Category: AI

As we embark on a new era of technological innovation in the 21^st century, the world is witnessing an unprecedented wave of breakthroughs in the field of artificial intelligence (AI) and machine learning (ML). These cutting-edge technologies are driving transformative changes across industries, ushering in a new era of progress and growth. Thanks to AI development companies, businesses are able to harness the power of the latest technologies to revolutionize their operations, elevate customer experiences, and gain a competitive edge in today’s fast-paced marketplace.

As per recent estimates, the global market size for artificial intelligence (AI) was valued at US$ 119.78 billion in 2022. Moreover, experts predict that by the year 2030, this figure will skyrocket to US$ 1,591.03 billion, showcasing a remarkable compounded annual growth rate (CAGR) of 38.1% from 2022 to 2030.

These advancements are revolutionizing the technological landscape and paving the way for a more innovative future. This article will highlight the top 10 latest technology trends in AI and machine learning that are expected to give a shape the industry in 2023 and beyond. So, let’s dive in!

Top Technology Trends in AI and Machine Learning

1. Generative & Creative AI

Generative AI creates new content from existing data using deep learning algorithms. For instance, GPT-3 uses machine learning to “autocomplete” text by analyzing vast amounts of web pages and scientific papers. It produces human-like written material for various needs but may be biased due to reliance on previously published data.

Another example is ChatGPT, a bot designed to mimic human conversation and perform tasks based on training from human interactions and internet content. It can be used as an office assistant or customer service support.

DALL-E & DALL-E 2, OpenAI creations, are popular for their graphic-creation capabilities but can be prone to biases and have policies to prevent the creation of violent, adult, or hate images.

2. AI in Speech Recognition

The field of speech and voice recognition is undergoing a shift towards edge computing, which involves processing data on the device rather than relying on external servers. Recent developments in AI have enabled speech recognition to be combined with other modalities, including facial expressions, gestures, and lip-reading. One exciting area of progress is the ability for users to train their speech recognition models, which can be tailored to their unique speech patterns and accents. This approach allows for greater accuracy and personalization in speech and voice recognition technology.

3. Augmented Intelligence

Augmented Intelligence is a trend that is expected to boost productivity and effectiveness in businesses. The augmented intelligence market is expected to grow significantly, with a projected market size of $121.57 billion by the year 2030. Staff training in data science and analytics is recommended for optimal results. AI can collect information from various sources and present it to a human operator for decision-making. The industrial automation market is projected to achieve a valuation of $326.14 billion worldwide by 2027, with a compound annual growth rate  of 7.5% during the period from 2020 to 2027.

4. AI-powered Healthcare

AI is revolutionizing healthcare in several ways. Precision medicine allows for targeted diagnostics, personalized drug development, and customized treatment plans. Telehealth is expanding to include virtual exams and clinical trials. Emotional AI technology with emotion recognition and generation capabilities can benefit patients with autism, depression, dementia, and other degenerative illnesses.

5. Regulation and Security

As data becomes the most valuable asset in today’s economy, businesses need to prioritize safeguarding their intellectual capital. With the emergence of AI and ML, the amount of data companies manages and the associated risks will only continue to grow. Many companies already store large volumes of sensitive customer information, creating significant privacy concerns. By 2023’s end, these risks are expected to increase. But we can expect AI to become even more advanced, with AI Development Companies and Machine Learning Development Services focusing on developing more sophisticated algorithms to improve on a large scale.

6. Low-code and No-code AI Revolution

The low-code/no-code machine learning revolution has created a new group of “Citizen AI,” allowing small and medium businesses to adopt machine learning tools previously only available to larger institutions. Low-code intelligent automation platforms enable non-technical business users to create complex solutions without writing code, and have intuitive drag-and-drop interfaces, making them popular with tech-savvy business users. By 2026, Gartner predicts 80% of low-code tool development users will be “citizen developers” who have not taken formal coding courses.

7. Innovations in Entertainment

AI is revolutionizing the entertainment industry by creating immersive virtual reality experiences and generating original content such as art, music, and storytelling. AI-driven recommendation engines provide personalized suggestions for movies, TV shows, and music, while real-time content adaptation based on user feedback enables interactive and dynamic entertainment experiences. This enhances user satisfaction and engagement, providing a more personalized and engaging entertainment journey.

8. Automated Transportation

AI is transforming motoring through driver monitoring systems, which can detect drowsiness or illness and activate autonomous driving for safety. Adaptive cruise controls adjust speed and send collision warnings. Renub Research predicts a $186.4 billion autonomous vehicle market by 2030. Autonomous features, sensors, and radars improve object detection, while neural networks classify terrain for route optimization. Connectivity solutions emerge for cars to communicate and avoid collisions.

