Category: Mobile App

Nowadays, with the growing popularity of smartphones, almost everyone uses mobile applications, but virtually no one thinks of their safety while using them. At the same time, when developing systems, everyone focuses on internal security but rarely protects mobile applications. We take a guarantee for granted and rely on our backs where there can be weak points.

Unsafe mobile applications are a real threat to the entire system. We store and process necessary data such as payments, bank information, access keys, medical, personal data, etc on our device.

Mobile app security issues are of particular concern in the Android or iPhone ecosystem. Due to the fact that it is an open system, it is more prone to data breaches at the operational level than iOS, closed systems, and all live updates. Android is very fragmented, so new versions of the system are implemented very slowly on customer devices, which directly slows down the increase in system-wide security. However, that doesn’t mean that your iOS system is entirely secure. There are threats related to data storage or communication with web servers (eg MITM attacks) that make your application vulnerable.

As smartphones become more affordable and data prices low worldwide, the number of users will double in the next few years. Our homes and workplaces are connected and form a network of networks. The software also connects to API servers around the world to provide data and services to users.

With cybercrime increasing all the time and systems being bombarded with threats every second, a robust and well-designed system must protect the entire network. Without this protection, companies are at the risk of compromising their applications and products and their customers’ sensitive and private information, which could lead to enormous economic loss and breaches of confidentiality, thereby devastating their reputation.

What can hackers do with your mobile applications 

• Inject malware and trojans into applications and devices. That way, they can access all of your data, keystrokes, and passwords.
• Fake your application code and serve it to the same fraudulent version.
• Capture sensitive information while performing tasks on your smartphone.
• Access your IP address, compromise your company’s security, and take advantage of your intellectual property.

Regardless of the purpose, the application serves you; it is essential to take appropriate precautions. This is all the more important for banking, e-commerce, and social networking applications that handle customers’ data and involve transactions.

What can you do to make your application more secure?

Application security is not linear. It’s multi-layered, and each layer’s protection is key to the overall safety of the application. Software code, the back network including customer data, databases, operating systems and APIs must be protected.

Here are some best ways to make your app more secure:

• Protect your application code

     The application code is of utmost importance. It should be the top priority of the organization. Although web applications tend to reside on very complex servers and the browser is just an interface, the native applications reside entirely on the user’s smartphone, making the code more vulnerable to attack.

Such vulnerabilities can arise either due to human coding errors by the developer, improper code testing or because of unfavorable situations that are the target of malicious hackers.

• The application code must be encrypted, which makes it difficult to read. Modern algorithms must use in conjunction with API encryption and obscurity and minimization.
• Testing the application code, together with source code, further reduces the risk of security breaches.
• The code has to be agile, as users won’t receive updates after their app has been compromised. The secure application code must be portable for the device and operating system.
• The code should be easy to fix and update.

Adding more and more security layers is essential, but it increases app size and can decrease performance. Therefore, things like file size, memory at runtime, data usage, battery usage, and account must consider.

Even though the store now only allows approved apps, that doesn’t mean they’re safe. It is best not to be dependable on it and keep changing your code to avoid data breaches.

• Protect your network.

    As well as protecting your code, you need to ensure that the servers your mobile app can access are secure. In this way, you can save your user data and prevent unauthorized access.

Make sure the API and people who have access to the server are verified. It allows you to protect the data that the client sends to the server and database.

You can increase your network security by an encrypted connection or by a virtual private network. If these two options are not possible, you may consider another security measure called containerization. This method makes an encrypted container best used for securing important documents and data.

1. Encrypt all data

    Encrypting your application code is not enough. The data exchanged within your application and on your server must also be encrypted.

Encryption means, even if the data is stolen, hackers can’t do anything with it. If they have access to it, they will only see letters and numbers.

4. 
   

   Avoid storing sensitive data

   When designing your application, make sure you keep the data to a minimum to avoid risks. If possible, never store sensitive data on mobile devices or servers. This only increases the risk. However, if you need to store data, you should put it in an encrypted data container.

5. Protect data from leaks

   Before users interact with your app, they must accept specific permissions. It’s sad to say that they don’t always respect this permission, which allows some companies to use their personal information.

