Category: Digital Marketing

With the increase of popularity of digital marketing, importance of getting a rank in Google search has also been increased. It helps to increase the traffic to your website and give audience the chance to go through the product and services you are offering.

Google receives billion of searches so it is really important for your website to be visible at top searches. Many businesses do not focus on online visibility and optimizing content thinking that having website is enough for doing business.

They do not realize what if their website is never been visited. No visitors mean no conversations, no sale, no profit, and no return on investment. Follow these tips to let your website rank to top of search – engine results.

1. Publish relevant content

To improve authority and relevance of your site the traffic for your site should be more and to increase traffic you need quality content. Publish the quality content to attract the traffic.

The second thing is keywords; you need to identify the keywords related to your product/services like how your customer might search with the specific terms.

Once you identify, target the keywords phrase on your website. It is not easy to get ranking with multiple keyword phrases, it would need a separate webpage for every phrase. Repeating the keyword phrase multiple times in the starting and ending of paragraph.

Use bold, heading tags and other tags to highlight the keywords. You can hire experienced & Professional Web design in mississauga who will assist you to raise your website ranking by creating content.

2. Update the content regularly

Regular updates are as important as your content is. It is the best practice for your website relevancy. Fresh content is must to let your website breath on internet.

The more frequently you update the content, the more frequently you get the opportunity to get higher rank. Make sure the quality of content is good.

3. Metadata

Metadata is the information about your site that is described with the coding of your site to help the search engine to index your site. There are three types of Metadata.

Title Metadata- It the title of your link that displayed in search result.
Description Metadata- It is below your title metadata that shows the site information
Keyword Metadata- it is not visible to visitors and is assigned as per overall structure of your website.

4. Have a link worthy site

Creating descriptive links that describes the purpose of the link improves the search engine optimization as well as are relevant for your user. Also, fixing the broken links is must. There are tools that can find the broken links and improve the user experience.

5. Image Optimization

Image optimization boosts the speed of your website and allows Google to identify the images easily. Therefore, your website should have compressed images, alt text and descriptive filenames.

Conclusion

Search engine optimization is not that you do once but it is the process that need to repeat over and over. This strategy need ongoing effort by investing time and attention. Once you make a goal to make the best informative page your ranking will definitely increase.

SEO is a very crucial deal for businesses (mostly online and often offline) in this digital age since SEO is undoubtedly the largest source of free organic traffic, leads and customers and also because the internet is a bigger part of our lives today than it has ever been in the past.

There can never be enough reiteration of the importance of the multi-billion dollar SEO industry in serving as the driving force behind the Internet today as we know it, use it, and experience it. There are many free and paid tools that can help you in achieving your goals but there are also some obscenely over-priced duds on the internet.

Hence,  we ranked the top 10 SEO tools in the market, to make life easier for our patrons

1. Google Analytics

This is arguably one of the best and most popular SEO tools out there and sits right at the top of our most recommended SEO tools. It is a very strong free marketing tool which tracks the web activity of the users and allows them to get a comprehensive statistics of how people are discovering, visiting and using their websites.

It is easily the most widely used tool by website owners to understand the many behavioral patterns, preferences, habits, attitudes and activity patterns of their visitors.

The information, especially the statistical part, provided by this tool is on a staggering scale, including but not limited to site visits, page views, bounce rate, average time on site, pages very visit and percentage of new visits. Added information like website referrals and marketing campaigns, truly make GA, an SEO tool without any parallel whatsoever.

2. SEMrush

Ever since being launched in 2008, this SEO software has come a long way in the past decade to emerge as one of the best SEO tool kits mainly by taking competitor research to a different level altogether.

With an updated database of over 35 million keywords and keyword phrases and more than twenty ways to research your competition popularly known as “stealth tactics”, you can easily find out the keywords being ranked by your competitors and then create content accordingly.

This game-changing tool conducts a comprehensive SEO audit, keyword and topic research and makes it ridiculously easy to find out what keywords any page on the web is ranking for.

