When an enterprise launches an app they expect to get some profit from it and usually, they always do but all of it changes after a while because thousands of competitors are always present in the app store and appear every day. If the app becomes old-fashioned among the users then it can leave the grip over customers and its attractiveness. Day by day its conversion will decrease and your brand can lose its charm in the industry. That is why today we want to discuss the next vital app after the launching such as app redesign that will help your app in ASO.

Redesign your App and Increase the Conversion

The major thing is that the redesign of an app really works as some application has become popular, not because of their functionality as they developed their app with catchy and attractive design. A fresh look changes everything and leads to an improved conversion rate

• It looks better

Your loyal customer can stay with an old designed application but for the new users, you would choose your app with an appealing design. It’s not only concern with the look but the ease of use also. Now app development companies have to take a turn, as modern UI trends dictate us that we should introduce some familiar elements in or applications.

Users always like an app if they understand the concept and features of it. These details form such as “intuitive design” and all the users like the simplicity that they can start app straight away, without reading so long manuals.

• Improved UX

The UX design depends upon UI. Every element performs a specific task to make the usage of app easier and more pleasant. Build an instant modern app by using the utilities and make data process automatic, you can use a fingerprint instead of entering a passcode. It is very important to keep the latest UX design in your mind to use them while redesigning.

• Personal approach

Customers prefer the app which can adjust everything accordingly their needs. If they are loyal towards your app then you have the opportunity to change the theme, color, font of the text as per the requirements. An effort to make your application a little bit more personal always attracts users.

• Action buttons

During a redesign you can add a feature, call-to-action that encourage customers to do what we want. You can also add such buttons as share on Facebook, Instagram, Twitter and so on that allows users to share your content with their family and friends and with this, your app can be advertised for free at the same time.

Real-life example — Instagram

The Instagram app has released with a lot of features since its first appearance. The creators understand how much it is important to move with the time. This is one of the major keys to success in the modern era. If you compare the very first version of the app with the current one, you’ll find a lot of differences that made the project better.

Let’s consider some point that gave a change to Instagram even better it was.

Familiar icons- Instagram has added icons that we can also find in another app, so the new user already knows how to use it. This made an application more intuitive.

Obvious actions- when you open Instagram you know very well, what elements are clickable or what not. The best of that app is when you interact with the button they just reacted. For example, the like button that indicates the sign of heart, pop up on the screen whenever you liked any post.

Motion- many apps are getting advantages with the help of animation. It made possible to view a photo or video easily by push and hold an image. It’s not the only example that we can there are many that teach us to pay attention to these tricks.

Content organization- if you remember the very first version of Instagram that allowed us to post only one photo at a time. Now you can publish 10 photos or videos in a single post.

When you need to design

If your application isn’t new and it brings an appropriate conversion then the issue of a redesign isn’t vital.

Below I mentioned some of the cases when UI design is a must. Let’s take a look at it.

a). There are such queries in an app store- There are lots of loyal and conscious users that leave their comments and feedback in an app store. If customers ask for a redesign then it means the time has come to do it.

b). An owner doesn’t like it either- If an app owner is a sensible man or a woman, he or she can estimate an app on their own. These people have their duty to track competitors’ apps. So, in a case, if they smell their app looks worse than the new, modern ones, then they should redesign their app immediately.

c). Little profitability- Every owner has a business plan and expects to get a specific profit. If the conversion rate has fallen down or it’s less than expected, then it’s time to change UI design.

If any of these instances concerns you and your own app, then you can contact any mobile app development company.

Tips for redesign

If you follow the mentioned tips, you can reduce the time of an application redesign and save your nerves.

These are the three main rules to follow when you are redesigning your mobile application:

1). 80/20 rule

When there are too many sections and component display on a screen, it irritates a user and looks awful and when there fewer elements, an app seems useless. So where is the middle way? It’s 80 to 20 rule. 80% of a screen should contain elements and 20% should be empty.

2) Minimalism

All elements should be in their categories so that users can find everything intuitively. At the same time, it’s better to hide all the secondary elements that should available on the other screens or in various menus.

3). Effectiveness

Now this gets outdated where you have to type a password, create a login and so on. Manual input automatically makes an application looks better. Use modern technologies, like a fingerprint, camera, social integration, GPS mode, and many others.

I hope of all you like the tips and persuaded you that a mobile app redesign is important as website design. It takes money and time but if you don’t water a plant it will die soon. An app update and support should be your first priority if you really want to make money with it.

This article is contributed by Ananya Jain , Digital Marketer and Blogger in Quantum IT Innovation :- Mobile App Development Company.

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