7 Webmaster Tools to Improve your Search Engine Optimization (SEO) By James Tredwell on September 13, 2019 Everyone likes his or her work to be appreciated and known to the public, right? Who doesn’t like a little attention, especially, when it can boost up your business?One of the most important things to manage when you want to build your business at a high stature is to have a well-optimized website. Once you create a website, you also want it to appear on the first page or all search results related to your company’s target niche. Here’s news – everyone wants that … surprise, surprise! So tell me, what are you doing differently to make sure your website gets ranked on those pages? If you are doing something already good for you – if not then here are a few tricks to fold into your sleeves. Why should you optimize your website? Can you imagine a world where we give birth to babies and just leave them on the road for people to nourish and help grow? That’s impossible, isn’t that? Just like that, your website is just a hatchling that ought to get the proper attention and worked on in order to attract traffic or even be able to exist on the internet without being stumped or piled up on. Thus, a business doesn’t just require a fast internet but it also needs a good and well optimized website. Moreover, there is literally no point in investing money in creating an awesome website – if it is not search engine optimized. What is SEO? SEO or search engine optimization is merely a process by which you work on the quantity and quality of your website; its backlinks and visibility organically. It is mostly an unpaid promotion of your website by working out the right way as per every search engine’s algorithmic rules and so. If your website is optimized in a healthy manner, you can increase your daily traffic by manifolds and yet not be under the black hat radar police. A website is listed mostly when people use particular keywords that link back to it. Every website you see has a webmaster. What is a webmaster? He or she is the person who knows how to keep their website afloat with the constantly changing algorithms and digital marketing world. A webmaster has a lot of tricks up their sleeves and although you can’t be sure of all those – you can totally use the 7 tools mentioned below that a webmaster uses; 1. Google Trends Being one of the most used keyword tools, google trends is a common go-to hub for most webmasters. It helps one understand the change in search queries over an extended or short period of time … link to that keyword or ‘your’ keyword. You can easily compare different words and/or phrases to choose which suits you best. Moreover, it can also help you check up on the keyword or your website itself at a regional breakdown level. Its purpose is to show you which keyword or website is famous in particular areas. 2. Browseo This tool enables you to view your website as a search engine. Remember, that Facebook feature via which you could see how your profile looks to an unknown by viewing it as public – it is just like that. The only difference is that this feature would not show you the website as embellished as it is – instead a plain version depending on its relevance to SEO would be displayed. There would be no fancy fonts, headers or images. Looking at your website like this would help you judge the website and figure out which areas need improvement in. you are just one URL entry away from auditing your site! 3. Screaming Frog Screaming Frog is to help you crawl your website and see the problems it has relative to SEO. The best thing about them is that the first 500 URLs are free for usage. It screens the provided URLs for all sorts of roadblocks and sends you a report to sort the issues out.In short, it is quite similar to an SEO audit – just it’d be a lot quicker than doing so manually. It looks mainly for; Broken Links Missing Meta Data Oversized Files or Pictures Duplicate Pages Internal Links 4. GTmetrix This tool is used to determine the loading speed of your website. It goes through all your pages and lets you know if a particular page isn’t as fast as it should be. Yes, the speed of your website also counts when it comes to maintaining your SEO ranking. Once you enter your URL into the site, it’d evaluate and give you a page speed score alongside a bunch of ways to improve it in list format. 5. Rank Checker You can install a click – on for your toolbar and keep a check as to where your website ranks as per the SERPs. Once you find out your ranking the website also suggests you various tips as to improve it. 6. Responsive Design Test If you think it does not matter what your website looks like on devices other than a laptop or computer – you, my friend, are mistaken! Search engines prefer those websites, which look great on all devices to those that do not. Thus, in order to make sure your website actually does look good on every single device – use a responsive web design since it works on every device. This way you won’t have to create multiple sites for this very purpose. 7. SEMrush With this tool, you can keep a track of your website’s performance alongside that of your competitors. You can learn from them as well, if you think about it, by keeping your enemies close. You will, however, have to do thorough keyword research to understand and observe if the ones you are using really do generate any leads or not. This article is contributed by Sijdah Hussain , Content Marketer at Local Cable Deals.