9. Virtual Assistants & Wearable

AI is revolutionizing virtual assistants, improving natural language understanding for seamless interactions. Personalization features enable virtual assistants to learn and adapt to user preferences for personalized responses. Integration with smart home devices and IoT tech creates a connected and automated living environment. Machine learning enables virtual assistants to understand user context and provide timely responses.

The wearable market is experiencing sustained growth as wearable gadgets such as smartwatches and fitness trackers become more affordable and functional. These devices collect valuable data that can be utilized by AI applications to gain insights into user behavior.

10. Smart Decision Management

Organizations today are adopting decision management systems to convert and interpret data into predictive models. These systems are used in enterprise-level applications to provide up-to-date information for business data analysis to assist decision-making. Decision management enables quick decision-making, risk avoidance, and process automation. The financial, healthcare, trading, insurance, and e-commerce sectors are among those that widely implement decision management systems.

Takeaway

As we conclude our list of the top ten AI & ML trends in the coming years, it is clear that artificial intelligence and its applications will significantly transform the way we conduct businesses and navigate the world around us. These advancements span from natural language processing and smart decision management to Augmented Intelligence and Transportation. To stay up-to-date with the constantly evolving field of AI, marketers, content creators, and influencers must remain aware of the latest advancements and trends. By using Machine Learning Development Services from AI Development Companies, businesses can benefit from the latest technological advancements and shape the future of technology.

In Today’s Era, Artificial intelligence is Growing faster, and it is Advanced Technology. It’s the priority to reduce Human efforts and do Work automatically.

And now AI has become more advanced to do so much Automation on your Mobile phone. 

Because now AI comes with mobile applications to make your life easier and productive. Nowadays, everyone uses AI-based applications on phones because they get so beautiful to experience and less Effort. That’s why now you use AI in mobile applications and in this Article We’ll cover exactly the benefits of using AI mobile apps and How you can take the real benefit and make your life more comfortable. AI changes everything automatically like Self-Cars, Robots, Automation, and many more that reduce human efforts and do it with Productivity. That’s why you’ll see tons of Powerful AI Applications that come with Advanced Technology.

So, let’s begin and Discuss some real benefits of Using AI in Mobile Apps!

#1. AI Voice Interface (IoT)

When mobile Application comes with AI Voice Interface, then a new technology developed. So, now the Users can control TechnologyTechnology by using voice commands and AI, given an amazing Experience of Voice commands. This TechnologyTechnology is used in many areas like Smart homes, Mobile Phones, Security Systems, Smart Watches, etc. Human life becomes easier when everything is controlled through voice commands. 

All technologies are connected by using Artificial intelligence (AI), and As a User, you have full control to Access all things through Voice commands.

#2. AI Apps Engage Customers

When you use a normal application and an AI-based Application, the major difference you’ll see is that users spend more time on AI Applications because of their Eye-catching Interface. Users engage with these applications. And spend more time that’s why companies nowadays use AI in their Application so that users spend more time and get benefits.

After implementing AI in Applications, companies get Amazing results because AI handles everything that customers are looking for. Ex- Amazon, if you’re using Amazon to find some Products, then Amazon AI helps you to showcase the best Products, best price, and Amazing deals together so that you’ll get desired results, You spend more time, and Companies get profits. It’s a New Trend to use AI that changes the way your Application works. A new and fast Experience Customers get after using AI-based applications.

#3. Predictive Intelligence Signs Higher Profits

Well, I’m sure that when you’re looking for any product, then after some time, you’ll see product-related ads on every social media platform with discounts or offers. Yes, they’re using AI to Analyze what you want and then offer you exactly. Nowadays, online purchases have increased because AI will track your requirements, find what you want, and showcase Infront of you. In AI, Predictive Intelligence is where this TechnologyTechnology itself predicts based on customers’ data.

A clear Goal of using AI in Shopping is to give customers an Amazing Experience and motivate them for more shopping. That’s how shopping industries are now using AI in their Application for Profits.

#4. Increase Automation

In today’s world, we want to put less human effort and let machines work. That’s why AI comes and changes everything. Now it’s my turn to do everything in Automation. With the help of AI now, we’ve so many Mobile applications that help you do things in Automation.

Like – Set Alarms, Google assistant, New Application for managing your work and so much Available in Market. AI changed the way we’re living, and now it’s time to do Automation. And it keeps updating itself with new Technology that puts human efforts less.

