How to Hire Full Stack Developer and How Much Does It Cost?

By James Tredwell on September 5, 2019

Full stack developers are a highly advanced and qualified version of any regular and average developers for program or software development in the IT industry.

This is one of the most rising professions in current days and you need to know some tricky factors and integrated approaches to hiring such developer for your work.

It may take a lot of time to find the perfect one for you as maximum people in this segment either stays in another country or they are very expensive one to hire.

You can try to find such a talented development specialist by interviewing for job offers. But if you are not able to find any even after endless interviews, then this article can help you a lot to get a hold of the right Full stack developer for you.

Here we are going to state some search options that can lead you to find the real person for your company. So, let us take a glance.

There are multiple ways to choose an ideal full stack developer for your office that comes with some advantages and disadvantages which is going to affect your total revenue.

1. Traditional Recruitment Process:

This is the oldest way to check and recruit highly qualified and capable employees in a company. You can check all the websites where jobs are posted or you can go through all the resumes uploaded in your niche to find the perfect one for your company.

But there are few drawbacks also with these postings. You may skip the right candidate who can be the right person as a stack developer for your office just because of an incorrect resume.

You can also take help from search engines and social media websites which are like hot cakes in today’s market. But it may cost you higher to find the correct applicant for your job.

2. Recruitment Agencies:

You can hire the service of any reputed recruitment agencies that can help you to Hire Full stack developers by giving you a bulk amount of options to choose from.

You can search on the internet about those types of agencies and after hiring them, they will send you some resumes as per your working needs. Now you need to find out the best among them by interviewing them.

3. Go for Freelancer:

If you are capable enough to check all the qualities of a worker by seeing it only on your computer or laptop, then hiring a freelancer can be a good and easy option for you.

But for stack development work you need to verify carefully about all the working abilities and previous works of that aspirant. You can test him/her by giving a short term test project to check all the programming abilities.

4. Hire Offshore Development Team:

If you are very much concerned about your project and if it is going to be a long-term one, then it is best to hire some offshore development team to handle all of your requirements from a full stack mobile developer.

You can easily find out these types of a team by searching on the internet and you just need to make them understand your demands properly. These programmers will become a valuable part of your office team by working on the project as a full-timer.

5. Project-based Hiring:

If you are working on some temporary projects, then it is better to hire project-based developers rather than a professional one as a full-timer.

You can contact the project contractor to hire such a programmer to get your job done within a limited timeline. Generally, these developers are capable enough to manage all the requirements of your projects on their own.

6. Social Media Search:

There are lots of professional social media websites like linkedin.com where you can directly view the profiles of various stack developers.

You just need to discuss your venture with them and offer them your best possible hiring amount to get your job done within working deadlines. For this, you may need to go for the paid subscription on that social media account.

So, mainly these are the re-known process to hire a full stack developer for your programming work to get done. Now, let us talk about how much it will cost you to hire such a developer who can work perfectly for you.

7. The cost affair to hire:

The cost to hire a full stack developer or outsourcing your project depends on some vital facts like experience and skill set of the developer, size and term of your project, the requirements and complexity of that project, and the recruitment process for that tech genius.

The average salary of a full stack mobile developer is nearly about $25,200 to $110,797 per year, but it will vary on the economic condition in the country.

According to the survey, the most expensive full stack developers are based in Australia ($74 per hour) followed by Switzerland ($73 per hour) and the USA ($70 per hour).

French and Swedish developers can fix their hourly rate between “$70 to $65”. If you are looking for a cheaper option, then you can go for the developers from Ukraine. They have the lowest rate in the list which is $44 per hour. There are other countries also in your options.

Conclusion:

Hiring a full stack developer has always been a challenging task for recruitment officers and HR workers of any company. Future technology has now started exploring its creative and clear version.

So, you need to update your weapons with the perfect one to cope-up with this new revolution.

This article is all about how you can hire the right and qualified person as a full stack developer and how much you are going to invest to get such tech geek in your team that can be the key factor for your revenue generation.

