Category: Mobile App

User Interface (UI) and User Experience (UX) is something that plays a vital role in the mobile app development since there are millions of similar apps available right now and there is something that should distinguish one from the other. So, the one thing that can differentiate from using other apps from that one particular app is the UI/UX design. Clearly, an app that does not look good on the mobile screens or does not provide the required experience as functions expected, animations, color contrasts, themes, readability, usability, etc is something no one would like to waste their data to download them. A bad UI/UX fails to attract the users and thus degrading the quality of the app.

What is User Experience (UX)?

User experience (UX) is something that provides the feel of the app. As a layman, it is as simple as the experience of the user while using an app. A good UX design is a technique to enhance customer satisfaction and trust with the help of simplifying the usability and app interaction. Before finalizing the app design related to the specific industry, target market and the needs of the users, it is very important to do a proper research on it.

What are some important aspects of a good UI/UX design?

#1. The symbols and the icons used should be simplified and nowadays people are also preferring the material design and minimal design concept. This way, they shall be able to relate to the app and then use it more often. The developers can then deliver an exceptional experience through it.

#2. The simpler the better. If your app design is simple, you would not need to have to explain your app using manuals or something similar to that.

#3. A good experience comes when the user feels that an app can help them in the day to day needs except for having them waste their time to figure out how to operate it. Use simplified directions and updates that could enhance productivity in an extensive manner.

#4. The design of the app should be accurate. The contents in it must not be irregular. The app icon must be catchy as well.

#5. Consider the finger size and create the icons and menu buttons on your app accordingly.

#6. Gradients help in making the UI seem more natural. Try to find good web designing services that can provide the best app experience to your users.

#7. A good research will help you know about the time taken by a general user on a particular app and thus help you know about the type of experience you can provide to the user for the usability of your app along with providing a seamless experience.

How does UI/UX play a role in the development and popularity of the app?

It is really easy to understand if an app is successful or not. Human instincts say that an app having a great look makes way for more downloads and shares and thus makes an app successful. It creates an image of your brand and the design sets an expectation for the users who download your app.

The developer should be active enough to take continuous feedback taken in order to get responses and motivate them to make your app better and more successful.

There are numerous apps that provide seamless and satisfying user experience and boost the conversion performance. For example, there is a difference that people choose WhatsApp over apps like Viber or Telegram.

Clearly the most popular instant messaging service, WhatsApp is more popular because of the user experience and the user interface their developers provide. Thus, a perfect balancing of the UI and UX make the app successful and popular.

A good mobile application looks into the needs of the user. However, if the app is not built well with the user experience or the user interface that could make the user stick to the app, some other developer will identify and take advantage of that situation. Too much of graphics would slower the app usage. Also, too much monochrome would make it less appealing. Therefore, there needs to be a perfect balance of the look that would enhance the user interface and the functionality which would enhance the user experience.

It is also important to keep in mind about the competitors and learn from the features they lack. Reviewing your app from the users is the best practice to do that. Once a review is done, you can make a report of the changes needed to be introduced and the number of things you would need to enhance in order to provide a really good app to your users.

This article is contributed by Sunny Chawla , Marketing Manager at AIS Technolabs a mobile app ui design company.

The future of mobile applications is really bright. According to a research the mobile app market is expected to grow to 80.6 billion by the end of the year 2020. This includes every other kind of applications including travel, social media, gaming, business, etc.

The reason behind this huge success is that the mobile app is better in every aspect in comparison to a website. First of all, it is much easier to use. The loading and response time are also much faster. Its interface is simple and thus can be used by people of any age group.

Nowadays there is one mobile app for every other task from ordering food to booking hotels, shopping for your favorite pair of shoes, tuning your guitar, etc. The total number of mobile app present in the Play Store increased from 2.8 million to 3.6 million in just a single year. This clearly proves the potential of the mobile app market.

What’s actually an on-demand app?

On-demand applications are those kinds of apps which fulfills the needs of customers or end users in real time. On-demand apps could be said to be a moderator between the end user and the service provider. It equally benefits both the two. The end user gets quality goods as quickly as possible on the other hand the service provider gets a huge number of orders from thousands of customers.

One of the best examples of on-demand apps is food delivery apps like Dominos or Swiggy. On-demand apps must be high performing and reliable as their main goal is to satisfy the customer need with high-quality goods or services in the shortest possible time.

From startup companies to enterprises all are working towards developing a powerful and efficient on-demand which is capable of handling bulk and bulk of orders simultaneously so that they can further boost their economy. That’s the reason why we have come up with a complete guide for developing on-demand apps. Here is how to develop an on-demand app you can rely on.

Identify your audience

The first step is to conduct a survey so that you can identify your potential customers. Think of the problems or pains faced by the people this will give you a good idea of which direction to head. Think of something unique and different from others.

Making a strategy

Once you are aware of this exact need of the people, then you can start planning what you are exactly going to develop. The developers can also create a rough prototype of the actual product to make it clear what exactly they are working on.

