How to Do Digital Marketing Effectively for a Local Business

By James Tredwell on March 31, 2021

These days, many local business owners understand the importance of digital marketing. Unfortunately, difficulties are met when they cannot maintain continuity or have run out of ideas.

Because of competition, it can be challenging to attract new customers to the local market. 

As a local business owner, you might struggle as your audience is often fixed in their ways and practices.

Budget can also be another challenge as local marketing outlets can also be costly and sometimes scarce. So, you must be creative when designing a plan to help your local business. 

With the growing popularity of mobile searches and social media’s reach, having an online presence is necessary.

Many local companies are now actively using digital marketing to communicate with consumers and deliver services online. If you are still not doing it, now is the time to start using digital marketing for your company.

Making Your Local Business Thrive With Digital Marketing

Fortunately, there are many ways in which a local and small business enterprise can capitalize on both high-tech and low-tech opportunities these days.

Furthermore, there is no need for local advertisements to deplete your bank account. Here are some ways on how you can take advantage of digital marketing for your local business. 

1. Invest In Social Media

People are more likely to be found at home these days. Most devote more time to social media than ever before. The scenario should make you realize how important it is for your company to be present on social media platforms to engage with your niche customers.

Social media platforms such as Facebook, Instagram, and Twitter will help you increase brand recognition and create a fanbase. It will allow you to connect with influencers and reconnect with your followers on a more personal basis. 

Social media marketing is an essential tool for customer support. That is in particular when customers learn new ways to contact companies without physically visiting a shop.

To maximize the effectiveness of your social media ads, keep an eye on your platforms’ inboxes. Respond to customer comments and requests as soon as possible.

You may also configure automatic answers, such as chatbots, to help with often asked queries and basic inquiries. 

Be sure that you respond to your customers’ remarks. Be alert and initiate constructive conversation. When reacting to negative feedback, you should be realistic while being friendly.

Your digital marketing plan for your local business should also involve delivering private messages to disgruntled consumers.

You can also for feedback on how you can improve your service and adjust what you offer. As a result, it can help your company prosper by showing your audience that you listen and care for their experience. 

2. Work On Your Local SEO

According to experts, local search has the best conversion rates of any local advertisement platform. That means your digital marketing strategies and advertising efforts must be tailored for local results on search engine result pages or SERP. If you want your business to show at the top of search results and step ahead of the competition, you must work hard to craft and implement a local SEO plan. That would allow you to properly reach local consumers and ensure that your brand has higher rankings in the area where your local business is located. 

3. Come Up With The Best Content

Nothing will help you market your local business more effectively than premium and quality marketing materials. Aside from successful advertising campaigns, well-planned content would boost conversions, traffic, and revenue. Furthermore, quality content would not necessitate a large budget. It will be a blend of your and your team’s imagination, analysis, analytics, and ideas, such as videos that you can create from any video editing software. You can also use blog posts and articles that will catch your target audience’s interest, drive revenue, and help your brand become authoritative in your niche market. 

You must develop comprehensive and exciting topics that clearly respond to your target customer base’s questions and concerns. On the other hand, avoid making content without thinking about what would work best for your audience and brand. Otherwise, your efforts will be a complete waste of your time and money.

4. Build Your eCommerce Store

Building a website will be the first step in bringing an online presence to your business. You should, however, take action forward by opening an eCommerce shop. It will help your small company by making it easy for your target audience to buy what you offer online. Moreover, there will be no landing pages for your online ads if you do not have an online store. 

While creating an online store is somewhat expensive and time-consuming, it will provide you with a better ROI for your digital marketing strategies. You may need to increase the marketing budget slightly. Fortunately, you can find free and cheap eCommerce builders to give you sound output for your online store. 

5. Work On New Technology

With technical development progressing at such a breakneck speed, it is vital that you evolve or develop at the same rate. Seize the advantages of emerging technologies to improve your digital marketing efforts for small business enterprises.

Consider doing live streaming, virtual reality, or augmented reality to give your business a step ahead of the competition. Maximize your local business’s potentials by doing these things that can help capture your audience’s interest. Riding the technological innovations will help your brand recognition and deem you an industry leader in your niche market. 

6. Work On Your Landing Page

Go the extra mile to create landing pages relevant to digital marketing efforts for local businesses. It is about holding the website visitors’ attention and making the most of their valuable time. People are naturally impatient when looking for things online. With hyper-targeted landing pages, you can give them just what they want. Landing pages help you with conversion rates and improves brand recognition. 