How to Make a Good Web Positioning In 25 Steps By James Tredwell on September 13, 2019 Are you looking for how to make a good web positioning and find it difficult to start? Here we are to help you! No matter what profile you have: you just created your own website and you want it to have a Google ranking of 10, its normal. We will warn you that it will take time, but it will be worth it if you follow the advice we offer in this article. Knowing how to make a good web positioning requires work: let’s be honest, we will not reach the top positions in Google without thoroughly optimizing our website, so we need to study our case thoroughly. However, don’t despair: everyone can get it with a little effort and attention. Is it an own project? Then we are sure that you will be interested in moving forward. To do this, we have prepared a list of tips that may interest you to climb to the first place and get a good search engine optimization. We have organized our advice in large groups according to the type of optimization. How to make a good web positioning optimizing content 1- We start with the most important thing for a good web positioning: the content must sound natural at the time of reading and it has to be useful. 2 – Forget about copying: Google does not like duplicate content, either between different pages or within the same website. 3- It does not have the importance that it had a long time ago, but you still have to keep worrying about the keyword density so that your article has a greater probability of positioning. 4- Related to the previous point, it is important where you put the keyword: it must be at the beginning of the first paragraph and in H1 (it also helps that it is in several H2). 5- Add multimedia elements to your content. This will make the user stay active for longer on the page and decrease the bounce rate. Also, if the content is your own (your YouTube channel, for example), you can also optimize those videos to try to rank high in the SERPs. 6- Write the content according to the search intent of the keyword. If for that keyword position blog articles with information, do the same. If it is a more transactional intention, focus the content towards the sale of your products. 7- Share the contents on your social networks, to achieve greater traffic of visits to the website. Try that other profiles also share these contents. 8- Optimize the title of the page: include the keyword on it and watch that it respects the appropriate length. In addition, it is convenient to use emoji’s (as long as Google accepts them): this way we will make them more striking and we can increase the CTR. 9- As we have done before with the title, we will have to do the same with the met description: include emojis and make it result for users to click on the result. 10- Quality>quantity. It is true that with 50 words we will not get anywhere, but depending on the case, 500 words can get us up without having to write the entire content. Remember, you must provide the necessary information for the user: no more, no less. 11- The long tail keywords are your allies: use them in your content to contribute richness to your texts and that Google values it (which it does, and much). You can use tools like Answerthepublic or suggest to help you find them. How to make a good web positioning optimizing images 12- Monitor the size of the images, or the loading time of the web page will be affected. You can use free tools such as Tiny PNG to reduce the size of the images: it is convenient that they do not exceed 100kb. 13- Include images in your content, as we have said before. They must be related to the theme of the content, and it is also not appropriate to abuse images if they do not provide anything necessary. In the end, it is about making the experience satisfactory for the user. 14- Format of the images: normally the images that position well are .jpg, .png or .gif files. 15- It is very important that you optimize the alternative text of the images that you incorporate into your content. Google is becoming more and more human, but it still cannot see images, so it needs an alternative text that explains what that image offers. How to make a good web positioning optimizing the structure of your website 16- If you are thinking about how to make a web page with good SEO positioning, you should know that the foundations of a good positioning in Google are made of a good keyword research or keyword research. The keyword research will define the architecture of our website, or what is the same: how it is structured. 17- Each page of your website must attack a specific keyword or keyword. In this way we will avoid cannibalizations that can affect us in the face of SEO positioning. 18- Try that your website does not have too many levels of depth in terms of its structure. Each website is a world, but it is convenient to simplify things as much as possible. If you can limit the structure of your website to three levels, it would be great. 19- Creating a sitemap (or sitemap) will help Google understand the structure of your page. Remember to also send it to Google Search Console. How to make a good web positioning thanks to the links 20- Both the links that we insert in the content and the links that link us are important, keep that in mind. 21- A good internal linking will help us spread the strength of the pages. Remember to insert links to different pages or articles of your blog in the different contents of your website. Both the content of the link and the anchor text must be related. 22- Another point in favor of internal links is that they make the user stay on the page for a longer time, so the bounce rate will be reduced (and Google loves this). 23- Insert outgoing links to other websites in your content will improve your positioning if Google understands that it is necessary and that it provides valuable information to what you are already offering. In any case, it is not convenient to abuse, but a link to a high authority website will help us. 24- A good link building strategy will help us position better (and is one of the most important factors). You can get links on other websites in several ways, including guest blogging. There must be a balance between “nofollow” links and “dofollow”links, so that Google understands that these are natural links. 25- Finally, we recommend that the majority of links to your website come from the same source, since Google could understand it as spam. We hope you liked our tips on how to make a good web positioning and that you have been useful for your project. Author Bio: Megan Max is an experienced animator working in the whiteboard animation industry for 10 years. Megan is currently working in a leading animation company as a head of the animation department. Moreover, she has also been an active freelancer in the designing domain. She has expertise in illustration, animation, and also blogging.