#5. Improve Revenue

If you’re a business owner, then I’m sure you’re using AI Technologies. Because now everything works on AI – if you want to do Marketing then Automation is here, if you want to spend money Digitally Auto-Schedule Option is here and so on. Companies use AI to increase Revenue, and they almost double the Revenue when they start using Technology, which only happens because of AI. 

Now Human efforts are less, and companies don’t need to hire more employees because robots take their place and work even more. That’s how companies Revenue is growing using AI.

#6. Improve Daily Operations

Have you ever noticed that those applications you’re using to manage your work, notes, reminders, and optimize your mobile work automatically, with just one click, and you’ll get your desired results? How amazing! It’s all done by Using Artificial intelligence.

AI changes the way we’re working and improves our daily life work to another level of Productivity. 

#7. Get Programmed Debugging

For all the Developers, they know how much value is added in life by AI. Because now, they don’t need to sir for long Hours and Write codes because AI helps them reduce their workload. If you’re a Developer and write so long code, and when you run it, you get so many errors. Now it’s a big challenge for you to find out the error and improve it. This is where AI comes and changes the Game – By one-click AI-based applications rectify all errors and Run your code. It’s really helpful for coders. 

Even nowadays, in application development, AI reduces the problems, and based on Pre-Coded templates, you get your Application in a short period.

#8. Handle All Repetitive Tasks

The worst thing is to do the same task every day. But what if you can Automate for a lifetime and feel free to do another important thing. That’s why using AI can be more effective for you where you need to put in a one-time Effort and results you’ll get, i.e., for a lifetime, this task repeats again and again, and you don’t need to touch. 

When this Technology comes into the Market, everyone is going crazy. Because it’s a new way of doing things by Automation, AI Easy our life of Doing daily work.

#9. Boost the Personalized Experience

Today’s Application comes with Higher performance and speed. Do you know the reason? Yes, it’s AI (Artificial intelligence). When artificial intelligence comes into the Application, you’ll see a drastic change in the Market – They become the advanced level of apps with Automation.

Now, anyone installing any application they’re looking for, Eye-catching Interface, High Performance, and Everything must be an auto Schedule. We need to click 2-3 times. That’s how AI Changes the experience of using Applications.

#10. AI with Analysis Abilities

When the Technologies grow – we need to keep updated ourselves, and that’s why companies using AI and AI have amazing features of Analyzing so that it Track User performance and Store Millions of data to analyze and find the Requirements of users. 

Its Analyzing capabilities increase when AI implements in Mobile Applications. It’s a very simple process. All the AI-based Applications have the feature of Analyzing, so whenever users use AI-based applications, AI starts tracking their data and stores it in one place for better understanding. As per tracking, Analyzing, and Results, companies start showing similar interests to engage with applications and do more shopping.

How many Ways AI can Impact Application Development?

We’ve already discussed how AI makes changes in Mobile applications. And now it’s time to understand the ways of impact on Application Development. Artificial intelligence (AI) already built authority in the Market and it’s a Growing Technology now impacting Application Development.

So, Let’s Begin and Understand the Major ways AI impacts Application Development!

Mainly there are three ways we’ll discuss Mobile Application Development through Artificial intelligence (AI):

1. Learning

First, Learn and then later correct the Mistakes. That’s what Artificial intelligence is. And When we discuss AI to affect Mobile Application Development, there are different tools Available in marketing based on AI. Using AI for learning purposes means whenever Someone uses anyway to solve any problems in that Application, then AI stores the working one and implements it. That’s how these AI-based applications keep learning and growing because Artificial intelligence (AI) main work is to learn and improve itself.

2. Reasoning

With the help of Mobile Applications, AI can learn reasoning and Logic from human behavior working on Applications. When User Use application -AI starts tracking its performance, interactions, click and Engagements inside Application and Store all Track data for Learning and Improvements.

3. Problem Solving

It’s the most important way, i.e., problem-solving, based on Machine Learning and Artificial intelligence; analyzing human Response and interaction solves problems. These AI Tools come with solutions-based approaches to solve user’s problems they’re facing in Applications. AI Technologies is so Advanced that they can solve multiple problems at a time. If AI is implemented in any Application, then it performs High and Productive.