Final Thoughts

The importance of digital marketing cannot be overstated. It is becoming imperative to businesses of all sizes. In the coming years, online advertising strategies will be at the forefront of any promotional activities. Digital marketing will help to solidify your local business’s place in your niche market. The right digital marketing strategies will help your company stand out from the crowd of competitors. 

Why Influencer Marketing is an Important Communication Strategy for Brands

By James Tredwell on February 16, 2021

Influencer marketing today enables audiences to communicate with each other as well as with experts and celebrities who endorse and promote products. 

Consumers today are requesting recommendations from friends and acquaintances prior to any online research. Such an increase in the popularity of sourcing information in comparison to company channels is tremendously changing the marketing communication methods. 

Influencer marketing encompasses experts in respective fields like health, beauty, fitness, etc., sharing their experiences, beliefs, and opinions on products and services through various social media channels. This, in turn, is impacting the purchase-decisions of the tech-savvy generation. 

The personification of these influencers is giving them leverage to shape and affect opinion, seek validation and acceptance. Brands and realizing these trends and therefore using influencer marketing as an effective communication strategy to reach out to audiences.

Understanding Influencer Marketing

Influencer marketing essentially is a strategy that identifies people who have a strong influence on a brand’s industry or target audience. In an influencer marketing campaign, a brand builds a partnership with the influencer. The influencer then agrees to expose their audience to the brand’s messaging or content. 

Since influencers have a large and engaged audience. Therefore, brands benefit when an influencer shares or mentions their content or messaging. This exposure allows the brand to showcase themselves in front of their target audience in a positive, natural, and meaningful way. 

Influencer marketing is about working with people who have the right audience so they can connect with the people who are most likely to further connect with your brand. 

Here are the few ways in which influencer marketing helps brands in their communication strategies

1. Idols are Trusted

Celebrities, talents, and idols are considered the societal class that the people build their identities upon and the class that instigates mimetic behaviors among their followers and the larger society in general. This builds the trust that the audience needs to have before it accepts any message. 

2. Marketing through People show Authenticity

People’s channels become a natural source for stories to be perceived as authentic, and they are the native channel where word-of-mouth marketing imparts. Influencer marketing instigates conversations and capitalizes on consumer beliefs in the credibility of recommendation. 

3. Turns brands into hot topics

Influencers are mostly the force behind trends. They frequently share new ideas, brands, and products with audiences. With influencer marketing, you can convert your campaigns into hot topics. By associating your brand with a trendsetting influencer, you show your brand as an innovative leader. 

4. Drive Purchasing Decision

When influencers mention your brand, it can actually drive sales. Consumers look to influencers for advice on what products and services to buy. In a recent study, it was found that 40% of respondents said that they made a purchase after noticing a social media influencer use the product or service. Another research found that over 85% of Gen Z users use social media to learn about more products. Therefore, if a brand aims at increasing sales, influencer marketing can help achieve that goal. 

5. Outweighs other Advertising Options

Though banner ads were a great tool for brands to promote their products and services, audiences today have become blind to this advertising method. The average CTR or click-through-rate for display ads is only 0.06%, as per a study by HubSpot. Influencer marketing cuts through banner ads by placing the brand where audiences notice it. 

6. Connects with Audience Exactly where they are

Audiences invest a lot of time on social media. This number only goes on to increase across platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube. When influencers mention a feature or a brand on these social media platforms, they allow the brand to connect with audiences on the sites where they spend the most time. 

7. Higher ROI 

Studies have shown that the benefits of influencer outreach outweigh the costs, and ROI in influencer marketing can be very high. Previous studies reported that, on average, brands with an influencer marketing program received $6.85 in earned media value for every $1 of paid media.   

8. Unlimited Sharing Potential 

Another reason why influencer marketing has such a higher ROI is that campaigns have unlimited potential. With most paid advertising tactics, there is a limit to the audience reach. However, with influencer marketing, a campaign can be shared and even become viral, giving your brand a higher reach than you paid for. Shareable content promoted by an influencer can grow brand awareness and attract attention over and over again. 

Types of influencers 

Collaborating with the right influencers gives brands access to a large pool of fresh and engaging content. Such content is perceived as credible and authentic as the influencers have a strong connection with their audience. Here are a few types of social media influencers that usually brands turn to. 

