Category: Mobile App

A healthcare service stays in high demand in the slightest degree. Nowadays, health has become a real trend that results in medical space-changing into an extremely competitive world. As a result, each clinic is willing to succeed and go with the flow to absolutely meet the most recent clients’ expectations. This means, among different things, ruling the innovative mobile technology.

There came a time when all trendy hospitals and medical corporations wanted to have their health apps, which they now have. And if you are not among pacesetters, it’s time for you to have your hospital mobile app.

Why does your hospital need an application?

A hospital app helps cut back the prices of holding patients and ultimately affects their loyalty.

1. A Loyal Patient

Additionally, a hospital’s app helps scale back the prices of holding their patients and affects their loyalty. Beyond any doubt, individuals like to attend or opt for those clinics wherever they will get all the required data, build an appointment at the doctor, or see the results of their reports at anyplace and anytime.

2. Effectiveness

Medical apps being integrated with such software with centralized info that enable doctors to require a glance at the patient’s electronic case history, see the results of the tests (anywhere and anytime), and build a brand-new record with comfy. With all this data at hand, a medico can own additional patients simultaneously, giving each extra attention, thus enhancing the standard of services.

3. Financial Investment

Of course, healthcare app development can’t be classed among budget services. However, this is often the terrible case once the sport is well worth the candle. Such a money investment can pay off a hundred times and produce a further inflow of grateful customers, glad about your medical services’ high level of medical services.

4. Reputation of the Hospital

An app for a hospital may be an excellent way to earn the name of a reliable medical company that provides its patients to operate all the facilities with zero hassles.

5. Payment Convenience

Another vital reason to make hospital apps is the payment system. It’s helpful to any or all parties involved: you (as the owner of the health care organization), doctors, and patients. Patients can pay with any of the multiple modes available as per their convenience.

6. Language Selection

The feature permits translating the program into any language that the user finds convenient. Additionally, you will work with many languages directly.

7. Medical Records

A hospital application is a wonderful chance to manage patient medical records. That is why each patient and doctors ask for mobile health and hospital apps.

8. Diagnoses

The mobile health program might embrace tutorial data with an inventory of diagnoses divided into classes. Such a feature simplifies the treatment method by permitting doctors to avoid wasting time and energy.

9. Protocols

The feature permits rather more economical designing of the treatment and examination method, likewise as drawing up, approving, and proper medical protocols. Again, this may facilitate in increasing the effectiveness of doctors.

10. Online Chat

With the ease of online chat, the patient can quickly connect with hospitals and medical institutions’ representatives. It further helps patients to seek assistance from the medical staff round the clock.

Feedback: Successful health apps essentially permit their audience to depart feedback on the establishment’s work, like the extent of services provided or a selected specialist’s ability. Such comments can be typically unpleasant at times. However, they assist in regulating your strategy in time.

Benefits of Mobile in Healthcare

Like any alternative field, the implementation of technology within the attention sector has solely provided blessings to each doctor and patient.

Technology has also streamlined processes and workflows in hospitals wherever patient management is essential. Hospitals will currently seamlessly manage patient history with redistributed systems and apps, treat emergencies, arrange evacuation methods, manage beds and wards, and perform operational tasks like setting work rosters. However, not to overwhelm you with info, let’s simply explore the advantages offered by these apps to doctors and patients.

Other Benefits in the Healthcare Industry

Apart from these specific benefits, apps supply within the health care sector are given below:

1. Recommendations of allied health care services like insurance services, and a lot of Personalized suggestions for diet and nutrition.
2. Ownership of individual health and private observation.
3. Sort and filter choices to look for specialists like neurosurgeons, ophthalmologists.
4. Optimized communication between doctors and patients.
5. Reminders for medicines and doctor appointments & E-prescriptions.
6. Higher accuracy of identification and a lot more.

Takeaway

An uninteresting and monotonous long patient waiting in queues to urge their medicines and searching for the medication within the drawer; this is often the image one would imagine ten years past while visiting a pharmacy store.

No doubt, mobile technology is ever-changing our daily schedules. What’s a lot of, it’s ever-changing the style within which we do tend to heal.

However, the risks ought not to be unnoticed. Developing them with incorrect standards will cause unsafe service and breach of patient privacy.

