Category: SEO

Blogs are recent trends of this fast moving 21st century. The idea of a blog is a really a big hit in the market in the current and the recent times. In this fast-moving world, one needs to stand out to prove their strength. Thus in order to follow the same one needs to be well versed with the optimization of the blog and should be very well acquainted with the fact how content marketing agency works.

In order to sustain in the league of blogging one specifically needs to pay attention to the layout of the content marketing agency. The act of being updated with content marketing agency keeps you alive and ahead in this particular field and race.

Well, let’s try and look into certain ways by which one keep up with the pace of fingers with which it types the blog.

#1. Conduct thorough research

In order to make it a proper Search Engine optimized blog. This is the first point for optimization. Here is the first milestone.

Keyword needs to be properly researched. It is very essential for the optimization of the page. In order to enhance the quality of the blog one can also refer to tools like Google AdWords Keywords Tools and sites like semrush.com.
The tools also allow you to mean increase the relativity. This also helps you spy on the traffic and competition of words and phrases. So here you go, the easiest solutions for the keyword.

#2. Incorporate the keywords efficiently

Despite the fact that the worry of the keywords is sorted, one needs to incorporate it very efficiently in order to make it.

It should be properly organized. There should be a proper outline of the blog;

• Title of the blog
• Headings and Sub-headings
• Beginning sentence
• Concluding Paragraph
• Anchor Text
• Title tags and Meta Description

Caution; don’t stuff the keywords. It becomes really difficult to read if you stuff in a keyword as it makes the monotonous for the reader.

Be sure of using it properly and very carefully. The restrictions are here.

#3. Improve the image presentation

One needs to be very particular with the photos that you upload. The blog needs to have a proper inclusion of the keywords in the description.

The file name should also name should also be based on the keywords. In fact, the description of the photo needs to indeed have rich keyword description.
Another point on your checklist, keyword rich description of the photo.

#4. Do not at all forget references

References show the amount of research you have done. This also shows the ethics of you as the owner of the blog and still the recognition to others ideas.

It makes it worth it as who knows maybe in a while your write up is going to be in the reference list of some other blog. So here we go the ethics are going to make you very professional and indeed a good read for ideas and knowledge.

5. Never ever forget to put SUBSCRIBE option

Well, it might sound like a kind of a self-bragging and more of a publicity stunt but don’t at all forget to put the opportunity to subscribe.

Here are the answers to your why?

Well, this enables the readers of your blog updated with the blogs that you will be uploading in the coming time. This will also increase the interest among the readers if they get to subscribe you.

The final decision will obviously be yours but still, the fact that will motivate you for this is that there is no harm in a fan family as it is by their choice.

#6. Share on the social sites

No one in this 21st century is left untouched by the social media. Thus, the act of sharing the same on these platforms makes it really worth it as it reaches to the larger audience there.

So these were a few simple and easy steps to optimize a blog. Writing is an art, the way you cherish it, it will flourish more. For every word counts, there were a set of points. Try and innovate. Happy Writing!

Digital Marketing Agencies that operates online, build web design process without even realizing how important SEO is. For all business, dedicated websites have become incredibly important. That’s why your website should be designed giving attention to every detail, and SEO is one of the most imperative factors among them. Getting ranked at the top in search engines like Google, Yahoo, Bing is a great way to get customers for your business. Digital marketing, as a result, has been on the rise.

Here’s a list to the best practices, to be taken in consideration while start working on a new or existing websites:

#1. Indexable Content

Images, flash files, Java applets, and other non-text content are often ignored and even devalued by search engine crawlers, despite of so many advancements in crawling technology. To perform better in search engine listings, the most important content should be in HTML text format. The easiest way to make sure the phrases and words you intend to show your visitors is to put them on the page ‘s HTML text. However, some more advance methods are accessible for those who demand greater in visual display or formatting styles.

#2. Keyword In title

One of the most important elements for search engine optimization is the Title Tag. The first 60-70 characters in the Title should have important keywords because search engine like Google do not index after that.

#3. Unique Page Title

There should be a unique separate title for all the pages because a search engine cannot make out an assumption that has the same subject on all the pages.

