Category: PPC

You know that your online marketing strategy is an essential part of the success of your business. There’s been the never-ending debate regarding whether SEO or PPC is the better option to bring you the highest amount of possible success and traffic.

However, it can be confusing to understand whether you should use PPC or SEO because each relies on a different set of resources, knowledge, and underlying strategy.

SEO (Search Engine Optimization) and Pay Per Click (PPC) certainly have their own set of pros and disadvantages that will be broken down at this time. You will have the ability to see which practice is the best alternative for you and your traffic goals.

Let’s take a look at the pros and cons of SEO and PPC so you can choose the best online channel for your business!

Search Engine Optimization To Drive Traffic

SEO is a great way to improve your online presence and build a strong community with your customers. An Organic SEO strategy can help your business make more money in the long term while driving more qualified traffic with relevant content that your customers find valuable.

The Pros Of SEO

SEO does not depend on an immediate cost, but SEO is not free by any means. Developing a strategy, creating quality content, optimizing that content, and then publishing content can be expensive. It can require an entire team and substantial overhead, but overtime (6-8 months) SEO can begin delivering qualified leads to your site.

SEO can provide long-term benefits to your business because your content will live online and search engines will continue to serve your content to customers based on different searches. This means that SEO is based on the bigger internet strategy of your company.

The Cons Of SEO

The biggest con of SEO is that you either have to invest your time or capital into content and wait for results. It may take awhile to receive advantages that come from using Search Engine Optimization possible. Once you’ve bypassed that initial start-up period with results that are minimum, they will grow more and more.

Another con of Organic SEO is that your online success is at the mercy of algorithm changes that Google and other search engines make. You could be taking a look at an expensive and lengthy procedure when you’ve invested a lot of time at a website that doesn’t search engine friendly. Also you can’t predict how you will rank in search engines. You continue to do so, in hopes to continually process on the position and can stick to the guidelines.

Using PPC To Drive Traffic For Your Business

Pay Per Click advertising for small businesses is a great way to immediately drive qualified traffic to your website. Many companies leverage PPC into their sales strategy because PPC allows you to have more control of the various levers of commerce. You can make changes on keywords, ad copy, and other settings to see immediate changes to where your business ranks on search engines.

The Pros of PPC

PPC provides you with immediate results on search engines, and you can increase your traffic as soon as you optimize your PPC ads. While PPC can drive qualified traffic, each click will cost you money. This means you can spend a lot of money quickly, but PPC allows you to set a budget to keep your spend within a given range.

The Cons of PPC

Even though you can plan when using PPC, clicks may become expensive, and bidding wars can often occur. If your budget is exceeded, as you need to pay for each click, the advertisements are gone and so is the traffic which you would have received from the search engine. This means that your business needs to keep a close eye on your PPC campaigns to ensure you are maximizing ROI for your cost.

Which Should You Choose To Drive Traffic To Your Website?

The marketing channel that your company should choose is based on your budget, goals, and capacity. If you want to become a thought-leader in your industry and build a community around your brand, then you should focus on SEO. However, SEO requires you to have the capacity to create excellent content for your audience. You also need to give your SEO strategy about nine months to mature before you see results.

If you need immediate traffic that is focused on a specific audience, then PPC could be an excellent choice. While PPC will cost you for each click, this marketing channel is a great solution if you need immediate traffic and sales. You will need to keep an eye on the various settings in your account, and you will also need to optimize your landing pages, keywords, and ads to ensure success.

No matter which choice your business goes with, you should be able to drive qualified traffic and boost sales with a targeted internet marketing strategy. Review your capacity and business goals to choose the best approach for your company today!

Do you know what Pay per Click (PPC) advertising is? Well, this booming structure or process in Search Engine Optimization (SEO) is already present for more than a decade now. It is a business model where companies pay their advertisements only when these generate clicks. Hence the name of the model, Pay per Click. That is the basic concept of this business model. So far, many companies are falling for this new marketing strategy because of the key benefits it provides.

As SEO becomes mature, Pay per Click advertising is also gaining grounds in many companies. Lately last 2015, many marketing campaigns in the Social Media that focus only on PPC. It took the Social Media by storm having many netizens supporting this campaign.

Why do you think the number of companies that use Pay per Click advertising increase every year? It is evident in human psychology that people stay on a specific strategy if they profit more from it. Well, that is the actual reason why people stay with PPC. People appreciated the main advantages of PPC.

The Benefits of Pay per Click Advertising

For those who are eagerly waiting for clues as to what types of benefits PPC can offer their users, here they are:

• Pay per Click advertising is low cost. The advertisement owner will only be charged by the website owner when visitors of the site will click the advertisement. This is way cheaper than paying a bulk advertisement package. Today advertisement packages are quite expensive, and there is a low probability that you can profit from it. With that, it is better to spend less for your advertisements on other websites. Pay per Click is the perfect opportunity to advertise more and spend less.

• Pay per Click encourages meaningful advertising. Why meaningful? That is because advertisement owners only pay for each time an interested visitor clicks on the links. Each dollar spent for PPC means that the advertisement was able to bring an interested potential customer for the company.

• In PPC, somebody gets to help the advertisement owner on making people notice the advertisement. The website owner will use help on making the marketing efforts. It is a mutual effort in between the website and the advertisement owner. For the website owner to earn from the click, he or she will bring traffic to the website. Thus, the advertisement owner did nothing but pay, and the website owner does the legwork.

• In Pay per Click, you can impose a budget. The advertisement and website owners can agree on a daily and any periodic cap for the number of clicks generated. It is very convenient for the advertisement owner, especially if the company is on a tight budget.  PPC is also beneficial for the website owner. He or she can control the effort that will be done daily depending if the cap is reached or not.

• In Pay per Click, the advertisement owner can view the results of the marketing campaign as early as the next day. That perfectly makes sense because they will be counting the number of clicks done daily. It is very convenient. Isn’t it? Though the speed of seeing the campaign results depends on many factors, the probability of having daily results is big.

• PPC gives helpful data that allow advertisement owners to confirm the effectiveness of their other marketing channels. The advertisement owner will know the effectiveness of the used keywords through the number of clicks generated from it. That is just one marketing channel among the others that can also be helped by the use of PPC.
• PPC allows location targeting. This applies to PPC. PPC campaigns can either be in national or provincial levels. This way, advertisement owners can know the exact location of their potential customers.

In the competitive world of online marketing, PPC advertising is an efficient business model that advertisement owners can depend on. What more can you ask for? PPC it is not only budget-friendly, but it also requires less effort from the advertisement owner. To add to that, PPC can be of help to other marketing channels the company manages. Pay per Click is a very simple business model. Fortunately, its efficiency is more than those online marketing strategies present in SEO today.