Category: SEO

Do you know what Pay per Click (PPC) advertising is? Well, this booming structure or process in Search Engine Optimization (SEO) is already present for more than a decade now. It is a business model where companies pay their advertisements only when these generate clicks. Hence the name of the model, Pay per Click. That is the basic concept of this business model. So far, many companies are falling for this new marketing strategy because of the key benefits it provides.

As SEO becomes mature, Pay per Click advertising is also gaining grounds in many companies. Lately last 2015, many marketing campaigns in the Social Media that focus only on PPC. It took the Social Media by storm having many netizens supporting this campaign.

Why do you think the number of companies that use Pay per Click advertising increase every year? It is evident in human psychology that people stay on a specific strategy if they profit more from it. Well, that is the actual reason why people stay with PPC. People appreciated the main advantages of PPC.

The Benefits of Pay per Click Advertising

For those who are eagerly waiting for clues as to what types of benefits PPC can offer their users, here they are:

• Pay per Click advertising is low cost. The advertisement owner will only be charged by the website owner when visitors of the site will click the advertisement. This is way cheaper than paying a bulk advertisement package. Today advertisement packages are quite expensive, and there is a low probability that you can profit from it. With that, it is better to spend less for your advertisements on other websites. Pay per Click is the perfect opportunity to advertise more and spend less.

• Pay per Click encourages meaningful advertising. Why meaningful? That is because advertisement owners only pay for each time an interested visitor clicks on the links. Each dollar spent for PPC means that the advertisement was able to bring an interested potential customer for the company.

• In PPC, somebody gets to help the advertisement owner on making people notice the advertisement. The website owner will use help on making the marketing efforts. It is a mutual effort in between the website and the advertisement owner. For the website owner to earn from the click, he or she will bring traffic to the website. Thus, the advertisement owner did nothing but pay, and the website owner does the legwork.

• In Pay per Click, you can impose a budget. The advertisement and website owners can agree on a daily and any periodic cap for the number of clicks generated. It is very convenient for the advertisement owner, especially if the company is on a tight budget.  PPC is also beneficial for the website owner. He or she can control the effort that will be done daily depending if the cap is reached or not.

• In Pay per Click, the advertisement owner can view the results of the marketing campaign as early as the next day. That perfectly makes sense because they will be counting the number of clicks done daily. It is very convenient. Isn’t it? Though the speed of seeing the campaign results depends on many factors, the probability of having daily results is big.

• PPC gives helpful data that allow advertisement owners to confirm the effectiveness of their other marketing channels. The advertisement owner will know the effectiveness of the used keywords through the number of clicks generated from it. That is just one marketing channel among the others that can also be helped by the use of PPC.
• PPC allows location targeting. This applies to PPC. PPC campaigns can either be in national or provincial levels. This way, advertisement owners can know the exact location of their potential customers.

In the competitive world of online marketing, PPC advertising is an efficient business model that advertisement owners can depend on. What more can you ask for? PPC it is not only budget-friendly, but it also requires less effort from the advertisement owner. To add to that, PPC can be of help to other marketing channels the company manages. Pay per Click is a very simple business model. Fortunately, its efficiency is more than those online marketing strategies present in SEO today.

Search Engine Optimization is very young in the Philippines, but even in its short history in the country, it is blossoming fast and more competitively every year. SEO companies, not only in the cities but also in provinces are growing in numbers. SEO industry experts, aside from their increasing numbers, are also becoming more skilled.

With all the fast advancement in the SEO world, many SEO companies are still ignorant of how to achieve success in terms of SEO marketing. Some even do not know the factors that will lead an SEO marketing effort to succeed or fail. With that, it is a must for SEO to get to know these success factors in order to make each SEO marketing effort a success.

The elements of an SEO marketing strategy are the content, the architecture, the technical items like the HTML and CSS, trust of the people to the brand you are trying to market, the links, the local items like the country specifics, and the social elements. These are the focus points an SEO marketer should implement. Each element is important, but the elements are just the tools to make your SEO effort successful. They are not the factors.

Below are the five SEO success factors that every SEO marketers should know.

