E-commerce has emerged as the most important connecting point between the enterprises and their customers thanks to the mobile apps. It is the mobile e-commerce apps that helped shape the e-commerce dream of enterprises across niches and sizes.

Mobile e-commerce apps have revolutionized the online shopping experience and made it easier for shoppers for browsing and shopping products.

Since the most critical value proposition of mobile apps is the convenience and ease of shopping products, the accuracy and popularity of mobile e-commerce apps mostly depend on this factor.

Like many successful mobile app startups in the e-commerce space, you need to ensure relevant content, increased level of ease for the shoppers, custom features, simplified design, and several other aspects that play a role in popularising the mobile e-commerce apps.

Easy And Simplified Navigation

If you want to see your e-commerce app become popular, it is important to allow your customers maximum ease in terms of navigation and finding what they need.

Remember, mobile screens are smaller and so the content, images, buttons, and actionable elements should be visually optimized for easy interactions. Maintaining visual clarity is the first rule for easy user experience.

Secondly, the navigation buttons must follow the thumb rule of design which means most of the frequently accessible buttons and links should be placed closer to the lower right-hand side of the screen to allow easy thumb access and interactions.

The buttons and all tap targets should be designed big enough to accommodate easy finger taps besides maintaining ideal contrast for visibility.

A Great Onboarding Experience Is Must

There is a famous saying that tells us to nab the opportunity at the first scope. Well, with a great mobile onboarding experience an e-commerce app can engage the customers at the very first visit and make a lasting impression that ultimately converts into business.

Most shoppers while visiting an e-commerce app may have some products in mind. The responsibility of the mobile onboarding screens is to guide him in finding the products he is looking for without any scope of confusion. A great onboarding experience is short, visually engaging, and just hits the bull in the eye by making a great first impression.

A Multi-Layered And Voice-Enabled Search Function

A great search function that helps users to find their required items easily is the very epicenter of the mobile shopping experience. The search function should be placed above the fold and should be visible on all screens. Most importantly the search function in any e-commerce app should offer the flexible scope of using the most number of filters and search parameters.

The voice search is increasingly getting popular across mobile e-commerce apps as mobile users tend to use voice commands more frequently than their desktop and web counterparts. Make sure the voice search uses the latest natural language processing (NLP) technology to understand the voice commands of the customers easily.

Personalized Product Listing And Recommendations

Remember, the users accessing e-commerce stores through mobile apps because of the personal nature of the device expects more custom shopping experience than while shopping on regular e-commerce stores.

Thanks to artificial intelligence and data analytics it has been easier to detect user preferences based on the browsing patterns and shopping history and offer personalized product listing.

Intelligent personalized recommendations for every individual customer can make an e-commerce app more engaging. Using an AI-powered recommendation engine or algorithm can offer the best results to the customers.

Flexible And Personalised Push Notifications

Push notification helps an app to remain in constant touch with the users and customers and in the context of the e-commerce push notifications can help promote products, pushing business conversion, bringing customers to clear abandoned carts, and for many reasons. Push notifications legitimately used can also help build a consistent bond with the customers.

The push notification feature works best when it is personalized for each individual customer with the tweaking of the message based on individual context and user situation.

Lastly, the customers should have enough flexibility to opt-in and out for the push notifications and for choosing the type of notifications and their preferred timing.

Simple Registration Process

Since the attention span of the mobile users tends to decrease continuously, a time-consuming user registration process can have a ruining effect.

For a minimalist and stripped off registration process keep the number of form fields at a minimum and allow new customers to get away with a social login process.

To make things further easier allow users to register with social credentials. Remember, the longer you make customers hang around with the registration process, the messier it gets, and eventually, they leave.

 Make Checkout Process Simple

It takes a lot of effort for an e-commerce mobile app to acquire visitors and make them purchase and reach the checkout page.

This is the actual area where the business is going to happen and so, any lingering on unnecessary things can just make users leave without completing the purchase and you lose the business.

Remember, a great portion of the cart abandonment cases across e-commerce stores can be attributed to the complicated checkout process.

To make the checkout process simple and smooth, avoid asking too many questions and use innovative alternatives to help users complete filling the information.

Use GPS maps alternatively for mentioning the location address and ask them to remember the filled out information for future purchases.

Auto-filling certain common options based on user locations like filling the country, city fields, pin codes, etc can reduce the time.

Always allow customers to avail as many payment gateways and methods as possible including the mobile wallets, cash on delivery, net banking, debit and credit cards, and PayPal.

Conclusion

As an e-commerce mobile app getting viral and becoming a household name is not impossible provided you work your way through the steps and methods to attain popularity.

The above-mentioned ways are the ground principles of any e-commerce app without which you cannot expect getting enough traction, let alone the question of getting popular.

Author Bio: Manev Dave is the senior developer at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 8+ years of experience.