New Opportunities for Mobile Apps development

It’s a fact that it’s just the start of Artificial intelligence in mobile applications. So many Advanced Technologies are coming in this way. Artificial intelligence is a whole new way to build applications at a Premium level. We’ve already seen some powerful examples of using AI like Apple Siri to control almost anything by using voice commands. That’s a Basic use of AI. There is more to unlock, and that’s why Using AI in Applications can be more beneficial. Even Machine learning comes in Applications, and that’s a Mind-blowing Thing because imagine an application that learns itself and improves it based on the requirements you’re looking for. That’s how Machine learning comes in App development. It’s a Complete Shift of Technologies with mobile applications.

#Benefits of Using Artificial intelligence (AI) in Mobile Application:

1. Quick Search

With the help of using AI in Applications, Users need not search a lot more about something; using AI helps to get Infront of the Application what they’re looking for based on Interactions, Clicks, and Tracking. That’s why using AI can help you to give a boost in searches. Users easily and Quickly get what they are looking for.

2. Effective Communication

Yes, Using AI a communication between a User and Application is Engaging because AI-based applications interface is so eye-catching and easy to use that communication builds easily and with few clicks customers get desired results. AI is mainly used for Better Engagement in Applications so that Users will spend more time on the Application.

3. Quality User Experience: 

The popularity of AI in Applications comes with an amazing experience provided by AI. There’s always a reason behind users opening Applications that the desired work and AI help them without any confusion. The User gets desired results Infront, which AI only does because it actively and analyses what users need when using Applications. Based on data, they provide desired results.

These are nothing because AI has tons of benefits. And it’s a Growing Technology that helps to reduce human efforts and do everything Automation. Companies using Artificial intelligence in their Application see a big change because now they’re getting more Engagement, more sales, more Traffic, and many desired results by using Artificial intelligence. 

The major role that Artificial intelligence plays in Applications is that by using this technology, AI can predict what users are expecting and what they want in the future. And that’s how companies work, Change and Update themselves for better Growth. And if you’re Someone who just started moving in the Artificial intelligence Field, then I’m sure you can go with confidence because it comes with huge Opportunities.

Conclusion

In this article, We’ve discussed Artificial intelligence and How its impacts Application Development. Artificial intelligence is always a growing technology and keeps improving our daily lives, reducing human efforts, and building new Amazing AI-based applications. The major benefits of using artificial intelligence in applications are getting their desired results, like getting the desired outcome. They’re looking for, and companies are getting more Engagement, more profits, more sales, and many things because of Artificial intelligence (AI). In the future, it’s easy to predict the demand for Artificial intelligence is High, and at that time, most of the Applications are using artificial intelligence Technologies for Better results and Productivity. So it’s time to understand the Possibilities of Artificial Intelligence in the Future.

Author Bio: Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta. That helps startups to enterprise companies in mobile & web technology.

Without a doubt, AI will continue to be a major trend in terms of technology and inventions that will drastically alter how we live, work, and play in the near future.

From a variety of smart gadgets to Netflix suggestions to products like Amazon’s Alexa and Google Home, Artificial Intelligence is the driving force behind many modern technological pleasures that are now part of our daily lives.

Technology has produced tremendous advancements in various industries such as healthcare, retail, automotive, manufacturing, and finance thanks to continual research. AI is a critical component that has the potential to fundamentally revolutionize the digital age with pinpoint precision and accuracy.

Artificial intelligence, machine learning, neural networks, and whatever other buzzwords the industry comes up with to describe what is characterized as the sophisticated computer technology that is increasingly being used to understand and improve company and customer experiences. 

1. Robotic Process Automation (RPA)  

More CIOs are turning to Robotic Process Automation(RPA), a developing technology technique, to streamline corporate operations and cut expenses. Organizations can use RPA to automate rule-based, time-consuming business procedures, freeing their employees to focus on higher-value tasks like serving clients.

RPA aims to automate business operations that are guided by business logic and well-organized inputs. RPA solutions can be as simple as sending an automated email answer or as complex as deploying thousands of bots, each programmed in an ERP system to do rule-based activities. RPA is being used in a variety of industries, including manufacturing, call centers, HR, and finance.

2. Conversational AI

Conversational AI, or AI-powered chatbots, improve the reach, responsiveness, and personalization of the customer experience. Conversational AI solutions result in improved customer service automation.

An AI-powered chatbot employs natural language processing (NLP) and machine learning to deliver a more natural, near-human-level conversation by better understanding what the human says and needs.

3. The Significance of A.I. in Healthcare

COVID patients and important hotspots have been identified using big data extensively. AI is already assisting the healthcare industry in a significant way and with high accuracy. Thermal cameras and mobile applications have also been developed by researchers to monitor individual temperatures and collect data for healthcare institutions.