Top 10+ Mobile App Development Frameworks in 2019

By James Tredwell on September 5, 2019

Smartphone world is currently increasing at a high rate and that is why it is the ideal time to do marketing analysis. If it comes to doing online business with high success rate these days then look for the mobile segment and related things. The smartphones play an important role starting from day to night, to perform several daily operations comfortably. Most of the daily operations serve the ultimate purpose and having a smartphone just adds extra comfort-ability factor.

Now think about one thing. How you finish important daily operations by a smartphone? Obviously by the apps. Tons and loads of apps are there to provide smooth operations. Each and every operation of a smartphone done by the apps. People like to spend more and more time with smartphones and one day without apps is hard to imagine.

Apps provide necessity as well as ultimate entertainment to users. The smartphone demand was always there in the market and needless to say that it is increasing quite rapidly. As a result, the high demand for mobile app development exists also. If you want to be a mobile app developer then you are on the right track as the future scope is really high. But before that, you need to know some specific requirements of it.

Websites of big businesses are switching to mobile apps fast. Android and IOS are presently dominating the smartphone software segment and 99.99% of the mobile apps can be seen in the IOS app store and Android app store.

The mobile app development framework is very significant for every app developer because it converts an IOS app into an Android app and vice-versa. In this article, you will get to know about some top mobile app development frameworks suitable for developing any type of app.

Mobile app development frameworks for every app developer

If you are really looking for best suited mobile app development frameworks then here is the list of 2019.

  1. Ionic

When you talk about the app development frameworks, Ionic will always come first as it is one of the widely used app development frameworks in the world. One of the beneficial advantages that increase the popularity of Ionic app development framework is, it is totally free of cost for app developers.

It is used to make apps that are natively based. CSS3, HTML, and JavaScript are the coding platforms of Ionic app development framework which is a client-side also. It supports almost all of the smartphones including the latest ones. Not only the native apps, but you can also use Ionic to develop hybrid apps too.

If you use SDK (Software Development Kit) then Ionic can be a really powerful tool and it will integrate well with the SDK.

2. Xamarin

When it comes to talking about the software market, you have to mention the name Microsoft. They are considered as one of the software giants and here they come with one of the best mobile app development frameworks – Xamarin.

The biggest advantage of Xamarin is, it can be used to develop Windows, IOS, and Android apps. You have to design and write the code on the C platform. That means you need to have good knowledge of C programming language.

You can share the code of the apps and code sharing is one of the convenient features of this platform. As a result, developers become able to save loads of time.

3. React Native

If you are a mobile app developer and cross-platform app development is your genre then you need to consider the React Native mobile app development framework. Cross-platform app development means there will be a connection between social media and React Native is the app development framework of Facebook itself.

It is an open-source app development framework. It provides extensive support to several mobile app development tools like IDE (Integrated Development Environment) and others.

4. Flutter

If you are looking for a mobile application development framework from Google then this one is for you. It is the perfect framework for cross-platform apps. As it is made by Google so, it always carries popularity among the developers. You have to know the Dart language. You can code and design apps in this language.

Not only the cross-platform mobile application development, but Flutter can also be a great platform for hybrid apps development too. Visual developing is a great feature that you have to maintain on developing apps. Flutter uses Skia which is a 2D rendering engine.

Testing a project is comparatively easier in Flutter because if any mistake found then you don’t have to restart the program again. It is a great advantage for app developers.

5. Adobe PhoneGap

Adobe PhoneGap is a very common name in the world of mobile app development. It is another cross-platform app development tool and you can build apps based on HTML, JavaScript, and CSS. If you are really into developing hybrid apps then Adobe PhoneGap should be one of your preferred choices.

One of the convenient features is, you can change or modify any part of the mobile app via Adobe PhoneGap. Developers really prefer it when it comes to doing some modifications over any period of mobile app development. It offers freedom as well as the flexibility to mobile app developers to work on mobile app development with no hardware limits.

Adobe PhoneGap is a versatile mobile app development framework and you can develop apps for any operating system. Plus, it offers more functionality and customization whereas a developer, you can add plugins to the app.