1. SEO Violations. SEO have had countless negative histories. Many have conducted SEO violations over the years in order to make their marketing effective. But the question is, will their SEO violations in the past make people trust these SEO companies in the future? Probably not. That is why it is important that an SEO company will not commit any violation of rules. Trust from the online world is very important to create a positive image that people can confidently rely on.
2. Ranking Penalties. This factor is very important not just in building trust and a positive image online. Ranking penalties also affect the type of SEO technique, and SEO company should use for marketing. Therefore, using Black Hat and Grey Hat Methods is a big no-no. In conclusion, an SEO company should use an effective and a legal method to achieve success.
3. SEO techniques work in combination. Many believe that if they just focus on their Social Media efforts, their marketing efforts are already effective. That is wrong! Your team should work combine the elements and work on them. A good content plus an efficient social media distribution of this content is another factor that can make your SEO marketing effort successful. The key is to combine.
4. On-The-Page Search Ranking Factors. This refers to the items that you, yourself, publish. This factor dwells on items that you can control. Are your contents creative and catchy? Are you providing HTML clues that can help the relevance of your contents? Does your site provide sitemaps to help search engines find your site easier?
5. Off-The-Page Search Ranking Factors. This is the exact opposite of the On-The-Page factors. In short, these are the factors that you cannot directly control. This is when proper and effective guest blogging and backlinks come in. Same items to take note: Are your guest blogs relevant and high-quality? Are your backlinks effective?

Among all the factors above, the most important ones are the items from three to five. These items will make or break your marketing efforts. As long as these factors are well-handled, you will be able to at least achieve milestones in your marketing efforts.

Items one and two are also important, but these factors will not cripple your marketing efforts. You have a choice not to consider SEO violations and ranking penalties and continue with your SEO efforts, but by not considering these factors, it cannot be guaranteed that you will succeed.

Overall, as a responsible and highly effective SEO company, you should learn how to consider all the factors to make all your SEO marketing efforts successful.

WordPress is the world’s most popular CMS (Content Management System) with many SEO options. But with a few additions, a WordPress site can be changed into an SEO wonder. Below are few WordPress SEO tips:

SEO optimization in WordPress

Permalinks

In the backend of WordPress, it is possible to customize the permalinks in search engine friendly URLs. After installing WordPress, the permalinks are set to https://www.xyz.com/blog/?p=2714. The part behind the domain name contains no text but just a number. However, it is also possible to choose https://www.xyz.com/blog/%postname%/ in which case the mailing names will be placed in the url and a readable url will be created.

SEO Theme

WordPress displays your site through a so-called theme. Building a theme must meet certain requirements to ensure that search engine is technically in order. Key requirements are: Good heading tags for headers, CSS Sprites, no redundant code, and as few external CSS and Javascript files as possible. Try to combine all CSS in an external file, do this for all Javascript code.

SEO plugin

The WordPress plugin “WordPress SEO by Yoast” offers all the possibilities you can expect from an SEO plugin. In addition to customizing page titles and descriptions, much more can be included and altered. There are clear descriptions in the various possibilities. The Yoast plugin even helps you optimize your content. Additional useful features include: Breadcrumbs, XML Sitemap, RSS optimization and cleanup of your code.

Hosting

WordPress basically runs on any shared hosting account with PHP and MySQL. However, many budget hosts put too many sites on 1 server. If your WordPress site is on over full server, your site becomes slow and this has a negative effect on your Google ranking. Therefore, choose a good and reliable hosting party, even though it may be slightly more expensive.

Caching

Caching provides a faster WordPress website. Normally, each page refreshes the page by rebuilding the server as a result of caching, thus WordPress ensures that a large part of the pages is already on the server. This saves resources and ensures shorter load time for a page. A good solution for caching in WordPress is the W3 total cache plugin.

Use Google Webmaster Tools

Google Webmaster Tools allow you to analyze your WordPress site on technology. Google Webmaster Tools indicate when there are problems with indexing your website.

Use Google Analytics

Measuring is knowing! Using Google Analytics makes it clear what’s happening on your website – how do visitors enter, what do they do and at what point do they leave the site. With this information, you can further improve your website.

Last but not the least – Provide good content! Provide your own well-written texts on the site. Keep your site current and ensure regular post updates.