Artificial Intelligence companies can help healthcare institutions in a variety of ways by analyzing data and anticipating various outcomes. AI and machine learning tools provide insights into human health and also prescribe illness prevention measures. AI solutions also allow doctors to track their patients’ health from afar, boosting teleconsultation and remote care.

4. Increase in demand for ethical AI

There is a growing demand for ethical AI, which is at the highest level of new technological developments.  CIOs will be required to respond to digital acceleration while also proactively managing uncertainty and business continuity through the ethical use of Artificial Intelligence in the coming decade.

Given how quickly trends change, customers and employees with strong values expect firms to use AI responsibly. In the next few years, businesses will actively seek out partners who are devoted to data ethics.

5. Artificial Intelligence for Cybersecurity and Data Breach

Knowledge will become more reachable in the future years, putting digital data at higher danger of being corrupted and vulnerable to hacking and phishing assaults. AI and new technology will aid the security department in combating hostile actions in all areas. With increased cybersecurity measures, AI will assist curb cybercrime in the future. The AI-enabled framework will detect fake digital activity or transactions that fit criminal trends.

6. The Internet of Things and Artificial Intelligence (AIoT)

The barriers between AI and IoT are becoming increasingly blurred. Despite the fact that both technologies have distinct qualities when they are combined, they create better and more distinctive options. We have smart voice assistants like Alexa and Siri thanks to the convergence of AI and IoT.

7. Natural Language Processing (NLP)

NLP is currently one of the most extensively utilized AI applications. The increased popularity of NLP can be attributed to its widespread use by Amazon Alexa and Google Home. NLP has reduced the necessity for writing or communicating with a screen because humans can now speak with machines that comprehend their language.

8. Reinforcement Learning

Reinforced learning (RL) is a type of deep learning that improves data efficiency and effectiveness by learning from previous experiences. Robotics can be used to develop corporate strategies, optimize ad content, automate industries, manage airplanes, and create motion control robots, to name a few examples.

9. Quantum Artificial Intelligence

Advanced firms will begin utilizing quantum supremacy to measure Qubits for usage in supercomputers. Quantum computers solve problems faster than traditional computers because of quantum bits. They also aid in the understanding of data and the forecasting of various distinct trends.

 Quantum computers will assist a variety of companies in identifying inaccessible difficulties and predicting viable remedies. Future computers will also be able to support a wide range of applications in industries such as healthcare, finance, and chemistry.

10. AI-Powered Business Forecasting, and Analysis

With real-time alerts, AI technologies help to redefine business workflow. To better understand market needs, researchers combined hyper-automation with cognitive automation. Content-aware technologies, along with AI-friendly practices, will help digital workers build exceptional skills. Such abilities can assist them in dealing with natural language, judgment, and context from automation.

The extent of artificial intelligence is enormous, and it differs from one company to another. Organizations must keep up with developing trends and figure out how to use AI-powered solutions to achieve new heights. Please contact us to know more about how we can assist your company with AI, machine learning, and annotation services.

Using chatbots has become the new norm. Today, almost 40% of major companies, and roughly around 1.4 billion people are using chatbots. For example, healthcare, banking, telecom, the retail industry, and the tourism industry are a few sectors that come under chatbot’s extensive domain.

With the recent AI development in the chatbot field, 23% of companies started using AI chatbots. Pretty soon, chatbots won’t be limited to only predefined answers. AI-powered chatbots will have the ability to converse in an active conversation. You may have the question, “how is chatbot associated with AI technology?”

With the help of artificial intelligence, chatbots provide a human touch to every conversation. The bot deciphers the user’s query and generates an accurate response. In order to achieve this, chatbots use mainly two components of Artificial Intelligence

• Machine Learning

Machine learning is the study of the algorithm that helps chatbots to learn from the data provided by you during bot training. With the help of machine learning, the bot first monitors the previous conversation with the user and responds accordingly.

• Natural language processing

Natural Language Processing (NLP) assists the bot to understand and interpret the information closely. With NLP’s help, you train your chatbot with various intents that the user will type during the conversation. Based on these intents, the chatbot generates a streamlined response.

Because of its many advantages, the hotel and tourism industry has started using AI-powered chatbots. The hospitality industry has realized that in-depth customer service harnessed with personalized offers is the key to increase their brand value. Something that AI chatbots are capable of delivering.

Let’s go more in-depth and try to understand how chatbots are revolutionizing the hospitality sector.