Decide your team

On-demand apps require a whole team. This includes the service provider, delivery team, customers support, etc. Therefore it is good to plan about all of them in advance.

Collaboration with third-party applications

In order to create a fast and reliable on-demand app, you need to make a strong collaboration with third-party apps like GPS, Social Media, and payment gateways. Without their help, you simply cannot run an on-demand app.
Social media is an optional part however it offers a wide range of benefits. As we all there is no better marketing platform than the social media and using it you can even double your sales and popularity.

Push notifications

Push notifications play a very important role. It keeps the user informed an engaged about what’s happening in the real time. No user is going to hold the phone as long as the order is delivered therefore push notifications keep them updated about the current location of the order or the estimated arrival time etc.

You can also keep your users or customers informed about the latest offers or discounts using it.

Ratings and reviews

Provide a rate and review option is crucial. Many people take the help of reviews to decide whether they want to make the purchase or not. Reviews written by users can also be used by the company to understand and make the necessary improvements if needed.

Customers Support

Customer support is another important part of an on-demand app. Solving queries and problems faced by your users is essential as it elevates the customer trust and hence a dedicated customer support team is an absolute necessity.
By following all these steps, you can create a high performing mobile app which will surely take to sky heights in the mobile app marketing field.

Android app development comes across a vast collection of Applications developed for various purposes. Android Apps has acquired the market where businesses are more inclined towards the App when it comes about user experience. Therefore, it is considered as the most popular mobile platform available in the market.

Play store is introduced with new Apps on daily basis. That show how Android OS dominates the mobile platform market. Hence, businesses are looking for an Android app to develop their services with the current demand in the market.

As Android app development has become a popular option for businesses. With over 85% market share worldwide Android is still looking to create a competitive advantage.

Here are some aspects which should be kept in the mind before developing an android application for big business or a startup.

#1. User Interface

The user interface is the primary outlook of your App. To create the first impression, the App should bring a unique brand recognition to the market. Hence, for businesses to gain a strong place among millions of other apps should develop strong UI/UX of an android app.

To sustain in the market, it is important for an app to facilitate user interaction via User Interface. Therefore, the UX must be easy to use, simple and clear enough with a minimum click to approach products.

#2. Audience

For your developed Android app success, it is important to identify your targeted Audience. It is important to know the audience your business is targeting.

It is totally dependent on the audience and their expectations for an application. Accordingly, the features and functions of an application are built.

It is dependent on the factors such as age, place, business and many others. These are major factors that define your target audience and the purpose of the Android App development.

#3. Platform Choice

Platform for your app development plays a major role in your business. The most feasible app development platform options are an android app, web app, native app or hybrid app that you want to build for business. Android always gives a strong lift to business as it holds the user with its features.

Cross-platform is in a trend that supports a wide range of devices in the market. Many app development companies these are developing an application based on the cross-platform. This platform is beneficial from both perspective (business and developers) as it delivers applications without any issues.

#4. Open Source

Android is open source and doesn’t have any licensing fee or any additional fee using Android device manufacturers. The best part is that the developer community keeps on interacting with each other and also gives information about the upcoming versions of Android. Moreover, customization can be done easily in android applications. This helps the developers to upgrade the apps that help businesses to grow with time.

Hence, Android is very much compatible with the mobile manufacturer’s end. The faster development of Android-based mobile apps gives chances for businesses to integrate the updated features.

#5. Performance

When we talk about the performance Android has always met the standards decided. The customization of the android application to the advanced technologies such as Augmented Reality (AR) never let the preformation to hamper.

Thus it let the developers and businesses to visualize the high visibility in the market. The android applications hold a strong position in the market. The performance has never been the issued in the case of the Android app development. Therefore, rectifying any errors related to the performance of the application is easy. When it comes about the performance not to make your users wait too long for the process the app.

Why Android has advantages over their counterparts

Talking about Android app development it has distinct benefits. Business is looking forward to developing App according to their requirement. Therefore, understanding the peculiarities businesses can consider which one will work better for them. Here are some benefits that help business to develop their application on Android platform.

#1. Low investment cost: When it comes to getting an app in the Google Play store, Android app development has a low obstacle in acquiring a place in a play store.
Simple integration: Android makes integration with apps easily as the business upgrades with time.

#2. Multiple markets: Android applications can be deployed according to the market needs in multiple different ways. Thus it offers an option where the businesses don’t have to fix themselves into a single market.

#3. Easy implementation: Android app is mostly used all around the globe. The reason is due to its wide acceptance among the developers. The core programming language that it runs is on Java that is considered as the foundation of the app development industry.

Bottom line

Hence, if you are going for Mobile App Development then you should opt for Android app development. It is the benefit for Android-based smartphones which can enable businesses apps to reach many customers through Android mobile apps.

The world of gaming is also evolving at a rapid stage. Today, games not only a delight for the consumers but we are finding organizations and even IT companies providing gaming applications to provide effective endorsement of their brand identity. It is important for them to provide rich user interfaces in these games and also cross functional features that are in vogue in the present era.

