It would be true to admit that Artificial intelligence(AI) and Machine Learning(ML) technology helps developers to build new-age applications.

Earlier, we used to use simple apps that had limited features and functionalities. But with the smartphone and Internet penetration in the last decade, everything has changed. Mobile apps have not only changed but lifestyle but also our habits and activities. 

On the other hand, now, it is inevitable to develop an app for business owners in order to establish personalized relations with consumers. But there is a new cutting-edge technology in town which has been changing the mobile app development process that is Artificial Intelligence. 

Artificial Intelligence is a hot topic to discuss in the app development industry. AI is getting popular, and as the report from Data Corporation, global spending on AI practices will reach $79.2 billion in 2022. AI mostly contribute to app development with roles like-

1. Personalization
2. Better insights
3. Making consumer analysis better
4. Integration of AI-based features
5. Enhanced security 

So here is a sneak peak how AI impacts the mobile app development process and benefits business.  

How Artificial Intelligence Revive Mobile App’s Market  

Smart and advanced AI technologies help entrepreneurs to develop a perfect and personalized app for your business needs and allow your business to expand its reach in no time. Moreover, AI technology lets business owners make informed decisions based on the user’s behaviour and preferences that eventually boost sales and revenue. 

Furthermore, AI is empowering app performance and making it customer-centric. These apps also can predict user behaviour and help business owners in decision making. So let’s discuss in detail how developers use AI techniques and algorithms to build personalized app solutions.

Personalization

Users these days prefer a personalized experience from brands and AI techniques have the potential of making the user experience better and personalized. Brands send personalized emails and notifications to users. Moreover, the applications that use AI algorithms can access the location of the users and track their history as well. 

Smart AI techniques use these data and offer personalized services that enhance user experience. These kinds of abilities can be integrated into an app that creates a better user experience and increases the brand’s ROI. 

These days, on-demand apps make people’s lives easy as it enables users to enjoy different doorstep services. To deliver a seamless experience, delivaroo similar app uses Artificial Intelligence that helps brands to know the user’s choice and behaviour accurately.

Mobile app development companies use these smart techniques to do predictive analysis and help business owners to make informed decisions using data collected from various sources. From sending personalized emails to advertisements, AI is playing an important part that lets business owners create a better user experience. 

Amazon’s Alexa Enhancing Search 

When it comes to voice search, Amazon and Google Assistant are ahead in the race. Voice search enables users to interact with apps without any restrictions. Moreover, users can talk with these appliances in their native language. However, users are also expecting something more like automatic replies and predictive messaging. 

The Google Assistant has the capability of answering more questions. Moreover, voice search enabled applications can help brands to increase lead conversion ratio. 

In the UK, consumers heavily rely on voice commands and predicted that more than 95% of purchases would be made online through virtual assistants such as Alexa and Google Assistant. They often use words like “ Hey Alexa” and “okay Google” when they want to shop online. 

Additionally, Apple’s Siri is not behind; users can check whether updates, book tickets, play music by simply saying Hey Siri, “play music for me or book a movie ticket for me”. 

This way, voice search is impacting the way people interact with apps. If your app has voice assistants, then they can perform various tasks such as trending information, reminders, helping consumers, and sending emails to clients. Enhanced voice search options open new doors of opportunities to business retailers. 

Making Use Of AI-powered Chatbot

Today we have numerous instant messaging apps such as WhatsApp, Slack, Skype, Telegram, Facebook Messenger, and many more. People using these apps frequently, you must be shocked to know that Facebook Messenger alone has 1.2 billion monthly active users. 

Hence, it is inevitable for brands to integrate a chatbot in their application as it makes the user experience better and allows consumers to solve their queries in real-time. According to the latest report from Ubisend, two out of ten are willing to order things from the chatbot, and more than 38% of consumers use chatbots to search for attractive deals and offers. 

It’s quite fascinating right! 

If your app uses chatbots that can interact with people, it will leave a positive impact on the user’s mind as now they don’t need to wait for an hour to get solved their queries. Developers today are integrating chatbots in-app as it also saves the cost of appointing full-time customer executives. With the help of chatbots, people can get all answers to their queries. It saves time and cost too.

Facial Detection

With the use of AI and deep learning, developers can easily integrate a security feature that is facial detection in an accurate way. Facial recognition is an advanced technology and feature that is integrated into an app in order to keep certain data personal and private. 

Companies such as Apple already use this feature to provide better security and improve user satisfaction. App developers in the coming years will use this technique to enhance the app’s security level. It can also prevent children from accessing some content or data on the internet. 

Today, many financial institutions are using facial detection technology in their system in order to secure and verify the faces of their customers before they initiate any transactions. 

Key Takeaways

Well-known players like eBay and Amazon have already implemented AI technology in their apps to deliver a better user experience. With the new technology advancements and consumer’s evolving needs, integrating AI in apps is a new phenomenon for brands. 

In a nutshell, AI in mobile app offers you certain benefits such as, 

1. AI empowers brands to make informed decisions based on a user’s search history and their behaviour. 
2. AI delivers personalized and customized user experience in order to drive more traffic and customer loyalty. 
3. AI offers prediction abilities that enable brands to provide suggestions to users in order to generate a better user experience and improve the overall shopping experience. 

Many app development companies are integrating AI into their products to generate maximum revenue with user-friendly UI. Brands can use AI technologies to increase profit and create better customer engagement.

Summing Up

In the era of digitalization, brands are implementing the best techniques that attract customers and increase their revenue in this competitive market. AI integration into the mobile app fosters customer loyalty in terms of product recommendations, and real-time chatting helps to establish strong relations between consumers and brands. 

As time passes, the importance of AI-based applications increases because people are now interested in personalized deals. Hence, soon it will become core homework for mobile app development companies because AI and ML let brands to automate their manual tasks in a most effective way.