It is well and truly one of the best tools that every marketer must use and is currently estimated as being used by more than 3.5 million people around the world.

This tool is widely used by many of the top search engine marketing company in india and is highly recommended. It is available in various paid plans and all of the plans are high value for money.

3. Ahrefs

One of the most widely used and user-friendly tools for SEO and back-links, Ahrefs is used by most of the digital marketers around the world including many of the leading search engine marketing company in india, many of which consider it to be the greatest SEO tool ever made.

Boosting a lightning-fast interface that can generate results within seconds, it also comes packed with the largest and freshest of live links which is updated every 15 minutes. It ranks only behind Google as the second largest website crawler and its Site Audit has earned it a lot of laurels and support from SEO experts based around the world.

It’s very effective in generating custom reports and conducting an analysis of competitors and keyword researches, both of which are lightning-fast and very accurate.

Packed with a lot of features, it is a highly effective tool that has helped a lot of users around the world to improve their organic rankings.

4. Woorank

This is a very powerful tool which has made it incredibly easy for simpletons to understand SEO audit. It’s possible to use this tool to spy on your competitors, track down their keywords and then adapt your strategy accordingly.

It’s a paid service after you have run some number of tests but the paid version is still absolute value for money as it generates detailed performance report each month, highlighting the key aspects which you need to improve through easy charts and measures.

It’s a lightning-fast tool which can generate reports in a few minutes, giving you significant leverage over your competitors, unless they too are using this highly recommended SEO tool which sits fourth on our list.

This tool finds issues, identifies opportunities and tracks keywords all at effortless ease which is among some of the many reasons for its resounding popularity among SEO experts.

5. Longtail Pro

Booting a very simple and straightforward interface, this SEO also packs an enviable keyword competitiveness score. Many users get used to it’s interface pretty quick and they stick with it simply because of the ease of usage.

Available in both online and offline versions, it’s a very rich tool boosting tons of features for its users.

Every since going cloud, it has become a lot faster and easier to use, which has helped it rise rapidly through the ranks of the best SEO tools in the market and thereby it very deservedly ranks 5th on our list. Most of its users are marketers who can easily build a good list of targeted long-tail keyword ideas using the tool.

6. Majestic SEO

It is one of the world’s largest Link Index databases along with being one of the best marketing SEO tools according to experts. The most distinguishable feature of this user-friendly tool is The Majestic Million which lets the users see the ranking of the top million websites.

This cornerstone of a solid SEO strategy can also help you to find the best keywords to rank for along with features that will track your rank along with facilitating site comparisons.

Majestic SEO is the authority for many professionals in the SEO industry when it comes to researching the credibility of a website’s natural growth over time as it relates to their back-links.

It also sets the form and standard when it comes to creating a completely historical review platform. The Search Explorer tool and Competitor SEO Analysis are two of the other features of this tool which are appreciated by the majority of SEO experts.

7. DeepCrawl

It is a cloud-based web crawler which comes packed with a lot of features that can help in improving your SEO performance and solving real problems. Apart from crawling your website, you can avail of the many features of this tool for conducting technical and link audits along with landing page and competitor analysis.

The data provided is far more detailed and comprehensive than most other crawlers. The information is action-oriented, very easy to understand and aids users in reaching more of their target audiences, increasing site revenue along with driving more organic traffic.

Being a cloud-based service, it’s able to performer much larger crawls and it can crawl any website to the deepest level and provide accurate information about a variety of topics.

It is an incredibly powerful tool to help identify and diagnose all the issues that might be preventing the website from doing better in Search Engine Result Pages.

8. Moz

Originally called SEOmoz, this tool offers wholesome solutions for effective SEO strategy and implementation. All SEO basics are comprehensively covered by this powerhouse, which is very frequently used by the experts to optimize their websites to the best of their ability.

Moz has always managed to stay up-to-date with Google regardless of its frequent algorithmic changes and is considered an authority in bringing forth credible information during keyword research.

