What’s in a brand? Is it a great logo and a signature font? While these assets help define a brand, they’re not what a brand is. At its heart, a brand is the promise of an experience for a customer. Every aspect of a business, from its messaging and communications to colors, fonts, and logos, […]

The world of software development has progressed with time to reach the heights that it stands at today. It is no secret that React has had a huge role to play in the software development of so many projects. We have seen time and time again that React has extensively helped in the success of […]

Yоu’d аgree thаt the deсisiоn tо build mоbile аррs is influenсed by business requirements аnd user exрeсtаtiоns. While bоth web-bаsed аnd nаtive аррs hаve аdvаntаges, hybrid mоbile аррliсаtiоns hаve grоwn in рорulаrity. It is due tо their аdарtаbility асrоss multiрle рlаtfоrms thаt they аre аble tо build аррliсаtiоns thаt рrоvide соnsistent рerfоrmаnсe regаrdless оf рlаtfоrm. […]

One of the biggest challenges for marketers and businesses is advertising their business at a limited PPC budget. Where Google ads promise the best cost-effectiveness, you still need to put in additional efforts to better utilize your ad budget; otherwise, you end up wasting your money.  For most businesses, it’s hard to increase their budget, […]

At present, over 3.6 billion people use social media, and this huge figure is expected to reach over 4.41 billion by the year 2025. Social media was designed to socialize and connect with people. But the surge in user count inspired businesses to enter the unexplored territory of social media. Today, businesses cannot think of […]