Category: Mobile App

Mobile app development technologies are changing the world at a fast pace and it is becoming more and more prominent with the time. We are living in the 21st century, where around three billion users are using smartphones and over 179 billion mobile applications downloaded per year.

Today, mobile app development has now become one of the innovative and growing sectors in the world. According to a recent survey by Gartner, Inc., the future of mobile app development is multi-experience.

Various mobile app development companies are expanding their value proposition in order to meet user and industry demands. They are focusing more on various trending technologies like a chatbot, voice/face recognition, augmented reality (AR) and wearable to support the digital business.

If you have an amazing app startup idea or are thinking of building a mobile app, the first question that comes into mind is the cost of application development.

Here are some facts that will clear all your doubt-

According to industry surveys in 2019, the cost of mobile app development ranges from $5,000 to $500,00.

An application with essential features costs around $12,000, while the mobile app development with complex and advanced features starts at $60,000.

Some reports on the mobile market have predicted that the mobile app development market will be double in the upcoming years.

As immersive devices such as smartphones, smartwatches, and voice-driven devices exude the digital industry. Natural language, image/voice recognition, automation, etc., are in demand across the digital user journey.

Ultimately, to make an app successful, you need to focus on agile development strategy and integrate advanced technology into the app.

Here are some future trends to watch out for in the app development space-

1. Integration of Internet of Things and Cloud

Internet of things and cloud technology are now in trend and the use of these technologies is everywhere in service or product based mobile application development. Today, mobile app developers building IoT and cloud-based mobile apps to handle complex data connecting multiple devices on a real-time basis.

Gartner says there will be around 26 billion connected devices by 2020, which includes several hundred smart objects such as LED light bulbs, toys, domestic appliances, sports equipment, medical devices, controllable power sockets, etc. Moreover, all these will be operated through an app on a smartphone or tablet.

2. Artificial Intelligence

In today’s time, people use smartphones for various purposes like shopping, entertainment, gaming, e-Learning, and many more. Mobile app development companies use AI technology in their app to provide users a more personalized experience.

In the future, a number of AI-based mobile applications will be developed using advanced technologies such as predictive analytics and machine learning algorithm.

Examples: Apple uses machine-learning technology to provide maximum security to its users. Google Maps use AI technology to make the process of choosing a parking spot easier.

3. Swift Language

Swift programming language is playing a significant role in future of mobile app development. And, it is more popular than any other language.

This language is used to develop iOS applications and allows developers to integrate advanced features to make applications run faster and smoother. Developers can easily make changes in the code without any recompiling and fixing errors.

Benefits of Swift programming language that includes Super Open-Source Community, Easy Code Readability, Easy Code Maintenance, Mobile App Development Speed, Compatible with Objective-C, Less error-prone, Supported by Multiple Devices, Supported by Dynamic Libraries, Improved Performance and many more.

4. AR and VR App Development

The mobile app development industry has introduced Virtual Reality (VR) and Augmented Reality (AR) technology in a mobile app to provide users a unique experience. These technologies are a part of the great revolution in developing entertainment and gaming mobile apps.

There are various VR-based games and applications developed like Pokemon Go, Sky Siege, Google Cardboard, Rollercoaster, Samsung Gear VR, and much more.

5. Cross-Platform Development

In this highly disruptive mobile app development world, businesses are making their presence on either- Apple Play Store and Google Play Store.

Budgeting is also a matter of concern if businesses go for native application development this is why cross-platform has emerged as the best choice for those who want to an app that can be run on different platforms like Android, Windows, iOS, Blackberry, etc.

In the future, cross-platform will play a more significant role in developing an original app on a native platform and help in reducing mobile app development time and cost as well.

Conclusion

Well, we have already discussed the future of mobile app development. However, apart from that, there are plenty of other options in which one can invest.

You can leverage these technologies in your mobile application to make your app stand-alone and successful. If you want to stand-out then it is important for you to hire experienced mobile app developer or renowned mobile app development company that can provide you extensive mobile application development services.

We all know that smartphones subsisted even before the iPhone. In general, it was the era of iPhone launch that provides a way to the mobile applications. When the “APP STORE” gets in the role, then the mobile apps come into action. Here, it is about software that was majorly for the device contrary to the ordinary mobile websites produced for display on the desktops.