Often used as a Google Chrome extension by some, this tool gives the user the liberty to track the position of certain keywords and site influence immediately.

9. Ubersuggest

This is a completely free, keyword finding SEO tool which serves it’s purpose well according to the experts and thus it very deservedly ranks 9th in our list of the top 10 recommended SEO tools.

It facilitates SEO difficulty ranking as per organic search results and gives an estimated number of visits along with the top 100 sites that rank for the particular keyword during the Search Engine Results Page analysis. It’s a much more wholesome, comprehensive, organized and user-friendly tool than other tools of it’s kind.

Users can easily figure out if a certain keyword is worth targeting by investing their resources, time and energy and just how good are their chances of success by conducting a competitive analysis.

10. ScreamingFrog SEO

Last on the list but not in the least is this tracking tool which is used to study a site’s structure. It ranks very high on the priority list for SEO experts, administrators and also web developers.

Though it is not the ideal tool for beginners, it comes in handy who know are well versed with SEO and HTML. It’s a highly recommended tool for understanding the different issues plaguing your site’s success along with providing you insightful information to correct the same.

Available in both PC and Mac, any necessary information, integral to your websites can be easily accessed by using this tool.

Ever since Google reduced the number of organic results of a search to grab a listing at the top of the SERP rankings, the competition has become more ruthless than it was ever before.

It’s time for all business owners and SEO experts around the world to pull up their socks and invest in some great SEO tools, which deliver better results than the others. There is a tool in the market to fit every need and budget, but whichever tool you use, you need to make sure that you are getting all the value that is possible from using the tool.

The role of SEO in delivering remarkable results in SERP is incomparable, but to achieve your billing right at the top, you need a solid SEO strategy along with the best SEO tools in the market, so our suggestion to you, is get started on both of them, RIGHT NOW!

Advertising is quite crucial to every business for an increment in its sales. But the problem is how you can get the highest benefits out of the advertisements at a relatively low cost. You may have been using Google Adwords without really knowing what it is. It is owned and run by Google for online advertising. It is the most widely used and popular online network for advertising in the world. Many business people utilize Google Ads to reach a broad audience of customers, expanding their businesses.

First, you should understand how Google Ads can help you. When you begin to use it, you will notice that Google decides the kind of Ads for display and where they get displaced on your page. Ads will cost you some money, but remember that you have to spend money to acquire more money. An essential element in determining what you get back depends on how much you want to invest in your Ads. Keep reading to learn strategies that are effective towards your using Google Ads.

1. Building campaign

Every campaign you do in Adwords should stick to its particular budget. The primary factor for making campaigns is the location. This helps make a difference in the Ads campaign between your branches. You should have different campaigns for Display network and Search network.  This strategy is vital as each kind of marketing has different characteristics and yields separate results.

Search network involves Pay-per-click advertising where advertisers or business people bid for specific keywords that are needed for their product or business or service. When you enter such precise keywords in the search inquiry box of the search engine, then you can have the chance to display your PPC ad to your visitors. This can also be referred to as a “Paid search.”

On the other hand, a display network gives you the avenue as an advertiser to place banners on your website. It helps in providing information about your business or product. Compared to the search network, display network covers a broader reach to your site users.

2. Building an Ads Ad group

Google and several other search engines usually look for valuable content. Hence, create your Ad groups with very tight themed subjects that relate to your products or services. For instance, assuming you intend to create a campaign for Clothes, then you could develop Ad groups such as Men’s Clothes, Women’s Clothes, Children Clothes, and others. Under every Ad group, ensure to have a minimum of three Ads.

3. Using proper keyword research

Keywords are known as the phrases or terms entered by browsers into the search inquiry box. Selecting appropriate keywords is an essential task in the process of online marketing. You have to be quite smart in choosing your keywords. Advertisers prefer to bid on keywords in Adwords, rather than buying them. Ads are the same as auction and the advertisers with only substantial investment succeed in PPC (Pay-per-click).

