Building a website is not an easy job because you have a lot of things to consider. Without having proper knowledge, you are likely to mess up things. Undoubtedly, your website serves as the touch point and it has to be perfect. Here are the seven most important things that you need to consider while building your website.

#1. Define your objective:

This is the first thing that you need to do because, without a defined set of goals, it is almost impossible to have your site constructed. Having the right objective would mean getting answers to the right questions like what you want to achieve. At this juncture, you need to discuss, analyze, clarify and strategize

• You need to answer “who, what and why”
• Consider the measurability aspects like how much traffic you expect and how much you want to spend
• Create actionable plan
• Keep things feasible and realistic
• Have a timeframe

#2. Define your target audience:

Ultimately, you would create a website for your customers, right? That means you have to define the audience group and understand their behavior. Use social media analytics to find out about your audience behavior. At this juncture, you should consider looking at their content consumption habit because this will help you in crafting your content strategy later.

If you look at the above image, you will discover that it explains where the customers are, how they purchase and what kind of content they consume. This will help you in getting things more streamlined.

#3. Choose a domain name:

Since your business name is important for your success. The domain name will help you your customers in finding your product and service. For instance, as fashion house the domain name invouge.com is more appropriate than a name that does not speak your business idea. At this juncture, you need to consider a few names and search for availability of the domain name.

#4. User-friendly:

Since Google and other search engines are keen on giving their users a great user experience, you need to have a site that is user-friendly. Undoubtedly, user-friendliness would mean having a site that is accessible on the all the mobile ecosystems. That is not all! Actually, you also need to build a site that is fast.
That means the website should open in less than 7 seconds. Apparently, this will help you in getting the preferential search engine page ranking. You can use various tools to get the speed of your site.

User friendliness would also mean having a clean site that is easy to navigate and find the products. Ensure that you do not go overboard with visual ideas because you have to also maintain the functionality aspect top. You should never look at the website from only an aesthetic viewpoint. Undoubtedly, this demands you to have great designers who can maintain a balance between visual aesthetics.

You have to consider your product or brand line while creating the website. For instance, if you are creating an e-com site, then you must and should consider having a site that makes your users find the products easily and that demands you have the right layout.

#5. Have a great content strategy:

The content strategy plays a vital role because the new age consumers are content savvy. However, they want informative and high-quality content. But content strategy should go beyond the confines of the website copy. In fact, you should entail SEO, social media optimization and integration.

You must find out what kind of content your users generally consume. That information can be found if you look at the social media analytics. In addition, you should also sit with your team and discuss to gain more insights into your customers content consumption habits.

#6. Promote your website:

You should not create a website just because it is important. Undoubtedly, it’s important but it does not make sense if you cannot promote. The web universe is way too cluttered for your site to be visible. Therefore, you must have a great promotional plan.

You have to have promotional plans for both offline and online platform. Make sure that you run PPC ads, organic SEO and AdWords. You should also consider promoting your site on social media sites.

When it comes to off-line advertisement, you must consider promoting your website on your business cards. A great PR strategy must be in place to promote it. More than 30 percent of e-commerce transactions take place on cell phones.

#7. Consider hosting:

Since you need a hosting service provider that can handle your site’s traffic, you have to get the best hosting. All, you need to do is to find out about various hosting companies and look at their offers. At this juncture, you need to identify the operational mode. For instance, if you want to manage the site on your own, then you must get a hosting plan accordingly. Some people prefer the hosting service provider to maintain it. In brief, you must speak with your technical team to identify your own requirements.

Over to you:

The above-stated points should be considered while building your site but then, you also need to find out whether you want to build a site using your in-house team or you need to find a service provider. If you do not have the technical capability, then you should consider hiring a service provider.

But you need to be careful when you search for the service provider because not all the service providers offer the best quality work. Before hiring the service provider, you should and must look at their previous work sample.

By following the discussed facts, you can build a great site. So, ensure that you approach web building process analytically. The web world is highly agile and fragmented and to succeed on that platform you should have a great site. Now, you should be ideally in a better position to build a perfect site and gain competitive advantage.