Entering into the Mobile App Advertising Zone:

Whilst smartphones are rapidly invading to the globe, mobile apps get much more elemental in marketing and advertising. The advertisers got the capability to connect with the consumers at their fingertips directly.

You might know that close feeling when you carry out a new technique for making an advertisement for your application, and suddenly you realize that something is missing.

When you view how people are making revenue, you might take your expectations very high, and then everything is shattering in front of your eyes. Your plans, your strategies all are just drowning into a deep river.

You can also find various factors that can open the doors to success. Let us start analyzing everything by following the highly effective ways to stack up money from your well-designed mobile application.

1. Setting up the Loyalty Program:

If you have the stuff that can make your customer visit again and buy, this is what a customer loyalty program can conclude for your business. When you adopt a customer loyalty program, it will reassure your customers to purchase more than they usually want to purchase.  It assures the keep coming back of the customers due to the rewards.

In fact the stats also show that around 80% of the consumers are more attracted to the store that has to offer some kind of loyalty program.

According to a survey, 59% of people show their interest in joining the program, which offered them a smartphone application. With the help of all these statistics, it is now clear that when you use this strategy in your mobile app, it will bring the money rolling. Moreover, it is a massive incentive for the customers as they feel applauded and can save good bucks.

Let us talk about the core reasons that led them to participate in such programs:

It has the capability to skyrocket your sales. Not only this, when you offer a loyalty customer program, but it can also increase user retention. It is another cooked dish that you can get on your plate, i.e., an increase in your business revenue.

If it can make by 5% of the retention via the customer loyalty program, it can boost the revenue from one by fourth to around full one. Furthermore, it would provide real-time insights into what your customers will binge their money on. When you use the customized loyalty program, it would boost product sales.

2. Real-time Data Insights:

The valuable data of your users helps serve a great advantage for your business. The data that you collected would make you track the customers’ transactions and the browsing history.

You can get outstanding insights into your customers’ lives, like acknowledging the behavior of your consumers, interests, wishes, and likes.

For instance, you will get insights into the customers’ data from the browsing history that will further showcase what they search regularly. Moreover, it is about people’s interests like the type of sale they mostly go after or what they have saved to purchase later.

Researchers predict that around 78% of the internet users highlighted that the relevant content from the brands expands their acquisition intent.

The entire insights will undoubtedly lead to customization, which is the primary key to prompting the prospect of the consumer for determining whether to spend money or not.

The number of consumers also says that they are more likely to come across with the offer if it has been customized to demonstrate the previous interactions.

You must know that most of the consumers go after a customized experience that indulges altering your products and services to their choices.

In fact, personalization creates a very positive impact on the conversion rates of mobile applications. It is a vast opportunity for the businesses to conduct over the physical locations as they get this angle only with the help of mobile apps.

If you see today, most of the consumers expect that the companies will forecast their requirements and email the suggestions even before they contact them.

So, the data shows how these sales promotions are vain if they aren’t customized as per the needs of the customers. The businesses can easily gather the data via geo-tracking as well as the ad campaigns to deliver the offers on time.

So, while designing customized offers, ads and discounts will boost sales.

3. Effective Approach for Push Notifications:

The number of enterprises providing these services has made the customer confused over the products and services. So, you will get the online visitors that discontinue the products and services. This can be easily avoided with the help of the push notification.

When you already own a mobile application then, you are capable of sending the push notifications to your platform. What is the work of the push notifications? Their basic work is to remind the clients to purchase new products and services. You can provide the information related to your products and services to your customers.

Now, you might be thinking of what would be an effective approach for the push notifications:

• You must send worthwhile offers like discounts, flash sales, and promotions.
• It would be easy to take advantage of the location-based services along with the geo-fencing technology. For instance, sending notifications to the customers for the offers related to a specific city or region.
• You must send the timely push notifications to the customers depending upon their search and physical location to tell about a sale to the users that are located in the particular business arena of yours.

4. Using Social Media:

The rise in the customer is equal to the rise in revenue. You need to have a broader overact and determining visibility, which is provided by social media.

People are widely using the internet as around 4 billion social media users are present online, and they are using it more than any other activity.