5 Proven Ways To Improve Your Website’s Search Visibility By James Tredwell on September 13, 2019 With the increase of popularity of digital marketing, importance of getting a rank in Google search has also been increased. It helps to increase the traffic to your website and give audience the chance to go through the product and services you are offering. Google receives billion of searches so it is really important for your website to be visible at top searches. Many businesses do not focus on online visibility and optimizing content thinking that having website is enough for doing business. They do not realize what if their website is never been visited. No visitors mean no conversations, no sale, no profit, and no return on investment. Follow these tips to let your website rank to top of search – engine results. 1. Publish relevant content To improve authority and relevance of your site the traffic for your site should be more and to increase traffic you need quality content. Publish the quality content to attract the traffic. The second thing is keywords; you need to identify the keywords related to your product/services like how your customer might search with the specific terms. Once you identify, target the keywords phrase on your website. It is not easy to get ranking with multiple keyword phrases, it would need a separate webpage for every phrase. Repeating the keyword phrase multiple times in the starting and ending of paragraph. Use bold, heading tags and other tags to highlight the keywords. You can hire experienced & Professional Web design in mississauga who will assist you to raise your website ranking by creating content. 2. Update the content regularly Regular updates are as important as your content is. It is the best practice for your website relevancy. Fresh content is must to let your website breath on internet. The more frequently you update the content, the more frequently you get the opportunity to get higher rank. Make sure the quality of content is good. 3. Metadata Metadata is the information about your site that is described with the coding of your site to help the search engine to index your site. There are three types of Metadata. Title Metadata- It the title of your link that displayed in search result. Description Metadata- It is below your title metadata that shows the site information Keyword Metadata- it is not visible to visitors and is assigned as per overall structure of your website. 4. Have a link worthy site Creating descriptive links that describes the purpose of the link improves the search engine optimization as well as are relevant for your user. Also, fixing the broken links is must. There are tools that can find the broken links and improve the user experience. 5. Image Optimization Image optimization boosts the speed of your website and allows Google to identify the images easily. Therefore, your website should have compressed images, alt text and descriptive filenames. Conclusion Search engine optimization is not that you do once but it is the process that need to repeat over and over. This strategy need ongoing effort by investing time and attention. Once you make a goal to make the best informative page your ranking will definitely increase.
Top 10 Best SEO Tools You Must Try By James Tredwell on September 12, 2019 SEO is a very crucial deal for businesses (mostly online and often offline) in this digital age since SEO is undoubtedly the largest source of free organic traffic, leads and customers and also because the internet is a bigger part of our lives today than it has ever been in the past. There can never be enough reiteration of the importance of the multi-billion dollar SEO industry in serving as the driving force behind the Internet today as we know it, use it, and experience it. There are many free and paid tools that can help you in achieving your goals but there are also some obscenely over-priced duds on the internet. Hence, we ranked the top 10 SEO tools in the market, to make life easier for our patrons Google Analytics This is arguably one of the best and most popular SEO tools out there and sits right at the top of our most recommended SEO tools. It is a very strong free marketing tool which tracks the web activity of the users and allows them to get a comprehensive statistics of how people are discovering, visiting and using their websites. It is easily the most widely used tool by website owners to understand the many behavioral patterns, preferences, habits, attitudes and activity patterns of their visitors. The information, especially the statistical part, provided by this tool is on a staggering scale, including but not limited to site visits, page views, bounce rate, average time on site, pages very visit and percentage of new visits. Added information like website referrals and marketing campaigns, truly make GA, an SEO tool without any parallel whatsoever. SEMrush Ever since being launched in 2008, this SEO software has come a long way in the past decade to emerge as one of the best