1. Tailored personalized recommendations

An AI-developed chatbot for your hotel can render hyper-personalized recommendations for your customers based on their previous behavior and preferences. AI-powered chatbots are great for managing relationships with customers. With NLP, chatbots can better understand guest queries. They can assist guest’s full travel/stay experience by sending automated pre-arrival reminders, suggesting nearby restaurants and transportation options, suggesting nearby tourist attractions, etc.

Few hotels like the Clarion Hotel in Stockholm have also started implementing this. They have enabled in-room chatbot assistants capable of taking orders, providing online information, booking cabs, or entertaining other hotel-related queries.

2. The best channel for reservations

The hotel business has long been dependent on online travel agencies for customers. Relying on travel agencies means a hefty share from the profit will be dissolving as commission. These days, hotels have started having their online presence (website, messaging apps, etc.). Almost all guests now like to reserve rooms from the hotel website. With AI-powered chatbots, the hospitality industry can now leverage multiple online platforms and generate quality customers.

Hotels like InterContinental Hotels Group (IHG) are testing AI-powered chatbots in three of their properties. The chatbot utilizes Facebook Messenger for its chatbot platform. Users can use the chatbot services before, during, or after post-stay.

3. The omission of the language barrier

Imagine a situation where a foreign guest comes to your hotel and wants to converse with you, but you seem not to understand him correctly. The communication gap between you and your guest will surely ruin the streamlined experience you decided to provide. Such awkward scenarios are not suitable for your business.

However, with AI developed chatbots, it is not the case! Having a chatbot on your website lets your guest directly talk with the bot. Since chatbots are built on NLP standards, they can understand any language and converse fluently with them. With the help of chatbots, language is not a barrier anymore. It’s just another mode of communication.

4. Best for up-selling and cross-selling

AI development in chatbots has made them superior to their human counterparts. They can be your low maintenance perfect employee for up-selling and cross-selling purposes.

By keeping last-minute deals at your disposal, AI-powered chatbots can be your partner for upselling. For example, when a customer booked a room, chatbots can offer him room up-gradation at discounted rates.

You can also offer various types of hotel services via chatbots too. For example, when a guest arrives at your hotel from a long exhaustive journey, chatbots can send recommendations for your hotel’s cafe or spa. If the guest’s previous data shows that they like to relax in a spa after arriving, you can send ongoing offers and discounts.

5. Generate skyrocket revenue

The hotel industry used to pay massive ransom for generating traffic, mainly through paid apps and other promotional activities. AI-powered chatbots can make sure that these hefty investments are not wasted by engaging the traffic that comes through the hotel website.

Chatbots can be integrated on any platform users prefer to use. The best part being, unlike humans, AI developed chatbots don’t need to be monitored. AI chatbots can reduce your hotel’s bounce rate and generate loyalty amongst your guests by constantly keeping them engaged.

6. Saves time and effort

The hospitality sector usually gets a lot of routine queries and FAQs. Having a human customer care representative responding to the same questions repeatedly is inefficient. An AI-powered chatbot can efficiently be utilized for such mundane tasks. This enables the customer support team to focus on other more complex tasks.

Cosmopolitan hotel of Las Vegas has a registered AI-powered chatbot named Rose. It is a voice-activated assistant that handles queries from the guests. In case of an unusual question from the guest, it conveys the same to the hotel staff.

7. Offering Unique Experience

Hotels are coming up with innovative ideas to integrate voice-activated AI chatbots more and more to offer unique staying experiences for their guests. Frequently, guests are more than happy to shed a few extra dollars for unique experiences. Also, creating these experiences help you to stand out from the crowd in the competitive hotel business.

For example, Wynn Las Vegas has integrated amazon echo in 4748 hotel rooms to offer guests control over multiple facilities. It will be able to control lighting, temperature, tv, etc.

Another hotel brand, InterContinental Hotel Group (IHG), is using Facebook messenger as its chatbot platform. Also known as “the neighborhood host,” the AI-powered chatbot can provide recommendations for nearby tourist hotspots.

8. Brand Awareness

With the evolution of technology, consumers have raised their expectations on how they communicate with the brands. According to gleecus, 69% of consumers prefer chatbots for quick communication. As such, chatbots could be the perfect fit for generating brand awareness amongst consumers.

Whenever someone is interacting with AI chatbots, whether it may be on the website or on your hotel premises, they learn a lot more about your brand than they traditionally used to. This generates loyalty, increases customer retention, and broadens your market reach.

