Website traffic is a vital ingredient if you want to rank better in search engines and increase your bragging rights in the online world. To have traffic flowing in your website, you need to make it visible or easy to find by both search engines and website visitors. That’s where Best SEO Services come in.

What is SEO and how does it help to increase website traffic? 

SEO stands for Search Engine Optimization which is an art of optimizing your website using certain keywords and phrases that are relevant to your site, thus, helping search engines like Google and website visitors to easily find your website with little hassle. This leads to a high ranking website that pops up in the first three pages of a search engine. However, there are certain laid rules about SEO that needs to be followed to the later to avoid being penalized by Google. I said it’s an art, but it follows a scientific algorithm with a certain amount of creativity. The keywords need to be crafted strategically in content without losing its relevance or staffed. What SEO simply means is creating the best possible results for your target, to increase visibility.

Google’s aim is to help answer a visitor’s question by providing relevant websites that relate to the entered keywords. More searches make your website rank higher in search engines. But you need to realize that it isn’t that easy. There’s a lot of work that goes into SEO Strategies. How does l go about it then? Well, I wrote these eCommerce SEO guidelines just for you. If you follow it, you’ll have an easy and fun time directing organic traffic to your e-commerce website quickly. Read through for better understanding.

If you are running an E-Commerce website, you’ll realize that it’s hard to develop search results for targeted keywords. However, there are effective strategies that can work to your advantage if implemented in accordance with, Google’s set rules and regulations. You need to develop a thorough, detailed, product description. This should be accompanied by beautiful, visual, and relevant images with a long list of both positive and negative reviews to help visitors make informed purchasing decisions. It also means making buttons big enough for visitors to easily make purchases and having social proof of your best selling products.

Most of the time visitors like to compare prices and product quality. Instead of them leaving the tab to research about other store include a section for product quality and price to make it easy for them to do that without leaving your site. These are just a few simple tips to help you when creating your eCommerce store which I will expound on them more as we look into the best strategies to help you pump organic traffic to your online store.

An effective eCommerce is dynamic and employs several website elements including social media, web design, networking, marketing, and copywriting. With the best SEO Services, marketing, and the right attitude, nothing will stop you from increasing your sales to thousands in a single month. The best part about a great SEO strategy is that it’s free and anyone can implement it. Try combining SEO and SEM (Search Engine Marketing) like Google Ad Words to have two search listing leading to more conversions and sales. Google is a powerhouse when it comes to marketing channels that is why you need it as a partner in your e-commerce website. Let me not bore you with all these theories and let’s get down to their real deal.

Ecommerce Keyword Research

The first step in your e-commerce SEO campaign is keyword research. This is the most crucial step that should never be skipped. If you rush this step, two things are bound to happen: you’ll target difficult keywords that will are hard to rank for you and you won’t make it to the first page. As for the second, You may also target keywords that don’t bring any traffic or prompt a visitor to buy. This is not ideal for your website. E-commerce keyword research is vital as it allows you to rank keywords that are easily searched, bringing a decent amount of traffic to your store. Whatever you do, always make calculative moves and avoid guessing the client’s intent.

One way of finding out if the keywords will not work is by using:

• Amazon which is giant in online marketing
• Competitor research – find out what keywords are working for your competitors
• SEO Keyword research tools to simplify your search

Ecommerce Site Architecture

Now that know which keywords to target, it’s time to put them into good use. This begins with the website’s architecture. E-commerce site architecture is the structure followed when setting up your navigation, product pages, and category pages. What you need to focus on is getting the best, relevant, and latest content for your prospective clients and regular visitors. Make it easy for them to find by reducing the number of clicks. The three golden rules in this strategy are: making it super easy and scalable, reducing the number of clicks to three to get to the next page, and using keyword research to generate highly relevant pages for your URL and subdirectories.

You need to know that your homepage is the most authoritative page of any website. Internal links from one page of a website pass authority from a page to another otherwise its called PageRank but Google doesn’t use the term anymore. At this point, you can also involve content marketing to help you broaden the keyword “surface area”. The more content you have, the more keywords you can insert. This also allows you to get backlinks from other relevant sites that offer similar services. You can funnel the link authority to other product types.

How to Perform Technical SEO Audits For Ecommerce Websites

One mistake that many webmasters do is equating SEO to just keywords, which is not the case. There is another important aspect to it which is the technical aspect. This includes other site elements like user experience, site speed, working links, and mobile-friendliness. All this contribute a lot in improving the user experience, which is also one of Google’s biggest concerns.

Recommended Ecommerce SEO Tools

Using the recommended SEO tools is also another great SEO strategy to pump up more traffic to your website. Some of these tools include Google Analytics, Google Search Console, Ahrefs, Barracuda Penguin Tool, and Cityscape. You can count on an eCommerce site audit to help you establish the current standing and quality of your site. It also makes it easier to check the list of things to be done before going to off-page SEO. By conducting an audit you will get great results with less effort.

Content Marketing

Another eCommerce SEO strategy which happens to be my personal favorite is content marketing. Although most marketers prefer blogging to content marketing, 70% of visitors prefer getting product info from content rather than ads, simply because content provides more information than ads. Ads will only give you the pros of a given product, making them biased. Content also helps you to create more backlinks and rank for more keywords. Building links on quality blogs is also easier than products category pages. These increase your domain authority by a big margin. The two ranking factors that Google usually focus on are content and links.

If you want your website to rank high in search engines, will give you the best results. Not just any backlink, but from authority backlinks with relevance. Since backlinks are off-page SEO, implementation takes more time since they are a bit complicated. To acquire backlinks, you need to involve other bloggers and other website owners. Among the best backlinks that I use and have given me great results are:

• Resource page link building
• Partnering with influential blogs
• Broken link building and
• Stealing competitor’s links

Local SEO for Ecommerce Retailers

This unique and helpful SEO strategy is not for everyone, except for those owning physical stores and want to be discovered locally. This boost will give you great exposure. You can do this by:

• Claiming your Google My Business profile – This is a wonderful feature offered by Google that gives you an opportunity to enter your business’s details into their database.
• Building local citations – Essentially, these are backlinks from other local websites such as magazines, news outlets, press releases, and other local media.

Measuring SEO Success for an Ecommerce Website

When you’ve implemented all the strategies you can think of, you need to track them down to see if they are working as expected or if there is room for improvement. Unlike cut and dry PPC that you can gauge its results after a day of implementation, e-Commerce SEO requires time. So what are the signs for effective SEO? You will know that the implemented strategies are working if you notice small increases in rankings – you can use SEO tools such as Ahrefs to track your SEO’s progress.

Conclusion

Ecommerce SEO strategies are crucial if you want to increase your web store visibility. These are just a few strategies that have worked for me in the past. Different stores have different needs but SEO strategies remain the same. Fortunately, there are so many tools that can help you implement all of them seamlessly. Don’t rush to get results as it takes time to achieve desired rankings. Hire an eCommerce SEO Strategy for exemplary services.