To ensure that your users’ user data is not leaked to third party hackers and vendors, you must be ethical about advertising and data ethics. Today many application developers pass user data to malicious vendors without their knowledge. You don’t have to be among them

6. High-level certification is mandatory

    As explained above, many security breaches result from low authentication. So it becomes more important to use stronger authentication. Authentication often links to a password. It is your responsibility as an app builder to help your users handle passwords. As an illustration, you can design your application to accept only strong alphanumeric passwords that can recover every three months.

Two-factor authentication is a good idea for implementing mobile apps. If the app has two-factor authentication enabled, the user will first be asked to enter a login code, which will be sent to their text or email. This includes biometric data such as retinal scans and fingerprints when we talk more about modern authentication methods.

7. Supports MAM / MDM integration

    Many companies have supported MAM (Mobile Application Management) and MDM (Mobile Device Management) to reduce device and application threats. This solution enables companies to create corporate stores for mobile applications for managed distribution.

When you provide built-in support from a leading MAM / MDM provider, you can rest assured that your mobile application’s security is on a different level.

8. Strong API security

Mobile device development relies on API (application program interface). Therefore, protecting your API is an integral part of keeping your mobile application safe. APIs are the main channel for content, data, and functions. Therefore, ensuring proper safety is an essential part of the chain.

Identification, authentication, and authorization are the most critical security measures that make up a well-built API. You can go a step further to enable the Escape API to increase your mobile app development companies’ security.

9. Protect device

     Not all security aspects depend on the developer. Suppose your device on which you have access to the application is compromised. In that case, there is a high chance of a security breach and information theft.

Avoid using a jailbroken iOS device or a rooted Android device as this will compromise built-in security protocols and make your phone/device more vulnerable to security threats. They also remove the warranty on the device, so this is something to watch out for.

Only download apps from trusted sources, along with the reader reviews, use a good antivirus for your smartphone to scan every application.

Conclusion

Mobile usage often increases when hackers try to steal sensitive information and compromise application security. With a reliable mobile security strategy and world-class mobile developers to help you react immediately to threats and bugs, your app is a safe and secure place for users. It protects their loyalty (and your tools) for the future.

Application developers must know the risks posed by cybersecurity threats and data breaches when building their mobile app development. By implementing the above mobile application security methods, you can protect the applications and data on them. This method is not difficult to implement. Application manufacturers and developers need a global approach to application development and must consider all circumstances that affect application security.

The sudden pandemic devastated every industry and even the developed economies of the world.

The lockdown scenario forced every economy to get down on its knees and look for alternatives to sustain in the market.

When healthcare and sanitation were at peak the citizen searched for technical ways to reach out to physicians to get their treatment.

Though such telemedicine apps were happily used by the chronic patients even before this pandemic.

With ease and convenience provided by telemedicine apps they are helping individuals to shape and get better in living healthy lives.

With such apps, people can stay in touch, consult their doctors and receive their services 24/7 and 365 days.

As individuals are continuously following telemedicine apps, the trends are to be taken into consideration and must remove the burden on doctors and hospitals as they can offer their services remotely.

The telemedicine market and trends has been making its way and providing better results to its services and helping them to connect better with doctors.

The improved monitoring of patients, better connection with doctors and providing services at the particular homes of patients is the need of an hour.

Oh NO! The introduction went quite long..

1. Patient- Generated Health Data

Patient- Generated Health Data (PGHD) is a data which is related to health which includes the history of patients along with details of disease and recovery.

The data gets created by the patients unknowingly and it is a mobile app trend which offers a comprehensive picture of a patient’s health and fills the gaps in information.

Symptoms, treatment history along with its healing process, biometric data, preferences, lifestyle and all the other patterns followed by the patients gets provided on the apps which helps in diminishing the visits made to the hospitals.

2. Wearable Devices

Smart wearable devices provide a constant way to keep a track of health at all times. Fitbit, with best impressive smartwatches and wearable devices helps the patient to manage steps, sleeping time, heart and pulse rate without any specific mechanisms.

Wearable devices across North America are predicted to reach around 439 million connections which are closely followed by the Asia Pacific region in the year 2022.

From breathing, chest and heart rate. wearable devices have many sensors to keep a track and monitor all the healthcare parameters. This helps in making the best telemedicine decisions.

3. Telehealth apps

It has a 120% growth rate when compared to all the apps across the stores. Telehealth and Telemedicine apps. It is one of the fastest growing sectors in the healthcare IT industry.