1. Blogger and Vloggers

Bloggers use a dedicated blog to publish content on a regular basis and usually have a highly engaged and loyal audience. They are regarded as industry experts and trusted sources of information. 

Vloggers share content in the form of videos over platforms like YouTube and Vimeo to share their content, which can be anything from snippets of their daily life to extreme travel videos. 

2. Social media sensations 

Social media stars share glimpses of their daily life and build strong relationships with their followers. Though they are not niche experts, they definitely have the power to influence purchase decisions. These influencers have a personal bond with their followers, are often highly engaged, and have faith in their recommendations. 

3. Reality TV stars

Reality television stars are household names today. Therefore, social media users find it easy to relate to them. At times many contestants of TV shows also collaborate with fashion and beauty brands. However, the fame of reality TV stars is short-lived, which is why brands need to identify and partner with them at the right time. 

4. Micro-influencer

Micro-influencers have a few hundred thousand or smaller number of followers. However, they have extremely engaged fan communities and highly specific niches. They can easily motivate their followers to take desired actions. 

5. Thought leaders 

These are influencers who are known faces in cutting-edge technology and innovation. They are entrepreneurs and top-level decision-makers of big companies. Social media users follow them and learn about the latest development and trends in their industries. 

6. Mainstream celebrities

These influencers are movie stars, athletes, sportspersons, musicians, models, and other public figures. They are often appointed as ambassadors and become the face of the brands. Due to their immense popularity, they have a massive reach on social media platforms and are not particular to any niches. 

Examples of influencer marketing 

1. Angel Broking 

Angel broking is a stockbroking platform that turned towards influencer marketing to create an awareness of their share market app. They partnered with leading finance YouTube influencers who unraveled the app’s features and various offers in a video format. They aimed at educating their audiences on the ease of creating Demat accounts and the steps involved. 

2. Yahoo Cricket

Yahoo Cricket is an application that provides real-time cricket updates with news and gamified polls to engage with users. The brand partnered with cricket lovers and cricket related fan pages as well as influencers in the sports field like Sudhir Gautam to amplify the campaign. 

3. Satt Naturals 

Satt Naturals is a beauty platform that provides natural products. They combine with old-age ayurvedic practices and modern aesthetics.The brand decided to showcase the unsaid stories of the LGBTQ community with the message “they are natural, just like Satt Natural.” The brand collaborated with influencers from the LGBTQ community and gave them a platform to share their personal stories that truly touched hearts. 

4. Flying Fur 

Flying Fur is a platform that offers mobile pet grooming services in a quiet and stress-free setting. The brand aimed at building brand awareness and driving sales with the power of influencer marketing. Many micro-influencers collaborated for the campaign and shared videos of their furry little friends after an amazing grooming session! 

Summing it up! 

Influencer marketing is a strategy like others that relies on word-of-mouth marketing. The goal of influencer marketing is to build momentum for a brand, which is one of the innovative approaches and just one of the many referral marketing strategies. 

The benefits of influencer marketing typically outweigh the costs as long brands launch a strategic campaign by targeting audiences with the right content. To help with launching successful, informed influencer marketing campaigns, check out Confluencr so you can set up your campaign for success. 

Author Bio: Sharan Phillora

I believe that every business has a story and I thrive to tell that story to the world through my writing. 

I have been writing for influencer marketing for a long time for and have grown exponentially with the industry. 

With Confluencr, I have learned that quality content + targeted marketing can do wonders not only for businesses but for any individual.


Video Marketing: Its Future is Brighter like Never Before

By James Tredwell on February 10, 2021

You might have heard several digital marketing experts emphasizing “content is the king.” Indeed, there is doubt about it – the content was, is, and will remain. But in recent times, we have witnessed a change in how customers fetch information. Instead of reading blogs and articles, online users are drifting towards videos for various purposes. Given this trend, video marketing has become an integral part of digital marketing. 

Let’s see an example of the impact of video marketing. Nowadays, students prefer YouTube videos to understand their science and maths concepts rather than reading textbooks or e-books. 

As per the latest report by Hubspot, nearly 72% of global online users turn to videos for fetching information about any product or service. Thus, it is an attractive opportunity for businesses to leverage digital marketing solutions and reach more target audiences. 