Health care service suppliers ought to therefore implement a method that will keep the standards of service high. In comparison, keeping the pharmacy and client information secure. With a robust mobile strategy, health care suppliers will take care of the data to enhance end-to-end health care processes.

By now, we’re positive you must have perceived the ability of technology within the health sector. Except for giving optimum convenience, these apps are saving lives day after day. These apps are the unsung heroes of these days that are wordlessly doing their jobs. The applications like the mobile game application, eCommerce, and healthcare app development gain popularity.

So, suppose you plan to create a distinction within the world, particularly within the healthcare sector. In that case, we tend to advocate developing a healthcare app for the benefit of the doctors and the patients. This will also help in making way to the market and earning a fair amount of revenue.

How your mobile app functions can make or break your business. After all, an excellent app is downloaded millions of times and used often. As a result, you have the opportunity to monetize it.

But the thing is, building a successful mobile app is not easy. Most app developers fall into the trap of making crucial mistakes. So much so that it hurts their business’ bottom line.

That said, we have listed down nine crucial mobile app development mistakes that you should avoid. Otherwise, it can ruin your number of downloads.

1. Not doing enough market research

If you have a buyer persona that is dated years back, then you might want to reconsider.

Because your customers’ needs and demands are constantly changing, it needs updates as well.

After updating your buyer profile, the next thing that you need to do is to reach out to your target audience. Doing so lets you dig deep and understand what their pain points are.

Why do they need the app in the first place? What value or solution does your app provide for them? What are the key features do they expect you to provide in your app?

Your app goes right into the deployment to the barren phase by doing comprehensive market research.

2. Not making a great first impression

If your app does not immediately grab the user’s attention, then what it does is that it will easily be drowned in a sea of apps.

Do not expect your app to stand out.

Ideally, you have to make users fall in love with your app on the first tap. Despite all that competition, what are the chances for your app to be noticed?

That’s where first impressions come in.

Start with offering quick loading times or a couple of animation videos that will engage the users when loading.

3. Developing for multiple platforms

Developing an app for various platforms all at the same time can be challenging and difficult for a lot of developers.

According to data by Statistica, Google Play has approximately 2.8 million apps, with Apple coming next to 2.2 million apps. Now, which ones will you choose?

A lot of developers attempt to develop for both these platforms all at once. That’s understandable, especially if you want it to be available all at the same time. But from a developer’s standpoint, trying to do everything all at once is a huge mistake.

Unless you have unlimited resources, designing your apps for multiple platforms will require a lot of time, effort, and money.

If you have a big budget, then this prospect will usually work. But if you’re just starting out, then you’re probably short of time and money.

Now, the best thing that you can probably do is to pick one powerful platform first. Based on the mobile usage of your target audience. Then, you can expand to other platforms after the few months of your initial release.

By doing so, you’re not only saving a lot of time and money, but you’re also significant issues that you might encounter in your app during the development stage.

4. Too much stuff on screen

Back then, when phones used to be smaller, most designers faced the issue of trying to fit everything on a screen. But as supersized phones and tablets are introduced, bigger fonts, fancier designs, and more buttons have become increasingly common.

But do not easily fall on this freedom trap. More does not necessarily mean that it is better, so try to be as selective as possible.

Attract users by making your app easily navigable. Also, make use of a design that allows the user’s eye to focus on your page’s most significant aspects.

Ideally, you want people to access your content straight away, and in a more intuitive manner.

5. Thinking your app is going to sell on its own

No matter how optimistic you are when launching your app, you will find yourself amidst a sea of competitors when you publish it.

Therefore, if you do not have a comprehensive plan to boost your app’s visibility, you run the risk of just fading into the background.

So, before starting your marketing efforts, you need to ensure that you know who your target users are.

It would be ideal to define specific issues that affect your target audience and create an app that addresses those issues.

For instance, you can use tools like Google Trends to identify current customer trends and demands. Your goal is to build an app that will reach a featured status on the App Store.

While you definitely can make it to the “Staffs Picks” section, you can boost your chances by taking advantage of Apple’s latest releases.

However, even if you do not build your app around the latest hardware technology, this is always an important thing that you need to keep in mind. That way, you can give your app the boost that it needs.

6. Adding unnecessary features

It is true: App features can make your app attractive and useful to users.

