How to Build an E-Commerce App for Android or iOS

By Guest Contributor on February 19, 2020

The impact of ordering things online and getting them delivered at your doorstep offers incredible convenience to users. E-commerce websites have revolutionized the lives of people who have no time to buy even the weekly groceries or daily necessities from retail stores. Now people can buy everything online whatever they want with just a few clicks through e-commerce websites.

In today’s hectic life, providing a seamless mobile experience for your customers is vital to flourishing your business. A survey concluded that mobile sales account for generating about 60% of internet traffic. Another research has found that 80% of customers check out the website of the store before ordering something.

The e-commerce stores with a mobile app have witnessed an increase in conversion rate up to 300%, as compared to companies not having any mobile app.

E-commerce websites, with their rising demands and millions of potential customers, have now become a compelling way to scale your business and significantly increase your outcome. On the other hand, these websites need a lot of time and entrepreneurial skills to remain competitive and accomplish business goals. You need to consult with the best e-commerce app developers.

Let’s go ahead with a list of some useful tips to consider before building an e-commerce app.

1.      Explore the Target Audience and Market

For any startup business, the most challenging task is to know what the customers want, who the competitors are, and when is the best time to launch your app. Extract a list of your competitors and know what makes them a perfect choice for their customers.

Don’t copy their features to build your app, but offer something more interesting than them.

2.      Identify a Platform

Start by identifying which platform do you need an app for. The decision will depend on the platform that is used by your target market. If your users are on Android, then you need an app for Android only and vice versa. However, it is rarely the case. Chances are that you will need an app for both the platforms.

Now decide whether you should build a hybrid app or native apps for each platform. A hybrid app is an app that works for iOS and Android, using a single codebase. Not only does it save development time, but it is also an affordable option. Most startups prefer getting a hybrid app, considering the limited budget.

3.      Keep Your E-Commerce App Simple

Simplicity is the key to success. Your customers will not spend hours to learn how to use your app. Always build an easy to use e-commerce app with clear and simple functionality. Any confusing and unnecessary elements may lead the users to abandon and leave the app. Make sure that your app has a negative space to have a sleek design. Make sure that the colors and theme is in coordination with the brand personality and essence.

4.      Choose an Appealing App Design

The first impression is the last impression. And if your e-commerce app is not impressing your customers at the time when they will open it, you will fail. Make sure to choose a professional design for your app.  The visuals (UI, UX) of your app play a major role in impacting your customers. So, be careful while choosing your app design and don’t mess it up. Make sure that your app development team understands the different UI/UX principles of Android and iOS and design the app accordingly.

5.      Payment Gateway

Providing your customers with a streamlined payment gateway is another great option to build any e-commerce app. Don’t make your app with only one payment option. Keep in mind that your customers may want to pay via debit cards, credit cards, PayPal, Stripe, or other payment methods. It is important to offer various payment methods to facilitate a wide range of potential customers. You may also consider providing cash on delivery, depending on the parcel value, product type, and more.

6.      Robust Security

Security is also a significant concern for app users. E-commerce applications are intended to deal with buying operations. The app is the place where customers invest their money to buy the products or services the company is offering to them. It points out the necessity of providing a high level of security. Users will add their addresses, phone numbers, and payment details, which is high-level sensitive information. The app needs to be secure enough for users to trust it with such information.

7.      Customer Reviews and Ratings

An app with good ratings and reviews has higher chances of getting downloaded. People trust third-party reviews and will instantly find you reliable if the app has good reviews.

Don’t be shy to take the inputs of customers about your products and services to make further improvements. Research shows that the user review section helps in boosting your business sales. Moreover, it will also show your reliability to new customers and inspire them to trust you and make a decision.

Launch Your E-commerce App

Hopefully, you have now got enough knowledge on how to create an e-commerce app for Android and iOS. Considering these points will help you significantly to build an app that your customers will love. If you still have any issues, contact some best e-commerce app developers to discuss your project. An experienced app development team will help you make the right choices in terms of platform, technology stack, app designs, and more.

Your app success is our responsibility. Make sure that you find the right development partner for your project. You have three choices when it comes to getting an app:

·         Freelancers: It is an affordable option but freelancers lack diverse experience and often delay deliveries.

