An increasing number of people are looking for professionals who can convert HTML to WordPress websites or migrate from other formats to the open-source platform. The demand for WordPress designers is growing by the day and it has become a good career option. Many people start their own design firm after getting a few projects. The challenge they face is in the promotion of WordPress design company to attract new clients. Providing quality service is the key to establish yourself in the domain but marketing is equally important. Professionals must know how to promote their agency in the virtual world so that a large number of people come to know about it. Professional service along with an effective promotional strategy can be a winning combination ensuring success for the business. In this article, we are presenting a few valuable tips that will be helpful to WordPress design firm owners.

1. Research Your Target Audience

Cold calling is an old marketing tactic which involves reaching out to an unknown potential customer. A variation of it is sending cold e-mails to prospective consumers. Many professionals use this strategy in the hope that at least a few people will show interest. This will only result in the loss of valuable time. Designers must identify their target audience. They can choose a business category which they have worked for before. This must be followed by researching the target audience to find people who are in need of web design services. This will always be a much better approach rather than sending random emails.

2. Leverage Social Media For Your Benefit

Social media has emerged as a powerful marketing platform and you must use it to promote your business. Create your profiles on major networks and post useful content on them. Post updates about the work you have done on channels like Facebook and Twitter. This will help in building up the image of your company as an expert in the domain. Quora is another good platform for the purpose. You can answer questions related to your area of expertise along with a link to your website. Remember that being active on social channels does not mean posting content every hour. This will only lead to spamming and will be harmful to your business.

3. Build A Presence On The WordPress Theme Directory

The WordPress theme director is a good avenue for promoting your agency. It is the first stop for users looking for pre-built templates for their websites. Create a few themes and upload them on the directory. Include well-written descriptions so that people are interested in checking out your products. It will be sensible if you focus on a particular industry in the beginning. You must build the new themes for a business segment you have experience in. This will also be helpful in narrowing down the target audience which will increase the chances of getting a client.

4. Plan Your Online Advertising Campaign

Online advertising is a good strategy for the promotion of WordPress design company if used intelligently. Plan your advertising campaign in detail and think about the content that will prompt a person to click. Create a specific landing page where people will be directed to after clicking on an ad. Put a relevant call to action on this page so that visitors can be converted into users. Many people see increased traffic to their websites after posting ads but the conversion rate does not improve. It requires a well-thought-out strategy like one mentioned here to make advertisements work to your advantage.

5. Devise A Pricing Strategy For Online Job Boards

Many people frequent online job boards in search of clients. The challenge is to stand out among the crowd of WordPress designers on such forums. More often than not, a client uses price as the deciding factor when making the selection. You must make a careful assessment of the prices being offered by other professionals. Do not try to beat the competition by setting the lowest price. Try to choose a figure that will appeal to clients as well as secure your profit. Job boards are good places for making money but never depend solely on them for getting work.

6. Build An Email List

One of the best ways to create a sustainable user base is by building an email list. Once people visit your website, encourage them through call-to-action to join your mailing list. Follow up with them at regular intervals of time by sharing useful content with them. Hire professionals to create good quality content matter for your emails and newsletters.

7. Conduct A/B Testing To Improve The Efficiency

Split testing or A/B testing is a good method to test the efficiency of the promotional strategy. When you use a promotional tactic, try to employ two versions of the same method. For instance, create two kinds of newsletters and see which one generates more response. Use this strategy for assessing the effectiveness of all the promotional methods. This will help in fine-tuning your overall marketing strategy and improving the business prospects of your firm.

Conclusion

Owners need to be proactive while doing promotion of WordPress design company in order to build a sustainable user-base and establish themselves in the business segment.