But that does not mean that you need to complicate your app even further by adding other unnecessary features.

Having a lot or too many destructive features will end up confusing and annoying users.

Nothing can force you to kill your app quicker than having these unconnected and unnecessary features.

See to it that you include features which not only meet the objectives of your business, but it should be relevant to users at the same time.

7. Rushing testing phase

So, you have an app, and you’re ready to release it to the market.

But chances are, rushing the testing phase and releasing it immediately can backfire.

Ideally, before releasing the app, you should spend some time testing it.

That way, it’s easy for you to discover any problems that may arise in your app, notice random bugs, and even improve your app’s overall design.

Unfortunately, a lot of developers fail to execute this phase properly. Some developers rush through the testing phase in a hurry to release the app out ASAP in the market. Some don’t even spend time testing the app at all. But rushing this phase can lead to multiple problems in the long run.

Remember that bugs are part of the software, but it doesn’t mean that you shouldn’t do your part in minimizing them. Because of the vast array of smartphones available in the market, your app should be thoroughly tested on as many popular devices as possible.

Also, during the testing phase, you should be able to use every available tool to you.

Let a group or selected users install and use your app. Give them enough time to use the app just like a regular user would, and listen to their feedback, both good and bad.

The more problems you’ll encounter at the launch, the fewer chances people can download your app. So, take your time to test the app.

Don’t try to rush it. Remember that the quality you put out there is essential, even if it means releasing the app later than you’ve expected.

8. Not releasing updates

Even if you are confident that your app will do what it is designed to do, chances are, there will be people who will not be satisfied with your app’s performance.

The thing is, you do not stop in the development process. It also does not end in monitoring the performance of your app.

You also need to improve your app based on your target audience’s preferences and fix whatever bug or issue you can find.

9. Creating an app which uses a lot of space

The thing is, a mobile phone has a limited storage capacity. Hence, you need to consider it when developing your mobile app.

Developing an app takes up a lot of space, which is one of the worst mistakes that can happen. Users would not want to install a bulky app, and users will uninstall it (especially if it is taking up a lot of space on their devices) without a second thought.

To ensure that your app does not consume too much memory and storage, here are some things that you need to do:

• Get rid of any unnecessary codes
• Optimize your web assets
• Compress your PNG and JPEG files
• Breakdown the APK

Parting Thoughts

There is an increasing number of mobile Internet users nowadays. Thus, your mobile app can make a difference to make people know that your brand and services exist.

This explains why many Magento development companies that make mobile apps are wary of the mistakes listed above. Otherwise, it can hurt their brand and their reputation.

Sure, not committing mistakes does not mean you will have a billion-dollar company overnight. Nonetheless, it means you are a few steps closer to success.

It is vital to ensure that your mobile app is working correctly in the first place. If not, do not expect people to download and use your mobile app and get positive user reviews.

E-commerce has emerged as the most important connecting point between the enterprises and their customers thanks to the mobile apps. It is the mobile e-commerce apps that helped shape the e-commerce dream of enterprises across niches and sizes.

Mobile e-commerce apps have revolutionized the online shopping experience and made it easier for shoppers for browsing and shopping products.

Since the most critical value proposition of mobile apps is the convenience and ease of shopping products, the accuracy and popularity of mobile e-commerce apps mostly depend on this factor.

Like many successful mobile app startups in the e-commerce space, you need to ensure relevant content, increased level of ease for the shoppers, custom features, simplified design, and several other aspects that play a role in popularising the mobile e-commerce apps.

Easy And Simplified Navigation

If you want to see your e-commerce app become popular, it is important to allow your customers maximum ease in terms of navigation and finding what they need.

Remember, mobile screens are smaller and so the content, images, buttons, and actionable elements should be visually optimized for easy interactions. Maintaining visual clarity is the first rule for easy user experience.

Secondly, the navigation buttons must follow the thumb rule of design which means most of the frequently accessible buttons and links should be placed closer to the lower right-hand side of the screen to allow easy thumb access and interactions.

The buttons and all tap targets should be designed big enough to accommodate easy finger taps besides maintaining ideal contrast for visibility.

A Great Onboarding Experience Is Must

There is a famous saying that tells us to nab the opportunity at the first scope. Well, with a great mobile onboarding experience an e-commerce app can engage the customers at the very first visit and make a lasting impression that ultimately converts into business.

