Machine learning is a robust technology that gives systems the ability to learn and optimize user experience without being explicitly programmed. The advent of machine learning has significantly transformed the face of business marketing. Its ever-growing impact has made it evident that the future of marketing will encompass savvy marketers working together with machine learning-based […]

With the advancements in technology and with the increasing number of Web apps, the need to improve efficiency has increased. Developers are looking forward towards such tools that not only enable them to work efficiently but can also automate certain tasks. Automation at effective cost is becoming the need of the hour to tackle the […]

Today’s world runs on data. Almost every rideshare application, food order app, retail or shopping site, and even all e-commerce sites require consumer data to provide an optimally satisfying customer experience. As every aspect of the web and applications are becoming experience-driven, every corporation and company are thinking about monetizing their data. Unfortunately, with the […]

The impact of social media on search rankings is somewhat of a debatable topic. Google says there isn’t any, but successful social media campaign lead to more web traffic and shared content which does, in turn, have an effect. Rankings aside, however, social media is a great way to boost organic referral traffic, and no […]

Ad blockers are increasingly popular, reducing the impact of traditional online advertising. According to Statista, 33% of computers now have a least one type of ad blocker, and this number has doubled since 2014. People use ad blockers primarily to prevent disruptions in the browsing experience. Ad blockers prevent advertisers and publishers from reaching their […]