In this fast-paced world, video marketing is gaining popularity, as it offers what people want. It is the best time to include videos as a crucial part of your content marketing strategy. With this, you can provide your audience with the relevance, value, and quality of your products or services.  

Are you wondering how video is the future of content marketing? We are here to help you. In this post, we will explain everything you need to know about video marketing. 

Videos – the future of digital marketing 

According to an old phrase, “a picture is worth a thousand words,” and it is correct. But we have a modified phase that suits the current situation and needs, “a video worth a million words.” 

It is the current reality of the digital world. If you update your marketing strategies with changing trends and demands, you will stay ahead of your competitors. Below are the compelling reasons why video marketing is beneficial for your business. 

  • Better conversion rates 

 According to HubSpot, videos are more like an investment. Do you know landing page videos can boost your conversion rate by 80%? As compared to reading case studies, surveys, white papers, and demos, videos can have a compelling effect on your online visitors and convince them to get converted into a lead. And if they like your products or services, they may turn into loyal customers. 

Contrary to blogs or articles, you can convey the right emotions to your customers with visuals. Plus, they are easy-to-understand and convenient. 

  • Trust and credibility

If you are thinking about creating your brand’s identity and trust among online users, video marketing is what you need. By marketing videos, you will not only improve engagements with viewers but also earn their trust. Several studies suggest that 90% of online users have agreed that videos have a persuading impact on their decision-making process. It means the more you invest in video marketing, the more trust you would gain from your customers. 

  • Videos boost social engagements

There is no second thought that we live in the age of viral videos and memes. So, how do viral videos work? Social media users share any video with other individuals, groups, and on their social media profile, and it keeps going on and on and becomes a chain. It has been found that nearly 92% of users share videos with their online fellow-mates. Organizations can take advantage of this trend to promote their products and services organically and search engine appreciates brands with organic reach. 

  • Higher rankings in search engines

Search engines love videos because they encourage engagements with online users. For example, if you add a video to your landing page, you will have more traffic. And when search engines notice, it will automatically improve your rankings. 

Other benefits of video marketing include boosting email-open rates by 19%, more web traffic and backlinks, and many more. In short, videos help you improve your online rankings, followed by better engagements and eventually more revenue. 

If you are not already investing money and time in video marketing, now is the right time to do it. Call your digital marketing agency today to upgrade your services. Before getting involved in video marketing, it is essential to get familiar with the latest trends in this domain. 

Top trends in video marketing 

Each year, video marketing trends keep changing. Digital marketers try their best to keep up with them to make the most of video marketing. However, at times, it is hard to stay up-to-date with the latest trends. For this reason, we have listed some video marketing trends to watch out for in 2021. 

  • Shoppable videos

Shoppable videos refer to videos that have products or service links within their space. They are most common in Snapchat features and Instagram stories. The primary reason for attaching the links within the video so that if any viewer decides to buy it or get more information, they can access it without hassle. Thus, you may see more and more marketers leveraging this trend in 2021 and even beyond. 

  • The rise in interactive 360 video

Another emerging trend in video marketing is interactive 360 video, which is here to stay in the coming years. It is a futuristic video style commonly seen in featuring sports games, Broadway musicals, and exotic locations. While producing this kind of immersive videos is a bit complicated, your product videos will set you apart from the competitors. 

  • The era of Vlogging

If you are actively using Instagram, YouTube, and Snapchat, the concept of Vlogging may not be new to you. These are the most popular social media platforms that offer live video streaming and vlogging. Thanks to content creators and influencers, we can get our hands on the latest, creative and highly-engaging video content. Using this trend, numerous marketers have promoted their products and services to the right target audience. 

  • Training and education videos 

 As mentioned already, video marketing has influenced almost every aspect of our lives. Most students prefer YouTube tutorials to learn concepts and lessons than reading textbooks, case studies, etc. 

These are some video marketing trends that will prevail in 2021. The video market is expanding at a fast pace. If it continues to grow like this, the day is not far when video marketing takes over other online marketing services.

How to launch a successful video marketing campaign?

Undoubtedly, adding video content to your digital marketing strategy will ensure guaranteed results and more revenue generation. But it will only work if you are doing it the right way. If video marketing is done rightly, your video can even go viral and maximize your business outreach. So, if you are all set to launch your video marketing campaign, here’s what it all takes – a step-by-step guide to a successful campaign. 