SEO tool kits mainly by taking competitor research to a different level altogether. With an updated database of over 35 million keywords and keyword phrases and more than twenty ways to research your competition popularly known as “stealth tactics”, you can easily find out the keywords being ranked by your competitors and then create content accordingly. This game-changing tool conducts a comprehensive SEO audit, keyword and topic research and makes it ridiculously easy to find out what keywords any page on the web is ranking for. It is well and truly one of the best tools that every marketer must use and is currently estimated as being used by more than 3.5 million people around the world. This tool is widely used by many of the top search engine marketing company in india and is highly recommended. It is available in various paid plans and all of the plans are high value for money. Ahrefs One of the most widely used and user-friendly tools for SEO and back-links, Ahrefs is used by most of the digital marketers around the world including many of the leading search engine marketing company in india, many of which consider it to be the greatest SEO tool ever made. Boosting a lightning-fast interface that can generate results within seconds, it also comes packed with the largest and freshest of live links which is updated every 15 minutes. It ranks only behind Google as the second largest website crawler and its Site Audit has earned it a lot of laurels and support from SEO experts based around the world. It’s very effective in generating custom reports and conducting an analysis of competitors and keyword researches, both of which are lightning-fast and very accurate. Packed with a lot of features, it is a highly effective tool that has helped a lot of users around the world to improve their organic rankings. Woorank This is a very powerful tool which has made it incredibly easy for simpletons to understand SEO audit. It’s possible to use this tool to spy on your competitors, track down their keywords and then adapt your strategy accordingly. It’s a paid service after you have run some number of tests but the paid version is still absolute value for money as it generates detailed performance report each month, highlighting the key aspects which you need to improve through easy charts and measures. It’s a lightning-fast tool which can generate reports in a few minutes, giving you significant leverage over your competitors, unless they too are using this highly recommended SEO tool which sits fourth on our list. This tool finds issues, identifies opportunities and tracks keywords all at effortless ease which is among some of the many reasons for its resounding popularity among SEO experts. Longtail Pro Booting a very simple and straightforward interface, this SEO also packs an enviable keyword competitiveness score. Many users get used to it’s interface pretty quick and they stick with it simply because of the ease of usage. Available in both online and offline versions, it’s a very rich tool boosting tons of features for its users. Every since going cloud, it has become a lot faster and easier to use, which has helped it rise rapidly through the ranks of the best SEO tools in the market and thereby it very deservedly ranks 5th on our list. Most of its users are marketers who can easily build a good list of targeted long-tail keyword ideas using the tool. Majestic SEO It is one of the world’s largest Link Index databases along with being one of the best marketing SEO tools according to experts. The most distinguishable feature of this user-friendly tool is The Majestic Million which lets the users see the ranking of the top million websites. This cornerstone of a solid SEO strategy can also help you to find the best keywords to rank for along with features that will track your rank along with facilitating site comparisons. Majestic SEO is the authority for many professionals in the SEO industry when it comes to researching the credibility of a website’s natural growth over time as it relates to their back-links. It also sets the form and standard when it comes to creating a completely historical review platform. The Search Explorer tool and Competitor SEO Analysis are two of the other features of this tool which are appreciated by the majority of SEO experts. DeepCrawl It is a cloud-based web crawler which comes packed with a lot of features that can help in improving your SEO performance and solving real problems. Apart from crawling your website, you can avail of the many features of this tool for conducting technical and link audits along with landing page and competitor analysis. The data provided is far more detailed and comprehensive than most other crawlers. The information is action-oriented, very easy to understand and aids users in reaching more of their target audiences, increasing site revenue along with driving more organic traffic. Being a cloud-based service, it’s able to performer much larger crawls and it can crawl any website to the deepest level and provide accurate information about a variety of topics. It is an incredibly powerful tool to help identify and diagnose all the issues that might be preventing the website from doing better in Search Engine Result Pages. Moz Originally called SEOmoz, this tool offers wholesome solutions for effective SEO strategy and implementation. All SEO basics are comprehensively covered by this powerhouse, which is very frequently used by the experts to optimize their websites to the best of their ability. Moz has always managed to stay up-to-date with Google regardless of its frequent algorithmic changes and is considered an authority in bringing forth credible information during keyword research. Often used as a Google Chrome extension by some, this tool gives the user the liberty