The exchange of medical data of patients with the help of technology is the best and it provides convenience, cost-effective and provides better access to all the reliable doctors.

Telemedicine apps like doctor on demand and Healthtap deliver video call facilities and services where a doctor gets available to the patient on their demand or with some prior appointments.

Based on the diagnosis of doctors they will even provide you a digital prescription.

Telemedicine apps have been very popular among all the categories of patients as they often prefer to consult a doctor virtually or even schedule a conference call which is far better than paying any physical visits.

4. Communication Channels

With a good communication channel and process, the chances of getting success also keeps on improving. The communication channels in making instant messages, real-time video calls and emergency calls also improves.

Speech recognition is the best way for maintaining communication channels which helps in predicting and dominating the digital healthcare industry.

Such effective implementation in telemedicine apps, businesses provides real-time support to the patients.

As feedback of the users plays an important role, medical experts provide improvement across all the communication channels which is a new trend in the telemedicine industry.

5. Geo-Location

Geolocation is the must-have feature in a telemedicine app.

Geolocation permits a patient to use his location search for the nearby hospitals, clinics and pharmacy stores.

Even in some cases of accidents the person gets injured at an unknown location. The feature further helps an individual to make an emergency call.

The medical news and information which are provided helps the users to stay connected with the medical uncertainties taking place across the world.

6. Contact Tracing

To carry and know the cluster of coronavirus and infections which helps in restoring normal feedback.

When telehealth apps are combined  it allows silent tracking of individuals and even pings the user if any person in their contact has been tested positive for COVID-19.

In India, there is an app named aarogya setu which uses the geolocation as well as bluetooth of the smartphone to know whether the user has a person who is tested positive in his nearby location.

Concluding lines

Amidst the pandemic, the importance of healthcare increased at a gradual rate. It provides patients with insights and eases the burden on its workers when it connects patients with physicians on a virtual and remote platform.

With apple and google partnership for COVID 19 contact tracing. Efforts are being made to provide a complete solution to the healthcare problems.

The sudden pandemic dragged everyone to focus on their health and engage in regular exercises to boost up their immunity.

The lockdowns also promoted apps which worked for fitness, health and even education. The dependency on apps were increased during this time period and such apps are still in use.

O yeah! Let’s talk about Telemedicine apps which are the most popular apps among all the categories.

Ah.. Telemedicine what is it? Just an app which utilizes information and communication technologies to transfer medical data for providing required medical and clinical services.

Telemedicine is helping the individuals in many ways as it helps in providing treatments to the patients remotely.

Distance, time, cost and all other constraints have just vanished. Telemedicine apps are changing the pace of healthcare at a rapid rate.

Sounds good right? With the dynamic changes in technology, Telemedicine apps are the major need of an hour.

Telemedicine can collect data through various channels and with the help of several devices that function on IoT.

The contemporary trends in Telemedicine has been majorly revolving around two prominent factors and which are responsible for the changes:

1. High volume demand, due to an increased difficulties faced by the patients, clinicians, data associated.
2. Highly crucial applications where expertisation is necessary at some moments where there is a clinical demand.

No matter whatever the technology gets deployed to render healthcare services there will be some of the problems where physical appearance of the doctors will be needed.

Using Information and communication technology tools can be implemented to remit the issues of the insufficiency of supply to meet the demands.

Such problems can get completely eradicated when algorithms deployed are to be matched with the availability of physicians which are equipped with skills to meet the required skills which need immediate response.

Telemedicine includes several issues which are operational such as what if the telecommunication channel fails, or when the remote treatment can be provided by the physicians.

AI can be potential by rendering such wide use of technology where a patient can seek a doctor without any constraint.

The innovations in technology are making radical changes and provisions provided there are becoming more complicated beyond the reach of a single care provider.

AI can provide a helping hand in developing a knowledge which has clinical processes involved.

It helps in increasing the longevity and chronic disease management in multi dimensional approach by rendering continuous healthcare services to all the users remotely.

When proper care is not provided, healthcare equality and quality does not suffer.

The need for seamless communications and connections are the need of an hour to provide redressal services when the physicians are not available to provide their service.

AI can be used to inscribe the need both by enabling the intelligent information and communication environment where physicians come into interaction as well as helps in maintaining a virtual knowledge base for all the progress made by the patients throughout the condition and their data management.

In the past few years, there has been an exponential growth in the quantum of health-related data by the patients as well as by the healthcare service providers.

