No matter how innovative your product is, if you don’t have customers to buy it, you don’t have a sustainable business, as an business owner, you must be aware of that. However, there are some surefire ways which can help you get your first 100 customers.

#1. Focus on SEO

This probably is the first thing you need to do.Search engine traffic is a good, reliable source of paying customers. However, it’s becoming harder and harder for some industries to rank high in search terms because there’s growing competition. If you’re targeting marketers or entrepreneurs, you’ll be facing tough competition for search terms in your niche. So how can you still generate traffic and leads through search despite competition? One way to do that is work with a reliable SEO company to come with strategies that work for your business. SEO firms have a team of experts to help you, they will rank your product for something more specific and consistently publish high-quality, long-tail content to generate a significant amount of traffic.

#2. Ask Your Audience

One of the biggest reasons new businesses fail is that founders do not talk to customers. Business owners think that they know everything about the target market and convince themselves that they definitely need your product, however this is not the case. You need to talk to your audiences and a quick way to do it is to reach out to your existing network and ask them specific questions about your product and market. If you have a product for a specific niche, then chances are you know people who are in that niche already.

#3. Conduct Online Market Research

Market research can give businesses a picture of what kind of new products and services may bring a profit. For products and services you want to sell, market research can tell whether they are good for customers’ needs and expectations. By researching the answers to specific questions, small-business owners can learn whether they need to change their product design or tweak their delivery methods–and even whether they should consider offering additional services.A good way to find potential customers who are experiencing the pain you want to solve is by searching online complaints. Social networks like Twitter and Quora are an easy way to do this.

#4. Mobile Optimisation

To bring in more customers it is essential that business owners optimize their websites for mobile users. This is important because in today’s scenario just about everyone has a smartphone. In fact, in many countries, the number of smartphones has surpassed the number of personal computers. This means the majority of users coming to your site are likely to be using a mobile device. So, if your website is not optimized for mobile users, it is time to make it mobile friendly. Hire Best web development company in your area to get the job done.

#5. Start Writing Blog Posts

Writing blog posts help you discover and develop relationships within your market, pitch your solution and receive immediate feedback, establish yourself as a thought leader and increase your online search-ability thus more customers. With the help of blogs, you will be able to provide solutions to your potential customers and help establish a rapport. Guest posting is another surefire way of bringing in more customers. This leverages other people’s audiences to build your own. It’s a tried and true approach that has worked for many businesses.

These are some of the strategies you need to follow to get your first customers.