90% of brands are using social media to boost brand awareness.  Therefore, to gain the attention and reach to your target audience online is best via social media.

Next, when you have the share links of social media in your mobile apps, it can attract more customers with many applications download.

You must make sure whether your old customers are relishing the experience of your mobile application. It will make them share their mobile application over social profiles.

One of the surveys showed that 95% of the adults of 18-34 age groups mostly follow a brand with social networking. It makes you capable of leveraging the social networks of the users to find out new customers.

Therefore, it has become vital to make your business visible over social media platforms to increase your customer engagement.

You can also share your app link among your audience that will attract more customers to your products and services. So, when you effectively market your application, it can drive a good ROI.

5. In-App Purchases:

The best way to make money via mobile applications is when purchases are made within the apps. It is a more effective way than making use of the ads. You can see in-app purchases provoke over 50% of the revenue of the mobile application.

It would directly link you to your customers as they buy your products despite only generating better revenue. It is always suggested to have your in-app store as this will reduce the bothering for the consumers to explore your products and services section.

Another method to have in-app purchases is by providing the experiences that mean they already consist of the experience but at a certain level. If it is liked by your customer, then they won’t mind paying for a step next from their recent experience to the more satisfactory one. This is where you need to be careful and approachable with the free features that are gratifying to the point where the desire for upgrading is not present.

Therefore, creating the subscriptions to attain access to the content is a lot different way to boost your revenue with the help of the in-app purchases. It is much suitable for the ones running a full-fledged subscription-based business model. At last, what you all need to be sure about is your content so that it can further prevent the customers from canceling any order.

Last, it is best to always look forward to shooting up your sales. Don’t relax back until you make sure whether your mobile application delivers the best ROI and make your business grow.

Author Bio.- Regina Deemer is a content writer, mobility strategist and blogger who writes on the latest technology and business-related topics. At present, she is working with Cerebrum Infotech, a leading custom software application development company.

Do you agree that the app changes everyone’s needs and daily updates?

The most answered will be “yes”. Where everyone who orders there daily needs groceries through the app which is handy for taking the time.

It started from groceries to electronics and can do more stuff than we can buy through the source and online apps.

At this stage in technology, every business needs to have its application that will be of use to them and their customers.

Let’s see why the insurance company needs a mobile app and how it will be useful.

An incredible asset that assists in making an environment for clients is unquestionably a portable application. Particularly since portable items are normal by a lot of them – as should be obvious underneath, the level of clients searching for protection items on their cell phones is now high and is probably going to increment further.

Numerous individuals use credit cards online because it is a decent option in contrast to e-wallets. Many can likewise be utilized in blend with an electronic wallet. By utilizing your charge card when you shop on the web, you can profit by buying protection and have great authority over your utilization. Numerous likewise offer free utilization of the card when shopping on the web.

Engage more customers at once.

Insurance Online helps customers to participate anytime through its app, where it is the source of various information that the company can provide.

Working in highlights in the application lets the client monitor his or her premiums, accumulated reward, up and coming protection plans, and considerably more.

Without Paperwork:-

Every insurance and banking company has a great response to the paperwork to process each customer’s details, which helps keep data secure and create the right information.

There is less paperwork in the new generation, which helps customers deal with it more easily.

Even now, some of the shared market agency companies had their app that allows customers to set up their Demat account in a minute.

This will encourage customers to keep their organizations.

In the current global situation, people cannot even leave their homes in 2020 due to the effects of the pandemic.

The paperwork can be done by a digital way of KYC.

What is KYC?

Verification is the procedure required to recognize and confirm the personality of the client by opening a case and intermittently after a certain period. Ultimately, banks have to make sure their customers are who they say they are.

Client Monitor His Or Her Premiums:-

As smartphones, GPS frameworks, and sensors multiply there is an ever-increasing number of chances for individuals to be offered products and ventures at rates that are attached to their practices.

By applying, you can track premiums and availability, and get more information about plans and payments.

A touch of application is the simple structure of the communication and more customers understand the insurance policy from them.

