For Starters, What is SaaS? Short for software-as-a-service, SaaS is essentially a service model wherein applications and software are delivered over the internet as service. The user doesn’t have to install or maintain the software. Instead, they can access it over the web. Because of the web-based accessibility, the user is freed from the complex […]

Influencer marketing today enables audiences to communicate with each other as well as with experts and celebrities who endorse and promote products.  Consumers today are requesting recommendations from friends and acquaintances prior to any online research. Such an increase in the popularity of sourcing information in comparison to company channels is tremendously changing the marketing […]

You might have heard several digital marketing experts emphasizing “content is the king.” Indeed, there is doubt about it – the content was, is, and will remain. But in recent times, we have witnessed a change in how customers fetch information. Instead of reading blogs and articles, online users are drifting towards videos for various […]

Holding 59.4% of the global CMS (Content Management System) market share, WordPress is the world’s most popular website development tool. The best thing about WordPress people know is that it allows professionals having no knowledge of HTML or other scripts to create something on their own.  WordPress has increased the outreach of enterprise mobility to […]

Social networking, content marketing, mobile-optimized websites — there is so much you need to consider to grow your business.  You must have certain questions like how to turn the website traffic into qualified leads? Which are the essential steps to get a better ranking in google and various other search engines?  Don’t worry! I will […]