There will be time when website traffic starts to dwindle and lower, whether you’re an e-commerce site or for blogging. If ever this happens, then it’s time to evaluate what you might be doing wrong and/or what needs to change. One of the crucial factors here is to look into your SEO efforts, which is what boosts traffic.

After all, if you don’t have quality SEO, good content, and proper linking, then it lowers your site’s search engine ratings. Fortunately, there are various marketing strategies you can follow and switch up to if your current ones aren’t working.

So read on as I show you five SEO marketing strategies to gain DOUBLE traffic!

Five SEO Marketing Strategies to Gain Double Traffic

Marketing strategies are absolutely crucial if you want to ensure traffic and sales. To keep up with your competition and achieve goals, follow these tips:

#1. Do An SEO Audit

This is one of the important things to do regularly. Through conducting thorough SEO audits, it can help you identify your current website performance. Furthermore, it shows you what makes and breaks your website’s organic search visibility.

What might be doing your website wrong, though? Here are some reasons why your website might not perform as well as it did before:

• You don’t have Google Search Console up and running yet so the search engine can’t crawl and index your website properly
• Your website has toxic links that lead to spam
• There are a lot of broken links or 301 redirects, which lowers your overall site rating
• Your website isn’t performing as well as it should, acting up slower or having outdated plugins
• If your website isn’t responsive or mobile-friendly, you’ll need to invest in a better layout
• If ever your contact details aren’t consistent across all the searches with your website’s official information, it affects the results
• You follow BAD advice on SEO and content creation
• Your website doesn’t have an accelerated mobile page version for sites
• You use keyword cannibalization, using two pages for similar content
• If your website images are either uncompressed or too large, which impacts the loading speed

So make sure that you look into these reasons and see if your website is a victim to these things!

#2. Post Interesting YouTube Videos

I’m sure you already know that video formats in content strategies since people want more visual! You see that companies now have their own YouTube accounts and post videos to answer frequently asked questions or informative videos on their products and services.

However, companies fail to do one thing: They don’t link their YouTube accounts to their site or vice versa! If you don’t link these two together, then it won’t give you as much SEO traction as you expect.

With two billion people monthly, it’s time that you start linking content from YouTube, which is very valuable. Begin doing this by linking your company’s site to your official YouTube account! Also, if you posted any videos on YouTube already, add a suitable article from your website that’s related to the video.

#3. Work On Creating (Quality) Content

As I always say, content is king when you want to rank high on search engines and gain traffic. Besides the quality information on articles, you should also focus on keyword research. I highly recommend that you use the right keywords for higher rankings on search engines.

To do so, create content strategies that focus on your website:

• Primary pages, which target the main keywords with valuable words which relate to your expertise or services offered
• Secondary pages that have keywords related to the services your business offers
• Tertiary pages should have quality long-tail keywords

You can start doing the right keyword research by using tools and software. You can also do a quick Google search yourself to see what keywords are being searched most on and what type of content is shown when you type in the keyword.

#4. Encourage Customers to Post Reviews

Regardless of whether it’s a positive or negative review, it’s important to receive them and respond well. After all, clients and potential customers depend on these reviews before transacting with a business. That’s why it’s crucial to respond to revies, especially if it’s a negative one that needs to be solved.

Besides this, Google would weigh reviews, so respond to any you receive on the search engine, as well as those from websites like Amazon, Yelp, or other places which rate your business.

Thank all positive reviewers and address any issues of negative reviews. This can give potential customers a gist on how you handle customer service, which encourages them to choose your business over others.

#5. Focus On Your Email Campaigns

People think that emails are dead but millions use it daily, which is why email campaigns help your website traffic. You should focus on sending relevant newsletters with offers to entice your customers and subscribers. Just make sure that you study your audience to create personalized and interesting emails they’ll surely open and appreciate.

Try these email campaigns to have people visit your website and follow your call to actions:

• Have a lead magnet, such as giving away useful content or e-books for free
• Create and send informative videos to create new leads, showing how your company works and its processes
• Email your past customers and ask them for a review, which can drive more traffic for your business

Wrapping It Up

SEO marketing strategies are an important factor to keep your website and content relevant to your target audiences. With the right tactics and strategies, you can start gaining more traffic that result in leads and sales! You can even tap into companies like SketchCorp. Brisbane to help push your goals further.

Hopefully, these five SEO marketing strategies to gain more traffic gave you an idea on what to improve in. So start working on your strategies to improve SEO and your conversion rates now.

If you have any questions or want to share your own experiences in SEO marketing strategies, then comment below! Your thoughts are much appreciated