#4. CMS

The CMS(Content Management System) you choose for your Digital Marketing Agency can hugely influence how successful you are. Just be sure that the CMS you choose is the right one for your situation. WordPress is a great option in many situations. It’s not the only one. This is not to say that it’s the best situation for all but positively it’s a good starting point for most businesses.

#5. Designs

Some SEO efforts can enhance and bid a responsive websites and can also improve your writing on search engines.

#6. Link Structure

The primary navigations, search engines directives and tools like XML site maps, all help the search engines the website and discover new pages. For indexing the content beyond the home page one needs internal links that the search engine can crawl.

#7. URLs

Context can be further indicated by the URL. A sensible naming convention hence provides more context for humans and search engines. Some Small changes will have a big impact on the SEO. Below are some URL tricks for you:

• Restrict the length of the URL to 110 characters
• Separate words from each other using hyphens and dashed
• Focus on location for local rankings

#8. Security

 SSL Certificates ensure that visitors do not steal personal or sensitive information from your website. ‘Https’ websites usually rank higher than website that use ‘http’.

#9. Meta Attributes

Helping search local crawlers to better locate web pages ca also describe the website content. Meta Attributes are used to specify keywords, description and other Metadata that are not provided in the page header.

At a basic level, an SEO friendly site is the one that lets a search engines such as Google, Yahoo, Bing to walk around and read pages in the website. A search engine uses a web crawler for these tasks and website owners try to work with search engines rather than going against them. Making sure that search engines can easily identify and comprehend content on your webpage is essential for its visibility.

Conclusion

Search Engine Optimization (SEO) is not an easy task but all efforts can be paid off when you see your website sitting on the top of search engine results.

Nobody denies that Customer reviews on the site are a great tool for business promotion & increasing sales. However, getting actual feedback from real people is not an easy task. Most people tend to avoid giving reviews after receiving products and services because they simply don’t want to do this. So, entrepreneurs & full-time marketers fabricate fake reviews in order to increase the weight of their company’s profile on the internet & gain more business opportunities.

As a matter of fact, fake negative reviews are left by competitors and detractors to undermine consumer confidence in a particular brand and snatch their customers. It is very easy to leave a fake review on Google Business page.

As such reviews don’t correspond to the truth, visitors don’t believe them. Always keep in mind that eliminating fake comments is expensive for affected businesses as the process itself is laborious and cannot be automated. So, how to deal with fake reviews on Google Business Page? Let’s go through the below-mentioned points carefully to find the answer.

#1. Fake Comment Reporting

You can contact Google My Business through different means, such as phone service, email support, Twitter, Facebook. Nevertheless, there is no way to get GMB representatives to look into the user reports about businesses they do not own. Let’s supposed that your competitor is engaged in mass spamming and his/her website in raking very well in Google’s SERP.

You have no way to complain about a violation to GMB employees because they do not allow you to file complaints against competitors even if they breach all the recommendations of the Corporation.

Google My Business is the only forum to post a problem like this. So, If you have a competitor with lots of paid comments, you can easily get them removed by making a post on the form & providing the necessary evidence of their falseness. It happens in care cases as overloaded forum members can’t deal with the huge number of spam complaints.

#2. Correct Existing Algorithms to Prohibit Unnatural Patterns Reviews

Some organizations (such as hotels and restaurants) have a large number of customers located outside a particular area. So, in this cases, the share of fake reviews is 99.9%. So, algorithm possum continuously fights with the business listings that contain spam. So, when you can get reviews on Google my business, be careful. Check the user profiles that don’t have an enterprise and leave comments on your website regularly. Sometimes, Google removes the fake listing automatically. But, the profiles of people who left reviews remain intact. Other companies can keep using them to make fake reviews against your brand and drive customers away.

#3. Terminate User Support

Suppose that many customers claim that reviews posted on your website are fake. By studying the profiles of all those people who make reviews, the obvious traces of spam is not revealed at all the times. In such cases, it becomes impossible for people to delete the left comment. Always keep in mind that it is almost impossible to identify someone online. The matter comes down to the user’s word against yours, but Google almost always takes the side of the client who wrote the review and behave accordingly.