A constant movement towards electronic health records systems and automated systems for keeping patient’s information through Health Information Technology.

The readily available data sets that are combined with continuous evolution of computational ways of processing data.

Such data processing systems help in offering new interferences and all the potential insights which can improve the healthcare systems at large.

This system of storing medical data in return provides a better clinical decision making with an automated means further encouraging the intelligent assistance and diagnosis.

At the global level, there has been a rapid increase in the burden of chronic diseases.

The combination of services which are provided with the growing base of aging populations with several uncertainties.

The existing models of healthcare are overstressed and unsustainable. Telehealth provides different alternatives for making proper utilization for remote healthcare diagnosis, monitoring and proper delivery of healthcare.

In a recent review of telemedicine it was also concluded that the execution of complicated innovations such as remote healthcare needs to evolve organically.

Rapid responses which are adaptable to the local health and social care system are driven by support and frontline staff management.

The increase in capabilities provided by healthcare services in monitoring patients must be exercised in a proper environment and collaboration of teams and other health agencies which have their own systems.

Other issues with AI

We got to know what services are offered with AI but we must take into consideration the social and ethical aspects of using AI into such crucial domains.

AI is likely to cause disturbances across the healthcare system with regards to its workflow, communication, accessing the services and the engagement which have been provided to the patients.

The last stretch of the problems associated with AI may drag down all the services and the focus must be met on developing approaches where new AI tools and algorithms meet the requirements.

The four key elements of social and ethical considerations for enabling AI in Telemedicine are as follows:

1. Ensuring Equity

While AI and technology accelerates the overall growth of the healthcare industry. It also has certain restrictions which increases the division of DO’s and DON’Ts. Such remote services must be delivered to the people living in remote areas as well as in under-developed and developing countries.

2. Monitoring Technological divide

The population of the world is increasing day by day and this diversified population needs technology which fulfills all the requirements in tackling their healthcare problems. AI must help in creating the bridge between the digital divide that has been taking place in the past few years. AI should focus on enhancing the abilities which will provide quality patient centric care delivery to all the users.

3. AI is only a means

HIT and its implementation in healthcare can be considered as a journey and not the final destination. The digitization of healthcare with AI must be made in a significant way where it becomes an integral part of the healthcare system with AI tools and better delivery of designs functioning on AI.

4. People must come first

AI tools and their interaction with different categories of telemedicine apps will open new ways where a patient can approach a doctor in a remote manner. With implementation of AI, the patients will be empowered and a reduction in their efforts to consult a doctor.

Concluding Lines

AI enabled telemedicines apps are the new normal. Unlike humans, AI systems can perform multiple algorithms and operations without any lack of motivation and other demotivating factors which influences the overall tasks needed to be performed.

With the telemedicine domain, the control gets even more difficult as in some of the services there is no direct involvement of humans. Though AI has its own way in solving its own problems.

This article is contributed by Vishal Virani, Founder and CEO of Coruscate Solutions – a leading Telemedicine App Development company.

Digital marketing has evolved immensely over the last decade. From being used as a simple tool to improve brand identity, it is now being used by businesses as a means to understand their customers, find potential leads, and churn revenue. It is estimated that 80% of people rely completely on online research before deciding to purchase anything. 

If you own an app development business, it is important to know that you are one amongst thousands offering the same services. The rise of freelancing has also added significantly to the competition. 

In this article, we will see how you can use digital marketing for mobile app development business and stay ahead of the curve.

1. Build a Buyer Persona

Before you create an awesome digital marketing strategy to grow your app development business, you need to understand  who your customers are. You could be targeting other businesses looking to build app-based solutions (B2B) or individuals who want to purchase your products (B2C). This process of identifying your target customer is called building buyer personas. 

A buyer persona should be based on factors like: 

• Demographics like gender, age, and location
• Purchase patterns, lifestyle, and brand loyalty
• Business size and nature of business

Once you identify your target customers, you can then use    customized digital marketing strategies to drive sales. 

2. Invest in SEO (Search Engine Optimisation)

Creating a website for your business can be a key player in helping you acquire clients. The idea is to make your business website appear on top when someone searches for solutions that you offer. 

Search engine optimization (SEO) is the process of using the right keywords to get a first-page ranking for your website on search engines. The right keywords are terms used by your potential customers to search for solutions like yours.