to track the position of certain keywords and site influence immediately. Ubersuggest This is a completely free, keyword finding SEO tool which serves it’s purpose well according to the experts and thus it very deservedly ranks 9th in our list of the top 10 recommended SEO tools. It facilitates SEO difficulty ranking as per organic search results and gives an estimated number of visits along with the top 100 sites that rank for the particular keyword during the Search Engine Results Page analysis. It’s a much more wholesome, comprehensive, organized and user-friendly tool than other tools of it’s kind. Users can easily figure out if a certain keyword is worth targeting by investing their resources, time and energy and just how good are their chances of success by conducting a competitive analysis. ScreamingFrog SEO Last on the list but not in the least is this tracking tool which is used to study a site’s structure. It ranks very high on the priority list for SEO experts, administrators and also web developers. Though it is not the ideal tool for beginners, it comes in handy who know are well versed with SEO and HTML. It’s a highly recommended tool for understanding the different issues plaguing your site’s success along with providing you insightful information to correct the same. Available in both PC and Mac, any necessary information, integral to your websites can be easily accessed by using this tool. Ever since Google reduced the number of organic results of a search to grab a listing at the top of the SERP rankings, the competition has become more ruthless than it was ever before. It’s time for all business owners and SEO experts around the world to pull up their socks and invest in some great SEO tools, which deliver better results than the others. There is a tool in the market to fit every need and budget, but whichever tool you use, you need to make sure that you are getting all the value that is possible from using the tool. The role of SEO in delivering remarkable results in SERP is incomparable, but to achieve your billing right at the top, you need a solid SEO strategy along with the best SEO tools in the market, so our suggestion to you, is get started on both of them, RIGHT NOW!
Best Ecommerce SEO Strategies to Rank Quickly By James Tredwell on August 28, 2019 Website traffic is a vital ingredient if you want to rank better in search engines and increase your bragging rights in the online world. To have traffic flowing in your website, you need to make it visible or easy to find by both search engines and website visitors. That’s where Best SEO Services come in. What is SEO and how does it help to increase website traffic? SEO stands for Search Engine Optimization which is an art of optimizing your website using certain keywords and phrases that are relevant to your site, thus, helping search engines like Google and website visitors to easily find your website with little hassle. This leads to a high ranking website that pops up in the first three pages of a search engine. However, there are certain laid rules about SEO that needs to be followed to the later to avoid being penalized by Google. I said it’s an art, but it follows a scientific algorithm with a certain amount of creativity. The keywords need to be crafted strategically in content without losing its relevance or staffed. What SEO simply means is creating the best possible results for your target, to increase visibility. Google’s aim is to help answer a visitor’s question by providing relevant websites that relate to the entered keywords. More searches make your website rank higher in search engines. But you need to realize that it isn’t that easy. There’s a lot of work that goes into SEO Strategies. How does l go about it then? Well, I wrote these eCommerce SEO guidelines just for you. If you follow it, you’ll have an easy and fun time directing organic traffic to your e-commerce website quickly. Read through for better understanding. If you are running an E-Commerce website, you’ll realize that it’s hard to develop search results for targeted keywords. However, there are effective strategies that can work to your advantage if implemented in accordance with, Google’s set rules and regulations. You need to develop a thorough, detailed, product description. This should be accompanied by beautiful, visual, and relevant images with a long list of both positive and negative reviews to help visitors make informed purchasing decisions. It also means making buttons big enough for visitors to easily make purchases and having social proof of your best selling products. Most of the time visitors like to compare prices and product quality. Instead of them leaving the tab to research about other store include a section for product quality and price to make it easy for them to do that without leaving your site. These are just a few simple tips to help you when creating your eCommerce store which I will expound on them more as we look into the best strategies to help you pump organic traffic to your online store. An effective eCommerce is dynamic and employs several website elements including social media, web design, networking, marketing, and copywriting. With the best SEO Services, marketing, and the right attitude, nothing will stop you from increasing your sales to thousands in a single month. The best part about a great SEO strategy is that it’s free and anyone can implement it. Try combining SEO and SEM (Search Engine Marketing) like Google Ad Words to have two search listing leading to more conversions and sales. Google is a powerhouse when it comes to marketing channels that is why you need it as a partner in your e-commerce website. Let me not bore you with all these theories and let’s get down to their real deal. Ecommerce Keyword Research The first step in