Accumulated reward:-

• Rewards are motivators to utilize a charge or Visa to make buys. Card rewards programs share a few key qualities:
• Rewards commonly have units of significant worth, for example, money, miles, or focuses.
• Prizes can be collected after some time and are dependent upon various terms and conditions.

Some 45% state they would locate the accompanying tradeoff of individual data for advantages to be not adequate:

Your insurance agency is offering a markdown to you on the off chance that you consent to put a gadget in your vehicle that permits checking of your driving pace and area. After the organization gathers information about your driving propensities, it might offer you further limits to compensate you for safe driving.

An extra 37% state it would without a doubt be worthy, while 16% state their choice would rely upon the conditions. There are no significant contrasts by sex, age, or family pay in individuals’ answers about this situation.

• When using the app for rewards, you can claim it whenever you need it and easily trackable by getting notification from the customer and organization of the reward terms.

The individuals who discovered this tradeoff adequately now and again legitimized their answer by their view that their present conduct is something worth fulfilling.

It’s not about someone tracking customer information, it’s about the safety and truthfulness of the information that can be collected, and about tracking the conditions when the accident or problem occurs.

Up-Coming Protection Plans:-

Future client protection plans can be created using an app where the most secure way to log into their particular portal is to use a separate UI and UX design for the insurance company.

The easy way to follow plans and enable submission and separate PDF information or one of the documents if necessary by clicking the button can be shared with customers at the same time without delay so as not to be sure it’s time to make a call while the customer is in a busy situation.

• No spam will be sent to the customer until he is aware of it.

In simple the benefits of the application,

1) Reduce the time of both customers and organization

2)An easy way of communication

3)Makes a loyalty of the company

4) Easily trackable of the current plan status.

Ending Up:-

Hope you have understood about creating an insurance company application,

The insurance company needs the app as a state-of-the-art company in which it plays an important role in everyone’s life. Not only does this make payment easier, but it is also an easy way to grow the business on the safe side.

It also helps customers get more information and the current status of their insurance policy within the range of the mobile device.

The more accommodation you give your clients, the more steadfast they will stay with you. This will consequently scale up your business and produce income.

Author Bio. :- Promoth Babu works as a Digital Marketing Executive at Squash Apps Pvt Ltd. Squash Apps is a mobile app development company. He works with the love of passion and likes to take failure in this life to reach the milestone of success. Whatever you do! Try and implement this, but never back down.

The software applications have penetrated every nook and corner of our lives, from mobile apps to enterprise software solutions to e-commerce and business applications. Naturally, quality of software, development cost, time and resources, and user experience, all aspects of development repeatedly come under the scanner of evaluation. 

How software applications are developed or the methodology that is followed for developing software solutions is essential for determining the output. There are three major software app development methods in the market, including agile, rapid app development (RAD), and waterfall development. 

Here we are going to provide a detailed comparison of these three methods. 

What Is Waterfall Development?

The waterfall development model primarily came from the traditional engineering or manufacturing process. As per this method, the developers in the process follow sequential steps, and the later steps always depend upon the completion of the former steps. 

The waterfall method follows the below-mentioned sequence of events. 

• Collecting all the requirements together and making detailed documentation that will be the basis of all future actions. 
• The next stage is designed in which developers will create a form to accommodate all the user requirements from the app. 
• The next stage is coding the core application. 
• Now the testing of the codes and units will begin.  
• At the next step, testing the app in the hardware system and user acceptance will be carried out. 
• Now, all the issues found so far will be fixed. 
• At last, the finished app will be delivered for customer use. 

Pros of Waterfall method 

• Easy management with specific goals and review for each stage. 
• Fast-paced delivery of the software project.
• Ideal for small-sized software projects with fewer complications. 
• Fully documented and no scope for confusion. 
• Development teams can easily adapt to the practices.

Cons of Waterfall method 

• As testing is done at the end of the project, rectifying and rebuilding takes a lot of time and resources. 
• As it follows initial documentation, it may or may not meet end-user expectations. 
• The waterfall method is slower and more resource consuming. 

What is Rapid App Development (RAD)? 

Rapid application development (RAD) has emerged as the software development model to address the shortcomings of the waterfall model of software development. This model allows incorporating quick changes to the software.  

The RAD model has the following key attributes. 