6. Corona SDK

If you are looking for a very fast mobile app development framework then Corona SDK is the one you should look for. It is considered as ten times faster than any other frameworks. You have to know the Lua language to code and design apps in this framework. Lua is a very light programming language with high speed. It is very easy to use and offers flexibility.

Good news for you, it is free. Mac OS and Windows apps are supported on this platform.

7. Angular UI

If you are looking for a combination of Angular UI and bootstrap implementation then, you must choose the Angular UI. The app development process can become simpler and HTML5 can be used to develop apps.

Overthrow.js and fastclick.js are supported by this platform. It is a totally free framework which offers simplicity.

8. JQuery Mobile

One of the best HTML5 based app development frameworks of the market. The best advantage of this platform is, you can design and code a single version and it can support all of the devices. You can use this framework to build website apps as well as several mobile apps.

It supports almost all of the OS like Mac OS, Blackberry, Windows, Kindle, and Firefox. Stable version and customized framework – two variants of this mobile app development framework are available in the market. You can also use plugins to add some extra customization with the app development process.

9. Native Scripts

Hybrid apps are popular these days in app development segment and if you are an app developer of this genre then you must consider Native Scripts. Understanding the app demands some time and you will get to understand after watching the tutorial available on the website. Before you start working with this app development framework, you need to understand the UI (User-Interface) properly.

It communicates with the API (Application Program Interface) of the apps so the overall app development process becomes easier. If you are a developer then Native Scripts will serve the right purpose to you with a great user-interface.

10. Intel XDK

Another cross-platform app framework topped on the list here. It has several in-built plugin features and you can develop some app using the wide range of plugins. With the help of Intel XDK, you can develop interactive and responsive apps for multiple devices.

It provides excellent features to develop apps and not only that, you can emulate, test, and debug an app too. It is one of the great features that developers really like. It supports many futuristic technologies like IoT (Internet of Things) and popular frameworks.

Drag and drop method is available here and you can perform live examine to your product to make some further changes, modification, or any customization.

11. Appcelerator Titanium

Last but not least, Appcelerator Titanium is considered as one of the best cross-platform frameworks. In fact, it is the number one cross-platform mobile app development frameworks to some. The one-stop mobile app development framework is ideal for many developers to run the project smoothly because it has API features enabled. That means you can access the hardware of mobiles easily.

Using UI components that are native, is one of the advantageous features of this mobile app development framework. As a result, user-interface becomes much easy for a developer. It is a very popular app development framework where you can integrate and develop apps with a very friendly user-interface. Building an app with top-notch user-experience is the ultimate reason why developers choose Appcelerator.

Here is the ultimate list of latest mobile app development frameworks you are looking for a long time. Mobile app development can be a tricky profession and choosing the right tool is confusing. There are many available in the market right now. Some are free and some are paid. Check the list thoroughly and get to know which one can be best for you.

In the case of mobile app development, the frameworks play a significant role. Every app development process consists of coding, designing, testing, debugging and several other steps. There are many smartphone operating systems available and to develop apps, you need to code the app for each and every OS. After coding is done for a single OS, you can convert the app-coding to another OS by just using the framework.

Follow the list, check out each and every detail and come up with a great app.

Best of luck!

Key predictions for The Future of Voice Assistants and Artificial Intelligence (AI)

By James Tredwell on August 28, 2019

In 2011, the first voice assistant was built for controlling the apps and to run them over apple smartphones. It was termed to be Siri and its performance levels were frequently exceeding thresholds of Tech Innovations.

In the recent developments, the practical application of voice-based assistance has reached to a prolific rate that out of 6 American’s at least one uses smart speakers.

It is expected that around 100 million smartphone users would access to voice-based assistance in 2020.

The current trends for voice-based assistances are equally shared between Amazon and Google competing with each other to build the brand product in the market.

The need for voice interface is kept amongst the high priority whether it may be healthcare or banking sector.

Beyond categorizing voice assistant some of the enterprises deliberately plan for building their own voice technology and integrate to their product for meeting to the demands of customers.

