Top 10 Email Marketing Plugins for Your WordPress Site By James Tredwell on February 19, 2021 WordPress is rapidly becoming a one-stop-shop for businesses looking to develop their online presence. About 75 million websites active today are built on it, meaning that WordPress alone is responsible for about 39.6% of the internet. On the other hand, having an email subscription list is one of the easiest ways to expand your website. However, manually creating one is time-consuming and tricky. Luckily, WordPress email marketing plugins make this task easy. You can generate professional-looking emails from your WordPress dashboard to help you expand your reach. Beyond the delivery of content, an email newsletter can also help attract paying customers to your company. An email newsletter can encourage the interested audience to visit your site and boost your sales by up to 23%, thus improving your small business enterprise’s bottom line. Email Marketing Plugins You Should Not Miss While email marketing is one of the oldest digital marketing strategies, it still boasts of a 4400% ROI to your budget. Thus, it is best to consider adding it to your tactics. To make your work easier, here are some email marketing plugins that you need to try. 1. MailChimp MailChimp is one of the most popular email marketing sites, as well as a WordPress plugin. A variety of pre-built, mobile-friendly, and flexible sign-up forms, a comprehensive knowledge base, and a good range of add-on are available in this email marketing plugin. MailChimp is trustworthy, seamless, and making email creation software and plugin. You can use the free core version for your email marketing needs, but you can opt to have the paid version for added features. For paying a fee, you can get detailed reports and monitoring that you can consider for your next strategy. It also has an eCommerce integration that lets you tag subscribers based on their purchases, straightforward template styling choices and more. However, if an experienced user is trying to change MailChimp’s default settings, the data can complicate the process extensively. Also, adding native subscription types to the pages takes specific CSS expertise. 2. MailPoet MailPoet is one of the most well-known WordPress free newsletter plugins. To monitor your subscribers, you can quickly migrate an existing list from your CRM or other marketing automation tool or build forms. You can connect them to your site using widgets. Plus, their drag-and-drop email editor helps you to easily create personalized emails that look fantastic on any smartphone or email service. It has more than 300,000 active downloads through its multiple templates and comes with ready-to-use email templates to kick-start the email marketing campaigns. These free templates include welcome emails, newsletters, and new post-updates, all of which enable marketing automation. You will either make MailPoet use the registry on your WordPress site to send emails (bad deliverability). You can also take advantage of MailPoet’s sending program or use a third-party SMTP server to make it easier to distribute. 3. SendinBlue With SendinBlue, you can build forms, maintain subscription lists, create and send email marketing strategies, and calculate the performance over time using the included reports. It can help you configure your email components to improve your interaction with your subscribers. SendInBlue is an all-in-one email marketing plugin that quickly provides a range of tools to create and maintain your email list. It also provides automation and a drag-and-drop campaign builder. However, the collection of features can be a little complicated for less experienced users. You can create sign-up forms and integrate them to different sites on your WordPress website. Sendinblue also provides simple segmentation contact list management, accurate campaign information, and automation functionality. The plugin uses the SendinBlue SMTP service to send transactional emails, which enhances distribution and monitoring. 4. SendPress SendPress is an easy-to-use WordPress plugin that lets you send email updates to your subscribers. You can make your email professional-looking, make quick edits and add the latest design trends to them, much like WordPress pages. This WordPress plugin often provides flexible sign-up widgets, single or double opt-in, click monitoring, open and unsubscribe buttons, WordPress position synchronization, and more. You can program the Auto Cron tool to update your website periodically and ensure that newsletters have been received. While you can get the basic version for free, having the pro version additionally provides API Sending, advanced report information, custom HTML templates, and more. 5. Bloom A finely crafted WordPress plugin, Bloom is made up of a hundred templates. It has 19 integrations that work well with any email marketing software. It supports different pop-ups like fly-ins, widget fields, content in-line, content-based, and content-based lockers. And you also have exceptional trigger choices, such as the ability to view an opt-in form after a guest leaves a message. 6. Icegram Icegram’s developers claim to help you grow subscribers, increase conversions and engage visitors. With its exclusive features, it is a pretty good summary. Icegram has a restricted free edition of WordPress.org. It is an acceptable option that allows you to make welcome bars, opt-ins, and lead gene shapes. However, since it is limited, it lacks a drag-and-drop designer, and there are better free alternatives out there. However, if you opt to get the premium edition, it gives you many reasons to get it. It can support 12 separate CTA forms, lots of trigger and targeting tools, an advanced analytical and split testing platform. So, if you have a budget to shell out, Icegram can be the right choice. 7. Jackmail It is a WordPress newsletter plugin that will assist with your mailing list and deliver email newsletters right from your WordPress dashboard. One of Jackmail‘s unique characteristics is that it has built-in SMTP server integration. Without going into the technical specifics, that means the email newsletter you submit from your WordPress dashboard has a much better chance of avoiding your subscribers’ spam folders. You can either use the provided opt-in forms or link to many other standard emails opt-in software, including the Bloom plugin, to grow your email list. You will also get a drag-and-drop email designer to send your newsletters along with 48-plus newsletter models. Another good thing is that you can set up automated trigger-based newsletters. You can automatically submit a newsletter anytime you publish a new article or product. You can also submit a weekly update that conveniently picks up all the material you released that week. 8. Hustle A freemium plugin from WPMU DEV, Hustle provides a range of features, including eight pop-up animations, 20-plus conditional actions, multiple pop-up trigger options, and more. You can also create responsive pop-up forms using the free form generator or use some pre-built customized models. It is a genuinely polished free product, but the only drawback is that the free edition restricts you to just three types per opt-in category. To use available opt-in forms, you would need to switch to Hustle Pro. 9. Mailster Mailster strives to be a full-service email newsletter solution that can help you expand your list and send emails to them. Essentially, Mailster builds completely functioning newsletter applications right on WordPress. You can create your emails using a drag-and-drop editor, and you can also dynamically add content from your website. You can include your new blog posts or any items from WooCommerce. It has six types of autoresponders and supports real-time, open-rate mail monitoring, clicks, and more. 10. HubSpot While HubSpot is an all-in-one marketing platform that will allow you to engage and convert your target audience, it has a free email marketing tool. It has an effective drag-and-drop builder that can seamlessly integrate with WordPress. You can even send about 2,000 emails to your subscribers for free within a month. HubSpot’s WordPress plugin makes it easier for your email marketing campaign as it makes it easy to manage your contacts from your admin dashboard. Final Thought Starting with email marketing is a positive start towards the overall marketing targets. It is crucial, though, to have a content marketing plan before you take the plunge. Consider how many emails you need to send, what strategies you will use in your email marketing, or what things you will promote in your emails. With these plugins, you will ensure that your efforts will not waste while saving time and cost. Moreover, investing in premium plugins will offer high user involvement and, potentially, a good return on investment for larger websites. This article is contributed by Maricar, Content Writer for Softvire Australia and Softvire New Zealand.