The keyword tools in Adwords provide you the correct keywords to use. When you type a term or word and choose a category, Ads will proffer a long list of all the relevant keywords together with their respective traffic. You should know if the keyword worth your bidding before starting to bid on it. The factors in determining this include:

• Selecting a keyword that fits closely with the context of landing pages.
• Choosing the negative words that will help you streamline your ads.
• Not selecting keywords that rank so high because that will be a complex competition, and choosing them might be relatively expensive.

4. Write appealing Ads

Your Ads should constitute attractive words that would entice the viewers to click on your advertisements. There are many formats available to users of Google Ads. Of the several forms, text ads are the most common kinds of an ad. Writing your text for the ad may seem a tough job. This difficulty is because there are various things to take into account while you are writing text ads. They are:

• Selection of the language of your ad; concentrating specifically on the manner and tone.
• Concentration on keywords which are relevant, and are directly connected with your audience.
• Having a “Call to action” option in the text ad.
• Attaching countdown timers to your text advertisement.
• Making regular updates to your ads in line with current events.
• Being very precise with numbers and facts attracts visitors better.
• Focusing more on your customers’ needs and making things personal.
• Thinking local, that is, limiting the ads to your immediate environment first. You should make your users feel your interest to help them. Proximity helps to enhance your rate of conversion.

5. Have competitor intelligence

To get maximum benefits off your Google Ads, you should reduce risks by understanding the strategy of your competitors. From making competitor research, you will know some keywords which are rated high and those which are not best ranked in your target market. Also, there is a tool for competitive intelligence to let you get information from the account of your competitors’ Ads. An example of this tool is the KeywordSpy, and you can learn more about it on Joel House Search Media. It lets you have an easy entry to the information you need.

6. Relate with your Ads visitors

To utilize your Ads, you should try to get your customers to give feedback. Ask them the reason they patronize your business. Always say something attractive and unique to your customers. And, bridge the gap of communication between yourself and the customers.

7. Identify your USP

Your USP (Unique Selling Point) gives your advertisement an edge over that of your competitors. There are majorly three reasons for you to create your USP:

• It will help drive more engagements on your site.
• It will reduce unwanted clicks.
• It will improve the rate of your sales conversion.

The price will become a secondary element for your visitors when you portray a high selling point to them. You may even increase your product prices without worrying about the pricing of your competitors’ products once you have your USP.

In conclusion

These tips mentioned should be adhered to because they are crucial for achieving more excellent results from your Google AdWords. They will enable you to gain more profits than before and increase conversion rates. Once you can make the best use of Google Ads, there is no limit to the heights which your business can go.

Every day, your phone notifies you of yet another software update needed to boost the performance of your favorite device.

In a very similar manner, businesses operating in our digitally-dominated world face daily upgrades to their tech systems.

However, the key difference is that you’re not a single push of a button away from making that upgrade happen.

On the contrary, it takes time, skill, patience, and education to recognize the tech trends that apply to your business, discover the best practices in your industry, implement and embrace them – only to discover ten more waiting their turn.

Failing to do so will not lead to a simple bug in your operations that can be ignored.

It can lead to poor performance, employees struggling to handle everyday tasks, and clients walking out the door for a business that knows how to stay on top of tech trends.

Here’s your brief guide on your business can make the most of those emerging tech innovations so that you can rest easy knowing that your growth is empowered by all the right tools.

Social media trends to keep an eye on

These trend-driven platforms are often very difficult to monitor, let alone select the time-worthy information from a slew of attempted trends infiltrating the digital world every day.

It’s your job to find a way to tell the difference and recognize tech trends on the rise that might help your business soar.

More often than not, the people behind the tech trends share their opinions on their feeds, and if you manage to find, follow, and filter their content on platforms such as Twitter and Facebook, it will give you a first-row seat for all novelties in the tech world.

Social media influencers are not limited to fashion or fitness. In fact, you’ll find developers, tech experts, and business owners eagerly discussing tech-related topics all over these platforms on a regular basis.

