Everyone likes his or her work to be appreciated and known to the public, right? Who doesn’t like a little attention, especially, when it can boost up your business?One of the most important things to manage when you want to build your business at a high stature is to have a well-optimized website.

Once you create a website, you also want it to appear on the first page or all search results related to your company’s target niche. Here’s news – everyone wants that … surprise, surprise!

So tell me, what are you doing differently to make sure your website gets ranked on those pages?

If you are doing something already good for you – if not then here are a few tricks to fold into your sleeves.

Why should you optimize your website?

Can you imagine a world where we give birth to babies and just leave them on the road for people to nourish and help grow? That’s impossible, isn’t that? Just like that, your website is just a hatchling that ought to get the proper attention and worked on in order to attract traffic or even be able to exist on the internet without being stumped or piled up on. Thus, a business doesn’t just require a fast internet but it also needs a good and well optimized website.

Moreover, there is literally no point in investing money in creating an awesome website – if it is not search engine optimized.

What is SEO?

SEO or search engine optimization is merely a process by which you work on the quantity and quality of your website; its backlinks and visibility organically. It is mostly an unpaid promotion of your website by working out the right way as per every search engine’s algorithmic rules and so.

If your website is optimized in a healthy manner, you can increase your daily traffic by manifolds and yet not be under the black hat radar police. A website is listed mostly when people use particular keywords that link back to it.

Every website you see has a webmaster. What is a webmaster?

He or she is the person who knows how to keep their website afloat with the constantly changing algorithms and digital marketing world. A webmaster has a lot of tricks up their sleeves and although you can’t be sure of all those – you can totally use the 7 tools mentioned below that a webmaster uses;

1. Google Trends

Being one of the most used keyword tools, google trends is a common go-to hub for most webmasters. It helps one understand the change in search queries over an extended or short period of time … link to that keyword or ‘your’ keyword. You can easily compare different words and/or phrases to choose which suits you best.

Moreover, it can also help you check up on the keyword or your website itself at a regional breakdown level. Its purpose is to show you which keyword or website is famous in particular areas.

2. Browseo

This tool enables you to view your website as a search engine. Remember, that Facebook feature via which you could see how your profile looks to an unknown by viewing it as public – it is just like that.

The only difference is that this feature would not show you the website as embellished as it is – instead a plain version depending on its relevance to SEO would be displayed. There would be no fancy fonts, headers or images. Looking at your website like this would help you judge the website and figure out which areas need improvement in. you are just one URL entry away from auditing your site!

3.  Screaming Frog

Screaming Frog is to help you crawl your website and see the problems it has relative to SEO. The best thing about them is that the first 500 URLs are free for usage. It screens the provided URLs for all sorts of roadblocks and sends you a report to sort the issues out.In short, it is quite similar to an SEO audit – just it’d be a lot quicker than doing so manually.

It looks mainly for;

• Broken Links
• Missing Meta Data
• Oversized Files or Pictures
• Duplicate Pages
• Internal Links

4. GTmetrix

This tool is used to determine the loading speed of your website. It goes through all your pages and lets you know if a particular page isn’t as fast as it should be. Yes, the speed of your website also counts when it comes to maintaining your SEO ranking.

Once you enter your URL into the site, it’d evaluate and give you a page speed score alongside a bunch of ways to improve it in list format.

5. Rank Checker

You can install a click – on for your toolbar and keep a check as to where your website ranks as per the SERPs. Once you find out your ranking the website also suggests you various tips as to improve it.

6. Responsive Design Test

If you think it does not matter what your website looks like on devices other than a laptop or computer – you, my friend, are mistaken! Search engines prefer those websites, which look great on all devices to those that do not.

Thus, in order to make sure your website actually does look good on every single device – use a responsive web design since it works on every device. This way you won’t have to create multiple sites for this very purpose.

7. SEMrush

With this tool, you can keep a track of your website’s performance alongside that of your competitors. You can learn from them as well, if you think about it, by keeping your enemies close.

You will, however, have to do thorough keyword research to understand and observe if the ones you are using really do generate any leads or not.

This article is contributed by  Sijdah Hussain , Content Marketer at Local Cable Deals.