• It allows reusing code through a repository.
• It facilitates faster prototyping.
• It facilitates continuous client feedback. 
• It is a great model for developing useful software applications as fast as possible. 
• As it can incorporate client suggestions during the project, meeting client expectations becomes easier. 

Pros of Rapid Application Development (RAD) model 

• Faster delivery time and minimum development cost. 
• Enhanced client satisfaction with the minimum gap between client expectations and developer inputs. 
• A great model for projects focusing on budget and rapid delivery.  
• By consistently presenting working pieces of the product to stakeholders 

Cons of Rapid Application Development (RAD) model

 This model is less scalable and doesn’t fit well into large projects because large teams can not accommodate changes so fast in a project. 

• It requires a higher commitment from developers and clients to communicate continuously on feedback and assessment processes.
• This model is mainly user interface focused and is mainly used for prototyping to incorporate and evaluate changes based on client feedback. 

Agile Development Method

The agile method, which has been the most popular and widely acclaimed software development method because of its era-defining approach to addressing ongoing requirements and changes during a software project, is regarded to have a clear edge over all other methods. 

Let us have a quick look at the principal attributes of agile development methodology. 

• The agile method presupposes that every software development project is intrinsically unpredictable, and demands for changes are quite unavoidable during a project. 
• The agile method works by breaking a software project into small chunks of tasks called sprints. 
• The software developers can drop or add any feature or design element through these sprints. 
• The agile method allows for continuous evaluation and testing of the software application. 

Pros of the Agile method

• The agile method focuses on efficiency and practical priorities instead of the documentation. This helps in optimizing performance and output. 
• As Agile facilitates a very specific approach to the development needs and allows side by side development of various units and features through parallel sprints, faster time to market is guaranteed. 
• The agile process allows incremental delivery of software by identifying issues and deficits detected early in the process. As quick feedback and reports continuously show the loopholes and shortcomings, the project has fewer risks. 
• The Agile method ensures to meet with customer expectations better while addressing the issues and shortcomings continuously. This is why the large and complicated projects for ensuring customer satisfaction relies on the agile method. 

Cons of Agile method

• The agile method requires experienced professionals who have previous working exposure with concepts such as continuous delivery, continuous development, and continuous testing. 
• Because of the lack of documentation, less experienced developers sometimes feel a lack of guidance about the project’s final outcome. 
• An agile method, much like rapid development, relies too much on client interactions and feedback throughout the development process. Naturally, if the customer isn’t taken into confidence about the features and requirements at every stage, the project can be derailed or out of tune with the agile process. 
• Agile method suits mostly complicated projects with large developer teams. As of now, agile has been proved to be less suitable for smaller and low-budget projects.  

Conclusion 

While the Waterfall method has already been outdated except being adopted by a handful of small projects, both RAD and agile methods are continuing to dominate the software development space. The Indian app developers company increasingly becoming versed in collaborative and fast-paced development protocols such as DevOps.

Whether you own a desktop or a mobile phone, many people are using digital media, and taking advantage of hundreds of apps. However, if you want a unique User Experience, then mobile phones are your platform, with a high number of users to date.

With the advancement of mobile technology, as well as the growing popularity of it, more and more people are expecting less costs and more high-quality features. With that said, you need to deliver these expectations with an app that has good UI and good UX.  And, with more people opting for mobile applications over its desktop counterparts, you need to make sure that the app is not only serviceable, but also quick and easy.

Did you know that in 2018, around 205.4 billion mobile apps were downloaded worldwide? And that that number is expected to reach 258.2 billion by the year 2022? Sounds amazing, right? In fact, the statistics itself point to the idea that desktop has already become the “secondary touch-point” for a growing digital audience.

So, with digitalization growing and reaching more and more people, it’s your job, as an app developer, to deliver a great-quality experience for mobile users. If you want your app to have a chance in the digital market, your app needs to have an appealing and eye-catching design that will wow users.

In mobile apps, UI/UX design is everything. But before we explore the two, first consider design thinking, and what that entails.

Why Design Thinking Is Essential

Design thinking is essential to the UI and UX parts of an app, because it supports the innovation needed to support the two. By observing and considering multiple solutions to a single issue, design thinking is able to assert a user-centric approach in product development. Thus, the app is able to compete with other similar apps with strategic marketing and its advantages.