They are the ones who will give you a clear idea of which technologies are buzz-worthy, and which solutions you should steer clear of, for the time being. 

Have dedicated IT experts on staff

In developed countries that feel the impact of fast-evolving tech trends, the need for workers equipped to work alongside and at the forefront of said trends is on the rise.

Research shows that 90% of Australian workers will need some level of digital skills developed in the next several years to meet the needs of the market.

Businesses that want to stay leaders in their industries will need to find, hire, and continue to train and educate those employees in order to keep up with the pace of tech changes.

As a result, professional IT recruitment in Sydney has surged, with more companies looking for guidance in finding and hiring the most qualified employees for their business.

The research and selection needed to find an employee that will lead the way in tech development is vast, and agencies that specialize in matching brands with the right tech gurus are flourishing.

No matter where your business may be, you can help your company move forward by implementing the same principle and finding dedicated IT experts to let them be in charge of spotting and implementing tech advancements for your business. 

Visit relevant events and educational seminars

Often seen as a way to mingle and make contacts, networking is indeed a time-tested practice that benefits employees, trainees, graduates, as well as business magnates.

One perk that some miss out on is using these events to visit as many tech-related lectures as possible, and talk to relevant experts to gather information that can fuel your strategies.

Remember those IT experts you’ve hired to lead your business-wide tech evolution? Send them to workshops, seminars, lectures, and conferences to help them stay in the loop, and give them as many opportunities as possible to spot trends with ease. 

Tech-specific news outlets

In addition to influencers in tech as well as social media outlets in general, you’ll find specific sites and magazines devoted exclusively to tech news. Some of it might not be relevant to your industry, but staying in the know can help you filter the important from the insignificant, and make all those tough tech decisions easier on your budget and on your team.

When you have a team of people and tools tracking these sites for tech-related news, you can collect, compare and contrast the data, and determine which tech solutions are potentially the finest for your particular business.

Plus, forums and comment sections are often filled with information and opinions, sometimes by credible sources and IT experts, which can further help you make the right call.

Strategize your tech implementation 

Every business needs to take their tech initiatives beyond planning and selection and into actual implementation. Softwares like Customer Relationship Management and Field Service Management helps improve your business.

However, this is not a task you should assign to your social media manager or your content creator. It’s a task that should be handled and reviewed by your management as well as your IT department as a collaborative effort.

As a result, they can come up with a strategy that can maximize the speed of implementation and help your business make the most of the given tech without delays. 

Tech is one of the key driving forces of progress in any modern-day industry. Use it to your advantage, but stay vigilant to spot changes that can make or break your business, and use them to fuel your own growth and your reputation in your niche. 

Running a business in today’s marketplace is much harder than it used to be a few years ago. Today, the digital environment boom forces entrepreneurs of all kinds to develop, grow, and sustain effective marketing strategies that are meant to help their businesses stand out from the crowd.

Whether you’re a small businessman, new webmaster, or agency owner, this article will provide insightful tips and tricks on how to create your perfect marketing strategy. Nevertheless, knowledge is just one side of the coin. The other is implementation. Pay attention and apply!

Focus on Developing a Brand

A business does transactions, a brand sends a message. If you want to sell long-term, you’ll need to establish your position in the marketplace and differentiate yourself from the rest of the small businesses who are directly competing with your offerings. Branding is a fine art. Here are some things to begin with:

• Develop a quality company logo
• Establish the fonts, colors, media types you’ll work with in the future
• Develop and state your business mission statement
• Establish your brand’s values
• Develop a unique value proposition (UVP)
• Establish your brand’s short, medium, and long-term goals

Spy on Your Competition

As a new brand, you’ll need to figure out how you stand in the marketplace. The first thing you’ll want to do before even attempting to sell your products is to study your competitors.

Start by assessing their brand’s message. Continue by analyzing their social media profiles and figuring out what their followers and customers think of them. You can simply do that by paying attention to the comments they receive, but also to the page reviews that they receive on their business pages.