  • Create a solid plan 

The first step to a video marketing campaign is making a plan. Once you frame a layout, the next thing is continuously tracking its progress. After all, if you are not tracing it, you would never know how well your video campaign is doing. It means understanding your goals is not enough to achieve desirable results you must work for them every single day. 

  • Choose your type 

Now, you know your goals and have a good understanding of your target audience and needs, it’s time to decide what you want to offer. In short, you need to choose your content style. As per the current digital marketing trends, the community accepts three video types – inspirational videos, educational videos, and entertaining videos. 

Well, choosing the right video content style is not that difficult. All you need is to keep your audience and its needs and demands in mind. 

  • Video creation 

It is one of the primary steps, which will impact how your target audience resonates with your video. Often, most people get intimidated when creating a video, especially first-timers. Do not worry. Until you are a pro, the first video mostly turns out to be the worst. 

Thanks to technology, today, we have numerous video making and editing tools to make the process faster and less complicated. You can also hire a company that offers all digital marketing solutions, from video creation to marketing. 

  • Search engine optimization 

No matter how creative and engaging your video is, if it is not search engine-optimized, you will miss out on massive web traffic. Here your digital marketer helps you in making your video content optimized for search. Depending on your needs, professionals can optimize your video content. 

  • Promotion 

If you want to ensure your video content gets more exposure, there are two options. You can either collaborate with social media influencers or leverage the social media ads to promote your video. For an effective marketing strategy, you must attract traffic organically and through paid method. 

The final word 

Creating compelling video content might seem like an uphill battle. But with the knowledge and resources, you will get sure shot success. Therefore, it is always advisable to partner with an experienced and reputed digital marketing agency.

The way viewers or online users perceive video marketing has been changing over the last few years. And it will continue to do the same in future. If you are still not in the video marketing game, it’s high time you invest in this revolutionized marketing strategy and maximize your business potential. 

Author Bio. :- Raman Setia is an excelling professional, learning one skill at a time in Digital Marketing. He has been working in the marketing sector for years and has gained experience in Search Engine Optimization, Social Media Marketing, and other ever-changing aspects of the digital market. Curious by nature, Raman likes to gain as much knowledge as he can about the latest marketing trends and share the same with his audience through blogs. He is a part of a competent marketing team at SoftProdigy

Top 10 SEO Lead Generation Tips to Grow your Business Like Never Before!

By James Tredwell on February 6, 2021

Social networking, content marketing, mobile-optimized websites — there is so much you need to consider to grow your business. 

You must have certain questions like how to turn the website traffic into qualified leads? Which are the essential steps to get a better ranking in google and various other search engines? 

Don’t worry! I will answer all your questions and, on top of that, give you 10 super-cool tips that will help you grow your business speedily. You can even tak0065 help of an expert and experienced digital marketing agency to increase your business. 

With search engine ranking, you can drive traffic to your website, increased visibility, more leads, and, in turn, more customers. SEO is basically a discipline that helps the owner of the website to stand out more effortlessly online. SEO is also changing rapidly. But the great news for business owners and businesses is that there is so much that you can do, even without getting much into technicality. 

Everything is possible – high ranking in google – maximum SEO lead generation – by captivating heed of expert tips. Let me give you closer to my top 10 SEO lead generation tips to grow your business. 

10 Strategies for SEO Lead Generation to Grow Your Business: 

  • Post Regular Content: 

One of the most indispensable components of having a website that ranks well in search engines and induces users to bring them to the lead and point of conversion is posting new content regularly. By doing so, Google looks at your website and business as healthy and active. Users are compelled to contact you as they see your website as continued value. 

Blogging is one of the easiest ways to attain this goal. Entities that post regularly generate 126% more leads from their sites. Also, you can get more links back to your website. 

Once you are ready with the blog set-up, publish high-quality content that your customers can relate to. Below are some content generating ideas for you:

  • Commonly enquired questions
  • Current events related to your business
  • Benefits of your products and services
  • Expert suggestion related to your industry
  • Add a Live Chat: 

Remember how irritating live chats were in 2005? They would continually pop-up on sites like a bothersome mosquito buzzing in your ear. They ultimately went out of fashion, along with things like chat rooms. 

But guess what? They are now back and are way better than before. 