What’s causing the shift towards voice?

The main reason for the shift to the voice user interface is due to the monotonous changes present in user demands.

Today’s millennial consumers are well aware about the multitude levels of comfort zones demonstrated using voice assistance and so at once switch to smart speakers that exhibit speed, efficiency and convenience.

This instantaneous user behavior is also influenced by the presence of IoT devices like smart thermostats, speakers and appliances handled in the everyday lives.

Some of the IT & Technology experts predict that voice technology would be integrated into every applications for maintaining mobility and user convenience.

Given below are some of the key predictions for voice assistance integration over the upcoming years are:

Streamlined Conversations:

Generally, the voice assistance tool earlier required an initial prompter like Alexa, or Ok Google to commence any application upon placing voice commands.

Now the voice-based assistants are better streamlined without the starters efficiently working for people who are engaged in multitasking at specific locations.

These voice integration with their featuring benefits prove that there is a lot happening within Mobile App Developers who are working behind these technologies to make life easier.

Compatibility and Integration:

Initially, it was Amazon that introduced Integrated Voice Technology to users for them to get benefitted from smart speakers.

It was built for establishing an easy connection to a lot of electronic gadgets and soon were becoming a monopoly.

Once Google Assistant Connect came into picture this all started to change from compatibility to integrations the voice assistant could efficiently manage custom built devices to operate specific functions.

Moreover, in 2020 there will be a proliferation of connected devices that would make use of a voice-based assistant to operate from anywhere.

Search behaviours will change:

Voice Searches usually do not require a visual interface for a proof of identity and therefore detecting user personalization is going to be undoubtedly a challenging tasks for voice-based assistants.

It also creates difficulty in open and run specific applications without voice assistant. This proves that search behaviours will feature a bigger change due to the number of users accessing voice assistants.

Now you can run any brands through voice-based commands ensuring only organic searches are fetching results in order to achieve brand visibility.

Individualized Experiences:

The individual experience might get better and excellent through differentiating voices and then establish a connection to respective applications.

Google Assistant Connect provides up to 6 users to share access with clear distinguish ability allowing each user to customize their features securely.

This might be linking of contents like Netflix, Spotify and Google Play commonly for every user and thus create the individualized experiences.

Voice Push Notifications:

Voice Technology works based on distributed push notifications and far more capable in re-engaging users with their earlier used applications. Henceforth, Amazon and Google have started to allow their user base to enable voice notifications from any 3rd party apps and then enjoy the AI convenience of reading out notifications. Generally, these notifications are built for calendar appointments and also for new contents appearing part of core features within an application.

Touch Interaction:

In the recent CES 2019 summit, the report clearly states that both voice and the visual display is about to be merged into one attractive user experience.

This would urge more no of users to access mobile applications through voice-based assistance and then get their work done easily.

Some of the commonly used features in mobile apps are local traffic, calendar and weather information.

Security will be a Focus:

Statistically, about forty-one percent of voice assistant users believe that there should be a revamped privacy and trust built for accessing apps.

Similarly, Google and Amazon mobile conferences focuses a lot towards answering the raising concerns about payment security and sensitive information protection.

The next thing in the near offing is to produce smart speaker ID and verification processes that would offer more security for the users.

Why adopt a Mobile Voice Strategy?

The use of smartphones and user personalization is frequented more often after its purchase, with only smaller screens available to work it becomes imperative for integrating voice based assistant to applications.

The introduction to voice commands for remotes allow users to browse fast and download their favorite movie or shows.

This would become a reality only when a voice-based search is conducted thus serving to a better mobile experiences. It is far and wide clear that brands are beginning to pay a lot of attention towards integrating voice based assistant for surviving in the competition.

Final Words:

The practical application of voice assistants are in demand for a number of industries for it is hugely sophisticated and useful on a daily basis.

Consequently, Voice Assistant manages in creating the ultimate mobile experience for the end-user everlastingly.

In most of the occasions, it is the lack of skill and knowledge within enterprises that largely prevents in adopting to voice-based strategy.

