Destined to release this fall, iOS 14 has already given nightmares to the app marketers and developers with a gamut of changes and an array of groundbreaking approaches. Apple has already known for its round the clock efforts to deliver era-defining OS updates to ensure a more immersive, secure, and easy experience for the end-users. For this update, the focus of Apple has been on changing the way advertisers generally target users.

Here we will explain some of the iOS 14 led changes that your app needs to deal with.

Allowing Dark Mode In-App UI 

One of the significant changes that app developers have to incorporate is to make the app UI ready for allowing dark mode and make scene delegate and modal presentation possible.

App Clips to Showcase the Purpose of An App 

App clips inform the app users about several features and functionalities of an app without really downloading it. This new iOS 14 feature will help showcase the basic user experience of an app before the user decides to download it.

The app clips are easily discoverable across native iOS apps like Safari, Maps, and Messages. The users can also spot them using QR codes and the NFC tags. That means the app clips should be convincing enough to motivate users to download the App Store’s entire app.

Quick Informing Widgets 

Like the app clips, these widgets provide users quick info about the apps on the home screen. With iOS 14, users get a completely refurbished widget experience. Widgets also allow customization, different sizes, and interactive features.

Keeping User Info Private 

With iOS 14, Apple has worked to ensure optimum privacy protection for the users. With the latest privacy information measures of iOS 14, users can get optimum transparency and control on their info.

Every app now needs to seek permission from users to track their info across apps and other websites. Once the user sets its privacy preferences, all apps will have to oblige them. 

iOS 14 Impact on Mobile Marketing

An identifier for Advertisers (IDFA) refers to a feature that allows advertisers to identify the device in use and accordingly make highly personalized ads. Now with the iOS 14 update, this might not be easy. Many apps simply may opt-out from upgrading to iOS 14 because of this reason.

If a user doesn’t allow tracking in the privacy setting, IDFA will not work at all. Moreover, this new privacy feature, by default, will make users opt-out when installing an app. As many ads depend on the Identifier for Advertisers (IDFA), this can be very difficult for them.

Many types of ads ranging from retargeting to exclusive and specific targeting to targeting based on audience similarity to precise audience segmentation depend heavily on the IDFA. Naturally, this may create a severe impact on the monetization and user acquisition of apps.

Let’s explain some ways to get your app and marketing acumen ready to deal with these changes.

Evaluate the IDFA Presently in Use 

Since the new privacy settings are adamant to the marketers, they need to complete the IDFA usage with apps now. Some of the key aspects that you have to look for, including the following.

• Evaluate the SDKs responsible for calling the IDFA. Know if the SDK providers have a solution for making the IDFA requests despite the new privacy settings.
• Make a detailed plan for app updates with updated SDKs.

Get Ready for Seeking User Consent

Getting as much as possible user content, you should focus upon. All the user’s opt-in for tracking helps you to target them with ads just as before. Do the following in the ramp-up to the iOS 14 release.

• Test with user consent mechanic working for both new and existing app users.
• For generating user consent, you have to create catchy pop-up messages.
• Carry out A/B testing about the right time to use the pop-up.

Evaluate the BI Stack 

Now the Business Intelligence (BI) stack needs to be optimized for situations with user consent and no consent. For evaluating BI stack, consider the following.

• Evaluate the data sets linked with the analytics and consider a better way to use them before the new iOS 14 is out. Give more focus on data sets such as ADID, IDFV, and UserID for best results.
• Without IDFA, a business can still unleash contextual ads but can no longer use personalized ads. To do away with the shortcomings, brands need to run and analyze multiple scenarios.
• Apart from all these steps as preparation, the development companies need to take suggestions from the app marketing experts about how to get around the new regulations and how to boost user acquisition and user visits.

Conclusion

To ensure your preparation for the iOS 14 challenges really bear fruit, it is important to begin your evaluation process early and test the various ways for adapting to iOS 14 privacy norms. In this respect, it can be advised to catch hold of the iOS 14 beta and use it in your app to evaluate the visible differences. Apart from these fears and insecurities about stricter privacy rules and other constraints, you can also boost your app user experience with the new iOS update.

Author Bio: –  Juned Ghanchi is a senior IT consultant at IndianAppDevelopers, a mobile app development company in India offering top-notch mobility solutions to every business domain.