Link Building is something that you definitely should be doing as a blogger. Yes, I know you already have a lot on your plate. And that the last thing that you want to hear about is one more task.

Still, I promise you that you will want to spare some time to work on your link building from now on. And here are the reasons why:

1. It will increase your traffic
2. It will boost your conversions
3. It will help you to establish yourself as an expert in your industry
4. It will bring more awareness to your brand
5. It will help you to get your posts and articles on the first page of search engines’ results

But, what is link building?

Link building is a series of strategies that developed to increase your chances to get links pointing to your blog, website, or to a post or an article in particular. You won’t get penalized for doing it. It will bring you the results mentioned above only if you decide to take it seriously enough.

And it is important because more links point to you, more likely is that your visitors and search engines will consider you as a reliable source of information. So you must have something useful to say.

I guess that now you are convinced that you should read this post and get prepared to implement the link building methods that It will be presented below. So let’s go.

Method 1: Invest in networking

One of the most interesting ways of getting links is using networking. All that you have to do is here is to join online communities, groups or forums, such as Blogster. Chances are that your custom written content will be mentioned by your new followers and groupmates, and your links will come from there.

As you probably have noticed, you will need to spend some time here trying getting to know people and letting them know about you. You can’t just show up and post your articles from day one, or you will not be seen with good eyes.

So be careful when implementing this strategy and take your time. Also, read the guidelines if there is any. They will usually tell you what you can do in terms of self-promotion.

Method 2 – Create viral content

Another great way to get many links pointing to you is by creating viral content. For obvious reasons, it will be shared so many times that you will enjoy a large number of links. We are talking here about something that is considered as highly useful or just so funny and exciting that it feels impossible not to share with family and friends.

It is easily said that done. Highly shareable content is a science to be mastered by a few, but it doesn’t mean that you can’t achieve it. Just do some research and apply the best tips on how to create viral content. The only thing here is that you must remember that what is appealing to some people might not be to your target audience, so choose your topic and format wisely.

Method 3 – Publish great content

Yes, the same old thing is back again. Content is the king, and that is it. As a consequence, f you want to get links, you will need to provide great content in the first place.  But do you know why? Because even your friends won’t be interested in linking their blogs and websites to a post or article that won’t add value to their strategy.

And, as a blogger, you know how much online research you have to do on a daily basis, and how you don’t want to be in trouble accused of plagiarism. So you use the information you can find, then give credit to the author and link to the original post to be fair. If you do it, you should also be assured that other bloggers will do the same, and you will get mentions without even having to contact them.

But, for it, it is essential that you offer valuable content.

Final advice

The three methods mentioned above will give you what you want: all the benefits of a well-structured link building strategy.

But it is also important to say that link building is a continuous process. If you would like to see it bringing you results on a regular basis, you need to keep getting fresh links.