is highly important from the business point to integrate the latest trends on the website. To stay ahead of the competitors and bring users in big numbers you need to be updated. The most popular trends are:

  • Media Sharing: – Users love platforms to share their photos and videos to express themselves. The website users communicate with their friends and family.

  • Messaging Platform: – This completely changed the way people interact with each other. Some social platforms are known for their interactive communication feature.

Conclusion:

People love exploring social network websites because it connects a user to another in a very appealing manner. To start a social website, it is highly important to know the audience requirements, competitors work and current trends. Once all requirements are analyzed, it is easy to start the development job. Developing social channels for your brand, you will get a perfect business solution for the desired requirements. Hire a team of developers having the proper experience and skills to deal with any challenge with ease.

Author Bio –

Noor Moore is the Sr Social engine developer in SocialEngine India – Social Network Development provider worldwide. She has great experience in social engine technology and loves to share her knowledge with all tech lovers.

How Social Media Management Activities Can Increase Customer Engagement

By Guest Contributor on September 27, 2019

Social media has taken over the world, with 31.25 million Facebook messages and 347,222 Tweets written every minute. These platforms provide businesses with a golden opportunity to reach their target audience.

One in four social media users say they are following brands from which they may make a purchase, meaning that customer engagement can make a big difference to your sales figures.

However, there are lots of other businesses vying for your customers’ attention. Fortunately, you can cut through the noise and help your brand stand out, as long as you understand how to devise a social media strategy that engages your audience.

Here are a few general principles to follow:

  1. Ask for your customers’ input or opinions

Social media should never be a one-way street; think of social media platforms as a means of starting a conversation. Ask your customer base a question, perhaps by setting up a survey. Alternatively, give them an open-ended question.

Quizzes also drive engagement. Make them quick and useful, or at least fun. For instance, if you sell purses, you could include a link on your social media feed to a “What Kind Of Purse Are You?” quiz. Be sure to include lots of promotional images.

  1. Include a visual element in most of your content

Most people skim through social media feeds, focusing on photos, gifs, and short video clips rather than long blocks of text. Be generous in sharing visual content.

You don’t have to be a professional photographer to make the most of images, but it’s worth taking time to learn the basics. For instance, it’s usually best to take photos in natural light if possible, and to use the rule of thirds when composing your shot.

Editing apps and filters are so readily available that taking and posting a photo can be done in minutes. However, be choosy in what you share. Overloading your followers’ feeds with mundane pictures will drive them away.

  1. Include content illustrating how people enjoy or benefit from your products and services

User generated content makes your brand relatable, and helps your target market imagine how they would use your products. Encourage your fan base to upload their own photos or videos. People like to buy products recommended by their peers, and this kind of content inspires more trust than your official product descriptions.

  1. Localize your content to suit the needs of your audience

If you are marketing to people in multiple regions or to those who speak other languages, you will need to make sure that your content is a good fit for their culture and consumer needs.

Note that you need a professional translation service for this task; relying on machine translation will end in embarrassment. For example, The Word Point helps businesses of all sizes to localize on-site and off-site content.

  1. Organize a contest

Contests encourage interaction, and can significantly grow your fan base. Research suggests that competitions boost the number of people engaging with your brand by thirty-four percent.

Follow these tips:

  • Choose a prize that is both attractive and relevant to your brand.
  • Set up your contest so that people have to do more than merely follow you or share your content. For instance, you could invite them to submit a photo around a specified theme, or answer a few quiz questions.
  • Set a realistic deadline. Remember, you need time to promote your contest, but you don’t want to allow too much time to elapse, or people will forget about it.
  • Set out the rules clearly, and include a link to the full terms and conditions on your website.
  1. Share content, and tag its creators

Sharing other peoples’ content is a win-win strategy. It saves you having to create your own material, and it also helps you connect with others. Smart content creators appreciate having their content shared, because they know it will earn them more exposure.

If you see that someone has featured your product in some way within their post, tag and thank them. This will get you even more exposure, because the creator will want their followers to know that they were recognized.

  1. Capitalize on current events and trends

You need to proceed with caution – causing offence will alienate your fan base – but, when properly executed, this strategy can help build your brand’s reputation as modern and fast-moving. A reference to current affairs or a major celebrity can intrigue and engage your audience.

You should also use hashtags to share your content. However, keep it relevant to your brand; superfluous hashtags will drive your audience away.

  1. Schedule your posts carefully

According to Sprout Social, you are likely to engage customers if you post at the following times:

  • Thursday is the most productive day to post on Facebook, whereas Saturday is least likely to reach customers.
  • The 10 a.m. to 3 p.m. window on weekdays tends to work well.
  • For Instagram, the best times to post are Thursday at 5 a.m. 3 to 4 p.m., and 11 a.m., Wednesday at 3 p.m., and Friday at 5 a.m.
  • The most effective times to post on Twitter are Friday, 9 a.m. to 10 a.m. Friday should be your preferred day.

However, these rules aren’t guaranteed to work in every case. Experiment by publishing posts at different times of day or different days of the week.

  1. Keep your branding consistent

Use templates for your content, and make sure everyone who creates material uses them. Your followers should be able to recognize your posts immediately when scrolling through their feed. For example, you should use similar layouts and color schemes where possible. You need to strike a balance between consistency on one hand, and originality on the other.

Social media management is evolving

Social media trends come and go. Always monitor what your competitors are doing, and keep up with industry best practices. It should never be an afterthought; consumers expect businesses to engage with them online. The better you become at grabbing and holding their attention, the more likely they are to become your fans and ambassadors.

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