·         App Development Companies: Such agencies will fit in your budget and deliver excellent mobile apps.

·         Silicon Giants: Companies like IBM, Google, and others.

You must choose an option that fits in your budget and meets your requirements.

Good luck with your app development project!

Author Bio

Tabish Khalid is a Senior Digital Marketing Executive for ApplifyLabs, a web and mobile app development company headquartered in West Palm Beach, Florida. He enjoys years-long expertise in digital marketing, social media management, search engine optimization, and more. He loves writing about technologies.

 

Top 8 E-commerce Website UI/UX Design Mistakes to Avoid

By Guest Contributor on October 30, 2019

Selling online can open up immense new markets for some organizations. At the point when your store can be open 24⁄7 and you can arrive at a worldwide market without the expenses of mailings and call centers, it very well may be a gigantic support to your business. In any case, there are a lot of interesting points when designing an ecommerce web development firm. It’s not as basic as hurling some shopping cart software and thudding products into a database.

There are huge amounts of missteps that online retailers make each day, every one of them can be avoided with a little cautious planning. while, regardless of whether you’re now committing some of these mistakes, the vast majority of them are simple enough to fix.

As we’ve just wandered into the year 2019, so are new sites along the sidelines, rising to the top at any moment. Yet, before ensuring that you are on the correct track, how about we experience some common mistakes in eCommerce design which we can amend so as to expand our odds in conveying extreme client experience and addition some business out of it. So we should find out about essential mistakes in eCommerce design and how to avoid it.

Mistakes to avoid in E-commerce Website UI/UX design

  • Lack in providing detailed information about product

When you’re shopping in a physical store, you have the benefit of having the option to get a thing, you look at it from all aspects, feel it,and read any data on the labels or packaging. Shopping online evacuates that interaction. Ecommerce sites need to do as well as can be expected to enhance the in-store shopping experience.

Solution-

Sizes, dimensions, materials, weight, and some other relevant information relying upon what the product is. Utilizing descriptive words instead of essentially technical terms can greatly affect the customer.

  • Difficult to find the contact information

Customers need to realize that they’re dealing with a genuine organization when they hand over the information of their credit card. They need to realize that in case of any issue they’ll have the option to contact with a genuine individual and get the assistance they need. If your site doesn’t give any contact data, or hides it so the customer can’t discover it effectively, they’re more averse to trust your site, and accordingly less interested to work with you.

Solution-

Put your contact data in a simple to find place on each page of your site. The most clear places to put your contact data are either in your header, the highest point of your sidebar, or in your footer. Give numerous methods for contact if it is possible. A contact form, phone number, email address, and information of mailing address all add to the degree of client trust.

  • A long confusing checkout process

This is one of the most harming mistakes that an ecommerce site can make. You need to make it as simple as feasible for your clients to hand over their credit card data and complete their order. The more advances you put between them putting a thing in their cart and really paying for it, the more chances you offer them to leave your site without finishing their buy.

Solution-

Pursue the perfect model as intently as possible. If you need to incorporate different pages, attempt to make them as fast and simple to round out as possible. Join pages if you can, and utilize two-segment formats for specific areas (like putting shipping and billing data alongside one another) to cause pages to seem shorter.

  • Need an account to order

This binds in legitimately to the past item. If you require a client to sign up for an account before they can put in an order, it’s another impediment you’ve set in their way. Which is progressively imperative to you: getting the request or getting client data? Keep in mind that the next option may mean losing a few clients.

Solution-

There’s a simple fix for this. Rather than requiring a client to sign up for an account before they request, offer them the alternative toward the finish of their ordering procedure. Give them the alternative to save their account data to make putting in future orders simpler or to follow the status of their present order. Numerous clients will pick to save their data, and you won’t drive away clients before they’ve finished their order.

  • An appropriate the site search engine

If a client knows precisely what they’re searching for, some will pick to utilize a search engine as opposed to shifting through classifications and filters. You have to ensure that the search feature on your site functions admirably, and ideally has filters for giving clients a chance to refine their results.

Solution-

Ensure the ecommerce software you’re utilizing has a decent built in search engine, or search for plugins to expand its usefulness. In a perfect world, ecommerce search engine tool should give clients a chance to look by keyword and after that refine results dependent on the classes your website incorporates.