However, there is an ample opportunity present for building a voice-based assistant and to provide conversational experiences for customers.

This article is contributed by  Vignesh,Digital Marketing Executive, Blogger at Way2smile – Mobile App Development Company.

Top 8 Reasons Why IoT is the Biggest Innovation for the App Industry in 2019

By James Tredwell on August 28, 2019

Do you know every second, about 120 new devices connect to the internet?

IoT is empowering the business with its technological efficiencies. And, the app industry will have the most influence of these technologies.

Before we move on to know the top reasons why IoT is the biggest innovation for the app industry, let’s understand the basics.

IoT 101

IoT stands for the Internet of Things. It is the extension of internet connectivity with physical devices. Generally, it is embedded with electronics, Internet connectivity, and other forms of hardware to fulfill the purpose. The devices, powered by IoT, can communicate and interact via the Internet. It also allowed remote monitoring and controlled over some processes.

These days mobile application with IoT is booming. Businesses want to offer ease to their customers by using the technology which requires minimal efforts to accomplish a task. This blog will give you the top reasons that indicate IoT is the future for the mobile app industry.

1). Innovative Connectivity Mode

It is easier to connect anywhere at any time with the Internet of Things. IoT enables any device to connect to the internet via the assistance of iBeacon, Wi-Fi, Bluetooth, etc. This technology offers many connectivity options with different bandwidth, cost, reliability, range, and network-management features.

Now, it is more convenient to stay connected for remote businesses, and service centers with IoT powered technologies. Thus, companies are implementing the technology to remain connected with their business operations. Also, the wearable devices are in demand to take advantage of innovative connectivity. And, more and more businesses want to develop a mobile app that provides exclusive benefits of IoT.

2). Wearable Technologies

According to Statista, by 2020, there will be more than 1.1 billion wearable devices in practice worldwide. Thu number itself suggests that the mobile app must have the wearable device support to sustain demand. Notably, the healthcare industry requires this type of integration because it enables us to measure vital elements on the go.

Wearables have become a part of daily routine; be it a smartwatch, speakers, earphones, etc. The intention is to bridge the data exchange between two devices. And, people are using such apps that allow them to enjoy the benefits of wearable technologies. So, customers access to real-time data and engage in simulating the actions using the IoT device.

3). Enhance Customer Experience

In today’s hyper-competitive market, products and services are not the only key differentiations. Quality customer experience means a lot. Especially, when you are developing a mobile application, it’s crucial to deliver the enhanced user experience.

Thus, IoT service provider companies insist to use technology to optimize the customer experience. It helps to facilitate personalization in the app. IoT enabled app helps to deliver customized services to the customers. That’s why businesses are focused on developing a mobile app powered by IoT.

4). Foster Open Source Development

IoT technology allows app developers and app development companies to share their programs openly. So, it helps other developers to experiment with the code, and build their own IoT applications. With plenty of opportunities ahead, the growth of mobile apps is inevitable with IoT.

Furthermore, IoT opens the gateway for smart app developers to grab this opportunity and develop a robust mobile app. As an open-source Internet of Things brings in more transparency that creates an easier way for companies and app developers to collaborate to design a better mobile application.

5). Hybrid Development

As mobile devices are ubiquitous, you never know which platform your audience will use to access a mobile app. So, businesses are focusing on developing a hybrid app that features the IoT functionality. Generally, a hybrid app having an improved user experience for IoT devices to perform better is the need of the hour. The mobile app industry can anticipate consolidating the latest coding capabilities for hybrid platforms. Thus, users can interact with various multi-platform devices easily.

6). Ensured Security

IoT provides advanced connectivity that caters to security concerns. When devices are connected to a particular network and can be easily controlled by a smartphone, it opens it up to possibilities of security breaches and hacking. Besides, businesses faced challenges in adopting the cloud because of security concerns. But, with the IoT technologies, apps can be developed more securely.

7). Futuristic Approach

Internet of Things is the future of technology. It brings efficiencies to develop a smart app for businesses. And therefore, developers today spend more time towards developing an app that is adaptable while connecting with other devices.

