Studies show that on an average, a company spends 92$ for acquiring a customer for every 1$ it spends on converting it. (source) This ratio fluctuates massively when we talk about B2B marketing in comparison to the B2C marketing. If you have an enterprise-grade product/service in the B2B marketing space the cost of acquisition far […]

With the entrance of GDPR into force in May 2018, it is assumed that digital marketing will not remain the same. The field of digital marketing increasingly relies on collecting consumer’s data for targeting ads. This could impact their potential to do so. Before getting deep into the ways GDPR will affect digital marketing, let […]

These days, different iOS applications are used by the tech-savvy people. So, there is a great demand for such applications. To be frank, creating and developing iOS applications is a fun and rewarding task. But, if you are new to the iOS development, then you must have questions about where to start. With the help […]

Have you ever thought about what is the SEO-friendly URL structure and why it is useful? It is one of the most basic subjects of debate from many years in Search Engine Optimization and Digital Marketing field. However, the people are not much concerned about turning their URL structure as SEO friendly in past but […]

Android has been the most popular operating system for mobiles for several years. Due to its raging popularity and a broader reach, most businesses are now interested in building their personalized app on this very platform. This explains why the professional android developers are so much in demand these days. If you are an entrepreneur […]