  • Options of poor customer service

This is like to hide the contact data bit previously. You have to make it simple for clients to connect with you if they have an issue or question. Clarify what the most ideal approach to reach you is if they have a technical inquiry, a business question, or they need to return a product. Offering an assistance request form for clients to round out can impart more certainty than only an email address.

Solution-

Utilize a ticketing framework for client service request, particularly if you don’t have a phone number accessible. Ensure that you post a FAQ that spreads normal inquiries clients may have, similar to what your return policy is or what to do if they have to order parts or replace products..

  • Small images of products

Since buyers can’t physically deal with the products you’re selling before putting in an order on your site, you have to do as much as you can to reproduce and enhance that experience. Small product images don’t adequately do this.

Solution-

Either give huge images directly on the product page or enable clients to click on a picture to zoom in. You need clients to have the option to see the picture as huge as is functional on a normal screen. This implies a picture that augments to 1024×768 pixels is a decent size to go for.

About The Author

Merry Waren is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Node Js Development Services. I would love to share thoughts on ecommerce web development firm and Game Design Development etc.

Most Recent Guide to On-Page SEO for Ecommerce Websites

By Guest Contributor on October 20, 2019

If you want more traffic and sales, then ranking on the top is a must.

Ranking on the top in the search engine is easy if you use proper strategies and techniques.

It doesn’t matter if you have a new website or an existing one. In this article, I am going to cover proven and verified strategies that can help to increase your ranking. Many studies have proven that website that rank number one received an average CTR of 35% or more as compared to website ranking on number two and so on.

The most recent on-page SEO techniques for an e-commerce website are-

  • Keyword research and optimization
  • Website structure
  • Inside linking
  • Mobile-friendliness
  • Check site errors
  • Social media optimization
  • Reviews section
  • Usability
  • Product pages
  • Blog section

1. Keyword research and optimization

The first and foremost step is keyword research, you should be clear about the keyword. The majority of people’s e-commerce website doesn’t rank just because they use irrelevant keywords.

Many online tools are available. Example- Aherfs keyword explorer, Ubbersuggest, keyword everywhere, keyword shitter, etc. You can use these tools to identify the keywords of your industry, and don’t forget to find relevant keywords.

Did you get the keywords? Now what?  Optimize those keywords. The meaning of keyword optimization is the technique of embedding those keywords in the correct and proper location. You should also use your keywords in the URL of your website or blog. You should adequately insert your keywords in the following.

  • Headers and subheaders section
  • Page title
  • In your content or paragraph
  • Image filename
  • URL
  • Alt tags
  • Meta title and description

Remember avoid keyword stuffing because it will decrease your ranking.

2. Website architecture

Many people start designing their website without a proper plan, and hence they don’t get the desired result. With a good architecture and with proper planning, you undoubtedly get the desired ranking. For a good architecture, you should follow these steps-

  • Identify the customer need
  • Perform a content audit- you should timely update and review the content
  • Build a user-friendly website hierarchy

3. Internal linking

It is the process of linking the pages to your website. Or we can say that providing a link to an older post of your website. It is the most essential part of Professional SEO. More internal links increase the chances of the ranking of your page.

Importance of internal linking

  • It improves the indexation of the website
  • It increases the backlink earning capacity
  • Improves the website architecture

Now let’s understand how you can do effective internal linking

Link the relevant articles- The best internal link are those which connects one article with another.

You can follow a modest trick. Whenever you write a new article, try to embed the link to your old articles. You should add four or more links.

Add logical and valuable links.

Avoid adding no-follow links.

Avoid the addition of irrelevant links.

4.Mobile-friendliness

The majority of people make their queries on mobile; hence, the mobile-friendly website is important. According to a study- 60% of customers who visit a mobile unfriendly website are likely to go to a competitor’s site.

Mobile optimized websites can increase the chances of your ranking. Many website design platforms like WordPress etc. have an inbuilt mobile-friendly system. Also, it provides the newest e-commerce website templates.

5. Check the website errors

Errors on a website also affect the ranking. Many free online tools are available that perform a site audit and can easily figure out the errors on the website.

Some of the common errors are-

Broken links

Mistakes in your content- Like grammatical mistakes, spelling errors, etc.