The apps which not support the IoT functionality will face a competitive disadvantage in the future. As users prefer to perform more with ease, the assistance of technology like IoT is a must for a mobile app. So, the app industry should have this type of smart technology to retain more users.

8). Drive Efficiencies

IoT integrated mobile apps make the work simpler and automate business processes. As a result, it increases efficiency and productivity. With the integration, the mobile app development process offers user-friendly experience to the users as well.

Moreover, industries such as finance, healthcare, and retail need more operational management through a mobile app. Hence the businesses are focusing on creating an app that supports IoT technology. As per the study, the market size for IoT in the finance and banking sector is expected to grow over 2 billion dollars by 2023.

Whether a mobile app needs to promote efficiency or offer a more secure user experience, IoT can support all. As technology offers many advantages, it is in demand. In fact, businesses are adopting IoT mobile app to optimize performances. It means that mobile applications powered by the Internet of Things will dominate in the future. So, from now on, companies are emphasizing to develop smart mobile apps.

Hence, you should look for a robust mobile app development services so that you can end up with a successful application. Also, the dedicated developers should collaborate with the client to understand the conceptualization to design an app. A mobile app that is convenient to use generally attracts more users. Get in touch with the experts and get the customized mobile app powered by IoT.

This article is contributed by Jayaram Bhat, CEO of  Smart Sight Innovations – IOT Development Company.

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5 Tips to Help Improve Your Mobile App Usability

By James Tredwell on August 28, 2019

One of my colleagues recently started working on search engine optimization. She owns a software house and her focus domain is ‘mobile application development’. So she read all the science behind SEO, and started implementing the relevant SEO practices on her website. But how long do you think it would take for her to get her website ranking for those keywords? It could take months, years. The reason behind this is that there is a lot of competition in the app industry. Just as trying to rank on Google is difficult, trying to rank on the app stores is also getting difficult.

Millions of apps are being launched each year, every new app is better than the previous apps.

And every app development company is trying their best to stand out from the rest of the competition. This means that you have to work extra hard to develop a quality mobile app that stands out from the other apps. Apart from making it interactive, you also need to make sure that it delivers a good user experience and has excellent usability. In this blog post, my primary focus is going to be on mobile app usability. I will offer 5 tips you need to master your mobile app’s usability.

Before we move on, let’s take a few moments to understand what ‘app usability’ actually is:

What is Mobile App Usability?

The first and foremost thing to remember is that mobile app usability is not equivalent to the app’s user experience. Usability is the measure of how effectively a user can interact with the mobile app. Mobile App Usability is a small part of the user experience. It focuses on the user and the product and measures how effective and efficient it is to use the product. Usability is the measure of how easily a user can achieve his goals.

Think about it, which type of app would you prefer to use? An app that has an entire instruction manual that you have to spend hours trying to figure. Or would you prefer using a simple app that is easy to understand and the navigation comes to you smoothly? I’m positive the later will be your answer. All the successful apps on the play store and the app store are intuitive and very easy to learn. The shorter time it takes for a user to get familiar with the mobile apps, the more useful it will be and the more conversions it will derive.

Why Exactly Do I Need to Improve my Mobile App Usability?

The harder it is to interact with an app the fewer downloads it will get, furthermore, users that have already installed the mobile app will choose to uninstall it from their devices. On the contrary, an app that is easy to understand and easy to use will get more installs and users will keep these apps installed on their devices for a longer period of time. A mobile application must be effective and efficient; this means that you need to quickly give the users what they are looking for. If users are unable to reach their goals, they will probably abandon your app faster than they had installed it.

Having good usability is the only way to build a client’s confidence and to generate repeat usage. So in simple words, usability is the key factor for generating loyal users for your mobile app.

Now the main question is, how can you improve your app’s usability?

How to Improve Your Mobile App Usability?