Having an online chat is a great help because your visitors can directly ask a question or get more details regarding your product. Connecting is entirely optional, but when you do get an inquiry, you’re catching visitors when they are vigorously exploring your products or services.

Instead of snapping away to another website when they are unable to find the answers they are looking for, they get an instant answer, and you get a hot lead.

  • Increase your Website Speed: 

Search engine ranking is affected by website speed. The main goal of Google is to deliver its users with the best experience probable. The speed of your site is a major factor in deciding your website rank. 

This means, the faster your site replies to search, the higher Google will rank it.

You can improve speed by:

  • Using image optimizer
  • Cleaning up the database 
  • Using a consistent web hosting provider 
  • Removing unnecessary plugin and script
  • Making your website mobile-friendly
  • Fixing broken links
  • Optimizing your script
  • Deleting spam comments 

You can use any tool such as ‘Pingdom’ to check your website speed. After you know how your website is performing, you can improve the website performance based on all the suggestions given by the tool. You can even take help of a digital marketing agency. 

  • Advance your Keyword Strategy: 

Is your firm’s keyword strategy chiefly focused on search volume and difficulty? Yes? 

You are missing out. Search Engines have been filtering their core algorithm to recognize the intent of a search better, and they are becoming experts at it. 

When you determine the right keywords for your entity, you must verify and check the SERP for that keyword to understand what the existing ranking content is. If your purpose matches their intent, then you are good to go. 

Your keywords must be encompassed in the content and metadata of every page on your website.  

Alluring the precise keywords will allow you to attract an audience capable of becoming a feasible lead. If you go too broad, you will receive interested traffic that doesn’t truly have buying intent in their future. If you go too specific, then you might lose out on so many users that are looking for data before submitting lead information.

  • Build a Blog with SEO-Optimized Content: 

Building an active blog with optimized blog posts is one of the great ways to use SEO to get more leads for your website. 

Below are some of the nitty-gritty of SEO optimizing your blog:

  • Format Content: If your content is fully packed with value but misses the visual appeal, then it will not be able to help you achieve your goal. Use the best formatting to make your content more appealing and easier to read.
  • Use Keywords: Carry out keyword research to find the most significant keywords in your business, and then use them in your headline and throughout your blog. Just make sure to keep it natural and do not stuff keywords, as this will lead to penalties from Google.
  • Add Links: Every time you put a post on your blog, you should link it to other related content on your site. This will improve website usability, increases page views, and helps to escalate the link juice.
  • Use Sub-headings: By using H2, H3, and H4 headings, it will help to make your blog scannable and enhances your user experience. It will also aid Google to more effortlessly understand what your content is all about.
  • Active Social Media Channels: 

You are not alone if you do not know how social media can help in SEO. They are so many marketers who are muddled about the impact of active social media on SEO.

Data from Search Engine Journal displays that social media can be used to improve your website rank. The data has shown a very high correlation between social signals and ranking position. It can be concluded that social media has a direct correlation with SEO. 

The more a business has social media presence, the more likely it is to attract people who will link to you.

  • Promote Customer Feedbacks: 

Customer reviews are very important. They positively impact the site ranking and SEO. They act as a solid signal to search engines that your website is reliable and authoritative.  

Below are some ABCs behind utilizing them excellently:

  • Repositioning:  The digital importance of your firm plays a huge role in Google’s rankings. The search engine looks at your business’ participation online to determine where to rank you. So, take care that you position your firm in the best light in order to progress your SEO.
  • Encouraging reviews: The best way to start acquiring reviews from your customers is to simply ask for them. Also, make it simple, easy, and convenient for people to leave a review to make it more likely that they will do so.
  • Responding: For all of your customers who give you feedback – no matter good or bad, take the time to appreciate it. By replying to each review, you are displaying your customers that you value their sentiments.
  • Give Away Free Resources:

People are always attracted to the word ‘Free.’ When you give free resources to your potential audience, you make them happy, and if they like your resources, they will become your customers.  

However, I took the time to think about whether the target market will be ready to give their information in exchange for a free resource, what will be the most helpful to attract the exact target audience. 

Offer some resources completely free, some in exchange for a share, and some for their information. 

  • Add Call to Action to each Web Page: 

Thanks to the organic search results, after your website receives traffic, will these potential customers know what to do next? How will you transform them into a lead?

Keep it convenient for first-time visitors to find data, buy your products/services or get in touch. Whether it is an educational blog post or an information page, each page on your site should have a strong and clear call to action (CTA).