Plagiarized or duplicate content

Errors in codes like HTML, CSS, or JavaScript errors

Irrelevant URLs

Sluggish loading pages

6. Social media optimization

If you want to increase your audience engagement then make sure your website is social media optimized.

Social media optimization means the ease of sharing your website content on social media platforms, and Google also considers this as a ranking factor. So make sure your website is social media optimized.

Some of the tips for SMO are-

Make sure your content is unique, interesting, and shareable.

Write relevant content, remember your audience interest, choice etc.

Include images, videos that are relevant as it increases the interest and engagement of your audience

Ensure that you have a social media toolbar on your website

Check which hashtag is popular in your industry and embed in your post

Don’t forget to optimize your social media account use an accurate user name, profile photo, bio, etc.

Share your latest post on different social media accounts and insert your website link in those posts.

7. Review section

In the world of e-commerce customer’s review plays an important role not only in the ranking of a website but also increases your audience trust.

According to a study by an internet retailer, it is observed that the conversion rate increases by 13-70% by adding product reviews to your e-commerce website.

Jupiter research found that 75% of consumers read reviews before purchasing online.

You should send an email after your customer they have received your product and politely ask them for the reviews.

8. Usability

Website usability means how easy your audience use and navigate the website. It refers to the simplicity, relevancy, and ease of accessibility of a site.

Some of the common tips to improve the website appearance and accessibility are-

Responsive website- Make sure your website is responsive. The majority of people makes their online purchase using mobile.

Reduce the page loading time- Even a single second is valuable in the e-commerce website. A survey by Kissmetrics shows that 35% of shoppers abandon a website that takes more than three seconds to load.

Make a simple and easily accessible navigation bar. Also, make sure that the navigation bar is linked to the relevant pages.

Use headings and subheadings as it will make it easy for your audience to understand. Try to highlight the key points.

9. Optimize Product Pages

Optimize your product pages by making it more user-friendly because it is your audience that buys a product and not the search engine.

Analyze your competitor’s website and note down every small mistake and their drawbacks and try to overcome those on your website.

Add the relevant images of your product

Add the brief details of your product

Remove the products that are not available, or mention out of stock in its description.

10. Blog

Last but not least, try to add a blog section. Google also considers this as a ranking factor.

Try to write an SEO, friendly blog or content.

Let me ask you a question-

Which website has higher chances of ranking, a website that updates its content on a regular basis, or a website that doesn’t? Obviously, a website that updates its content on a regular basis.

Now don’t think from where you will get the ideas of the blog. You have an e-commerce website that consists of different kinds of products, and each has its own uniqueness and benefits so, try to write those benefits and other additional details in your blog section.

You can write a blog on the questions related to your product.

If you still face problems in finding the content ideas; then, you should tools like Ubbersuggest, semrush, keyword everywhere for the relevant keyword of your products.

Just like your website, your blog post also needs to be high quality and relevant. Avoid keyword stuffing and low-quality blogs.

Ways To Start an eCommerce Business From Scratch

By Guest Contributor on October 3, 2019

More and more people are keen on owning their businesses. Building something of your own, being liberated of a 9-5, and not taking requests from another person doesn’t sound terrible.

The invention of the internet has made it feasible for more people to begin their businesses, and we’ve seen a major ascent in eCommerce businesses.

Anybody can begin an eCommerce business and sustain it into a triumph with the correct eCommerce script, techniques, and product in place. That seems like a full explanation, but it’s valid. The issue is that most people don’t have the foggiest idea where—or how—to begin.

In this post, we’re going to explore how to begin an eCommerce business without any preparation and how you can build it starting from the earliest stage.

Pick Your Niche

What do you want to sell on your online store?

Would you like to offer extravagance pet products? Comic book subscription boxes or collectibles? Specially crafted clothes for toddlers?

You have to have an essential thought of what you need to sell before you can settle on some other choice about your business. Specially designed apparel, for instance, won’t function admirably with a subscription business model and clearly wouldn’t be pertinent for outsourcing models, either.

In a perfect world, your niche should be something you’re familiar with or can look into broadly. The more familiar with the business you are, the more insight you’ll need to make your eCommerce business a triumph.