You should leverage competitive analysis tools to study the keywords that they target, the engagement they receive, but also their search engine rankings.

Know Your Target Audience Better than You Know Yourself

A successful business provides value through its products and services to a specific target audience. If the audience is too broad, the business will often have trouble selling. For that reason, you’ll need to establish more than one target persona and focus your marketing strategies around your ideal customers’ needs, problems, and desires. Here are some questions that you need to ask yourself before developing a marketing strategy:

• Who’s my ideal customer?
• Am I selling to males, females, or both?
• What is their average age?
• What is their average income?
• What professional status do they have?
• How much money can they afford spending on my products?
• What are their most pressing needs?
• What are their biggest problems?
• Where do they spend time online?
• What makes them “tick”?

As you grow an audience, you can reinforce this knowledge by surveying your current customers.

Create Above-Average Content

Nowadays, marketing cannot exist without content. The better the content the better the marketing. After all, a piece of content is information that represents your brand. When you write educational posts, your prospects will associate the knowledge they’ve received with your brand. Content improves awareness but also reputation.

If you want to lead successful marketing strategies, you need to focus on improving the quality of your content. Simply put, you’ll need to do better than your competitors. Outsourcing writing help from cheap writing services is often advised in case you’re not a professional writer. Let professionals do their job while focusing on what you know best!

Optimize Your Content for the Search Engines

Search engine optimization (SEO) is an absolute must for every business who plans to sell long-term. Simply put, to optimize your content for SEO means to respect Google’s algorithm and guidelines. SEO is hard to explain in one subheading. I’m advising you to start researching the SEO basics and take it from there. Nevertheless, do NOT ignore SEO because it represents one of the best sources of organic traffic!

Develop and Implement an Email Marketing Strategy

Email marketing is meant to reinforce the relationship with your current customers but is also critical when it comes to converting prospects into customers.

Email is an intimate communication channel that you should use to slowly show your potential customers that you care about them and that you’re willing to offer free value in exchange for their loyalty. Start developing an email marketing strategy as soon as possible!

Market Your Brand on Forums and Q&A Platforms

Find forums that are frequently used by your target audience and make your presence known. Answer questions and provide relevant advice. At the end of your replies, provide links that lead to your website.

Do the same thing with Q&A platforms like Yahoo Answers and Quora. Do it consistently and you’ll plant a lot of seeds that will generate organic traffic.

Focus on One Social Media Network but Don’t Neglect the Rest

Social media cannot be ignored. However, you shouldn’t try to “get big” on every popular social network. Establish the channel that your audience is mostly using and focus on that. Create a presence on the others, but prioritize the one that brings you the most results.

There are plenty of social media strategies that you can leverage. Nevertheless, paid social advertising is a great choice especially if you’re a new business that’s trying to improve brand awareness.

Leverage Small Niche Influencers

A simple strategy to improve your brand’s awareness and reputation is to leverage small niche influencers. These individuals are known and trusted by your target audience, and if they’re not big personalities, they will be affordable.

Get in touch and let them know that you’d like to collaborate. You can ask them to post a new article on their blog where they feature your brand, or you can simply ask for a few social stories that mention your name. That depends on the influencer, your budget, but also on your goals.

Test, Measure, and Optimize Your Marketing

Lastly yet very importantly, make sure you test and measure every campaign that you implement. If you spend $100 on Facebook ads, pay attention to the results. Spend another $100 on social media influencers and compare the results.

If you invest, you need to ensure that your investment pays off. For that reason, you should leverage business analytics software to simplify the process. Also, make sure you learn how to A/B test your campaigns!

Takeaways

Digital marketing is the best option you have when it comes to improving your brand’s awareness and figuring out who your customers truly are. The more strategies you implement the more experience you gain under your belt. Soon enough, as you keep testing and optimizing, positive results shall manifest and your business will slowly start thriving.