Most shoppers while visiting an e-commerce app may have some products in mind. The responsibility of the mobile onboarding screens is to guide him in finding the products he is looking for without any scope of confusion. A great onboarding experience is short, visually engaging, and just hits the bull in the eye by making a great first impression.

A Multi-Layered And Voice-Enabled Search Function

A great search function that helps users to find their required items easily is the very epicenter of the mobile shopping experience. The search function should be placed above the fold and should be visible on all screens. Most importantly the search function in any e-commerce app should offer the flexible scope of using the most number of filters and search parameters.

The voice search is increasingly getting popular across mobile e-commerce apps as mobile users tend to use voice commands more frequently than their desktop and web counterparts. Make sure the voice search uses the latest natural language processing (NLP) technology to understand the voice commands of the customers easily.

Personalized Product Listing And Recommendations

Remember, the users accessing e-commerce stores through mobile apps because of the personal nature of the device expects more custom shopping experience than while shopping on regular e-commerce stores.

Thanks to artificial intelligence and data analytics it has been easier to detect user preferences based on the browsing patterns and shopping history and offer personalized product listing.

Intelligent personalized recommendations for every individual customer can make an e-commerce app more engaging. Using an AI-powered recommendation engine or algorithm can offer the best results to the customers.

Flexible And Personalised Push Notifications

Push notification helps an app to remain in constant touch with the users and customers and in the context of the e-commerce push notifications can help promote products, pushing business conversion, bringing customers to clear abandoned carts, and for many reasons. Push notifications legitimately used can also help build a consistent bond with the customers.

The push notification feature works best when it is personalized for each individual customer with the tweaking of the message based on individual context and user situation.

Lastly, the customers should have enough flexibility to opt-in and out for the push notifications and for choosing the type of notifications and their preferred timing.

Simple Registration Process

Since the attention span of the mobile users tends to decrease continuously, a time-consuming user registration process can have a ruining effect.

For a minimalist and stripped off registration process keep the number of form fields at a minimum and allow new customers to get away with a social login process.

To make things further easier allow users to register with social credentials. Remember, the longer you make customers hang around with the registration process, the messier it gets, and eventually, they leave.

 Make Checkout Process Simple

It takes a lot of effort for an e-commerce mobile app to acquire visitors and make them purchase and reach the checkout page.

This is the actual area where the business is going to happen and so, any lingering on unnecessary things can just make users leave without completing the purchase and you lose the business.

Remember, a great portion of the cart abandonment cases across e-commerce stores can be attributed to the complicated checkout process.

To make the checkout process simple and smooth, avoid asking too many questions and use innovative alternatives to help users complete filling the information.

Use GPS maps alternatively for mentioning the location address and ask them to remember the filled out information for future purchases.

Auto-filling certain common options based on user locations like filling the country, city fields, pin codes, etc can reduce the time.

Always allow customers to avail as many payment gateways and methods as possible including the mobile wallets, cash on delivery, net banking, debit and credit cards, and PayPal.

Conclusion

As an e-commerce mobile app getting viral and becoming a household name is not impossible provided you work your way through the steps and methods to attain popularity.

The above-mentioned ways are the ground principles of any e-commerce app without which you cannot expect getting enough traction, let alone the question of getting popular.

Author Bio: Manev Dave is the senior developer at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 8+ years of experience.

Social networking platforms have become an integral part of our lives. We can’t imagine our lives without them. Earlier, we had to wait for weeks to get a letter in the mailbox or had to travel long distances to meet our near and dear ones. In today’s digital world, however, we don’t start our mornings until we’ve checked the news feeds on Facebook or Instagram, and read messages on WhatsApp, LinkedIn, or Snapchat.

The increased usage of smartphones worldwide has led to the emergence of social networks with more new and advanced features. Due to this, many entrepreneurs cannot afford to miss the chance to be part of the thriving market and think of creating new social networking platforms. If you want to join the bandwagon, then this blog post is meant for you. In this article, you will learn how to create a social networking app that is loved by your users.

With so many social networking apps available, sometimes, it’s hard to determine whether an application with social features like news feeds, user profiles, connections, sharing falls under the category of the social network. So which apps are considered to be a social network? To understand how to create a successful social networking site app, let’s first know what a social network is.