Conclusion:

While the whole world is taking advantage of AI development in chatbots, why should the hospitality industry be left behind? As per research made by Salesforce, the use of chatbots is projected to grow a whopping 136% over two years span. As such, it is the perfect time to blend in with the new trend. We hope this blog has helped to showcase the usefulness of AI chatbots in the hospitality industry. In case of any queries, do not hesitate to write to us in the comments section.

Artificial intelligence (AI) is starting to find applications in most industries. It’s revolutionizing the way we get work done. With the ability to collect, analyze, and apply the insights gathered from data, it can help marketers improve their strategies with ease.

This is why it’s extremely important for digital marketing companies as it can provide valuable insights into their customers and campaigns. As a result, you’ll be better equipped to reach your audience and convert them.

The best part about AI is that it can be used in various facets of digital marketing and its use isn’t restricted to just one or two tools.

But that begs the question, “How does AI redefine digital marketing?”

Let’s take a look at how and where you can use it.

How Is AI Redefining Digital Marketing?

Let’s take a closer look at eleven of the biggest ways AI is helping redefine digital marketing.

1. Through Chatbots

Chatbots are changing the way companies are delivering customer service. They can communicate with customers and resolve their issues through pre-defined flows.

However, AI chatbots take this one step forward. Armed with natural language processing (NLP) and machine learning (ML), these chatbots are able to figure out how to communicate with consumers without any human interference.

Additionally, they’re much more effective than customer service agents as they’re available 24×7.

What’s more, you ask?

They can communicate with hundreds of customers simultaneously unlike agents who can’t handle more than a handful of customers.

This means that you can cut your customer service costs and also de-stress your agents. The chatbots can direct any special or difficult questions to human agents and handle the regular ones themselves.

But chatbots find applications in marketing too.

You can also use the chatbots to collect customer information to add to your CRM or email list. When your audience or customers begin their chat, the chatbot can conversationally acquire this information.

Additionally, you can leverage chatbots to send out marketing messages to your customers. The chatbots can send out promotional messages about your latest products and services to them. This can help you generate more sales too.

2. Influencer Marketing

Artificial intelligence can also help you improve your influencer marketing campaigns. AI-powered influencer marketing tools can help you identify the right influencers for your campaigns.

By analyzing the profiles of influencers, these tools are able to ascertain if they have fake followers or not. And that’s not all. These tools can even help you figure out their brand affinity.

They can even analyze the content created by the influencers to help you figure out if it’s similar to that of your brand.

You can then reach out to these influencers and partner with them for your campaigns.

What’s more?

AI-powered platforms for influencer marketing can also help you figure out which levels and types of incentives work best for the influencers. You can use this information to your advantage to convince the influencers to work with you.

Lastly, once you’ve partnered with the influencer, you can even use AI to figure out if their posts follow FTC guidelines. This can help you ensure that you don’t land in legal trouble.

3. Email Marketing

By harnessing the power of AI, you can personalize your email marketing campaigns and drive better results.

But how can you do so?

You can send out emails based on certain actions taken by your users. This way, you’ll be able to deliver relevant emails at the right times to your users. These emails will also have the right subject lines and product recommendations that can help you push them to take the action you want them to.

Sephora, for instance, uses predictive analytics to figure out how long their products might last. Accordingly, they send out emails to their customers just before the products are about to get used. These emails ask customers to restock the products.

The emails also contain a call to action (CTA) that drives the customers to the product page from where they can purchase the product.

Image via LiveChat

4. Copywriting

AI can also help you improve your content so that it can have a greater impact on your target audience.

As AI can collect and assess data about what your audience likes or dislikes, you can figure out how to catch their attention. This can help you get more click-throughs, better conversions, and ultimately, more revenue.

Using AI-powered tools like Phrasee, you can skip the A/B testing cycles that can take a long time to bear any fruit and instead, leverage AI to get the results you want.

What’s more, you ask?

These tools can also ensure that the language remains consistent with your brand voice to make it appear natural too.

5. Social Media Marketing

Social media is one of the best places to reach your target audience. With over 3.8 billion users across social media platforms, you can be sure to find your target audience on it.

However, to reach your audience and engage it, you need to craft content that’ll appeal to them.

While your copywriting skills may come in handy, social media platforms are visual platforms. Hence, you need to create visual content that will attract your audience.

This is where AI can help you out too.

AI-powered social media tools can help you figure out which visuals can resonate best with your audience. Based on these insights, they can even suggest visuals that you can use for your social media posts.

Alternatively, they can help you figure out which colors, themes, and messages can work well for you. You can then accordingly create posts with these features and reap the benefits of better growth.