#4. Track & Warn Companies That Make Fake Reviews Against Your Brand

There are many websites that allow you to find services on the local market to study the rating of companies that provide them. This helps customers to make an informed decision. The tag function of Google My Business notifies customers of a suspicious review and helps them to deal with it every possible manner. You must also track and warn individuals/companies that post fake reviews against your brand to mislead customers and gain an unfair advantage.

#5. Dealing With Negative Reviews

Always keep in mind that Google does not fulfill your request to remove negative reviews at all the times. So, do not crumble in numerous regrets and make it clear to customers that you understand the depth of the complaint and want to correct the problem.

For this, You can promise a free exchange of goods, the opportunity to use your service again for free or guarantee a full refund in rare cases. All these will strengthen your reputation in the eyes of potential customers. It will be clear to customers that you are ready to cooperate and appeal to people with negative experiences using your product or service and don’t just delete their reviews.

Ask people to leave their details so that they can be contacted later on. If a negative fake review is found on social networks, you can send a complaint to the administrator of a particular community or mark a negative fake review as an insult, without forgetting to respond to the comment in a proper manner.

#6. Answer Customers Questions Properly

When entrepreneurs work hard to build a quality and customer-oriented business, rivals tend to destroy your business with fake reviews. Never tolerate any fake review on the Internet related to your activity or organization. Use fake reviews to expose the culprits & communicate with customers and solve real problems. Contact your subscribers and followers and tell them how objective your competitors are. Constant communication with customers clears a lot of confusion and they become able to identify fake reviews about your brand.

#7. Identify Fake Reviews Actively

There are many ways to identify Fake reviews problem. There are many people who leave comments in a fairly narrow time interval. Such reviews are often fake. A group of fake people use the same content for posting reviews. It is possible that several people working together or one spammer using multiple user logins to make fake reviews on your website. Identify fake reviews instantly & delete them ASAP.

Final Words

Negative/ Fake reviews create a negative perception of your company. Large firms and corporations also depend on the views of consumers and the business opportunities generated by them. A potential client looks for negative reviews to see how you solve problems. However, fake reviews can damage your business up to a great extent. Use the above-described ways to deal with fake reviews on Google Business Page.

This article is contributed by Jack Calder, Web expert at Stellen Infotech Pvt. Ltd.

We all know that for a good ranking of our website in a search engine, we need to have an SEO expert that does SEO. SEO is evolving rapidly than we actually can know. SEO helps you get visible to the users in the search engines easily and in the first preference of the search. The simple of the thing we know about SEO is that it helps in improving the ranking of a website in the search engines like Google. But, there are so many things about SEO that we still don’t know and need to know that affect its working with the search engines. A lot of things have changed in SEO. Some of the factors or the things that you need to know about SEO are described as below.

Removing of unnecessary stuff that slows down your site

Earlier, we used tolerate with a slow-loading website. I remember myself waiting for an eCommerce site for nearly about 5 minutes. But, this is not the case now as SEO has entered the picture, the scenario has changed completely. The slow-loading sites are not there in the picture or even they exist, they will be in the last pages of the search engines. So now, you need to remove all those stuff that will slow- down your website in loading it.

Linking to other websites with relevant content

Usually, people think that linking one’s own website or a webpage to other websites is not a good practice. But, actually, this brings in valuable traffic to your website and also improves your ranking in the search engines. So, with the evolving SEO, the developers have started including the relevant content on the website and you can link it to other websites which will attract the traffic to your website and naturally improve its ranking.

Getting inbound links from authoritative sites

To get something, you should be willing to give first and that is the thumb rule SEO. You need to link good websites in your own website which will bring in valuable traffic to your website. If you are willing to get inbound links from authoritative blogs, then you must show your willingness to link out those blogs from your own content. Moreover, you should link out to the content pages that offer tremendous value which is considered as a good SEO practice too. If your content is valuable then those influencers can link back to you too.

You should write for humans first and search engines second

The developers should write the content keeping mind the users who are going to purchase their products and not the net spiders who are just mere scripts and are not going buy the products. Your content should be eligible to the users who are going to read your content. Your content should be for the people who have eyes to read and credit cards to purchase your product. Naturally, this will improve your ranking in the search engine and will get valuable traffic to your website.