Recruitment of game developers are also at a higher range with the IT service providers for promoting the right idea about their brand and its enhanced visibility. One of the important aspects that needs mention in this regard are even companies from other industries and even digital marketing firms are looking promote strong gaming applications that can create a buzz in the consumer segment about their services and products.

Promotional Asset

Running campaigns is not an easy task these days and personalization has emerged as one of the most important aspects in businesses. To achieve this, a gaming app is an excellent idea that provides comprehensive value proposition to the consumers and engaging is done in an interactive manner.

• Gaming apps conveys the idea that the company is thinking out of the box and they have something extra in their kitty to provide to the consumer segment than just cliche set of information.
• Fresh infusion of ideas are happening in the world of gaming and it is becoming more competitive with days passing by.
• Companies need robust gaming apps for consumer engagement and helping them earn business dividends in the long run.
• However, to have the right idea is the first cornerstone that is needed to devise the right designing aptitude of the game. Complete concepts about the cost of production, the tenure to complete it as well as the involvement of the right resources is critical.

The Key Facets

Having a foundation that is solid and have a sense of proportion is the first step ahead to make a gaming idea a success. It is exciting to have a look at some of the salient principles that will provide an excellent idea in best proportions.

• Solidifying the idea: At the beginning, it is extremely important to have a solid idea about what the company is all about. Summarizing what its key USP’s are and what will make it a revolution will be important so that your expressions can be well understood by the investors.
• Targeting the audience: You also need to have a clear picture in your mind about the target audience for whom you will be making the game. Illustrating a comprehensive picture in your mind about whom you would like to develop the game for will be extremely crucial for the idea to be a reality in due course.
• Choice of technology: Choosing the right engine for your game will also be important for the constructed idea to take place in proportions. It will also be critical that the technology suits your skill sets and experience with the packages of software in place. Researching about the right package will be important for your successful idea in all proportions.
• The right resource: In today’s world, it will not be possible for you to make a game single handed. It may be coding or animation and even implementation of 3D, you will need the right people around you who will help you in developing the game idea in right vein.

Committed planning alongside prototyping a concrete draft and polishing it so that your users understand it will be the right steps ahead. Ultimately an idea is just the initial step, you have to make it a reality with following the right track as mentioned in snapshots.

The world, in particular for the new generation, is all about connectivity. They are always connected to the world with their mobiles. The branding of a product is successful with an excellent mobile App. It has been seen that good mobile apps help you to boost your brand image. About 61% of the people will give thumbs up to your brand if your mobile app is good. The new gen is using their mobile apps to procure goods and if you are not present in this field you are losing out, rather edging out to your competitors slowly, but in a sure and steady way.

You need to talk to a suitable Mobile Application Development Company.

Penetrating the Market

There is nothing permanent in a market economy. It is a cutthroat completion, and unless you are supplying classified items, you are susceptible to the market forces. Therefore,

• You need a mobile app to stay competitive.
• You need a mobile app to stay connected with your existing customer
• You need a mobile app to connect to your potential customer
• You need a mobile app to establish your brand image and
• You need a mobile app to stay connect with your employees, and that is why you need to be established Mobile App Developers.

The Stumbling Block

But, before taking the jump, you have to understand the rule of the game. You can boast that you will deploy the Best Custom Mobile App Development Services, but you have to understand what the app will do. The most important fact is not that you need a great mobile App to do a miracle. The fundamental thing is that you must have a clear idea what you expect your app to do. It is because,

• You have to explain your developers who are the target audience and if you have any preference in this field or not, that is whether the app is OS specific or cross platform
• The best solution probably is to get an App in a universal language that will be silky smooth. Unfortunately as of the date no such language exists.
• If you need a native app for every platform, then that will be great so will be the cost of maintenance.
• The most vital point is how your app is going to benefit your customer?
• That is what your customers will do with the app and why a client will be interested in downloading your app

Looking at the Future

The mobile is soon going to make many things redundant. Therefore, it is the in thing for the generation coming up, and they will be in control of the future wallets. So,

• If your app is an acceptable one to them, then you will be the winner, but on an average, an app has a six month lifetime.
• Therefore, chose your Mobile Apps Development Services prudently, so that the app, on the whole, gives your customer the ease of use.
• Your app must have the ability to keep them engage so that they will use the app for purposes not limited and bounded by your product only.

Engaging the Customer

The most important job is to engage your customer. It is immaterial whether your Enterprise Mobile Application Development company is a big name or not, if it fails to generate a purpose to your client then it is a useless investment.

• If you are focusing on a local market and the target audiences are crazy about a particular sport then give them a live update through your application, it is a way to shepherd your customers to your site.
• If your app in its scroll bar can give a live update, then the client will use the app only to get the updates, and initially, you need that more.

Making it Purposeful

Make your app useful to your clients. The best way to engage your customer is to make the app attractive to your customer. It must have some use or meaning outside the gamut of your company product, and your Mobile Apps Development Services must understand that.