What’s more?

Some tools for social media can take this one step forward and give you even more granular insights. These include things like cropping and color correction to the shot construction.

6. Searches

AI is also changing the way we search online. Earlier, all searches were text-based. However, with the advent of AI-powered voice assistants like Google Home, Amazon Echo, Siri, and others, this has changed.

About 43% of users between the ages of 16 and 64 have used voice searches today and this figure is growing as the access to high-speed internet spreads.

Image via We Are Social

But that’s not the only application of AI when it comes to searches. Search engines like Google have already started using AI to improve the quality of their search results.

In fact, Google’s RankBrain is used to understand search queries and sort the results. That’s why improving the readability of your content has become a big part of search engine optimization (SEO).

This algorithm understands the user’s conversational search query and accordingly brings up relevant results using the power of AI.

To optimize for voice searches, marketers need to change the way they create content as well. The content needs to be more conversational so that the search engine presents your website as the authoritative source of the information. This is why long-tail keywords have become a more important part of SEO.

7. Marketing Videos

As mentioned above, AI can help you figure out what sort of content works best for you. However, this isn’t restricted to just images or text. AI can also help with your marketing videos.

Considering the fact that videos are one of the most engaging forms of content, it makes sense for brands to optimize them to get the most out of them.

But what if you lack technical skills or the resources to hire a video designer?

In this situation, AI-powered video creation tools can be of great help to you. These tools make it extremely easy to create high impact videos without the need to know design or videography.

All you have to do is select video templates and customize them based on your requirements. These tools also provide loads of royalty-free media resources that you can use to enrich your videos even further.

This way, you’ll be able to create professional-looking videos in minutes without any technical know-how.

And that’s not all.

You can also use AI to figure out what your audience likes, and accordingly, you can suggest other related videos that they may like to see. This can help you increase your view time, and subsequently, their time on site. Which, in turn, can positively impact your SEO.

8. Web Design

Creating a stellar website can take quite some effort and time if you start from scratch. However, with numerous templates available out there, this process has been simplified to a great extent.

But even then, you need to dedicate enough time and resources to customize it.

Thanks to AI, this problem can be solved with ease. AI-powered tools such as Wix can help you design stunning websites based on information you provide.

All you have to do is provide some information about your images, calls-to-action (CTAs), and more. After you provide this information to the tool, it’ll design the website for you quickly without any additional effort from your end.

9. Website User Experience

The use of AI doesn’t stop at just designing a stunning website. It can also help you figure out how to improve the user experience your website delivers.

Through machine learning, you can figure out the likes and dislikes of your visitors and accordingly personalize your website layout for them.

This customization can be done based on their demographics, devices, interaction with your website, and more.

When you provide a personalized experience, it not only helps keep the users satisfied but can also increase the time that they spend on your website.

What’s more?

Personalization is not just a choice anymore. About 85% of marketers say that their customers expect personalized experiences from them.

Image via Evergage

This is perhaps the reason why nearly 58% of marketers said that they personalize their websites to deliver better customer experiences.

If you own an ecommerce business, then this personalization is even more important for you. By suggesting products or services that are the most relevant to your customers, you’ll be better placed to convert them.

Additionally, you can show related products to boost the cart value even further and increase your sales. Brands such as Amazon already use this method to customize their offerings to their users. They even send emails with personalized product recommendations to get their users to purchase products from them.

10. Digital Advertising

When you launch paid advertising campaigns, you’re already leveraging AI to boost your reach, engagement, and sales. Facebook and Google Ads use AI and machine learning to find people who’ll be more likely to engage with your posts and show the ads to them.

They also optimize the performance of your ads based on the responses that a certain audience gives to them.

What’s more?

These platforms have an auction-based advertising system where you pay the least amount for each engagement, lead, or conversion.

11. Content Curation

Lastly, AI can also help you curate high-quality content from the web. Based on the parameters defined by you, it can help you find content that’ll resonate well with your audience.

You can then publish this content on your social media accounts and get the attention of your target audience and engage them.

As this content will be relevant to their interests, there are good chances that they may engage with it.

Final Thoughts

AI is changing the way we market brands online. It simplifies web design and content creation so that you don’t need to spend big bucks on development costs.

Additionally, you can leverage chatbots to serve your customers better and market to them as well. AI also finds applications in influencer marketing, social media marketing, and even email marketing.

Using it, you can personalize your offerings and boost your engagement and conversion rates with ease.

Do you have any questions about the ways in which AI is helping to redefine digital marketing? If so, let us know in the comments.