What is a Social Network?

A social network is a network of people who meet online to communicate by sharing views, posting information and images, sending messages, or leaving comments. People can grow their personal and business contacts by connecting with others on social networking sites and apps.

So, what exactly encourages people to connect with each other? People want to share opinions, emotions, experiences, and news or just want to communicate with a friend. This choice or desire to communicate or share is driven by interdependence. People depend on each other for recognition, approval, and socialization. This interdependence is based on

• Friendship
• Kinship
• Common interests
• Financial exchange
• Beliefs

There are several apps available in the market that serve specific purposes. Each social network unites like-minded individuals that have common interests. To better understand the market, you need to understand its players. Here are the common types of social networks:

Different Types of Social Network

1. Social Connections

Social networking platforms help people to be in touch with their family and friends. Here’s a list of some popular social networking site apps for building social connections online.

• Facebook: It is the most popular social media platform that helps users to build networks and share information with people and organizations they choose to communicate online.
• Twitter: This real-time information network allows participants to share their thoughts and stay updated with the latest news and trends.
• Google+: This social platform allows users to build connections and interact with contacts that use Google products.
• MySpace: Initially developed as general social media, MySpace now focuses on social entertainment and provides a platform for social connections related to movies, music games, and more.

2. Multimedia Sharing

Social networking facilitates the easy sharing of videos and images online. Here are some of the prominent multimedia sharing sites:

• YouTube: This social media site allows users to upload, share, and view video content.
• Flicker: This popular platform allows users to manage digital photographs online and share them with others.

3. Professional

This social networking platform is built to connect professionals and provide them with opportunities for career growth. Some of these types of networks provide a public forum for professionals to help them interact, while others are focused on a specific profession or interest. Some of the examples of professional social networks include:

• LinkedIn: LinkedIn has over 135 million members, which makes it the largest online professional network. Using this platform, members have an opportunity to build relationships by making valuable connections and joining interest-specific groups.
• Classroom 2.0: This social network provides a platform for teachers to connect, share, and help each other with profession-specific matters.

4. Consumer Reviews

Such social networking applications help customers to find and submit reviews of businesses they have had experience with. Yelp, Zomato, Airbnb, TaskRabbit, etc., all these platforms fall under this category.

5. Community and Discussion Forums

These social platforms provide a great platform for asking questions receiving answers sharing ideas, insights, information, and experience. The best examples of this type of social media app are Quora and Reddit.

6. Educational

Educational networks help many students to collaborate with other students on various academic projects, conduct research or work out assignments for school, or to interact with professors and teachers through blog posts and classroom forums. Some of its examples include ePALs School Blog, The Math Forum, The Student Room, Coursera, etc.

7. Blogging and Publishing Platforms

These social media sites allow users to create their blogs and publish their content on them. Tumblr and Medium are the most popular platforms that allow thousands of publishers to post their content and share them with others.

8. Interest-based networks

Goodreads and Last.fm are great examples of this type of social networking that brings together like-minded people with common interests from all over the world. Participants can share their interests, hobbies, and related experiences on these platforms.

The list of social networking platforms is endless. This prosperous market offers many opportunities for entrepreneurs. So, if you’re planning to build a social networking app, you should consider reaching out to a mobile app development company that specializes in social networking app development.

Different Platforms for Social Networking App Development

• Web-based Social Network – Facebook, Twitter, YouTube, and other popular social networks today started as web-based social networks.
• Hybrid Social Network – Hybrid social networks combine both web and mobile capabilities and can be accessed from any device. They are optimized for mobile and even have mobile apps for Android and iOS platforms. For example, you can access Facebook and LinkedIn from your desktop, laptop, tablet, and mobile phone.
• Pure Mobile Social Network – Mobile social network apps are designed to work on mobile devices such as smartphones, smartwatches, tablets, etc. Some of its examples include Snapchat, Telegram, etc.

Challenges of Social Network App Development

Social networking app development can be a challenging task. You must keep your audience and their expectations in mind to make your social network app a big hit. There are for primary elements that you need to consider when creating a social networking app:

• App Design

App UI/UX is crucial for your app’s success. You need to make sure your app is simple and easy-to-use to increase the usability of your app. Users expect swipes and gestures that are familiar and conventional to the platform they are using. Therefore, you should consider the number of differences between designing for iOS and Android.