A CTA basically states what an individual should do next.  It can either be a link or an image button. It should immediately tell the visitor what they will receive if they follow your instructions.

  • Use local SEO tactics if you are a local business:  

A website gives you an opportunity to make your firm visible to the entire online world. Whereas local SEO is more engrossed in serving you a higher rank in the area where your business functions.

You will have great benefits by using local SEO strategies if you have a local business. It also confirms that your audience finds you on Google.  

Below are the local SEO strategies to benefit your business:

  • Optimize your content for local search: Use local keyword data to enhance your content and express your audience exactly where you are and who you are.
  • Claim listings in online directories: Use online manuals to build and market yourself so that you can create an effective online presence.

Do you need help of search engine optimization companies in USA? Contact us!

The Final Verdict:

If you emphasize these 10 SEO leads generation strategies, I promise you will have an enormous boost in leads and sales. You and your sales team will have to commit to actual change.

From creating an SEO-optimized blog to maintaining active social media channels, each of these SEO lead generation strategies will let you experience steady growth in your firm.

There are so many business opportunities out there, and I really wish this helps your business double or triple in size.

This article is contributed by Maggie Simmons– Marketing Manager at Max Effect.

7 Unique Instagram Marketing Tips For Beginners

By James Tredwell on January 29, 2021

Instagram is a popular visual sharing platform in the world. It has more than 1 billion monthly active users. Instagram’s main purpose is to enable users to upload images and videos to their audience. Instagram provides various features for creators such as stories, IGTV, reels, highlights, etc., 

Instagram Marketing:

Instagram is not only for entertaining people, and it is one of the fastest growing social platforms in the world. Instagram marketing is more effective for businesses to promote their brand and enhance brand awareness. Instagram has one of today’s most powerful selling platforms in the world. The platform offers a wide range of features and tools to accomplish your goals and achieve success. 

But before getting started with Instagram, you should have a clear mind about Instagram marketing. Here are 7 unique Instagram marketing tips that help you to reach the path of success. 

Before we enter into the main topic, here are some benefits of Instagram marketing:

  • Connect with customers across multiple platforms. 
  • Get a higher engagement rate. 
  • Engaging content drives more traffic to your website. 
  •  Content marketing strategies help to increase your sales. 
  •  Quickly enhance your brand growth. 
  •  Advertising features will get more purchase. 
  • Your website will achieve a higher page rank and obtain traffic to your business website. 
  • You can develop a loyal customer base. 
  • Reach your brand, product, or services across the world. 

1. Switch Over Instagram Business Profile 

If you’re a brand decide to promote your brand on Instagram, you need an Instagram business profile. Your business profile gives a more professional look and a great sense of trust. Switching to a business account gives you the permission to access inbuilt metrics and statistics about your account.

Are you ready to switch your Instagram business account? Let’s see the simple process to switch your business account: 

Step 1: Go to your Instagram profile page and tap the hamburger menu in the top right corner. Then tap settings and select the account option to get started.

Step 2: Once you enter inside the account setting, you will see a blue call to an action named switch to a professional account. Tap that to create your business account. 

Step 3: After switching your business profile, your next step is to connect your Instagram account to your Facebook page. Once you choose which Facebook page you want to connect, your business account is now ready to access!. 

2. Optimize Your Instagram Profile

Optimizing your profile is one of the great strategies for your success. It helps many users know the basic information for your brand when they enter your profile page. Instagram provides 150 characters for users to fill your bio section. 

Here are some useful tips you can include in your bio:

Clickable Profile Links: You can add some clickable links to other user profiles on your Instagram bio. If you have two different profiles, you can link each profile for getting direct traffic. 

Hashtags: You can add hashtags to your profile description just by adding the # symbol and relevant phrase. Adding a branded hashtag is an effective way for businesses to reach their target customers. 

Story Highlights: It is an excellent feature of Instagram, which helps you to add expired stories to your profile feed. It helps your profile to look more authentic and attractive. With Instagram highlights, you can show your brand’s story to a huge audience. 

