One of the most important aspects of doing business is to grab the attention of the customers and make a brand identity. This is where a logo design comes into play. It is likely that you have a name for your business,but without a logo design, your business will not be known to the world.

A logo design is the face of the company,which can help in tuning your potential customers into regular clients. It is a symbolic representation of your business,which can speak volumes about your business. It is an important part of your brand and plays a significant role in making an impression on the audience.

The job of a designer is to creatively design a logo which plays with the elements of design and can set them apart from all in the industry. Providing logo design services as a freelancer or working at a designing company, you need to make sure that you follow the golden rules of designing a logo.

However, if you are a newbie and don’t have the know-how of the golden rule of designing, this article is for you. So without further delay, let’s discuss the seven golden rules of designing.

Lay a solid foundation for design

Each designer has something new to learn from every different project. You get to learn new design and unleash your creativity in making a unique design every time you get a project. You have a different style of designing and to make sure that you and your client are on the same page, it is essential that you develop an agreement before beginning the project.

This does not only helps you produce a great design but also helps in understanding what the clients expect from you. Carry out in-depth research to lay the groundwork of the project so you can build a great design for the client.

Sketch Out Your Design

With the development of all the innovative digital tools to design, sometimes it can be highly beneficial for the designer to sketch the design using a pencil and sketch pad. Sketching is easierto play around with. Not just that, it also helps inshowing a rough sketch of the design to the client.

This doesn’t only allow you to experiment with the design but also gives the clientinsight into what the finished product will look like. In addition to that, the client can also request a change on the spot if they require something to be changed.

The Relevance OfDesign

A logo design can speak volumes about a brand. Every element of a logo is able to deliver meaning to the audience. This is one of the reasons you need to devote your thoughts to minor details about your brand while designing. A colour, a shape, the image, and font, all these elements can tell a story for your brand; you need to be very thoughtful when choosing your element to design.

If your design and logo elements don’t align with your business personality, it will not be able to make the same impression on the audience as it should. However, if done right, it can make your potential clients turn in to regular customers.

Simple Is Sophisticated

When it comes to designing a logo, it should be all about simplicity. You need to make sure that your design is easy to remember,which can be very problematic for a complex design. A complex design can confuse your audience with the business massage making them choose your competitor over you.

A simple design is easy to remember and can be recognised from a distance. It is easy to communicate using a simple design,and it can make a brand identity.

Design To Standout

Every business needs a design which can set them apart from the competition. This is why they design a unique image to represent their brand. Being a designer, you need to think outside the box to create an exceptional image of the brand. You can choose to follow the trend, but you need to make sure that it is not similar to the designs already present in the market.

Think of some of the big names in the industry,such as Apple. The iconic Apple “byte” is a unique design that has little changed since its inception. It is a unique design which can be recognised from a distance.

Let Your Logo Speak For Your Brand

Not all logos have to have the brand name in design unless told to do so by the client. You need a design which can give the idea of the business without having the needs to have the name of the company. The Apple byte is the perfect example of such logo which can speak volumes about the brand without having a name included in it.

Fill colours

When designing a logo, make sure to work with the black and white version of the design. It can help you to stay focused on the design and pay attention to the design elements without worrying about the colours. You can fill in the colours once you are finished designing. Make sure that you use relevant colours to make a perfect impression on the audience.