• App Personalization

Users have different tastes, needs, and preferences. If you want to keep your users hooked to your app, you should consider applying learning filters to your app. Learning filters helps the platform to keep track of users’ actions and deliver relevant content to them for personalized user experience.

• App Performance

If you want to stay in the market and grow your business, you should need to make sure that your app is performing optimally. Users are likely to abandon your app if it has poor performance and doesn’t meet their expectations. Therefore, it is important to create an app with high performance.

• App Security

People want to interact in a completely secure environment and have full control of their data privacy. Maintaining your users’ integrity and security can help you achieve your business objectives and increase revenue. You should give your users full control of the data they share. Therefore, your app should offer features that give them the full right to control.

Must-Have Social Networking App Development Technology Stack

• Notifications

Sending push notifications, email, or SMS with CTAs is a great way to motivate users to return to your app and increase the chances of conversions.

• Payment Systems

You should consider integrating your app solution with popular gateways like PayPal, Stripe, or Braintree so that your customers can pay for the products or services through their preferred payment options.

• Social Network Integration

You can allow people to sign-up easily for your app by adding Facebook, Twitter, and LinkedIn APIs. This way, users can register without having to fill out the necessary information such as name or email again. Additionally, you can also pull the necessary data from existing networks. You can even add social media sharing buttons to allow users to easily share content with others.

• Chat Functionality

Integrating live chat options with your app can facilitate real-time communication. You can use WebSockets or socket.io technology to implement in-app communication.

• Database

Your platform is likely to collect various kinds of text, photo, audio, and video content which you need to store securely.  You can choose MySQL, Microsoft SQL, PostgreSQL, or Oracle for your database.

• Admin Panel for User and Content Management

To keep track of the interactions that happen and to know who registers with your app, you need an admin panel. You can manage your users and important data with an admin panel.

• Integration of data sources

If you want to implement additional data sources such as maps or places, you can integrate your application with Google Maps or Google Places APIs.

Social Networking App Development Trends to Consider

• Augmented Reality & Face Filters

Instagram and Snapchat are the biggest examples of social network app that uses these technologies. People enjoy trying funny face filters and it seems these trends will never go anywhere.

• Artificial Intelligence and Chatbots

Leveraging artificial intelligence and chatbots can help you learn about your customers and deliver a personalized user experience.

• Live streaming (live videos)

Live streaming is another trending technology that you can allow users to watch live videos or reading posts on social media.

• Video Content

Video content is more effective than text-only posts because users prefer watching videos over reading long articles. It is probably due to the lack of time they have and by the fact that visuals are much easier to understand.

• Ephemeral content

This type of content is live for up to 24 hours and then disappears from your feed. Snapchat, WhatsApp, and Instagram are the best examples here. Stories are a great way to attract and engage users.

• Content Publishing

Companies and users want to share content with as many users as possible. Today, websites are not the only platform to publish content. Social media platforms also offer publishing opportunities to their users.

Wrapping Up

If you think about creating a successful social networking app, you need to thoroughly analyze your target audience, their needs, and expectations, along with your budget. If you’re a startup, you can start witan MVP with basic functionality and then scale up your app as your business grows. You must also focus on creating the best UI/UX designs and testing them thoroughly to ensure your app’s usability. Besides, you must also choose the right development platform for building your app for your target audience.

If you need expert advice and the cost estimate to start a social networking app, you may reach out to a professional social networking app development company for the service and guidance.

Author Bio. :- Noor Moore is a Social Media App Developer at SocialEngine India, a leading social network app development company in India.

When you start a business in the present digital age, you know that developing a mobile application is only a primary footstep to drive success. To make your business app successful, you need to check all metrics and optimize your app in such a manner that it will reach its target audience. In the present cut-throat competition, having an app is not sufficient for the business you have to make it flourishing. To make your startup a brand, and achieve the goals, you have to keep an eye on app metrics that add value to Start-up Success.

In case you are looking to understand how to measure the performance of your app, then you are on the right page with us. Our team of experts has spent a lot of time researching the marketplace and then create this list. In this write-up, we cover some of the essential metrics that you need to check to make your dream application success a reality.