When you’re picking and exploring your niche, there are a couple of more things you should keep at the top of the priority list. These include:

There’s an audience for what you’re doing. Commonly, it’s great to see in any event a little challenge in a market because that implies that there are intrigued purchasers.

You can offer something different. Sensibly, would you be able to bring something different to the niche you see that isn’t as of now there?

You have a niche that is expansive enough. Niching down is great. It gives you better concentration and is an extraordinary method to begin to build your brand. If your niche is excessively small, however, you could be restricting yourself. Rather than exchanging seventeenth-century first edition books, for instance, it may be a smart thought to have “first edition works of art” as your core interest.

Select a Business Model

There are various business models available for eCommerce businesses. When settling on your choice, think about what kind of product you’re selling and what might work best for what you need to do.

Options include:

White naming and manufacturing. If you need to make your products without any preparation and sell them, this is the model for you. You’ll have to consider additional expenses for materials, manufacturing, and inventory management, but it will enable you to have products that nobody else has.

Warehousing. If you need to go the discount alternative and have that inventory close by, go with the discount and warehousing choice. This will enable you to purchase products and merchandise from different makers (ideally at a low mass cost) and exchange them for benefit.

Subscription businesses. We currently have everything from subscription dinner options to subscription boxes of interesting socks, so anything is possible here. Keep at the top of the priority list that subscriptions require a flood of new inventory to keep customers upbeat, which can be a bit of testing on a small scale, so you’ll need to attempt to scale this rapidly. While your boxes must be great to keep users returning month-to-month, it’s a decent method to guarantee repeat income.

Dropshipping gives you a chance to make a benefit through your store while never contacting a product. This implies you don’t have to make huge speculation forthright, outside of building your site. At the point when customers place a request, you request it straightforwardly from the product vendor and have it sent directly to the client. You are, basically, a very profitable centerman.

Tissue Out Your Brand

In the wake of picking your business model, you’ll need to calibrate your branding.

Branding absolutely can and will represent the moment of truth, your eCommerce business—or possibly be a noteworthy contributing component to its prosperity or failure.

I once observed an organization, for instance, that arranged candles from a distributor for $1 apiece, slapped mocking names on them, and after that exchanged them for $14.99.

People cherished the candles, which had names like “Sleeping In On Saturday” (which had rosemary and lavender for unwinding) and “Your Crush Liked Your Instagram Picture” (botanical scented with a stun of citrus). Those are the main two that I can remember, but since I can remember them five years after the fact, that talks a ton to their branding.

At this stage, you should likewise have your logo planned and begin to choose the look you need to go for.

I can’t exaggerate the importance of branding, because it is the thing that will make customers keep returning to you regardless of whether you’re selling precisely the same product as 15 different contenders. It can even transform a flame into a knick-knack people will love to give as gifts for all events, so keep that as a primary concern.

Characterize Your Audience

This progression may appear as though it should come directly after the niche, but the kind of business model you pick and the brand you build will straightforwardly influence it. Customers searching for premium, restrictive brands may not be as receptive to outsourcing, and customers on more tightly spending plans may jump on a one-time product but not a subscription of it.

You’ve at last addressed the “who am I” some portion of the equation, presently you get the chance to answer “who are they?”

Who are your optimal customers, and for what reason would they be keen on obtaining from you? What would you be able to offer them that contenders can’t? Which torment points and needs would you be able to interest and resolve for them?

Pose every one of these inquiries, and you’ll have the option to substance out your purchaser personas. This will enable you to see how to sell more successfully to your customers and even (at times) give you new thoughts for additional products.

Pick Your Products and Vendors

It’s the ideal opportunity for product choice. You’ll need to have your products and merchants picked and moderately prepared to go (or possibly arranged) before you do whatever else.

If you’re dropshipping, have those business connections built up and any essential agreements in place. If you’re settling on warehousing, have your first round of inventory in place. Manufacturing business will need to have at any rate their first bunch of products prepared to go.

Remember to search for quality, because that is the thing that your customers will need, as well. You need a product and seller that you can remain behind.

Create and Launch Your Site

You have everything arranged, so it’s an ideal opportunity to create your site.

For most eCommerce businesses, I prescribe utilizing Shopify to do this. You can without much of a stretch to build a site in an incredibly quick period, even with zero codings or configuration experience. Their inventory management system is surprising, and it’s anything but difficult to transfer or expel products from the site.