According to a report by Hubspot, around 70% of companies are actively investing in content generation in 2020. Almost 24% plan to increase their investment in content generation and promotion within this quarter. 

Identifying the right keywords that yield the best results for your app development business is a process of trial and error. You can also use some keyword research tools to identify the right ones for your business.

You also need to constantly upskill yourself with Google’s updates as its  search algorithm is very dynamic. Since it constantly keeps changing, staying abreast will help you to tweak your SEO efforts from time to time. 

For best results: 

•  Post blogs on your website at least once a week using the best keywords
•  Create at least 6 quality backlinks every month

3. Run Paid Advertisements

Generating leads through paid advertisements is one of the most successful digital marketing strategies.

A survey conducted by Clutch showed that 75% of customers rely on ads to find what they are looking for.

With user data collected by search engines, you can target customers who have previously shown interest in your app development solutions. This makes your targets relevant and assures a guaranteed return on your advertising investment. Since customers now see exactly what they are looking for, the chance of acquiring new business opportunities is significantly higher.

4. Use Social Media for Brand Exposure

Social media platforms have become an integral part of our everyday life. Using them correctly to market your app development business can guarantee not just brand exposure but a high probability of conversions.

It is important to understand how to use digital marketing on these platforms as each one targets a different audience.  Targeting without understanding the platform’s audience would lead to poor conversion rates. 

• Facebook, Twitter, and Instagram:

As of 2020, Facebook has 2.6 billion active users, out of which 280 million are based in India. As an app development company, you can build a strong following on these platforms by becoming a brand that frequently generates interesting and informative content related to technology and mobile development.

• LinkedIn: 

LinkedIn is the best platform to approach business owners who would be interested in your app development solutions.

LinkedIn’s In-mail feature lets you connect with the business’s decision maker directly. It is one of the best features as you can connect with business beyond boundaries.  

With most companies now understanding the need to provide app-based services, your app development business can find a huge potential audience through:

YouTube: YouTube is the world’s second-largest search engine right after Google. Videos are far more engaging and require fewer efforts compared to text-based content. They are also easily shareable across platforms. Creating video content like tutorials, best practices, and webinars can help your app development business get the attention of potential clients. 

• Quora: Another great platform to grow your app development business is to register on Quora. Quora is an online forum where people can ask questions for answers. As an app development business owner, you can start answering mobile development questions posted by people or business owners. 
• You can redirect each answer to your website and tell how your business can offer the solutions that address these questions. Quora can thus become a great way to redirect traffic towards your solutions. 

5. Engage Audience with Tutorials and Guides

As a technology-based app development company, generating content that solves problems is an effective way to engage your potential customers. Tutorials are also a great way to get the email addresses of your subscribers and send follow up emails to convince them to buy your solutions.

You can do this by generating video tutorials and best practice videos that help business owners understand the challenges they face and how your solutions can help them break their competition. 

Well-made tutorials and informative videos can attract a lot of views which also builds your authority and in turn make your brand recognizable.  

6. Collaborate for Guest Blogging 

Another way to grow your app development business is by writing columns, providing insights, and generating content for business websites that already attract a high volume of traffic. This can be done by collaborating with fellow app development businesses. 

A clever digital marketing strategy is all about turning competition to your advantage. This results in the sharing of potential customers and exposing your app development business to a wider audience. 

7. Create Comparison Guides

You can create comparison guides that showcase how your app development solutions are better than your peers. Your comparison guide could be in the form of a webpage that is specifically targeted to potential customers who are comparing businesses before engaging in a contract. 

You can highlight key differentiators like the experience working with you, the price advantage, the technical capability your organization holds, and product maintenance packages.

Building a competitive edge without being too pushy can project confidence and attract businesses looking for app development solutions. 

8. Get Featured

Getting featured in digital technology magazines and platforms that attract high volumes of readers is another way you can grow your app development business. Some of these platforms include Clutch, Yourstory, Techcrunch, etc. Registering your business on these platforms validates your company as legitimate and a professional business.

You can also choose to run paid partnerships with these platforms and get featured. Being featured in these platforms improves your SEO score significantly. 

9. Build Customer Reviews and Trust

An important principle in marketing is to understand that customers buy things that other customers recommend. 

This can be done by registering your app development business on review platforms. Great user reviews for your business these review platforms will help you in getting a first-page rank on Google as well. 