3. Use Instagram Stories In Different Ways

The sole purpose of Instagram stories is you can share all the moments of your day. It enables every user to upload multiple photos and videos with different filters. Instagram stories appear together in a slideshow format. Instagram stories will disappear after 24 hours. There are a variety of strategies you can use to succeed on Instagram. Here are some unique story ideas to increase your views:

Live Videos: Instagram stories allow you to conduct live sessions from your mobile. You can host Q&A, talk about specific topics, arrange interviews with guests and influencers. Most people can engage with live videos in real time. 

Upload Other Users Content: You can share user-generated content on your stories feed. It is always a great way to increase Instagram story views and get more followers to your profile page. It is more valuable for new users to get more ideas for creating engaging content. 

Share Moments And Events: Instagram stories are also a great place to share memorable moments and promote events. You can share your brand promotion videos and new product launches, which can build brand awareness and increase conversations. 

4. Use Different Hashtags

If you want to expand your reach and get effective results from your Instagram marketing, you should use the best hashtags in your posts. Here are some unique hashtag types to improve your marketing strategy: 

Branded Hashtags: Most brands can use unique branded hashtags to their posts and encourage users to attach them to their content. You can include your company name, tagline, name of your products or campaigns as a hashtag. 

Contest Hashtag: It is a type of branded hashtag created for a specific contest. It helps to receive an audience for interacting with your brand, and it involves everyone to post their own picture on Instagram based on your theme.  

General Hashtag: Some specific hashtags are more popular among a large demographic. It can help you to get effective reach on your posts and stories. For example, #instagood, #picoftheday, #nature, etc,. 

5. Promote Videos To Other Social Network

Cross Promotion is the best way to increase your brand reach and gain more followers in different sources. If you are a beginner, it can be not easy to get a massive following and engage with your brand only on Instagram. You can also promote your brand videos to other social networks like Facebook, Twitter, and YouTube. It is an excellent way to highlight your products to other social networks, and most people who already know or don’t know will follow you on Instagram. 

Here are some benefits of cross promotion: 

  • It connects you with potential customers on other marketing channels. 
  • It can expand the reach of your brand, product, or services.
  • Gain more credibility to your followers and customers. 
  • Cross promotion creates communication opportunities.
  • Generate sales and get high revenue.

6. Take Advantage of Instagram Ads

Instagram advertising is a strategy of paying to post sponsored content on the Instagram platform. It can look like a regular post but is identified by a sponsored label. It also includes a call to action button, which drives traffic and increases conversations. Its cost is based on the targeting, ad format, duration, and ad placement. Instagram provides several ads formats with different call to action options. 

Here is some Instagram ads type you can use: 

Stories Ads: It is a full screen and vertical format ad, so you can share photos and videos that attract your Instagram audience. You can increase awareness for your brand by using story ads. Instagram stories appear at the top of your follower’s home page, so followers can easily find your posts on their screen. Therefore, you can show your brand to the maximum number of people. The call to action appears in the form of a swipe up feature at the bottom of your story. 

Photo Ads: Photo sharing is the most common feature on Instagram. Most people are using photo ads to promote brands, products, services, events, and more. If you already create visual content, Instagram photo ads give you the opportunity to share it with a wider audience. For Instagram photo ads, the install now CTA engages users to visit your landing page directly. 

Collection Ads: Instagram collection ads provide the option for users to purchase products directly from the ad. When users click your ad, they see an instant experience – it is a full screen landing page that drives engagement. Collection ad includes a cover image or video with four product images. 

IGTV Ads: IGTV ad is a fully fledged money making platform. The IGTV video ads will only appear when a user clicks to watch a video in their feed. Most video creators will receive 55% of ad revenue through IGTV ads. 

7. Measure Your Account Success 

Instagram has a free inbuilt analytics tool that can give information about your profile performance. But Instagram analytics are only available for Instagram business accounts. So, you should switch over your Instagram business account to track effect results. 

  1. Go to your profile page.
  2. Click the graph symbol in the top right corner. 

Here, you can see the important data such as, 

  • Total number of profile visits
  • Total website clicks
  • Total reach, impressions, and views
  • Number of new followers 
  • Peak posting time
  • Trending Videos 

With these analytics, you can improve your marketing strategy and get more ideas for creating unique content. 


Instagram is undoubtedly a powerful platform in the social media world. For brands, you can use Instagram to grab attention, increase engagement, build strong relationships and increase social proof. I hope the above 7 unique marketing tips will grow your marketing to the next level! 

This article is contributed by Caterina Taylor is an experienced social media marketer and writer who works at

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