Bring Simplicity in Your App Designs

When users open an app, they have a certain goal to accomplish using the mobile app. They expect to get their work done with efficiency and speed. But, if you start creating obstacles in the way of the users, it will frustrate them. They will lose track of reaching their goal and probably start cursing you for wasting their time. Those obstacles aren’t intentionally inserted by you, but, you can follow certain designing rules to make the goal easier to achieve.

Those obstacles may be a result of overly complex app design and unwanted features that might misguide the users from completing their goals. If you want to improve the usability of your mobile app, you will need to start taking the minimalistic approach during the designing process. By taking the minimalistic UI design approach, you can create a simple yet highly usable application.

To remove any unnecessary features from your app design, you can create wireframes and prototypes to test the simplicity of your mobile app. Make sure you pass your app through multiple test iterations and live interactions to check the simplicity of your mobile app.

Platform Usability

Something that really annoys me is when I really want to install an app on my mobile phone, but, it turns out that the app doesn’t operate on my specific phone model. In another scenario, if I install the mobile app but it doesn’t function correctly on my phone. Android and iOS are two very different operating systems; you can’t expect a mobile app developed for Android to work on iOS.

Both operating systems have different types of design and programming requirements. For example, the navigation for iOS doesn’t host a device ‘back’ button like Android. Keeping this in mind, you should decide which operating system you want to develop for (I would suggest you go for cross-platform app development) and make sure that your app is compatible with various Android and iOS smartphones. This will add to the usability of your mobile app, limit the bounce rate, and improve your conversions.

Clear, Concise Content and Readability

Just like having minimalistic app design features are important, having clear and concise content is also very important. You only need enough content to aid the user in completing their goals, there is no need to complex everything, it will only confuse the user.

For example, in the buying process, Consumers need complete, yet, relevant and concise information to successfully complete a purchase. Including too much information will only result in poor user experience, no one likes to read lengthy paragraphs to find something that could be conveyed in a single sentence.  Make it as easy and as readable as you can.

Asides having concise and relevant content in your mobile app, it’s also important that your users can read what’s on the screen, otherwise, they won’t be able to use your app. In order to make sure that your content is easily readable, you can watch out for the following factors:

  • Text colors that could be hard to read against a certain background.
  • Text that is either too large or too small
  • Unreadable scrip, such as ‘Edwardian Script’
  • Bad writing and lack of clarity
  • Too much or too little spacing

Easy Navigation

One of the top issues that users face is ‘poor navigation’, this is especially true for eCommerce mobile application development. When customers are using the app, they have a hard time finding exactly what they are looking for. They might have to navigate around the app for far too long to find the product that they want to purchase.

So if you’re aiming to deliver better usability, you will have to make sure that your products and services are very easy to find. When a user starts using your app, they clearly have a target to achieve, it’s necessary that they understand how to navigate to complete their goal. Whether they want to purchase a product, find certain information, or book an appointment, it should be done without any barriers. So when focusing on usability, make sure that your products or services are really easy to find. You don’t want to risk triggering the user abandonment rate.

Goal Funneling

I’ve come across multiple apps that have multiple features and functionalities, but they lack proper goal funneling. For example, consider a realtor’s app that aids those looking for houses to buy, apartments to rent, and also includes options for selling houses.

Suppose you are looking to rent an apartment, so you quickly go ahead and install the app in your smartphone, but when you open the app, you come across a search form for selling a house. If you are someone patient, you might stick around to figure out how you can rent an apartment, but, if you’re in a hurry, you might feel frustrated and abandon the app to find something more relevant. This could cause to lose some potential clients.

So what would you do in this situation? The best option would be to have the screen open with three tiles. Each tile for a different goal. This will allow your users to select an objective of their own. Improving the user experience as well as mobile app usability.

Wrapping Up:

So it turns out that mobile app usability is a very important factor for deciding the success of a mobile app. How users perceive and interact with your mobile app has a major impact on whether they will stick around to use your app or move on to something better. The mobile app usability decides how users feel about your app, negative or positive. If they perceive, value, efficiency, and utility of the overall experience, then you have succeeded in developing a successful mobile app that converts. After all, usability is what will help convert visitors, into loyal, long-term customers, and in turn, generate more revenue.

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