You can actively ask happy customers to write reviews about your business and their experience with you. You can also direct your social media followers to consider writing reviews for your business. 

Run competitions, quizzes, and giveaways to keep your potential customers engaged in return for the positive feedback.

Potential customers find it easy to trust your business over others when you have good reviews from a large number of people or businesses. 

Digital Marketing is a Game of Patience

While digital marketing is crucial to growing your app development business, it is important to understand that it requires a lot of patience and persistent efforts. Building a brand and creating trust amongst potential customers is a slow process. You may require experimenting with a mix of digital marketing strategies to find the perfect combination and the right channels that work in your favor. 

As a business owner of an app development company, you need to keep yourself updated with the latest digital marketing trends and ideas. Follow more successful companies and try to understand their marketing campaigns. Try to see who they are targeting and how they are achieving the same.

Digital marketing has transformed the way companies grow their business. Ideating a digital marketing strategy has become an integral part of optimizing your sales funnel. With good research, planning, and the right digital marketing tools, your app development business can sustain and flourish in the market. 

Author Bio, :- Rajamanickam Rajan is the Director at Skein Technologies which is a leading software and mobile application development company in India.

Create Inspirational, Eye-Catching Animations That Grab The User’s Attention And Have A Positive Impact On The Integrated UX Design

Introduction

Mobile apps have to be beneficial, convenient, and attractive. It is best to choose the design of the specialists who can deliver user-friendly products. User experience (UX) design has many components including intuitive UI(user interaction) elements. Two other key design factors are quality and cultural value.

An inspirational app has to stand apart from its competitors. This goal is achievable by prioritizing cutting-edge UI/UX features. One creative solution is to integrate eye-catching animations into the user interface. It will not only engage the viewer but also motivate him to take some useful action.

Animations address many design issues like sensory triggers and status symbols. They also effectively promote products and generate memorable user experiences. But mobile app developers have to deliver an integrated UX design. They cannot afford to use animation in the wrong place or time.

Faulty integration of animation can create many problems. It obstructs the user’s preferred interaction flow and creates a jarring experience. Besides, some users do not respond favorably to noisy interventions. They get irritated by poor-quality moving images and look for an escape route.

In the next section, we will look at the various animation-related concerns. Those who design app interfaces have to be creative, bold, and circumspection at the same time. They have to find the right balance between immersive experience and innovative solutions like 3D animation.

Mobile App Animation

First-rate mobile app designers are a rare and glorified breed. They stand apart from the also-ran due to superior skills and knowledge, and because they stick to high design standards, and always implement a viable strategy. They follow the best practices and carefully choose the best type of animation.

Design Techniques

1. Splash Screen

Millennial mobile users get instantly turned off by slow loading time. They prefer ads that load within 2 to 3 seconds. To engage such users, the designers rely on splash screen animation. The goal of this technique is to engage users while the app loads.

The app creators try different loading animations and choose the best. They select from simple clips, creative animation, login screens, and time-lapsed content. They also optimize the content and deliver a short, informative, and stylish animation.

The integration takes place at the outset, so it has to be error-free. These launch or boot screens with logo jumps and rotating effects can effectively hold the user’s attention.

2. Navigational Guide

UX designers familiarize the user with an app using onboarding animation. The moving images get rendered on a simple, minimal screen. Thus, this design technique is very effective in achieving conversion rates. The first-time user is greatly impressed and he becomes a loyal, regular user.

The animation quickly introduces the user to the app’s structure. It is very effective in revealing the app’s complexities for easy understanding. Besides, this navigational guide is activated when the app starts. And the structured design ensures anytime access for the impressed users.

The onboarding animation design has to be purposeful and useful. And as such, every moving frame has an in-built, specialized function.

3. Visual Aids

UI/UX design is about consistent, stable, and reliable interactions. Animation can change a button’s color or size. It can also be useful in rotating pictures in response to swiping actions. And the animation is effective in describing or displaying visual elements, products, etc.,

Top designers use animation techniques for visual feedback. They also use a limited set of visual hints or clues to direct the users. The idea is to maintain a smooth flow without any distractions.

4. Transitions

Integrating animation to notify display element changes is very effective. Android and Apple phones have icons, buttons, images, menus, drop-down lists, etc. These graphical user interface elements also undergo constant transformations. Animations convey such changes truthfully.