Here is a complete list of the mobile app metrics that helps you check the performance of your app:

Following are the things that you check using app metric indicators: 

• App Performance MetricsApp Crash Rate
• API Latency
• App Load per period
• User Acquisition Metrics
• New Installs
• Cost per Install
• User Activation Metrics
• Activation Rate
• App Launch to Install Rate
• User Engagement Metrics
• Daily Active Users
• Monthly Active Users
• App Session Length
• Device and OS data
• Geo locations
• User Retention Metrics
• User Satisfaction Metrics
• App Store Ratings and Reviews
• Customer support time
• User Feedback

Mobile App Metrics- Definition

In simpler words, we can say that mobile app metrics are the performance indicators that help in knowing the overall app engagement rate, installation, and churn rate. These metrics give you complete information about the app and will keep you knowledgeable around app store ratings, engagement rate, monthly users, and conversion rate of your users. When you keep track of all these factors, you can eventually boost your app installation number.

Now, before we start discussing the app metrics, something that you need to consider is that not all the app metrics are related to your startup business, and before you even start, it is good to check the most vital indicators. It gives you time for  mobile app branding that help your startup to grow.

Check app Installs

If you are a startup business, then the initial number of installs of the app will matter the most for your business. If you get maximum installs in 2-3 days of the app launch, then it will impact your mobile app’s ranking positively. The initial installs help you gain a good position in the app store rankings. The app metrics help in measuring the number of installs your app will receive. Through indicators, you can check all the details about the installation rate for your app.

User Acquisition rate

This rate helps you to know about the number of people who have installed and downloaded your app in a given time. This way, you can calculate the ratio of your app downloads. The people who have downloaded your app come from various sources like some have downloaded your app directly through organic search while others came to download via paid campaigns. You can check the number of installs that came from paid campaigns that help you to calculate the cost of attaining a customer and value of every sale. This way, you will know how much your sales and marketing value helps you in gaining the number of users that you attained in that period.

Financial value of an app

It is undoubtedly one of the Best Mobile App Metrics that plays a crucial role in determining how much value an app user adds to your app in their life. It can also point out the financial worth of the Startup app that you have launched recently. It is the right way to check the number of people who shared your app.

Number of Active Users

If you want to know about your daily, weekly, and monthly and what they like about your app, then these metrics help you in the things in a proper manner. Tracking the behavior of your active application users helps you to know about all the components more broadly. This way, you will be able to understand who left your app and which things you need to improve in your app. It is crucial to check which part of your marketing plan dropped the engagement rate.

App retention rate

Retention rate helps you to know that number of users who visited your app back is based on the date of their previous visit. It helps you to know the engagement rate of your app. You will get information about the users, who mostly visit your app, who visit your app weekly, and the one who never visited your app gain after download. The retention tracking metrics help in knowing the most engaged and valuable use of the app. You can also check your rendition rate on various dimensions that help you try-out new marketing techniques to boost engagement rate and perk up your app reputation.

App Store reviews and ratings

The reviews and ratings that you get on your app help you to know what your audience exactly think of your app. The people who use your app give in their feedback in the form of ratings and reviews. In case your app has good rating, then people prefer to choose your app and boosts your download rate while if your app has poor ratings, your app store rankings also fall. To make your app perfect, know your audience’s needs.

If you want to achieve Top 10 status, your users must love your app.

Session interval

It is a metric that most of the mobile app development companies believe that helps in knowing the choices of your audience. The session interval indicates the time a user spends on the app. This key indicator enables you to know how many times and for how much time the user opened and used the app. From all these metrics, you can explore several things that can help in boosting installation and user engagement rates.

Conclusion:

Checking the app performance from time to time is essential to know where you are lacking. The app metrics help a Startup company to know about the various parameters that help in Mobile App Branding. When you start a business and create an app for your startup, it becomes essential to check frequently which age group of people is using your app more and what changes help you to boost the installation rate.

Moreover, app metrics give you an analysis report through which it becomes easy for you to distinguish between non-users and users and prepare a marketing plan to engage in each section consequently. All the above-listed metrics help you in acquiring more installation rates, and eventually, that will boost the conversion rate.

Author Bio:- Anita Gigoo is a Senior Content Writer at Mobileappdiary. She writes on various topics related to mobile app development, Mobile App Branding, web development, and social media platforms for the past five years.