your e-commerce SEO campaign is keyword research. This is the most crucial step that should never be skipped. If you rush this step, two things are bound to happen: you’ll target difficult keywords that will are hard to rank for you and you won’t make it to the first page. As for the second, You may also target keywords that don’t bring any traffic or prompt a visitor to buy. This is not ideal for your website. E-commerce keyword research is vital as it allows you to rank keywords that are easily searched, bringing a decent amount of traffic to your store. Whatever you do, always make calculative moves and avoid guessing the client’s intent. One way of finding out if the keywords will not work is by using: Amazon which is giant in online marketing Competitor research – find out what keywords are working for your competitors SEO Keyword research tools to simplify your search Ecommerce Site Architecture Now that know which keywords to target, it’s time to put them into good use. This begins with the website’s architecture. E-commerce site architecture is the structure followed when setting up your navigation, product pages, and category pages. What you need to focus on is getting the best, relevant, and latest content for your prospective clients and regular visitors. Make it easy for them to find by reducing the number of clicks. The three golden rules in this strategy are: making it super easy and scalable, reducing the number of clicks to three to get to the next page, and using keyword research to generate highly relevant pages for your URL and subdirectories. You need to know that your homepage is the most authoritative page of any website. Internal links from one page of a website pass authority from a page to another otherwise its called PageRank but Google doesn’t use the term anymore. At this point, you can also involve content marketing to help you broaden the keyword “surface area”. The more content you have, the more keywords you can insert. This also allows you to get backlinks from other relevant sites that offer similar services. You can funnel the link authority to other product types. How to Perform Technical SEO Audits For Ecommerce Websites One mistake that many webmasters do is equating SEO to just keywords, which is not the case. There is another important aspect to it which is the technical aspect. This includes other site elements like user experience, site speed, working links, and mobile-friendliness. All this contribute a lot in improving the user experience, which is also one of Google’s biggest concerns. Recommended Ecommerce SEO Tools Using the recommended SEO tools is also another great SEO strategy to pump up more traffic to your website. Some of these tools include Google Analytics, Google Search Console, Ahrefs, Barracuda Penguin Tool, and Cityscape. You can count on an eCommerce site audit to help you establish the current standing and quality of your site. It also makes it easier to check the list of things to be done before going to off-page SEO. By conducting an audit you will get great results with less effort. Content Marketing Another eCommerce SEO strategy which happens to be my personal favorite is content marketing. Although most marketers prefer blogging to content marketing, 70% of visitors prefer getting product info from content rather than ads, simply because content provides more information than ads. Ads will only give you the pros of a given product, making them biased. Content also helps you to create more backlinks and rank for more keywords. Building links on quality blogs is also easier than products category pages. These increase your domain authority by a big margin. The two ranking factors that Google usually focus on are content and links. If you want your website to rank high in search engines, will give you the best results. Not just any backlink, but from authority backlinks with relevance. Since backlinks are off-page SEO, implementation takes more time since they are a bit complicated. To acquire backlinks, you need to involve other bloggers and other website owners. Among the best backlinks that I use and have given me great results are: Resource page link building Partnering with influential blogs Broken link building and Stealing competitor’s links Local SEO for Ecommerce Retailers This unique and helpful SEO strategy is not for everyone, except for those owning physical stores and want to be discovered locally. This boost will give you great exposure. You can do this by: Claiming your Google My Business profile – This is a wonderful feature offered by Google that gives you an opportunity to enter your business’s details into their database. Building local citations – Essentially, these are backlinks from other local websites such as magazines, news outlets, press releases, and other local media. Measuring SEO Success for an Ecommerce Website When you’ve implemented all the strategies you can think of, you need to track them down to see if they are working as expected or if there is room for improvement. Unlike cut and dry PPC that you can gauge its results after a day of implementation, e-Commerce SEO requires time. So what are the signs for effective SEO? You will know that the implemented strategies are working if you notice small increases in rankings – you can use SEO tools such as Ahrefs to track your SEO’s progress. Conclusion Ecommerce SEO strategies are crucial if you want to increase your web store visibility. These are just a few strategies that have worked for me in the past. Different stores have different needs but SEO strategies remain the same. Fortunately, there are so many tools that can help you implement all of them seamlessly. Don’t rush to get results as it takes time to achieve desired rankings. Hire an eCommerce SEO Strategy for exemplary services.