As regards transitions, user participation and satisfaction are paramount. Designers use animations to convey these changes subtly. They include page navigation, box-checking, open settings, message transfer, etc. The goal is to ensure smooth transitions without losing context.

5. Entertainment

Modern designers are not averse to entertaining the users. They even employ cutting-edge techniques like 3D animation just to entertain the traffic. And these moving images don’t just have to be funny and enjoyable. They can also convey useful information without boring the information-seeking user.

3D animation is a powerful visualization tool that ensures realism. The designers deploy 3D objects and scenes using state-of-art modeling techniques. They also create lively 3D characters with human emotions and hand gestures, to put them in well-rendered scenes.

6. Brand Promotion

The top-rated designers do not restrict themselves to user experience. They also deploy purposeful apps for brand promotion by integrating beautiful, informative animations into the app for creating a greater impact. And they improve product visibility using various methods.

First, the designers incorporate light and intuitive animation into specific apps. They promote a product or highlight some brand’s features. They do this without comprising the app’s primary functionality and features.

Secondly, the best app developers can deliver pull-to-refresh animation. They utilize this touch screen gesture to target the user subliminally. When a user reaches the scrolling limit, the screen refreshes with new visual feedback i.e. brand animation.

Correct Implementation: Tips and Tricks

Choosing the right kind of animation technique is very significant. But it is only half the battle, as you have to ensure correct implementation too. And this requires a talented design team with expertise and dedication. They should also be proficient in all the latest technical aspects of UI/UX.

The best UX techniques go haywire if the designer is not up to the mark. They have to be familiar with various types of animation. And they include transitions, feedback forms, loading, and progress animations. Besides, the best designers assure conceptual UI, navigational ease, and promotions.

The successful UI/UX experts leave nothing to chance. They explore their creative side and design artistic visual elements. They also apply the principles of physics to deploy apps with animation –

1. Duration

The standard guidelines for designers are very clear in the duration of the animation. For mobiles, they prescribe a limit of 200 to 300 milliseconds. For tablets, the duration is slightly higher at 400 to 450 ms. Animations shorter than 100 ms are not useful. It is because they do not get recognized by the human brain.

An experienced mobile app developer finds the perfect balance between display time and waiting period. He keeps the animation slow enough to be enjoyable. But not fast enough to miss either.

2. Speed

Animated features are effective in hastening user interactions. Speed is also determinable by the app’s purpose and visual elements. Animations that promote products and engage users with informative or entertaining content have to be longer.

But those which enforce minute changes to the display elements can be very fast. And top designers with unique styles will never neglect the speed or slowness of transitions. They also factor in the speed of window and animator scales of mobile phones.

3. Natural Movement

Poor designs have hazy elements and create motion blur. The problem with many animators is that they rely on linear motion. It is a flaw as curvy motion is more suitable for delivering a better UX. This motion is not only natural but also smoother and more enjoyable.

Designers enforce natural movement using different principles. They slowly change an object’s position or hastily speed it up before halting it altogether. But for interface animations, they accelerate, slow down and stop the object motion in a measured fashion.

4. Superior transitions

Interface or state transitions are very tricky but efficient. If the designer wants smooth screen changes, he has to follow these basic rules –

• Smoothly guide the user’s eye movement in a single direction.
• Implement the top-down transition using a uniform flow.
• You cannot hold the user’s attention by scattering the display elements.
• For tabular views, the visual elements have to be directed diagonally
• Delayed or zig-zag display of the graphical elements puts off the users.
• Complex screens with central and subordinate objects must have ordered transitions.
• If there are too many screen elements or objects, minimize the animation.

Have a look at this Cinema App where all the transitions are smooth and engaging. The screen changes include movie schedules, seating arrangements, checkout details, and film posters –

The animated app ensures smooth and streamlined state transitions. A visually delightful and well-placed animation never misses its mark. It guarantees a personalized and productive experience.

Conclusion 

In conclusion, the most impactful UX designs are result-oriented. They achieve a perfect balance between attractive features and functional efficiency. The app developers strategize and execute a brilliant design in multiple iterations. They do not compromise on quality, relevance, or price.

They also include animation at pressure-free points in the interactive flow. The user is neither overwhelmed by clutter nor is he left clueless. He will successfully navigate the app with familiar features and minimized content. He will also enjoy the clarity offered by functional animations.