About The Author :- Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Ecommerce Script Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Ecommerce Fulfillment: Avoid These 6 Common Mistakes

By Guest Contributor on October 3, 2019

Ecommerce fulfillment is the part of your ecommerce shop where you finally fulfill, pack, and deliver or ship the products that your customers have purchased from you.

For a lot of ecommerce businesses, the ecommerce fulfillment part is a challenge to accomplish, especially as a beginner to the industry.

You should make sure that you avoid the common mistakes that people make when it comes to ecommerce fulfillment because this is an important part of the sales process. This is the part where you deliver on your promise to your customers so you want it to go as smoothly as possible.

There are plenty of ways that your ecommerce fulfillment can go wrong so you should remain vigilant, especially if you’re new to the ecommerce business.

Sometimes, the sellers do this themselves but most of the time, they hire a service to do it for them. No matter what, though, you may find that you’re still prone to mistakes.

Thus, knowing these mistakes beforehand can make you more aware of them and can help you find ways to avoid them. On that note below are some of the common mistakes people make for ecommerce fulfillment: 

1. Poor inventory management

One of the worst areas to neglect as an ecommerce business is your inventory management.

Since you’re selling your goods online, inventory management is a huge part of managing your business. If you neglect this, then not only are you going to be unable to sell to more people but you may also end up not fulfilling your promises and having to cancel an order.

Make sure that you keep a track of your supply and reflect that in the store. Just because there are customers willing to buy your products even if you don’t have it in stock doesn’t mean you should take advantage of that. Only sell what you have on hand.

2. Ignoring dropshipping

In ecommerce fulfillment, one of the things that you should definitely consider is dropshipping.

Dropshipping is when you, the seller, aren’t the one who is keeping the supply. Instead, you have a different service provider whom you send the shipping details too. They are the ones who are going to be doing the shipping for you.

Dropshipping is a very successful option that a lot of online sellers do so that they can focus less on the shipping part of their work and more on the marketing and actual selling part of online selling.

3. Product information errors

When your customer receives their package, they want to be able to see that what they thought they purchased is actually what came through the door.

How many times did you yourself buy something online only to be disappointed by the product once you’ve received it? It happens to a lot of us and often it’s because we don’t read the product information correctly.

Thus, as an online seller, you have to make sure that you write correct product information. Make it as clear as possible and make sure that you are accurately describing the product you’re selling.

4. Damaged products

One thing that you want to avoid is getting a refund from a customer because they received a damaged product. Not only is that going to be a logistical challenge to arrange, it means that you lost out on a product that could have been sold.

This is one of the most common mistakes sellers make when it comes to ecommerce fulfillment. The best way you can prevent your products from getting damaged while it’s being shipped is by making sure that it is packaged correctly.

If your products still end up getting damaged despite the fact that you package it properly, then something more may be amiss.

5. Improper communication

In ecommerce fulfillment, quicker deliveries or shipping is something that your customers appreciate. Thus, if you want to do this then you must ensure that you and your warehouse or shipping service provider has excellent communication. Even a simple miscommunication can lead to a loss of a good reputation for you.

As long as you keep optimizing your communication channels with your shipping facility, you should be fine. Keep changing and keep tweaking it until you find the sweet spot that makes your ecommerce fulfillment go a lot faster and more efficient.

6. Poor customer service

Social media management is one great way to provide great customer service. There are plenty of means that make it easier for you to have excellent customer service so there’s hardly any excuse to give your customer a poor experience with you.

Customer service can be the difference between a lost customer and a new loyal customer. Respond to any inquiries and questions as soon as possible. You can even use AI to give faster customer support in your ecommerce business.

Conclusion

Ecommerce fulfillment requires a lot more work than you would think initially. Plus, it’s work that is underappreciated and not noticeable until something goes wrong.

From poor customer service to bad inventory management, all of these are common issues in ecommerce fulfillment that you should be vigilant of. Thus, you should make sure that you are doing right by your customers by making this process efficient.

Although mistakes are common and inevitable, as long as you know how to avoid them, then you should be better off than not knowing what mistakes to avoid.

You want to be able to close off a sale on a positive note, so avoid making the above mentioned mistakes as much as possible.

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