Encouraging other trustworthy sites to link to you

Inbound links are considered to be one of the best ways to get valuable traffic to your website. You will naturally be rewarded as a good profile by Google once you combine do-follow and not-follow links in your content. Content marketing normally involves sharing a worthy content and creating the need and urgency in people to need you.

Having web analytics

You need a tool to measure what is working and what is not thereby, tracking your success. There are many web analytic tools like Google Analytics and Google Search Console which can help you track your success. You should have these web analytics in place before you even send your visitor to your website or your landing page.

Writing unique and relevant meta descriptions for every page of the site

Meta description is the first thing that people see when they get served by Google when got searched. Writing duplicate content or description isn’t a good practice and also Google penalizes for this. So, you need to write unique and relevant meta descriptions for every page of your website. This will improve your search ranking as well as you will give a good experience to your users.

Using only readable and meaningful URLs

The URLs should be readable and understandable by the users. If the users cannot understand your website URL, then it may be equally difficult for the search engines to understand them. So, keep your URLs as clear and readable as possible. Also, see to it that they should be unique which will make it easy for the search engines to track you and rank you.

Using right keywords in your images

It is important to have relevant keywords for your images as Google dedicates an entire section of search engine results to images. The images of your brand or your company are equally important like the content of your website. The images play an important role in search ranking so, you should use relevant keywords in your images which will help you rank well in search engines.

Create a unique content consistently and publish it

As a good content marketing strategy, it is very important to create a unique content consistently and publish it. Duplicate content will not give you a good ranking as well as Google may penalize you for the same. Uniqueness is the key to getting a good search ranking.

Building momentum with social signals

Normally, Google has not included social signals in its ranking algorithm but, social signals do affect your search rankings. So, it is important that you include those social shares in your website like twitter and Facebook through which the users can share the content of your website on their social media.

Conclusion:

Thus, there are so many tips for improving the SEO in 2018 but, there are so many other tips too which may not be included in this post. So, it is important to change your old way of seeing SEO and adapt these new tips which will help you get a good rank in the search engines thereby, making your business successful.

Now that we have constantly been talking about the various Guest posting service for blog in India know a lot of agencies that offer these services and know that they offer some incredible benefits to what you do over the web! But the point is that how can you maximize the benefits of using the right services, within the desired amount of time?

Well, honestly, it is indeed pretty simple. You can in a point of fact making a striking deal of a difference by opting for services that come out of a plan. Preparation and streamlining these techniques can work wonders and make you stick to the abundance of benefits that you can extract from these measures, without doubts!

Here are a few measures that might be kept in mind towards getting the desired results out of your Guest posting service in India:

Keep Your Blog Going and Flowing

No matter you have the time to do all of that all by yourself or not, it’s best to hire professionals to take care of keeping your blog updated and active. This is a task that needs regular updates, constant renewal and so much more to receive the required results. This not only keeps inviting new readers but also makes the existing ones stick on! These have a direct impact on the search engines results and make things all the more consistent regarding quality and quantity.

Give Importance and Time towards Strengthening Relationships Around

This is often overlooked, but honestly, holds utmost importance if in case you are considering to expand and flourish in the magical online world! Networking is a fundamental aspect that boosts most businesses and similarly has some great benefits into blogging services too. Contact companies that have a great share of networking work towards connecting the right set of like-minded readers that in turn bring back profits.

Pay Attention to the Traffic

Being a reliable and dependable guest blogger, you much have people reach out for your work, simple and clear. Creating a fan club, in turn, means getting more traffic, undoubtedly! This gives the much-required exposure, expands your reach and brings back more and more people towards you, undoubtedly! Once you have a decent amount of traffic coming in your way, you would certainly have much more coming in the future that would indeed keep the cycle going!

Variety Makes a Difference

While you are dealing with guest posts, bringing in a variety of topics, writing style, tips and tricks, always have their way that leads towards prosperity. While you rope into professional guest posting service in India, you can expect a greater variety of authors that will bring back their share of fans that would all evidently add upon and create eminence, for sure!

With many things added above, opting for a reputed and experienced professional guest post blog service provider, you get to add value and creativity in abundance. Implementing the right set of techniques, streamlining and planning the solutions and paying a bit of an attention to small little aspects, indeed helps and makes a huge difference, undoubtedly!