So, what is the design thinking process?

This process is dependent on a framework that’s flexible, iterative, and calls for collaboration between designers and users, so that they’ll learn the tendencies and behaviors of real-life users – what they’ll think and feel. For example, ask yourself: What would a user think and feel about a certain design technique, or a certain design choice? That’s only one of many questions that need to be considered when working on UI and UX (as well as the app itself). However, the process still needs to have the five core phases (called “Design and Discovery,” as a whole):

• Emphasize
• Define
• Ideate
• Prototype
• Test

Once you address the possible outcomes and challenges of an app, and have people test it, then you can tackle UI and UX. UI will define the interactions by adding visuals and colors to the UX design. Though, in most cases, the UX would be addressed first, instead of the UI.

Define UI

UI is short for “user interface”; and it allows users to interact with the mobile app by using elements such as controls, buttons, and blocks. The goal of UI is to give users easy, enjoyable, and effective interaction, by allowing them to select and customize things within the app.

Define UX

UX is short for “user experience”; and it provides the best user experience with the easy navigation and how it can make your brand look good. With that said, a UX has to be good to look at, but also be accessible to users.

Why Not Use Only One Of Them?

Although people may confuse UI with UX, or vice versa, they each have their unique traits and responsibilities in mobile app development. As mentioned before, UI is about having a user-friendly interface, while UX is about how the app looks and feels. Without one of these, your app will not function properly nor look well. An app must have a good balance of both, and both should be working properly.

Importance Of Having Both?

There has to be a balance between UI and UX, to make the app successful. Here are reasons why:

• Engages Users – Having a good impression is essential, when users open your app. From the time that they open the app, to the moment that the app introduces itself, the first few seconds of operation has to leave a valuable impact on them. Either they’ll continue further into the app, or they’ll leave due to disinterest and boredom. Therefore, engagement is important, when people use the app.
• Enhanced Content And User Navigation – Catchy content and easy navigation are essential in an app. When a user sees the impressive designs and the content that the app has to offer, they’ll most likely be satisfied with the app’s services. As you gain more and more satisfied customers through your app with these successful components, people will start recommending it to other people, having your business’s ROI increase.
• Saves Time And Money – You may think that UI/UX design may require time and money. But don’t worry! When you get the hang of both UI and UX, not only will you and your team see little to no trouble or difficulty in using the app, but your customers and or users won’t recognize issues either. When your product is flawless, you won’t have to release updates, thus saving you time and costs.
• Visibility In The App Store – Despite whether an app is good or bad, the visibility of an app depends on how many users have or are using it to begin with. With amazing UI and UX, satisfied users will most likely give your app positive ratings and reviews in the app store, thus bringing the app to the top of the charts. And, when your app is on top (or, at least, in the top list), more users will most likely come across it in the app store.
• Boosts Your Brand – Want to increase your customer’s satisfaction? Want to make your clients happy? Great news! Having a great UI/UX design will help you make it to where people want your app, since they tend to stay with brands that they’re satisfied with and are loyal to. Therefore, your brand will greatly benefit from UI and UX.

Ultimately, the main goal of these points is to build a good relationship between your organization and your users and or customers. When you do that, you will increase the plausibility of your business, as well as create good value in your brand.

Conclusion

UI and UX are both essential in a mobile application, because they act as a differentiator and help establish unique value for the app.

From the outside looking in (your users and or potential customers), people will be more attracted to designs with good UI and UX engineering than those who are either poor quality, unfinished, or both. And, from a business perspective, good UI and UX allows customer satisfaction to be more likely, and eventually turn into loyal users, thus creating a great reputation for your brand and generating revenue from the app.

Finally, it’s one thing to confuse the two; however, having both UI and UX in your app design are important to have. And, with a thriving app market, it’s important now more than ever to offer the best UI/UX design that will keep people coming back for more.

Author Bio. :- Beatrix Potter is a writer and editor at Marketing Essay Help. As a professional writer, Beatrix specializes in writing about mobile app development, and she blogs about the latest trends in mobile applications. When she’s not writing, she offers editing advice on numerous writing forums. In her spare time, she likes to play apps on her smartphone.